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The MEA-Adult Diapers Market size is projected to increase by USD 121.66 million, and the market is estimated to grow at a CAGR of 4.19% between 2022 and 2027. In 2017, the size of the market was valued at USD 451.47 million.
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In countries like Yemen and Syria, the demand for adult diapers remains low due to lack of product awareness. Instead, traditional products like cloth pads are still used, leading to health concerns. Women in these countries also feel uncomfortable purchasing such products from medical shops or retail stores.
However, the prevalence of incontinence is increasing in developing nations, leading to a rise in awareness about modern-day products like adult diapers. Higher disposable incomes and improved living standards also contribute to the growing demand for adult diapers in these regions. Furthermore, technological advancements and innovative designs have led to the introduction of user-friendly diapers. Many manufacturers offer small packs of affordable diapers to cater to price-sensitive consumers in developing countries. These factors are expected to boost adult diaper sales and drive the growth of the MEA-Adult Diapers Market.
Online retail growth and the adoption of multichannel business models are fueling this trend. Vendors are leveraging both physical stores and online portals to increase product visibility and boost sales. Consequently, the online segment is expected to outpace offline sales during the forecast period.
Factors such as improved internet connectivity, increasing smartphone and tablet adoption, and rising consumer awareness are driving the growth of personal hygiene products through online sales. The convenience of online shopping allows consumers to easily purchase personal hygiene products, including adult diapers. The rise in employment, particularly among women, further drives the demand for these products through online retail channels. As a result, the growth of online sales is anticipated to support the expansion of the MEA-Adult Diapers Market in the forecast period.
The production of adult diapers includes the use of raw materials such as fluff pulp, superabsorbent polymer, polypropylene polymer, elastic film, polypropylene fiber, polyester fiber, biocomponent fiber, rayon/lyocell fiber, and cotton. Petroleum-based raw materials, such as polyethylene plastic, are also used in manufacturing disposable diapers. However, the prices of petroleum-based raw materials depend on fluctuating petroleum prices, which further affect raw material transportation costs as well as the of intermediary and final products.
Vendors cannot afford to increase end-product prices due to the intense competition in the market, which reduces their profit margins. In the Organization of the Petroleum Exporting Countries (OPEC) countries, fuel prices have remained volatile over the past five years. Add-on costs such as transportation and other necessary services further contribute to procurement costs. Supplier constraints also challenge market growth. Therefore, fluctuating petroleum prices and challenges in raw material procurement processes are expected to negatively impact the MEA-Adult Diapers Market during the forecast period.
The market share growth by the online segment will be significant during the forecast period. The online distribution channel offers advantages such as secured transactions and cash on delivery. Major adult diaper manufacturers are expanding their adult diaper e-retail businesses to gain a competitive edge over internet-only retailers. They are building web portals to sell adult diapers online.
The online segment was valued at USD 213.59 million in 2017 and continued to grow until 2021. It is the fastest-growing segment, as more users are accessing personal hygiene and health content online. The sales generated from this segment are derived from the websites of vendors as well as e-commerce websites. These websites clearly define prices and offer a wider product variety than local convenience stores. Thus, online stores are likely to be a key channel for the sales of these products in the coming years. These factors will drive the growth of the online segment during the forecast period.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Some of the key players operating in the MEA-Adult Diapers Market are:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The Adult Diapers Market in MEA report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Adult Diapers Market In MEA Scope |
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Report Coverage |
Details |
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Page number |
149 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.19% |
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Market growth 2023-2027 |
USD 121.66 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
3.78 |
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Regional analysis |
Middle East and Africa |
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Performing market contribution |
Middle East and Africa at 100% |
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Key countries |
Turkey, Iran, Saudi Arabia, Egypt, and Rest of MEA |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Abena UK Ltd., Chiaus (Fujian) Industrial Development Co. Ltd., Dentsply Sirona Inc., Domtar Corp., Essity Aktiebolag, Hayat Kimya San AS, Hollister Inc., Kao Corp., Kimberly Clark Corp., Linette, Medline Industries LP, Ontex BV, Paul Hartmann AG, Principle Business Enterprises Inc., Rearz Inc., Shamsan Industry Group, Tykables, TZMO SA, Unicharm Corp., and The Procter and Gamble Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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