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The zero-waste shampoo market size is forecast to increase by USD 80.2 billion at a CAGR of 6.78% between 2023 and 2028. The zero-waste shampoo market is experiencing significant growth due to increasing consumer awareness regarding the disadvantages of plastic consumption. Plastics, particularly in the form of shampoo bottles, contribute substantially to landfills and marine pollution. In contrast, shampoo bars offer a sustainable alternative. These solid shampoo bars are compact, travel-friendly, and free of plastic packaging. Moreover, the e-commerce market has facilitated the accessibility of these eco-friendly products, enabling consumers to make environmentally conscious choices from the comfort of their homes. The demand for shampoo bars is on the rise, as more individuals seek to reduce their carbon footprint and minimize their reliance on single-use plastics.
The European market for zero-waste shampoos is experiencing significant growth due to increasing consumer preference for natural components, such as coconut oil, olive oil, soap nuts, and essential oils, in their haircare products. This trend is driven by a desire for chemical-free and plastic-free options, as well as growing environmental consciousness and concerns over plastic pollution and toxic chemicals. Battle Green, a key company, offers zero-waste shampoos such as natural vegan shampoo bars, vegan conditioner bars, and natural dry shampoo powder.
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The market is witnessing a surge in demand driven by increasing awareness of waste management and the preference for natural and eco-friendly products. Beauty salons are embracing this trend, particularly in emerging countries, where consumers are conscious of animal testing and seek organic goods. These shampoos minimize environmental impact, especially liquid shampoo, contributing to a lower ecological footprint. Consumer education plays a key role in promoting these products, with brands launching new product lines to cater to pet owners and address concerns about climate change and natural disasters. Our market growth analysis report analyzed the market growth and forecasting data with 2023 as the base year, along with the key trends, and challenges. A holistic analysis of market growth and trends, drivers, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
The disadvantages associated with the consumption of plastics are driving market growth. The rapid rise in the consumption of plastics has gained the interest of key stakeholders, including governments, industrialists, and consumers. The increasing consumption of plastics has harmed the environment. Around 7%-9% of the plastic waste of more than 8 billion tons of plastic produced across the world since 1950 has been recycled. Countries such as China, Indonesia, the Philippines, Thailand, and Vietnam are among the largest consumers of plastics.
Some plastics contain many toxic chemical additives such as persistent organic pollutants (POPs), which are considered to cause serious health issues such as cancer as well as mental, reproductive, and developmental diseases.?Producing plastic using fossil fuels has played a critical role in increasing greenhouse gas emissions, which are harmful to the environment. Growing awareness about the disadvantages of plastics has encouraged consumers to shift to zero-waste products, which are eco-friendly and harmless for the environment. This has resulted in an increased demand for zero-waste shampoo globally.
The growing adoption of personalized home salon services is expected to have a positive impact on the market in the coming years. Personalized home salon service is an emerging trend in regions such as North America and Europe. Over the last decade, the number of players that offer mobile app-based home salon services has proliferated in the market. Customers can avail of salon services at home by using these mobile apps. For instance, in May 2020, Housejoy introduced salon services at home for women to foray into the homecare solutions category.
Service providers offer hair treatment solutions with minimal usage of water and use plastic-free products. In addition, they offer beauty packages for skin and hair care. The demand for these services is high, owing to low charges and easy access. This, in turn, drives the demand for instant hair care products and hair treatment solutions, which aids in the growth of the global market.
The availability of counterfeit products will be a major challenge for the market during the forecast period. Counterfeit products are priced comparatively lower than branded products. Hence, they gain the attention of a wide range of consumers. Counterfeit zero-waste shampoos are considered harmful, as they may be contaminated or made of low-quality ingredients to reduce costs. These counterfeit shampoos are packaged in low-quality material and can be harmful to use.
Counterfeit shampoos are available globally, especially through online channel, which is more difficult to monitor or regulate than traditional brick-and-mortar retail stores. Hence, the availability of many counterfeit products hampers the revenue of organized companies, which will impact the revenue generated by the global market.
The zero-waste shampoo bars segment will account for a significant share of market growth during the forecast period. The demand for shampoo bars is high owing to their low cost. Moreover, the packaging of the bars is made of non-plastic, reusable, and recyclable materials. There has been a rapid increase in awareness, especially among the youth, regarding environmental pollution caused by the dependence on plastic for packaging in the last few years. This has encouraged companies to develop sustainable methods of packaging, which helps reduce environmental degradation and provides chemical-free products to buyers. These factors are expected to drive the growth of the market during the forecast period.
The market share growth by the Online Channel segment will be significant during the forecast period. The increasing Internet penetration, rising use of smartphones, and changing buying behavior are expected to drive the growth of this segment during the forecast period.
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The online channel segment was valued at?USD 132.00 million?in 2018. Some of the major advantages of online shopping are secure transactions and the availability of cash-on-delivery (COD) options. Payment gateway service providers connect online channel partners and banks through multiple payment modes using the 3D payment gateway technology. PayPal, InstaMojo, PayUbiz, Citrus Pay, CCAvenue, and Authorize.Net are some of the key payment gateway service providers. There is a high preference for COD services for the purchase of premium products. This is because some customers hesitate to make prepaid payments for costly products. Other factors driving the growth of the online segment include easy and convenient return policies, centralized and efficient customer service, 24/7 shopping convenience, and product variety.
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APAC is estimated to contribute 34% to the growth of the global market research and growth during the forecast period. Technavio's analysts have provided an extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period.
Another region offering significant growth opportunities to vendors is Europe. Europe is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The steady rise in demand for organic haircare products, coupled with the awareness among buyers regarding the negative impact of plastic consumption, has been the major driver of the growth in demand in Europe. The rising household income, increasing demand for premium products, and product advances by leading companies are also some of the major factors driving the growth of the market in the region.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, which forecasts to enhance their presence in the market report.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 10 market companies, including:
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Customer Landscape
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is navigating regulatory authorities and safety regulations to ensure consumer safety despite high prices. With a focus on cruelty-free beauty products, brands target emerging markets by adopting sustainable practices and offering sustainable packaging and refillable systems. Both physical stores and online platforms cater to consumers seeking zero-waste lifestyles, with an emphasis on eco-friendly boutiques and zero waste shops. This market shift aligns with growing consumer demand for natural ingredients and zero-waste packaging, reflecting a shift towards more sustainable and ethical personal care products.
In the market, brands prioritize sustainability to address concerns like recall of goods and animal cruelty. This aligns with the growing trend towards a zero waste lifestyle and ethical consumerism. With pets and health food stores in mind, companies innovate, introducing new product lines and collaborating with anchor stores to expand their reach. Emphasizing consumer perception and sustainable resources, this market embraces a top-down and bottom-up approach, driving change in both personal products and total landfill waste through specialized specialty stores.
Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.78% |
Market Growth 2024-2028 |
USD 80.2 million |
Market structure |
USD Fragmented |
YoY growth 2023-2024(%) |
6.25 |
Regional analysis |
Europe, APAC, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 34% |
Key countries |
US, Germany, China, UK, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Battle Green, Beauty and the Bees, Biome, Butter Me Up Organics, Chagrin Valley Soap and Salve Co., Dirty Hippie Ltd, EcoRoots, Emerson Soaps LLC, etee, Ethique Ltd., Friendly Soap Ltd., Hibar, J R Liggett Ltd., Katie Mae Naturals LLC, Lush Internet Inc, Oregon Soap Co., Plaine Products LLC, Plum Brilliance Apothecary, Rocky Mountain Soap Co., and The Refill Shoppe Inc. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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