Wine E-Commerce Market Size 2025-2029
The wine e-commerce market size is forecast to increase by USD 13 billion, at a CAGR of 7.8% between 2024 and 2029. The market is experiencing significant growth, driven by the increasing preference for online shopping.
Major Market Trends & Insights
- Europe dominated the market and accounted for a 53% share in 2023.
- The market is expected to grow significantly in North America region as well over the forecast period.
- Based on the Product ype, the still wine segment led the market and was valued at USD 21.44 billion of the global revenue in 2023.
- Based on the Flavor, the red wine segment accounted for the largest market revenue share in 2023.
Market Size & Forecast
- Market Opportunities: USD 28.37 Billion
- Future Opportunities: USD 13 Billion
- CAGR (2024-2029): 7.8%
- Europe: Largest market in 2023
The market continues to evolve, integrating innovative technologies and business models to cater to the growing demand for online wine sales. One notable trend is the integration of wine review systems, allowing consumers to share their experiences and influence purchasing decisions. Another development is the implementation of loyalty programs, offering exclusive discounts and personalized recommendations to repeat customers. Wine fraud detection is another critical application, ensuring the authenticity of wines sold online, protecting both retailers and consumers from potential losses. Delivery optimization and secure transactions are essential components, with many e-commerce platforms investing in advanced logistics and encryption technologies.
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Product Type
- Executive Summary - Chart on Market Segmentation by Flavor
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Wine E-Commerce Market 2019 - 2023
- Historic Market Size - Data Table on Global Wine E-Commerce Market 2019 - 2023 ($ million)
- 5.2 Product Type segment analysis 2019 - 2023
- Historic Market Size - Product Type Segment 2019 - 2023 ($ million)
- 5.3 Flavor segment analysis 2019 - 2023
- Historic Market Size - Flavor Segment 2019 - 2023 ($ million)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
- 5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 The AI impact on Global Wine E-commerce Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product Type
- 8.1 Market segments
- Chart on Product Type - Market share (2024-2029) (%)
- Data Table on Product Type - Market share (2024-2029) (%)
- 8.2 Comparison by Product Type
- Chart on Comparison by Product Type
- Data Table on Comparison by Product Type
- 8.3 Still wine - Market size and forecast (2024-2029)
- Chart on Still wine - Market size and forecast (2024-2029) ($ million)
- Data Table on Still wine - Market size and forecast (2024-2029) ($ million)
- Chart on Still wine - Year-over-year growth (2024-2029) (%)
- Data Table on Still wine - Year-over-year growth (2024-2029) (%)
- 8.4 Sparkling wine - Market size and forecast (2024-2029)
- Chart on Sparkling wine - Market size and forecast (2024-2029) ($ million)
- Data Table on Sparkling wine - Market size and forecast (2024-2029) ($ million)
- Chart on Sparkling wine - Year-over-year growth (2024-2029) (%)
- Data Table on Sparkling wine - Year-over-year growth (2024-2029) (%)
- 8.5 Fortified wine - Market size and forecast (2024-2029)
- Chart on Fortified wine - Market size and forecast (2024-2029) ($ million)
- Data Table on Fortified wine - Market size and forecast (2024-2029) ($ million)
- Chart on Fortified wine - Year-over-year growth (2024-2029) (%)
- Data Table on Fortified wine - Year-over-year growth (2024-2029) (%)
- 8.6 Market opportunity by Product Type
- Market opportunity by Product Type ($ million)
- Data Table on Market opportunity by Product Type ($ million)
9 Market Segmentation by Flavor
- 9.1 Market segments
- Chart on Flavor - Market share (2024-2029) (%)
- Data Table on Flavor - Market share (2024-2029) (%)
- 9.2 Comparison by Flavor
- Chart on Comparison by Flavor
- Data Table on Comparison by Flavor
- 9.3 Red wine - Market size and forecast (2024-2029)
- Chart on Red wine - Market size and forecast (2024-2029) ($ million)
- Data Table on Red wine - Market size and forecast (2024-2029) ($ million)
- Chart on Red wine - Year-over-year growth (2024-2029) (%)
- Data Table on Red wine - Year-over-year growth (2024-2029) (%)
- 9.4 White wine - Market size and forecast (2024-2029)
- Chart on White wine - Market size and forecast (2024-2029) ($ million)
- Data Table on White wine - Market size and forecast (2024-2029) ($ million)
- Chart on White wine - Year-over-year growth (2024-2029) (%)
- Data Table on White wine - Year-over-year growth (2024-2029) (%)
- 9.5 Rose wine - Market size and forecast (2024-2029)
- Chart on Rose wine - Market size and forecast (2024-2029) ($ million)
- Data Table on Rose wine - Market size and forecast (2024-2029) ($ million)
- Chart on Rose wine - Year-over-year growth (2024-2029) (%)
- Data Table on Rose wine - Year-over-year growth (2024-2029) (%)
- 9.6 Market opportunity by Flavor
- Market opportunity by Flavor ($ million)
- Data Table on Market opportunity by Flavor ($ million)
10 Market Segmentation by Distribution Platform
- 10.1 Market segments
- Chart on Distribution Platform - Market share (2024-2029) (%)
- Data Table on Distribution Platform - Market share (2024-2029) (%)
- 10.2 Comparison by Distribution Platform
- Chart on Comparison by Distribution Platform
- Data Table on Comparison by Distribution Platform
- 10.3 Dedicated Wine Platforms - Market size and forecast (2024-2029)
- Chart on Dedicated Wine Platforms - Market size and forecast (2024-2029) ($ million)
- Data Table on Dedicated Wine Platforms - Market size and forecast (2024-2029) ($ million)
- Chart on Dedicated Wine Platforms - Year-over-year growth (2024-2029) (%)
- Data Table on Dedicated Wine Platforms - Year-over-year growth (2024-2029) (%)
- 10.4 General E-Commerce - Market size and forecast (2024-2029)
- Chart on General E-Commerce - Market size and forecast (2024-2029) ($ million)
- Data Table on General E-Commerce - Market size and forecast (2024-2029) ($ million)
- Chart on General E-Commerce - Year-over-year growth (2024-2029) (%)
- Data Table on General E-Commerce - Year-over-year growth (2024-2029) (%)
- 10.5 Winery Direct - Market size and forecast (2024-2029)
- Chart on Winery Direct - Market size and forecast (2024-2029) ($ million)
- Data Table on Winery Direct - Market size and forecast (2024-2029) ($ million)
- Chart on Winery Direct - Year-over-year growth (2024-2029) (%)
- Data Table on Winery Direct - Year-over-year growth (2024-2029) (%)
- 10.6 Market opportunity by Distribution Platform
- Market opportunity by Distribution Platform ($ million)
- Data Table on Market opportunity by Distribution Platform ($ million)
11 Market Segmentation by End-User
- 11.1 Market segments
- Chart on End-User - Market share (2024-2029) (%)
- Data Table on End-User - Market share (2024-2029) (%)
- 11.2 Comparison by End-User
- Chart on Comparison by End-User
- Data Table on Comparison by End-User
- 11.3 Individual Consumers - Market size and forecast (2024-2029)
- Chart on Individual Consumers - Market size and forecast (2024-2029) ($ million)
- Data Table on Individual Consumers - Market size and forecast (2024-2029) ($ million)
- Chart on Individual Consumers - Year-over-year growth (2024-2029) (%)
- Data Table on Individual Consumers - Year-over-year growth (2024-2029) (%)
- 11.4 Restaurants - Market size and forecast (2024-2029)
- Chart on Restaurants - Market size and forecast (2024-2029) ($ million)
- Data Table on Restaurants - Market size and forecast (2024-2029) ($ million)
- Chart on Restaurants - Year-over-year growth (2024-2029) (%)
- Data Table on Restaurants - Year-over-year growth (2024-2029) (%)
- 11.5 Retail Stores - Market size and forecast (2024-2029)
- Chart on Retail Stores - Market size and forecast (2024-2029) ($ million)
- Data Table on Retail Stores - Market size and forecast (2024-2029) ($ million)
- Chart on Retail Stores - Year-over-year growth (2024-2029) (%)
- Data Table on Retail Stores - Year-over-year growth (2024-2029) (%)
- 11.6 Market opportunity by End-User
- Market opportunity by End-User ($ million)
- Data Table on Market opportunity by End-User ($ million)
12 Customer Landscape
- 12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Geographic Landscape
- 13.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 13.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 13.3 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 13.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 13.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 13.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 13.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 13.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 13.9 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 13.10 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 13.11 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 13.12 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 13.13 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 13.14 Australia - Market size and forecast 2024-2029
- Chart on Australia - Market size and forecast 2024-2029 ($ million)
- Data Table on Australia - Market size and forecast 2024-2029 ($ million)
- Chart on Australia - Year-over-year growth 2024-2029 (%)
- Data Table on Australia - Year-over-year growth 2024-2029 (%)
- 13.15 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 13.16 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ million)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 13.17 Saudi Arabia - Market size and forecast 2024-2029
- Chart on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
- Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
- Chart on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- 13.18 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
- 13.19 Germany - Market size and forecast (2024-2029)
- Chart on Germany - Market size and forecast (2024-2029) ($ million)
- Data Table on Germany - Market size and forecast (2024-2029) ($ million)
- Chart on Germany - Year-over-year growth (2024-2029) (%)
- Data Table on Germany - Year-over-year growth (2024-2029) (%)
- 13.20 Japan - Market size and forecast (2024-2029)
- Chart on Japan - Market size and forecast (2024-2029) ($ million)
- Data Table on Japan - Market size and forecast (2024-2029) ($ million)
- Chart on Japan - Year-over-year growth (2024-2029) (%)
- Data Table on Japan - Year-over-year growth (2024-2029) (%)
- 13.21 Egypt - Market size and forecast (2024-2029)
- Chart on Egypt - Market size and forecast (2024-2029) ($ million)
- Data Table on Egypt - Market size and forecast (2024-2029) ($ million)
- Chart on Egypt - Year-over-year growth (2024-2029) (%)
- Data Table on Egypt - Year-over-year growth (2024-2029) (%)
- 13.22 UAE - Market size and forecast (2024-2029)
- Chart on UAE - Market size and forecast (2024-2029) ($ million)
- Data Table on UAE - Market size and forecast (2024-2029) ($ million)
- Chart on UAE - Year-over-year growth (2024-2029) (%)
- Data Table on UAE - Year-over-year growth (2024-2029) (%)
- 13.23 Oman - Market size and forecast (2024-2029)
- Chart on Oman - Market size and forecast (2024-2029) ($ million)
- Data Table on Oman - Market size and forecast (2024-2029) ($ million)
- Chart on Oman - Year-over-year growth (2024-2029) (%)
- Data Table on Oman - Year-over-year growth (2024-2029) (%)
- 13.24 Argentina - Market size and forecast (2024-2029)
- Chart on Argentina - Market size and forecast (2024-2029) ($ million)
- Data Table on Argentina - Market size and forecast (2024-2029) ($ million)
- Chart on Argentina - Year-over-year growth (2024-2029) (%)
- Data Table on Argentina - Year-over-year growth (2024-2029) (%)
- 13.25 KSA - Market size and forecast (2024-2029)
- Chart on KSA - Market size and forecast (2024-2029) ($ million)
- Data Table on KSA - Market size and forecast (2024-2029) ($ million)
- Chart on KSA - Year-over-year growth (2024-2029) (%)
- Data Table on KSA - Year-over-year growth (2024-2029) (%)
- 13.26 Rest of World (ROW) - Market size and forecast (2024-2029)
- Chart on Rest of World (ROW) - Market size and forecast (2024-2029) ($ million)
- Data Table on Rest of World (ROW) - Market size and forecast (2024-2029) ($ million)
- Chart on Rest of World (ROW) - Year-over-year growth (2024-2029) (%)
- Data Table on Rest of World (ROW) - Year-over-year growth (2024-2029) (%)
14 Drivers, Challenges, and Opportunity/Restraints
- 14.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 14.4 Market opportunities/restraints
15 Competitive Landscape
- 15.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 15.3 Landscape disruption
- Overview on factors of disruption
- 15.4 Industry risks
- Impact of key risks on business
16 Competitive Analysis
- 16.2 Company ranking index
- 16.3 Market positioning of companies
- Matrix on companies position and classification
- 16.4 Bright Cellars Inc.
- Bright Cellars Inc. - Overview
- Bright Cellars Inc. - Product / Service
- Bright Cellars Inc. - Key offerings
- SWOT
- 16.5 Costco Wholesale Corp.
- Costco Wholesale Corp. - Overview
- Costco Wholesale Corp. - Business segments
- Costco Wholesale Corp. - Key news
- Costco Wholesale Corp. - Key offerings
- Costco Wholesale Corp. - Segment focus
- SWOT
- 16.6 E vino Comercio de Vinhos SA
- E vino Comercio de Vinhos SA - Overview
- E vino Comercio de Vinhos SA - Product / Service
- E vino Comercio de Vinhos SA - Key offerings
- SWOT
- 16.7 Flaviar Inc.
- Flaviar Inc. - Overview
- Flaviar Inc. - Product / Service
- Flaviar Inc. - Key offerings
- SWOT
- 16.8 IBEROWINE GOURMET S.C.
- IBEROWINE GOURMET S.C. - Overview
- IBEROWINE GOURMET S.C. - Product / Service
- IBEROWINE GOURMET S.C. - Key offerings
- SWOT
- 16.9 Naked Wines plc
- Naked Wines plc - Overview
- Naked Wines plc - Product / Service
- Naked Wines plc - Key offerings
- SWOT
- 16.10 RESERVEBAR HOLDINGS CORP.
- RESERVEBAR HOLDINGS CORP. - Overview
- RESERVEBAR HOLDINGS CORP. - Product / Service
- RESERVEBAR HOLDINGS CORP. - Key offerings
- SWOT
- 16.11 Retail Services and Systems Inc.
- Retail Services and Systems Inc. - Overview
- Retail Services and Systems Inc. - Product / Service
- Retail Services and Systems Inc. - Key offerings
- SWOT
- 16.12 SNAP41 Inc.
- SNAP41 Inc. - Overview
- SNAP41 Inc. - Product / Service
- SNAP41 Inc. - Key offerings
- SWOT
- 16.13 The Wine Emporium
- The Wine Emporium - Overview
- The Wine Emporium - Product / Service
- The Wine Emporium - Key offerings
- SWOT
- 16.14 Uber Technologies Inc.
- Uber Technologies Inc. - Overview
- Uber Technologies Inc. - Business segments
- Uber Technologies Inc. - Key offerings
- Uber Technologies Inc. - Segment focus
- SWOT
- 16.15 VINELLO retail GmbH
- VINELLO retail GmbH - Overview
- VINELLO retail GmbH - Product / Service
- VINELLO retail GmbH - Key offerings
- SWOT
- 16.16 Vintage Wine Estates Inc.
- Vintage Wine Estates Inc. - Overview
- Vintage Wine Estates Inc. - Business segments
- Vintage Wine Estates Inc. - Key offerings
- Vintage Wine Estates Inc. - Segment focus
- SWOT
- 16.17 Vivino Inc.
- Vivino Inc. - Overview
- Vivino Inc. - Product / Service
- Vivino Inc. - Key offerings
- SWOT
- 16.18 Wine Inc.
- Wine Inc. - Overview
- Wine Inc. - Product / Service
- Wine Inc. - Key offerings
- SWOT
17 Appendix
- 17.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 17.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 17.4 Research methodology
- 17.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 17.9 360 degree market analysis
- 360 degree market analysis
- 17.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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