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The pulp market size is estimated to grow at a CAGR of 3.92% between 2022 and 2027. The market size is forecast to increase by USD 41.26 billion. The growth of the market depends on several factors, including the increased consumption of chemical wood pulp, the rise in the use of personal care and hygiene products, and the rising demand for corrugated packaging.
This pulp market report extensively covers market segmentation by application (printing and writing paper, tissue paper, specialty paper, packaging paper, and others), grade type (chemical pulp, mechanical and semi-chemical pulp, and non-wood pulp), and geography (North America, APAC, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The increased consumption of chemical wood pulp is notably driving the market growth, although factors such as high costs involved in the production of pulp may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving growth in the pulp market is the increased consumption of chemical wood pulp. Chemical wood pulp is a lignocellulosic fibrous material that is produced by separating cellulose fibers from wood. Softwood fibers are fibers generated from angiosperm trees. Hardwood comes from deciduous trees and has libriform fibers. They are 1 mm and 20 micrometers in length and breadth, respectively. The chemical wood pulp helps to produce high-quality paper. The semi-chemical pulping process makes neutral solutions that are used for cooking the wood chips.
The price of semi-chemical wood pulp is lower than other chemical methods. Semi-chemical wood pulping is used in manufacturing tissue, fine paper, cartons, magazines, and paperboards. Personal hygiene and ease of availability, and recyclability are factors that boost the sale of tissue paper. A significant increase in the usage of cartons, magazines, and paperboards has also been witnessed in the consumption of semi-chemical pulp. Such factors will increase the market growth during the forecast period.
The increasing popularity of fluffy pulp is a pulp market trend that is expected to have a positive impact in the coming years. Diapers (baby and adult) and hygiene sanitary pads for women have gained great significance in the global market. This is due to the awareness of safety and health practices. These products are manufactured from fluffy pulp, which is a long fiber made of softwood. The fluffy pulp increases the absorbency of liquid and semi-solids, which prevents leaking.
The fast-paced lifestyle has also made diapers convenient for regular use because they can be used and disposed of easily. These soft fibers are also well-adopted by sanitary napkin manufacturers. Adult diapers can also boost the sales of the pulp industry. The increase in the population of aged people has a directly proportional relationship with the demand for absorbent hygiene products. The above factors will increase the market growth during the forecast period.
The high cost incurred in the production of pulp will be a major challenge for the pulp market during the forecast period. The existing vendors in the market invest heavily in the upgradation of technology to increase pulp production and maintenance. Growing integration with the old vendors helps in acquiring raw materials. The engineering of the pulp industry is advanced and efficient. However, the overall energy consumed to produce pulp and paper is very high. These capital-intensive machines require a lot of energy and water to bring down the forests, the high-volume bark, and the tight cellulose fibers.
Companies are taking steps toward energy conservation. They are often involved in the production of energy with the help of by-products formed while debarking. The pulp and paper companies face a major challenge in the event of a rise in the price of the kilowatt. Hence, high expenditure is incurred by the companies due to the increased use of energy. This makes it the weakest and the most vulnerable point for companies.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Pulp Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Asia Pulp and Paper APP Sinar Mas.: The company offers pulp solutions such as Robur Flash UKP E and is used for applications such as insulation in high-voltage marine cables.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the printing and writing paper segment will be significant during the forecast period. Printing and writing paper includes the paper used for books, magazines, in offices, birthday cards, wedding invitations, home printers, printed photographs, and vital documents. Most of this paper meets the varying requirements of the paper industry and plays an important role in enabling the smooth flow of information in all fields. Printing and writing paper can be further categorized into four different segments, namely uncoated mechanical paper, uncoated freesheet, coated freesheet, and coated mechanical paper.
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The printing and writing paper segment was valued at USD 59.00 billion in 2017 and continued to grow until 2021. One of the main applications of pulp is in the manufacture of printing and writing paper. Printing and writing paper is generally made of pulp along with chemicals such as dyes, pigments, coating chemicals, bay salt and chlorine dioxide (for security printing paper dyestuff), and halopont, ponolith, and ponolith supra (for organic pigment). The global printing and writing paper market is growing because of the high demand for dyes and pigments in developing countries that make more use of chemicals. Countries such as China, India, and Indonesia make use of these types of paper due to the rising literacy rate and growing population.
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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Factors such as the pulp market in North America is growing due to the increasing construction activities and the high consumption of packaged food by people in the region. The growth is primarily driven by high investments in the residential and office construction industry. The US engineering and construction industry began 2022 on a bright note after construction spending rose a robust 8% in 2021.
During the forecast period, investments in the construction industry in the US are expected to register considerable growth, mainly supported by the US government policy of supporting local businesses. The growth in the construction industry in the US is expected to drive the demand for specialty paper, such as wallpaper, used in the construction sector, which, in turn, will spur the demand for pulp in the region. Such factors will boost the growth of the regional pulp market during the forecast period.
In North America, 2020 was the most socially and economically disruptive year in many countries, which was primarily due to the outbreak of the COVID-19 pandemic and its rapid spread widely across the region, especially in the US. However, the implementation of large-scale COVID-19 vaccination drives and the reopening of manufacturing units of pulp revived the growth of the regional market in 2021. Also, governments in the region provided stimulus packages for the revival of the economy. Moreover, the resumption of operations in end-user industries such as printing and packaging further revived the demand for pulp in the region. Moreover, increasing e-commerce activities, the growing demand for sustainable packaging solutions, and the increasing use of pulp in the manufacturing of personal hygiene products will foster the growth of the regional pulp market during the forecast period.
The pulp market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global pulp market as a part of the global forest products market. Forest products include categories such as industrial roundwood, sawn wood, wood-based panels, fiber furnish, wood fuel, charcoal, and pellets. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
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Pulp Market Scope |
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Report Coverage |
Details |
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Page number |
174 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.92% |
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Market growth 2023-2027 |
USD 41.26 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
3.3 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
North America at 33% |
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Key countries |
US, Japan, Sweden, Finland, and Brazil |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Arctic Paper SA, Asia Pulp and Paper APP Sinar Mas., Billerud AB, Canny Tissue Paper Industry, Gulf Paper Manufacturing Co., Hitachi Ltd., International Paper Co., Koch Industries Inc., Mercer International Inc., Metropolic Paper Industries, Metsa Board Oyj, Nath Industries Ltd., Nine Dragons Paper Holdings Ltd., Nippon Paper Industries Co. Ltd., Oji Holdings Corp., Sappi Ltd., Shanying International Holding Co. Ltd., Stora Enso Oyj, UPM Kymmene Corp., and WestRock Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Grade Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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