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Video-on-demand Market by Type and Geography - Forecast and Analysis 2021-2025

  • Published: Nov 2021
  • Pages: 120
  • SKU: IRTNTR45182
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The video-on-demand (vod) market share is expected to increase by USD 126.22 billion from 2020 to 2025, and the market's growth momentum will decelerate at a CAGR of 15.10%.

This video-on-demand (vod) market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers video-on-demand (vod) market segmentation by type (SVOD, AVOD, and TVOD) and geography (North America, Europe, APAC, MEA, and South America). The video-on-demand (vod) market report also offers information on several market vendors, including Alphabet Inc., Amazon.com Inc., Apple Inc., AT and T Inc., Comcast Corp., KWIKmotion, The Walt Disney Co., Verizon Communications Inc., Vubiquity Inc., and Walmart Inc. among others.

What will the Video-on-demand (VOD) Market Size be During the Forecast Period?

Video-on-demand Market Size

Download the Free Report Sample to Unlock the Video-on-demand (VOD) Market Size for the Forecast Period and Other Important Statistics

 

Video-on-demand (VOD) Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The rising adoption of mobile computing devices and applications is notably driving the video-on-demand (vod) market growth, although factors such as the popularity of illegal free-of-cost online video streaming platforms and websites may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the video-on-demand (vod) industry. The holistic analysis of the drivers will help deduce end goals and refine marketing strategies to gain a competitive edge.

Key Video-on-demand (VOD) Market Driver

The rising adoption of mobile computing devices and applications is a key driving factor impacting the global video-on-demand (VOD) market growth. The rising adoption of smartphones and tablets has increased the target consumer base for vendors that offer audio-video on-demand services. The availability of high-speed internet and smartphone applications has improved access to VOD services. Initially, vendors offered VOD services through websites. However, the increasing use of mobile computing devices encouraged them to develop mobile applications, which can stream videos. The use of such applications simplifies the process of payments. They also collect the personal details of consumers, which can be used to retain them through targeted advertising. Most people across the world have Internet connectivity on their mobile computing devices. For instance, in 2019, around 65% of the global population had access to the internet through mobile computing devices. Hence, the number of people consuming VOD services through their mobile computing devices is increasing.

Key Video-on-demand (VOD) Market Trend

The emergence of live video streaming solutions and platforms is a key trend impacting the global video-on-demand (VOD) market growth. Live video streaming solutions provide consumers convenient access to video content. Platforms such as Ustream and Livestream have become more popular among consumers. TV channels, especially news and sports channels, also offer live streaming services to their consumers through their online platforms. News channels such as BBC and CNN provide live video streaming through their respective online platforms, BBC iPlayer and CNNgo. ESPN also provides live streaming options through its online platform called WatchESPN. The popularity of online video streaming is increasing among consumers due to flexibility. Vendors that offer VOD services are expected to offer live video streaming services during the forecast period.

Key Video-on-demand (VOD) Market Challenge

The popularity of illegal free-of-cost online video streaming platforms and websites will be a major challenge that will negatively impact the global video-on-demand (VOD) market growth. Free of cost Internet TV services are available in several regions through public networks, which affects the vendors. Hence, the vendors should include additional features and customizations to attract consumers. The popularity of free-of-cost Internet TV services, especially in Asian countries that have strict against online piracy, is a challenge for vendors. Online streaming websites are popular in many countries. Such websites do not have the copyrights for the content they provide. However, banning such websites for copyright infringement is not feasible as they can be hosted in a different domain name immediately. Live sports events, which have the highest viewership rates on TV, are threatened by the presence of free-of-cost live streaming websites. The popularity of free-of-cost online video streaming is a challenge for the growth of the global VOD market.

This video-on-demand (vod) market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global video-on-demand (VOD) market as a part of the global interactive media and services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the video-on-demand (vod) market during the forecast period.

Who are the Major Video-on-demand (VOD) Market Vendors?

The report analyzes the global interactive media and services market's competitive landscape and offers information on several market vendors, including:

 

  • Alphabet Inc.
  • Amazon.com Inc.
  • Apple Inc.
  • AT and T Inc.
  • Comcast Corp.
  • KWIKmotion
  • The Walt Disney Co.
  • Verizon Communications Inc.
  • Vubiquity Inc.
  • Walmart Inc.

 

This statistical study of the video-on-demand (vod) market encompasses successful business strategies deployed by the key vendors. The video-on-demand (vod) market is fragmented and the vendors are deploying growth strategies such as the M&A strategy and entering into partnerships with other players to expand their product portfolio, enter emerging markets, and boost their market shares to compete in the market.

Product Insights and News

  • Alphabet Inc - The company offers video on demand on Google Fiber TV which is free of charge.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The video-on-demand (vod) market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the leading companies' production, sustainability, and prospects.

Video-on-demand (VOD) Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the video-on-demand (vod) market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global interactive media and services market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated other innovative approaches being followed by service providers to ensure a sustainable market presence.

 

Which are the Key Regions for Video-on-demand (VOD) Market?

Video-on-demand Market Market segmentation by region

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38% of the market's growth will originate from North America during the forecast period. The US is the key market for the video-on-demand (vod) market in North America. Market growth in this region will be faster than the growth of the market in regions.

Key vendors headquartered in the region have been adopting various strategies to expand their business, which will positively impact the regional market in focus during the forecast period, and will facilitate the video-on-demand (vod) market growth in the North America forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The lockdowns and restrictions caused by the COVID-19 pandemic have impacted the regional vod market share positively. After the outbreak of COVID-19, the demand for online video streaming services has increased in countries such as the US and Mexico. Social distancing and work-from-home policies (WFH) have encouraged people to stay at home, thereby increasing the popularity of online video streaming services. Hence, such factors will support the growth of the regional market in focus during the forecast period.

What are the Revenue-generating Type Segments in the Video-on-demand (VOD) Market?

Video-on-demand Market Segmentation

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The video-on-demand (vod) market share growth by the SVOD segment will be significant during the forecast period. Vendors that use the SVOD revenue model include Netflix, Amazon, and Hulu. They are focusing on improving the quality of the content. The number of subscribers for SVOD services is rising substantially, which is increasing the revenues of vendors.

This report provides an accurate prediction of the contribution of all the segments to the growth of the video-on-demand (vod) market size and actionable market insights on post COVID-19 impact on each segment.

 

Video-on-demand (VOD) Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Decelerate at a CAGR of 15.10%

Market growth 2021-2025

$ 126.22 billion

Market structure

Fragmented

YoY growth (%)

12.50

Regional analysis

North America, Europe, APAC, MEA, and South America

Performing market contribution

North America at 38%

Key consumer countries

US, China, India, UK, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Alphabet Inc., Amazon.com Inc., Apple Inc., AT and T Inc., Comcast Corp., KWIKmotion, The Walt Disney Co., Verizon Communications Inc., Vubiquity Inc., and Walmart Inc. 

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Video-on-demand (VOD) Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive video-on-demand (vod) market growth during the next five years
  • Precise estimation of the video-on-demand (vod) market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the video-on-demand (vod) industry across North America, Europe, APAC, MEA, and South America
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of video-on-demand (vod) market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Type

    • Market segments
    • Comparison by Type
    • SVOD - Market size and forecast 2020-2025
    • AVOD - Market size and forecast 2020-2025
    • TVOD - Market size and forecast 2020-2025
    • Market opportunity by Type

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • North America - Market size and forecast 2020-2025
      • Europe - Market size and forecast 2020-2025
      • APAC - Market size and forecast 2020-2025
      • MEA - Market size and forecast 2020-2025
      • South America - Market size and forecast 2020-2025
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Vendor landscape
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • Alphabet Inc.
      • Amazon.com Inc.
      • Apple Inc.
      • AT and T Inc.
      • Comcast Corp.
      • KWIKmotion
      • The Walt Disney Co.
      • Verizon Communications Inc.
      • Vubiquity Inc.
      • Walmart Inc.

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
      Technavio

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
      Technavio

      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
      Interested in this report?
      Get your sample now!
      Video-on-demand (VOD) market growth will increase by $126.22 billion during 2021-2025.
      The video-on-demand (vod) market is expected to grow at a CAGR of 15.1% during 2021-2025.
      Technavio has segmented the video-on-demand (vod) market by type (SVOD, AVOD, TVOD, SVOD, AVOD, TVOD, MEA, and South America) and geographic (North America, Europe, APAC, MEA, and South America).
      Alphabet Inc., Amazon.com Inc., Apple Inc., AT and T Inc., Comcast Corp., KWIKmotion, The Walt Disney Co., Verizon Communications Inc., Vubiquity Inc., Walmart Inc. are a few of the key vendors in the video-on-demand (vod) market.
      North America will register the highest growth rate of 38.1% among the other regions. Therefore, the video-on-demand (vod) market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
      The key factors driving the video-on-demand (vod) market growth are:
      • Rising adoption of mobile computing devices and applications
      • Emergence of live video streaming solutions and platforms
      The video-on-demand (vod) market vendors should focus on grabbing business opportunities from the svod segment as it accounted for the largest market share in the base year.
      • What are the key global market and the regional market share?
      • What are the revenue-generating key market segments?
      • What are the key factors driving and challenging this market’s growth?
      • Who are the key market vendors and their growth strategies?
      • What are the latest trends influencing the growth of this market?
      • What are the variables influencing the market growth in the primary regions?
      • What are the factors influencing the growth of the parent market?
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      • Covid-19 impact and recovery analysis
      • Data on revenue-generating market segments
      • Details on the market shares of various regions
      • Five-force market analysis

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