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The web real time communication market size is projected to increase by USD 185.61 billion at a CAGR of 66.71% between between 2023 and 2028. The growth of the market depends on several factors, including the growing popularity of video and audio conferencing and virtual events, the increasing proliferation of WebRTC apps in social media, and the rise in the number of connected devices. This is an open-source project that embeds real-time voice, texts, and video communications capabilities in web browsers. The technology enables peer-to-peer communication (P2P) among browsers. It does not require specialized software or browser plugins for communication. They use JavaScript, application programming interfaces (APIs), and hypertext markup language (HTML) 5 to embed communication technologies within the browser. This technology helps in the easy exchange of audio, video, and data through browsers. The Internet Engineering Task Force (IETF) and Web real-time Communications group work on improving WebRTC. Currently, this is available in Chrome, Opera, and Mozilla Firefox web browsers. It is also available for apps on iOS and Android.
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The WebRTC market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market share growth by the video segment will be significant during the forecast period. These solutions allow video conferencing, wherein the users can communicate through instant streaming feeds without downloading extra software or plugins. The technology has various advantages, which include reliable and high-quality video conferencing capabilities. WebRTC solutions are popularly used for integrating these calls through the web or mobile applications. This technology is an extension of the browser., unlike Skype and FaceTime, which are separate applications. This technology uses the browser as a video conferencing endpoint. Video conferencing in WebRTC uses three HTML APIs, such as getUserMedia, RTCPeerConnection, and RTCDataChannel, that are built into the browser. These APIs help capture this information and locate users to communicate and transmit streaming data to another browser.
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The video segment was valued at USD 837.50 million in 2018. This technology is open-source, and the WebRTC video conferencing data is transmitted in an encrypted form over WebRTC using a standardized protocol known as datagram transport layer security (DTLS). This protocol is available in all the browsers that support WebRTC. WebRTC video conferencing solutions provide superior, secure, and affordable video conferencing facilities, as compared with other options available in the market. Such factors will drive the segment during the forecast period.
In 2022, mobile devices had the highest adoption of these solutions due to their increasing use. They focus on enhancing mobile platforms for efficient voice and video conferencing. Previously, implementing real-time voice and video on mobile devices was complicated, but WebRTC simplifies the process. It requires device tuning to reduce acoustic echo and utilizes voice and video codec licenses. Ericsson Research launched Bowser, the first WebRTC-enabled browser for mobile devices, compatible with hybrid applications across mobile platforms. WebRTC is available on Android and iOS devices, allowing real-time on web applications and instant communication with other devices. The global market on mobile platforms is expected to grow significantly due to the rising demand for web-based real-time communication.
The WebRTC market growth and forecasting report includes key player's detailed analyses of the competitive landscape of the market and information about key companies, including ALE International, Alphabet Inc., Anthology Inc., Apple Inc., AT and T Inc., Avaya LLC, CafeX Communications Inc., Cisco Systems Inc., Enghouse Systems Ltd., Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Mitel Networks Corp., Oracle Corp., Plivo Inc., Quobis Networks SLU, Ribbon Communications Inc., SANGOMA TECHNOLOGIES CORP., Telefonaktiebolaget LM Ericsson, and Twilio Inc. Additionally, Oracle, a key company offers MiCollab and MiTeam Meetings.
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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period.
North America, including countries like the US and Canada, is known for its advanced technological adoption. The region's high disposable income has driven the demand for conferencing for both personal and business purposes. Small and medium-sized organizations are focusing on digitalization and utilizing conferencing for product promotions. Web application vendors in North America leverage these to develop affordable and platform-independent products. Compared to other parts of the world, there is significant adoption of WebRTC by small and medium-sized enterprises in the region.
The WebRTC market caters to diverse clientele, from SMBs seeking cost-effective solutions to established organizations requiring strong communication tools. Leveraging expensive proprietary systems or opting for scalable infrastructure, businesses integrate WebRTC for seamless voice calling experiences. With advancements like Polycom Voice, NumberSync, and Voice over LTE, users enjoy features such as HD voice and Wi-Fi calling. Platforms like TokBox and OpenTok facilitate SIP Interconnect and customer engagement through chat and voicemail. Despite interoperability concerns, WebRTC remains pivotal in contact centers and business interactions, supported by innovations like WhatsApp API integration, enhancing communication channels for SMEs and large enterprises alike. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
The growing popularity of video and audio conferencing is notably driving the market growth. Voice and video conferencing are crucial for managed IT infrastructure and businesses to enhance communication and collaboration among employees, partners, and customers. This technology has developed considerably over the years and is available to the masses.
This is an open-source platform that allows P2P connection for voice and video conferencing. WebRTC-enabled applications obtain audio or video or any other data stream. Web RTC allows clients to access the stream through a microphone or a webcam through a peer-to-peer data channel. More than 70% of business-to-consumer (B2C) marketers and 90% of business-to-business (B2B) marketers use videos for marketing. The rise in the demand will drive web real time communication market growth during the forecast period.
Increasing adoption of bring-your-own-device (BYOD) is the primary trend driving WebRTC market growth. BYOD encourages employees to bring their own devices to workplaces. More than one-third of the employers in the world provide devices, such as smartphones and tablets, to their staff. More than half of employers around the world encourage employees to bring their own devices to work. New communication technologies like WebRTC solutions offer professional standards of interactions and workflow across numerous remote devices. This technology ensures a high-quality experience for the users.
These solutions emphasize the lower-end processing power of a smartphone, which is required to send multiple signals to the users in a conversation. These solutions ease the burden by adjusting the frame rate and resolution supplied by the device. The technology also supports the BYOD trend that enhances communication tools in small businesses. Such factors are expected to contribute to web real time communication market growth during the forecast period.
The lack of high-end video conferencing features is the primary factor impeding WebRTC market growth. Since WebRTC technology is in the nascent stages, it lacks a few high-end video conferencing features, such as access to numerous devices and networks. There has been an increase in the number of Internet-supported devices over the past few years. They face central processing unit (CPU) overload issues as the processor decodes, encodes, and dispenses video and audio at the same time.
The quality of the video and audio, and the sizes of the files create screen size issues. In cellular phones, the CPU stress (caused by numerous applications) leads to battery drain issues. Thus, the lack of sophisticated video conferencing features limits the use of WebRTC. Hence, the lack of these features is expected to challenge web real time communication market growth during the forecast period.
The WebRTC market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the web real time communication market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Apple- The company offers Apple Safari WebRTC.
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The web real time communication market is thriving as businesses embrace its capabilities for seamless communication. With data centers supporting cloud-based solutions, WebRTC SDK integration enables various functionalities like video calling across AppleTV and mobile browsers via URL access. Platforms like Call Link facilitate quick resolution of customer issues, while the WhatsApp platform serves as a vital communication channel. Leveraging real-time video and advanced protocols, WebRTC bridges the gap between legacy systems and modern technologies like 4G, addressing challenges like bandwidth congestion. Tech giants and telecom companies invest strategically in digital connectivity and telecommunications infrastructure, fostering early adoption and fostering collaborations among federal agencies, telecommunications providers, and technology companies. The market continues to evolve with innovations like AI-powered upgrades and virtual meetings, enhancing internal communication and client service capabilities.
Market Scope |
|
Report Coverage |
Details |
Page number |
180 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 66.71% |
Market growth 2024-2028 |
USD 185.61 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
52.91 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, UK, India, Canada, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
ALE International, Alphabet Inc., Anthology Inc., Apple Inc., AT and T Inc., Avaya LLC, CafeX Communications Inc., Cisco Systems Inc., Enghouse Systems Ltd., Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Mitel Networks Corp., Oracle Corp., Plivo Inc., Quobis Networks SLU, Ribbon Communications Inc., SANGOMA TECHNOLOGIES CORP., Telefonaktiebolaget LM Ericsson, and Twilio Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our WebRTC market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Platform
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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