Global Menstrual Cup Market 2016-2020
Market outlook of the global menstrual cup market
Technavio’s market research analyst predicts the global menstrual market to grow steadily at a CAGR of around 4% by 2020. This market is experiencing moderate growth with consumer interest shifting toward menstrual cups because of benefits like low chances of infection and savings on cost. This has prompted manufacturers to come up with innovations pertaining to effective marketing campaigns. These campaigns help to change the mindset of people, which in turn increases the adoption of menstrual cups.
The shift in consumer interest toward menstrual cups is the key driver for the growth of this market. In recent times, it has been observed that many consumers prefer menstrual cups due to the usage of harmful chemicals and raw materials in sanitary pads and tampons. Since these chemicals negatively affect the health of individuals and lead to complications like vaginal dryness, the consumers’ preference for menstrual cups will increase during the forecast period.
Segmentation by type of usage and analysis of the menstrual cup market
In this market research, analysts have estimated the reusable menstrual cup segment to be the largest market segment during the forecast period. Its cost effectiveness coupled with its ability to decrease the amount of disposable waste in the environment will result in its increased adoption during the predicted period.
Geographical segmentation of the menstrual cup market
Technavio market research analysts estimate the Americas to account for a market share of more than 55% by 2020. The populace’s high disposable income and the widespread availability of menstrual cups, both in retail stores and online platforms, will result in this region’s strong growth during the predicted period.
Competitive landscape and key vendors
The global menstrual cup market is highly competitive, with vendors competing on the basis of product differentiation, portfolio, and pricing. To succeed and survive in this market, the vendors have to distinguish their product and service offerings through a clear and unique value proposition.
The leading vendors in the market are -
- The Keeper
Other prominent vendors in the market include TS International, Femmecup, FemCap, Intimina, Freedom Products, Lena, Meluna, Mia Cup, MiaLuna, Naturcup, OrganiCup, Rainbow Cup, Ruby, Magento, SheCup, Si-Bell, The Iris Cup, and Tvorba eshopu.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global menstrual cup market?
- What are the key market trends impacting the growth of the menstrual cup market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the vendors in the global menstrual cup market?
- What are the trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
- What are the key outcomes of the five forces analysis of the menstrual cup market?
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