Beverage Packaging Market in Europe by Material and Location - Forecast and Analysis 2022-2026

The beverage packaging market share in Europe is expected to increase by USD 10.10 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 5.67%.

This beverage packaging market in Europe research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers beverage packaging market segmentation in Europe by material (plastic, glass, and metal) and location (Western Europe and Eastern Europe). The beverage packaging market in Europe report also offers information on several market vendors, including Allied Glass Containers Ltd., Amcor Plc, AMS Europe e.V., AptarGroup Inc., Ardagh Group SA, Ball Corp., Beatson Clark Ltd., CANPACK SA, CCL Industries Inc., Crown Holdings Inc., Gerresheimer AG, Graphic Packaging Holding Co., Huhtamaki Oyj, Mondi plc, Multi Plastics Inc., O I Glass Inc., Plastipak Holdings Inc., Printpack Inc., Silgan Holdings Inc., Sonoco Products Co., Stora Enso Oyj, The Tetra Laval Group, Verallia SAS, and Vidrala SA among others.

What will the Beverage Packaging Market Size in Europe be During the Forecast Period?

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Beverage Packaging Market in Europe: Key Drivers, Trends, and Challenges

The rising sustainable practice in beverage packaging in Europe is notably driving the beverage packaging market growth in Europe, although factors such as fluctuation in raw material prices may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the beverage packaging industry in Europe. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Beverage Packaging Market Driver in Europe

One of the key factors driving growth in the beverage packaging market is the rising sustainable practice in beverage packaging in Europe. Consumers are increasingly making food choices based on a company’s commitment to the environment. Sustainable packaging degrades quickly and completely when decomposed or recycled and reused, thereby not participating in environmental pollution. Vendors are shifting away from single-use plastics and striving for 100% biodegradable, recyclable, or reusable packaging. Natural materials may soon replace common plastics and help brands strengthen their environmentally friendly credentials. The use of bio-degradable plastic is expected to have a positive impact on the beverage packaging market in Europe during the forecast period. Dairy manufacturers, as well as suppliers, have a responsibility to protect the environment and reduce their carbon footprint. Hence, recyclable containers are beneficial when it comes to glass dairy packaging. The increasing presence of sustainable beverage packaging options will drive the growth of the market.

Key Beverage Packaging Market Trend in Europe

The increase in demand for digitally printed packaging is a beverage packaging market trend that is expected to have a positive impact in the coming years. Digital printing is likely to gain traction in the beverage packaging market in Europe owing to the demand among brands for rapid turnaround. Brand owners bring on innovation and value creation for their products by providing sophisticated decorative coatings and special visual and tactile effects to the folding cartons in which their products are packaged. A rise in demand for personalized packaging has also helped in increasing the need for digitally printed packaging. Many brands are now taking customization to the next level, offering personalized packaging-to-order, with customizable imagery and text configurable by consumers. This is a new opportunity for manufacturers to engage with consumers and differentiate from their competitors.  Such factors are likely to drive the growth of the beverage packaging market in Europe.

Key Beverage Packaging Market Challenge in Europe

The fluctuation in raw material prices will be a major challenge for the beverage packaging market during the forecast period. The raw materials used are plastic, metal, and glass for beverage packaging. The increase in the prices of these materials has a negative impact on the overall manufacturing cost of packaging, which in turn increases the overall cost of the beverage-based product. Some of the metals used in beverage packaging are aluminum, tin plate, tin-free steel, and stainless steel. The Russia and Ukraine conflict is having ripple effects on commodity prices and global supply chains that have put pressure on the profit margins of European packaging manufacturers. The plastic packaging sector is likely to face the most volatility as passing on costs increases. The supply of aluminum and polypropylene has tightened as Russia becomes increasingly isolated economically and transport routes are further inhibited. Such factors are expected to have a negative impact on the growth of the beverage packaging market in Europe.

This beverage packaging market in Europe analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the beverage packaging market in Europe as a part of the global metal and glass containers market within the overall global containers and packaging market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the beverage packaging market in Europe during the forecast period.

Who are the Major Beverage Packaging Market Vendors in Europe?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• Allied Glass Containers Ltd.
• Amcor Plc
• AMS Europe e.V.
• AptarGroup Inc.
• Ardagh Group SA
• Ball Corp.
• Beatson Clark Ltd.
• CANPACK SA
• CCL Industries Inc.
• Crown Holdings Inc.
• Gerresheimer AG
• Graphic Packaging Holding Co.
• Huhtamaki Oyj
• Mondi plc
• Multi Plastics Inc.
• O I Glass Inc.
• Plastipak Holdings Inc.
• Printpack Inc.
• Silgan Holdings Inc.
• Sonoco Products Co.
• Stora Enso Oyj
• The Tetra Laval Group
• Verallia SAS
• Vidrala SA

This statistical study of the beverage packaging market in Europe encompasses successful business strategies deployed by the key vendors. The beverage packaging market in Europe is fragmented and the vendors are deploying growth strategies such as adopting effective marketing and promotion strategies and providing new and improved products to fulfill consumer expectations to compete in the market.

Product Insights and News

• amcor.com - The company offers beverage packaging such as plastic bottles, jars, canisters, single-serve coffee capsules and pods, and bags and pouches.

• amcor.com - Through the unified segment the company provides the development and supply of flexible packaging globally. This segment is the largest supplier of plastic, aluminum, and fiber-based flexible packaging.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The beverage packaging market in Europe forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Beverage Packaging Market in Europe Value Chain Analysis

Our report provides extensive information on the value chain analysis for the beverage packaging market in Europe, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

What are the Revenue-generating Material Segments in the Beverage Packaging Market in Europe?

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The beverage packaging market share growth in Europe by the plastic segment will be significant during the forecast period. The demand from consumers for sustainable and environment-friendly packaging is increasing. Therefore, the pressure is high on rigid plastic manufacturers to introduce recyclable options for beverage packaging. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the beverage packaging market in Europe size and actionable market insights on the post-COVID-19 impact on each segment.

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What are the Key Data Covered in this Beverage Packaging Market in Europe Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive beverage packaging market growth in Europe during the next five years
• Precise estimation of the beverage packaging market size in Europe and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the beverage packaging industry in Europe
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of beverage packaging market vendors in Europe

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