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The pulp market size is forecast to increase by USD 38.1 billion, at a CAGR of 3.53% between 2023 and 2028. Market growth hinges on several key factors, notably the heightened consumption of chemical wood pulp, the increased usage of personal care and hygiene products, and the rising demand for corrugated packaging. The escalating consumption of chemical wood pulp underscores its diverse applications across various industries, including paper and packaging, textiles, and construction materials. Concurrently, the growing preference for personal care and hygiene products reflects shifting consumer lifestyles and an emphasis on health and well-being, driving demand for raw materials such as chemical wood pulp in manufacturing processes. Additionally, the rising popularity of e-commerce and online shopping has fueled the demand for corrugated packaging as a cost-effective and sustainable solution for shipping and logistics needs. These converging trends signify opportunities for market expansion and innovation, prompting companies to invest in research and development to meet evolving consumer demands and capitalize on emerging market trends. It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
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The market serves as the backbone of the largest industry sectors including the food beverage industry and personal care industry, providing essential paper packaging products. With a rising emphasis on sustainability, the market is witnessing a surge in demand for eco-friendly packaging products derived from forest-based sources like bamboo, rice husk, and wheat straw. As anti-plastic sentiments grow and consumer inclination towards green packaging strengthens, the industry is adapting to meet the demand for recycling infrastructure and environmentally friendly alternatives. However, challenges persist, including concerns about deforestation and energy and transportation costs associated with the import of wood pulp. Nonetheless, the pulp market remains indispensable, providing essential materials for packaging and various household applications such as kitchens and toilets, ensuring sanitation and convenience. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving growth in the market is the increased consumption of chemical wood pulp. Chemical wood pulp is a lignocellulosic fibrous material that is produced by separating cellulose fibers from wood. Softwood fibers are fibers generated from angiosperm trees. Hardwood comes from deciduous trees and has libriform fibers. They are 1 mm and 20 micrometers in length and breadth, respectively. The chemical wood pulp helps to produce high-quality paper. The semi-chemical pulping process makes neutral solutions that are used for cooking the wood chips.
Moreover, the price of semi-chemical wood pulp is lower than other chemical methods. Semi-chemical wood pulping is used in manufacturing tissue, fine paper, cartons, magazines, and paperboards. Personal hygiene and ease of availability, and recyclability are factors that boost the sale of tissue paper. A significant increase in the usage of cartons, magazines, and paperboards has also been witnessed in the consumption of semi-chemical pulp. Such factors will increase the market growth during the forecast period.
The increasing popularity of fluffy pulp is a market trend that is expected to have a positive impact in the coming years. Diapers (baby and adult) and hygiene sanitary pads for women have gained great significance in the global market. This is due to the awareness of safety and health practices. These products are manufactured from fluffy pulp, which is a long fiber made of softwood. The fluffy pulp increases the absorbency of liquid and semi-solids, which prevents leaking.
Further, the fast-paced lifestyle has also made diapers convenient for regular use because they can be used and disposed of easily. These soft fibers are also well-adopted by sanitary napkin manufacturers. Adult diapers can also boost the sales of the pulp industry. The increase in the population of aged people has a directly proportional relationship with the demand for absorbent hygiene products. The above factors will increase the market growth during the forecast period.
The high cost incurred in the production of pulp will be a major challenge for the market during the forecast period. The existing vendors in the market invest heavily in the upgradation of technology to increase pulp production and maintenance. Growing integration with the old vendors helps in acquiring raw materials. The engineering of the pulp industry is advanced and efficient. However, the overall energy consumed to produce pulp and paper is very high. These capital-intensive machines require a lot of energy and water to bring down the forests, the high-volume bark, and the tight cellulose fibers.
Additionally, companies are taking steps toward energy conservation. They are often involved in the production of energy with the help of by-products formed while debarking. The pulp and paper companies face a major challenge in the event of a rise in the price of the kilowatt. Hence, high expenditure is incurred by the companies due to the increased use of energy. This makes it the weakest and the most vulnerable point for companies.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Arctic Paper SA : The company offers pulp solutions such as Robur Flash UKP E and is used for applications such as insulation in high-voltage marine cables.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the printing and writing paper segment will be significant during the forecast period. Printing and writing paper includes the paper used for books, magazines, in offices, birthday cards, wedding invitations, home printers, printed photographs, and vital documents. Most of this paper meets the varying requirements of the paper industry and plays an important role in enabling the smooth flow of information in all fields. Printing and writing paper can be further categorized into four different segments, namely uncoated mechanical paper, uncoated freesheet, coated freesheet, and coated mechanical paper.
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The printing and writing paper segment was valued at USD 59.90 billion in 2018. One of the main applications of pulp is in the manufacture of printing and writing paper. Printing and writing paper is generally made of pulp along with chemicals such as dyes, pigments, coating chemicals, bay salt and chlorine dioxide (for security printing paper dyestuff), and halopont, ponolith, and ponolith supra (for organic pigment). The global printing and writing paper market is growing because of the high demand for dyes and pigments in developing countries that make more use of chemicals. Countries such as China, India, and Indonesia make use of these types of paper due to the rising literacy rate and growing population.
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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Factors such as the market in North America is growing due to the increasing construction activities and the high consumption of packaged food by people in the region. The growth is primarily driven by high investments in the residential and office construction industry. The US engineering and construction industry began 2022 on a bright note after construction spending rose a robust 8% in 2021.
Further, during the forecast period, investments in the construction industry in the US are expected to register considerable growth, mainly supported by the US government policy of supporting local businesses. The growth in the construction industry in the US is expected to drive the demand for specialty paper, such as wallpaper, used in the construction sector, which, in turn, will spur the demand for pulp in the region. Such factors will boost the growth of the regional market during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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The market serves as a foundational pillar in various sectors, including the retail sector and institutional and corporate sectors, supplying essential paper packaging materials such as white paper, wrapping paper, and paper bags. With a growing focus on sustainability, the market is witnessing a shift towards recycled paper and paper-based packaging solutions to combat plastic use and reduce plastic packaging waste. Leading paper producers like International Papers and Weyerhaeuser Corporation are at the forefront of this transformation, investing in chemical pulping and renewable energy operations to minimize greenhouse gas emissions. The market is also witnessing rapid penetration of online retailing, driven by the proliferation of smartphones and internet access, prompting increased demand for lightweight, recyclable packaging materials. Moreover, collaborations like the Pulpex Consortium aim to revolutionize the industry by developing sustainable and eco-friendly alternatives to traditional plastic-based products, ensuring socio-economic development while promoting efficient use of wood fibers and recycled paper pulp
Industry Scope |
|
Report Coverage |
Details |
Page number |
186 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.53% |
Market Growth 2024-2028 |
USD 38.1 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
3.38 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 33% |
Key countries |
US, Brazil, Japan, Sweden, and Finland |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Arctic Paper SA, Billerud AB, Canny Tissue Paper Industry, Gulf Paper Manufacturing Co., Hitachi Ltd., International Paper Co., Koch Industries Inc., Mercer International Inc., Metropolic Paper Industries, Metsa Board Oyj, Nath Industries Ltd., Nine Dragons Paper Holdings Ltd., Nippon Paper Industries Co. Ltd., Oji Holdings Corp., Sappi Ltd., Shanying International Holding Co. Ltd., Sinar Mas, Stora Enso Oyj, UPM Kymmene Corp., and WestRock Co. |
Market dynamics |
Parent market analysis, Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Grade Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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