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The global bleached eucalyptus kraft pulp market size is estimated to grow by USD 2,410.51 million between 2022 and 2027 exhibiting a CAGR of 4%. Bleached eucalyptus kraft pulp is an industry benchmark grade of hardwood Kraft pulp. Bleached pulp, which is primarily manufactured from eucalyptus raw materials using the Kraft chemical process, is termed bleached eucalyptus kraft pulp; it is free of elemental chlorine because of which it is labeled as elemental chlorine-free (ECF) and total chlorine-free (TCF).
The growth of the market depends on several factors, such as the rise in the use of personal care and hygiene products, the rising demand for corrugated packaging, and the efficient processing and enhanced product properties.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Efficient processing and enhanced product properties are driving growth in the bleached eucalyptus kraft pulp market. A kraft pulping technology is used for the production of bleached eucalyptus fibers. The advanced nature and ease of recovery system are some of the main characteristics of this technology. Bleached eucalyptus kraft pulp is a TCF pulp. Most of the chemicals used in processing and production can be recovered and reused. This will help mitigate the overall cost of processing and its impact on the environment. Bleached eucalyptus kraft pulp is one of the most preferred and predominantly used pulp types.
Eucalyptus trees are preferred due to their comparatively less full-growth cycle, which ranges from five to eight years. For tissue paper production, eucalyptus pulp is the most suitable type as it has a slightly smooth texture. The global market for bleached eucalyptus kraft pulp is expected to grow in the forecast period as a result of its superior characteristics and efficient processing. Thus, efficient processing and enhanced product properties of bleached eucalyptus kraft pulp are expected to drive the growth of the global bleached eucalyptus kraft pulp market during the forecast period.
The short fiber of eucalyptus to reduce costs in pulp production is a primary trend in the bleached eucalyptus kraft pulp market. The most costly elements in the final tissue paper are fibers. Most of the high-quality tissues are produced using virgin pulp, which is a combination of long-fiber softwood and short-fiber hardwood pulp. The wood portion is mainly obtained from eucalyptus pulp producers. The effects of the length of cellulose fiber on microstructure and the mechanical performance of fiber-cement composites have been evaluated before and after accelerated aging cycles.
Compared with softwood long fiber pulp, hardwood pulp fibers disperse well in the cement matrix and provide a higher number of fibers per unitary weight or volume. These short reinforcement elements produce an efficient fracture bridging of a vulnerable matrix, which is useful for the physical performance of the composite after aging. These positive results of the short fibers of eucalyptus help in reducing costs in partial replacements of refining, which, in turn, is expected to drive the global bleached eucalyptus kraft pulp market during the forecast period.
The rising use of electronic alternatives is a major challenge faced by the bleached eucalyptus kraft pulp. A reduction in paper use and a shift to electronic alternatives are being introduced by many companies and organizations due to the prevention of deforestation. Computers, mobile phones, and other IT devices are used for the transmission of the majority of messages and vital documents. Electronic devices eliminate the physical storage problems of paper, thereby bringing about a significant decline in the production of paper. Hence, a lot of costs can be reduced in buying paper and books.
However, this slows the growth of the global bleached eucalyptus kraft pulp (BEKP) market. The BEKP market also has a negative impact from the emergence of electronic books. In that sense, they've been restricting their purchases of books and preferring to read them online. Thus, the increasing use of electronic alternatives and digitalization is expected to hamper the growth of the global bleached eucalyptus kraft pulp market during the forecast period.
This report extensively covers market segmentation by Application (tissue paper, printing and writing paper, and others), Type (regular grade and high quality grade), and Geography (APAC, Europe, North America, South America, and Middle East and Africa.
The tissue paper segments are estimated to witness significant growth during the forecast period. The global BEKP market, which is expected to be the fastest growing in 2022, has been dominated by tissue paper. Some of the popular tissue-paper products are paper towels, hygienic tissue papers, wrapping tissues, wipes, facial tissues, custom-printed wrapping tissues, toilet tissues, and table napkins. Tissue papers help maintain hygiene, thereby reducing the risks of communicable diseases.
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The tissue paper segment was the largest segment and was valued at USD 4,803.49 million in 2017. The global tissue paper segment is expected to witness significant growth during the forecast period due to certain socio-economic factors such as rapid urbanization, high disposable income of consumers, and high consumer expenditure. The tissue paper segment will be expected to grow in view of the widespread use of different types of Tissue Paper products and a shift towards more premium quality products by the upper-income consumer, which, in turn, is expected to drive the growth of the global bleached eucalyptus kraft pulp market during the forecast period.
The regular grade bleached eucalyptus pulp is the dominant segment in 2022 and is expected to drive significant growth in the global bleached eucalyptus kraft pulp market during the forecast period. Regular grade bleached eucalyptus pulp is a durable, flexible board made from bleached eucalyptus wood. It has excellent properties, such as excellent printability and smoothness under the surface of the ink. The product can be used to package various products such as food and beverages, hygiene products, and pharmaceuticals due to its properties, such as safety and aesthetic appeal. The global printing and writing paper market is growing due to the high demand for printing and e-commerce. Printing and writing papers are widely used in digital printing, magazines, catalogs, and stationery. Special papers are produced with chemicals to reduce energy, water, and raw material without compromising the functional and optical properties of the paper. Hence, the rising demand for the regular grade is driving the demand for the regular grade segment, which in turn is expected to drive the global bleached eucalyptus kraft pulp market during the forecast period.
APAC is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The bleached eucalyptus kraft pulp market in APAC is driven by factors such as the high production and consumption of bleached eucalyptus kraft pulp in Japan, China, Indonesia, Korea, and India. The increased consumption of bleached eucalyptus kraft pulp in China for manufacturing tissue papers and printing and writing papers is driving the market growth in the region. Additionally, the rise in the year-over-year per capita consumption of paper products in APAC countries drives the growth of the bleached eucalyptus kraft pulp market in the region.
In 2020, the COVID-19 pandemic moderately impacted the regional bleached eucalyptus kraft pulp market. However, regional e-commerce witnessed industry growth as consumers resorted to using online channels to purchase products. In the warehouses of retailers, printing papers have been used more and more. This boosted the regional demand for the bleached eucalyptus kraft pulp market during the forecast period. Rising sanitation measures for personal hygiene purposes due to the fear of contracting the COVID-19 virus boosted the demand for hygienic tissue papers, wet wipes, and facial tissues, among others. The consumption of hygienic tissue papers increased in this area on the basis of various governmental campaigns and promotional activities to promote hand hygiene. In the region, people are more concerned about their own health and hygiene after COVID. These factors are expected to drive the growth of the regional BEKP market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Bleached Eucalyptus Kraft Pulp Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ALTRI SGPS S.A. - The company offers bleached eucalyptus kraft pulp such as Altri Eucalyptus pulp.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
ALTRI SGPS S.A., Asia Pulp and Paper APP Sinar Mas., Billerud AB, CMPC SA, Domtar Corp., Eldorado Brasil Celulose SA, Empresas Copec S.A, ENCE Energia y Celulosa SA, International Paper Co., ITOCHU Corp., Mercer International Inc., METSA GROUP, Mondi plc, Oji Holdings Corp., Semapa, Smurfit Kappa Group, Stora Enso Oyj, Suzano SA, Tokushu Tokai Paper Co. Ltd., and UPM Kymmene Corp.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The bleached eucalyptus kraft pulp market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Bleached Eucalyptus Kraft Pulp Market Scope |
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Report Coverage |
Details |
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Page number |
169 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4% |
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Market growth 2023-2027 |
USD 2,410.51 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
3.58 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 31% |
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Key countries |
US, China, Japan, Germany, and France |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
ALTRI SGPS S.A., Asia Pulp and Paper APP Sinar Mas., Billerud AB, CMPC SA, Domtar Corp., Eldorado Brasil Celulose SA, Empresas Copec S.A, ENCE Energia y Celulosa SA, International Paper Co., ITOCHU Corp., Mercer International Inc., METSA GROUP, Mondi plc, Oji Holdings Corp., Semapa, Smurfit Kappa Group, Stora Enso Oyj, Suzano SA, Tokushu Tokai Paper Co. Ltd., and UPM Kymmene Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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