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The Web Real Time Communication (webRTC) market size is estimated to grow at a CAGR of 48.89% between 2022 and 2027. The market size is forecast to increase by USD 66,579.72 million. The growth of the market depends on several factors, including the growing popularity of video and audio conferencing, the increasing proliferation of WebRTC apps in social media, and the rise in the number of connected devices.
This webRTC Market report extensively covers market segmentation by application (video, voice, and data sharing), platform (mobile, browser, and UC), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growing popularity of video and audio conferencing is notably driving the web real time communication (webRTC) market growth, although factors such as lack of high-end video conferencing features may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing popularity of video and audio conferencing is notably driving the web real time communication (webRTC) market growth. Voice and video conferencing are crucial for IT infrastructure and businesses to enhance communication and collaboration among employees, partners, and customers. Video and voice conferencing technology has developed considerably over the years and is available to the masses.
WebRTC is an open-source platform that allows P2P connection for voice and video conferencing. WebRTC-enabled applications obtain audio or video or any other data stream. Web RTC allows clients to access the stream through a microphone or a webcam through a peer-to-peer data channel. More than 70% of business-to-consumer (B2C) marketers and 90% of business-to-business (B2B) marketers use videos for marketing. The rise in the demand for video and voice conferencing will foster the growth of the Web Real Time Communication Market during the forecast period.
Increasing adoption of BYOD is the primary trend driving the market growth. BYOD encourages employees to bring their own devices to workplaces. More than one-third of the employers in the world provide devices, such as smartphones and tablets, to their staff. More than half of employers around the world encourage employees to bring their own devices to work. New communication technologies like WebRTC solutions offer professional standards of interactions and workflow across numerous remote devices. This technology ensures a high-quality experience for the users.
WebRTC solutions emphasize the lower-end processing power of a smartphone, which is required to send multiple signals to the users in a conversation. WebRTC solutions ease the burden by adjusting the frame rate and resolution supplied by the device. The technology also supports the BYOD trend that enhances communication tools in small businesses. Such factors are expected to contribute to Web Real Time Communication Market growth during the forecast period.
The lack of high-end video conferencing features is the primary factor impeding the Web Real Time Communication Market growth. Since WebRTC technology is in the nascent stages, it lacks a few high-end video conferencing features, such as access to numerous devices and networks. There has been an increase in the number of Internet-supported devices over the past few years. WebRTC faces central processing unit (CPU) overload issues as the processor decodes encodes, and dispenses video and audio at the same time.
The quality of the video, audio and the sizes of the files create screen size issues. In cellular phones, the CPU stress (caused by numerous applications) leads to battery drain issues. Thus, the lack of sophisticated video conferencing features limits the use of WebRTC. Hence, the lack of high-end video conferencing features is expected to challenge the growth of the market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Web Real Time Communication (webRTC) Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ALE International - The company offers web real time communication solutions such as ALE Rainbow platform. Through this segment, the company offers applications which includes Open Touch Conversation, Open Touch Fax Center, Open Touch Message Center, PIM phony, and Smart Guest Applications, communications management and security.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the video segment will be significant during the forecast period. WebRTC solutions allow video conferencing wherein the users can communicate through instant streaming feeds without downloading extra software or plugins. The technology has various advantages, which include reliable and high-quality video conferencing capabilities. WebRTC solutions are popularly used for integrated video calls through the web or mobile applications. WebRTC technology is an extension of the browser., unlike Skype and FaceTime, which are separate applications. This technology uses the browser as a video conferencing endpoint. Video conferencing in WebRTC uses three HTML APIs, such as getUserMedia, RTCPeerConnection, and RTCDataChannel, that are built into the browser. These APIs help capture video and audio information and locate users to communicate and transmit streaming data to another browser.
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The video segment was valued at USD 592.72 million in 2017 and continued to grow until 2021. WebRTC technology is open-source, and the WebRTC video conferencing data is transmitted in an encrypted form over WebRTC using a standardized protocol known as Datagram Transport Layer Security (DTLS). This protocol is available in all the browsers that support WebRTC. WebRTC video conferencing solutions provide superior, secure, and affordable video conferencing facilities, as compared with other options available in the market. Such factors will drive the segment during the forecast period.
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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Some of the countries like the US and Canada in North America are highly developed and adopt the latest technologies. High disposable income in the region has led to an increase in the demand for video and voice conferencing for personal and business operations. Small and medium-sized organizations focus on digitalization and product promotions through conferencing. The web application vendors in the region use WebRTC to develop affordable and platform-independent products. Compared with the rest of the world, there is high adoption of WebRTC by small and medium-sized enterprises across the region.
In 2020, many end-user sectors, especially commercial end-users, partially shut down their operations owing to the COVID-19 pandemic. This led to the downfall of the economy, which hampered trade in North America. However, the increase in the use of video and voice conferencing by IT employees working from home, including online classes for students, fueled the growth of the market in the region in mid-2020. Moreover, due to the initiation of large-scale COVID-19 vaccination drives and a resultant decrease in COVID-19 cases from Q1 of 2021, were led to the resumption of operation in various sectors, including IT industries. Moreover, the resumption in end-user industries like the gaming industry, e-commerce business, education and training providers, and consumer service representatives led to an increase in demand for webRTC. Thus, the regional webRTC market is expected to grow during the forecast period.
The web real time communication (webRTC) market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the Web Real Time Communication (webRTC) Market as a part of the information technology market within the global software & services market. The overall global IT software market covers companies that are engaged in developing and producing application and system software. It also includes companies offering database management software. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
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Web Real Time Communication (webRTC) Market Scope |
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Report Coverage |
Details |
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Page number |
176 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 48.89% |
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Market growth 2023-2027 |
USD 66,579.72 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
48.25 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 35% |
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Key countries |
US, Canada, India, UK, and Germany |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
ALE International, Alphabet Inc., Anthology Inc., Apple Inc., AT and T Inc., CafeX Communications Inc., Cisco Systems Inc., Enghouse Systems Ltd., Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Mitel Networks Corp., Oracle Corp., Plivo Inc., Quobis Networks SLU, Ribbon Communications Inc., Sangoma Technologies Corp., Telefonaktiebolaget LM Ericsson, Twilio Inc., and Avaya Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Platform
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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