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The polarized sunglasses market size is forecast to increase by USD 1.56 billion, at a CAGR of 5.78% between 2023 and 2028. In North America, the market exhibits diverse preferences influenced by a range of climates, spanning from arctic conditions to tropical environments. States such as California and Florida, known for their sunny weather and outdoor-centric lifestyles, drive significant demand year-round, highlighting regional market dynamics and consumer preferences. These varying climates and lifestyle factors contribute to a rich tapestry of market behavior, with each region presenting unique challenges and opportunities for businesses operating in the outdoor and recreational sectors. Understanding these nuances is crucial for companies seeking to effectively cater to the diverse needs of North American consumers. Also, Charmant Inc. company offers polarized sunglasses such as Charmant ZT 11250Z Black Polarized Titanium Half Rim Sunglasses for Men Size 60 and Custom Made for Charmant XL2041 53X16 T Polarized Clip On sunglasses.
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Polarized sunglasses are a popular choice for individuals seeking optimal eye protection against glare and harmful UV rays. These sunglasses use specialized coatings, such as polarizing films, which contain a crystalline iodine matrix or dichroic dye molecule. The coating blocks reflected light waves that cause glare, making it ideal for use in various environments like water, snow, and road. Polarized sunglasses provide relief from glare reflection off surfaces like water, snow, and roads, ensuring clear vision. They are essential for vehicle driving, fishing and boating, outdoor sporting, and traveling. The lenses come in various tints and are made from materials like polycarbonate and polyurethane, ensuring durability and unisex appeal. Polarized sunglasses are not just fashion accessories but essential eyewear for protecting against harmful UV-A and UV-B rays. They are also beneficial for individuals working long hours in front of LCD screens or digital screens, reducing eye strain and fatigue. Polarized sunglasses are available in various styles, including aviator sunglasses, and cater to different needs, such as cataracts and macular degeneration.
Increasing awareness about the harmful effects of UV radiation on eyesight is the key factor driving the market. With mounting evidence linking UV exposure to various ocular conditions like cataracts, macular degeneration, and photokeratitis, customers are becoming increasingly conscious of the necessity for effective eye protection, thereby fueling demand that is equipped with advanced UV-blocking capabilities.
Furthermore, an increase in public health initiatives and educational campaigns spearheaded by governments, health organizations, and eyecare professionals worldwide have played a crucial role in disseminating information about UV-related eye damage. Thus, such efforts have heightened customer awareness, prompting individuals to prioritize UV protection when selecting eyewear further amplifying the demand, which further propels the market during the forecast period.
Integration of smart features is the primary trend shaping the market. Smart polarized sunglasses equipped with augmented reality (AR) displays embedded within the lenses offer users real-time access to information such as notifications, navigation directions, and weather updates, facilitating improved productivity and convenience during outdoor activities. Furthermore, the integration of fitness tracking sensors into the frames allows users to monitor health metrics like heart rate, step count, and calories burned, aligning with the growing trend towards wearable fitness technology.
Additionally, the players in the emerging market include established eyewear brands and technology companies aiming to reach the demands of modern customers. Further, with a focus on both fashion and functionality, these smart glasses set a new standard for modern eyewear. Thus, collaborations raise the demand for wearable technology solutions, which continues to raise the adoption, which, in turn, drives market growth during the forecast period.
The availability of counterfeit products is a major challenge that affects market expansion. The availability of counterfeit products threatens customer trust, brand reputation, and overall market growth. The availability of huge options of counterfeit products, often produced with inferior materials and substandard manufacturing processes, deceives customers with lower prices but compromises quality and performance. One of the primary concerns surrounding counterfeit polarized sunglasses is their inadequate UV protection.
Additionally, the proliferation of counterfeit products also undermines the competitiveness of legitimate manufacturers and retailers. Unscrupulous sellers undercut prices, eroding profit margins for authentic brands and stifling investment in research and development. Also, the prevalence of counterfeit goods diminishes customer confidence in the market, thereby impeding market expansion during the forecast period.
The round segment is estimated to witness significant growth during the forecast years. Round and oval-shaped polarized sunglasses are popular styles in the global market, offering both fashion and functionality. Round sunglasses feature circular lenses, evoking a retro aesthetic favored by fashion-conscious consumers, while oval-shaped ones offer a classic look with slightly elongated lenses.
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The round segment was the largest segment and was valued at USD 1.51 billion in 2018. Further, both styles provide glare reduction and UV protection, suitable for various outdoor activities. Leading brands like Ray-Ban and Maui Jim offer a wide range of these sunglasses, meeting the demand for stylish and functional eyewear. The resurgence of retro fashion, celebrity endorsements, and technological advancements drive the growing interest in round and oval polarized sunglasses, fueling market growth.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast years. Major brands such as EssilorLuxottica, Kering SA, and Warby Parker Inc. dominate the North American market, offering a wide variety of styles and designs to cater to different customer preferences. These brands leverage innovative lens technologies, designs, and effective marketing strategies to maintain their competitive edge. Additionally, the growth of the regional market is driven by awareness about UV protection, the presence of a fashion-conscious population, and a strong outdoor culture. Polarized sunglasses are in high demand across the continent, which, in turn, fuels the growth of the regional market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including De Rigo Vision Spa, Dealskart Online Services Pvt. Ltd., Decathlon SA, EssilorLuxottica, HOYA Vision Care Europe Hoya Holdings N.V, JINS Eyewear US Inc., Kering SA, Marcolin Spa, Nike Inc., Prada S.p.A, Rudy Project SpA, Safilo Group Spa, Specsavers Group, Titan Co. Ltd., Vision Service Plan, and Warby Parker Inc.
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research and growth report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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Polarized sunglasses have gained significant popularity in recent years due to their ability to reduce glare and improve vision during outdoor activities. The polarizing films used in these sunglasses contain a crystalline iodine matrix or dichroic dye molecule that blocks horizontal light waves, making them ideal for use in various environments such as water, snow, and road. Polarized sunglasses protect the eyes from harmful UV-A and UV-B rays, making them essential eye care products for individuals engaging in outdoor activities like skiing, hiking, biking, fishing, and vehicle driving. These sunglasses come in various shapes, sizes, and materials including plastic, glass, progressive, bifocal, and unisex designs. The market is expanding as more people recognize the importance of eye protection during outdoor activities. E commerce websites have made it easier for consumers to purchase these sunglasses online, increasing their accessibility to a wider audience. The market includes various end-users such as men, women, and kids, and caters to various industries like fishing and boating, outdoor sporting, and traveling.
Further, polycarbonate and polyurethane are commonly used materials for polarized sunglasses due to their durability and lightweight properties. The market is expected to grow as more people prioritize eye care and engage in outdoor activities. Polarized sunglasses offer a solution to vision impairment caused by glare reflection, making them an essential eyewear accessory for those who spend time outdoors. Also, the market offers bifocal lenses and a variety of sunglass shapes tailored for activities like bike racing and traveling, providing protection against UV radiations with lens tint options. Frame materials range from traditional aviators to modern choices like plastic, glass lenses, metal lenses, and fiber lenses. Blue light filter glasses are gaining popularity for digital use, enhancing eye comfort. These sunglasses not only offer style but also cater to specific needs, ensuring clarity and safety in various outdoor and leisure pursuits.
Market Scope |
|
Report Coverage |
Details |
Page number |
176 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.78% |
Market growth 2024-2028 |
USD 1.56 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.54 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 45% |
Key countries |
US, Canada, China, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adidas AG, Carl Zeiss AG, CHARMANT Group, De Rigo Vision Spa, Dealskart Online Services Pvt. Ltd., Decathlon SA, EssilorLuxottica, Gianni Versace Srl, HOYA Vision Care Europe Hoya Holdings N.V, JINS Eyewear US Inc., Kering SA, Marcolin Spa, Nike Inc., Oakley Inc., Prada S.p.A, Rudy Project SpA, Safilo Group S.p.A, Specsavers Group, Titan Co. Ltd., Vision Service Plan, and Warby Parker Inc. |
Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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