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The body scrub market size is forecast to increase by USD 4.35 billion, at a CAGR of 5.36% between 2023 and 2028. Our market research and growth report examines historical data from 2018-2022, besides analyzing the current market scenario.
The market in the APAC region is experiencing a notable growth rate, driven by its densely populated areas and increasing demand for personal grooming products among both male and female consumers. This trend is set to propel the market in APAC in the coming years. The surge in demand for personal care products, including body scrubs, is a global trend observed particularly in countries like Japan, India, China, and South Korea. Japan stands out as the largest market worldwide for skin-brightening products, favored especially by women. As such, robust forecasts indicate continued expansion in the region's market.
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Growing concerns over skin-related issues is the key factor driving market growth. Body scrubs are a great tool for all skin types; these exfoliants effectively soften and nourish the skin while getting rid of all the dead, dry skin cells that build up on the body. This stimulates skin cells, resulting in smoother, brighter skin and possibly preventing future acne breakouts. Body scrub also infuses mineral oil, a powerful moisturizing ingredient.
Moreover, body scrub removes dead skin cells and provides several benefits such as they allow the skin to absorb moisturizer better and help dead skin cell buildup and any moisturizer that is applied afterward will soak into the skin more thoroughly. Also, body scrub removes the dead, dry cells and provides smoother and more even skin. Consequently, the body scrubs help the growing concerns over skin-related issues that will boost the growth of the market during the forecast period.
Rising demand for personal care products is the primary trend shaping market growth. Align with market trends and analysis, personal hygiene, and grooming products have received more attention in recent years, particularly among younger customers. One of the main factors propelling the market growth is the increasing demand for personal care products. This is due to the general public's rising propensity for following a consistent skincare regimen. Additionally, people are becoming more aware of their appearance due to changing lifestyle habits, and they are employing a variety of skincare products to keep a young appearance.
Further, manufacturers are creating novel variations of products that may be used on all skin types and are paraben-free, natural, and organic exfoliants. It is projected that further factors, such as rising consumer spending levels, aggressive manufacturer social media promotion, and the simple accessibility of a wide selection of products through online retail channels, will fuel market growth during the forecast period.
Growing preference for homemade do-it-yourself (DIY) natural skincare products is a challenge that affects market growth. DIY natural skincare products made at home are trending among consumers, especially in North American and European countries. Further, consumers perceive that the natural and organic body scrubs available in the market contain certain amounts of chemicals, which has encouraged such consumers to shift to DIY natural body scrub products made at home. Internet blogging and social media platforms are the prominent channels through which people promote home remedies for natural body scrubs and influence consumers to adopt the DIY trend.
For instance, the Herbal Academy and Lovely Greens operate blogging sites that promote DIY recipes for making natural exfoliators and scrubs, such as herbal cosmetics and skincare solutions. Such factors might limit the growth of the global body scrub market during the forecast period. Thus, the growing preference for homemade DIY natural skin care products and websites and channels that promote DIY products will impede market growth during the forecast period.
The cream segment is estimated to witness significant growth during the forecast years. The cream form is growing at a significant rate in the global body scrub market. Most people prefer cream because it is quick to apply without brushes, easily blends into the skin, and only requires a minimal quantity of product due to its high pigment content. To preserve healthy and glowing skin and also to keep the skin looking young, exfoliation is necessary on a regular basis, and it can also be applied to oily skin to rejuvenate it.
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The cream segment was the largest segment and was valued at USD 5.25 billion in 2018. People prefer to exfoliate the body and face at least once a week to eliminate dead skin cells and expose a more youthful appearance. The strong desire of people to look young is driving the growth of the global body scrub market. The demand for cream body scrubs is increasing by expanding beauty salons and commercial body spa facilities. Thus, the increasing demand for cream body scrubs due to the growing skincare awareness and the preference to have healthy skin will boost sales and the growth of the market during the forecast period.
The gel or liquid form is growing at a significant rate in the. Gel or liquid body scrubs are designed with a particle-like texture through a thick, spreadable gel mixture. Gel or liquid body scrubs are highly beneficial for treating acne, oily skin, pimples, blackheads, whiteheads, wrinkles, scars, blemishes, pigmentation, dark spots, etc. Additionally, gel or liquid body scrub textures are different from other body scrubs and can remove dead skin cells, and they allow the skin to absorb moisturizer better and any moisturizer applied afterward will soak into the skin more thoroughly, helping to unclog pores and prevent ingrown hairs. Hence, the increasing demand for gel or liquid body scrubs will boost market growth during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast years. The body scrub market in the APAC region is growing due to the high population density in the region, coupled with the rising demand for personal grooming products from both male and female consumers, which will drive the market in APAC over the coming years. Factors such as high awareness of the availability and benefits of body scrubs and the growing middle-class population are expected to fuel the demand for these products in countries such as India and China.
The rise in demand for personal care products such as body scrubs is an emerging trend in the region, particularly in countries such as Japan, India, China, and South Korea. Japan represents the largest market worldwide for skin-brightening products as consumers, especially women, prefer these products. Further, the rising e-commerce industry in emerging markets, such as China and India, is likely to lead to a rise in the online sales of body scrubs. Hence, such factors are expected to drive market growth in this region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Amyris Inc., Barbara Sturm Molecular Cosmetics GMBH, Gingerly Naturals P. Ltd., Groupe Clarins, Herbivore Botanicals, Herbkart, Innisfree Corp., Kimirica Hunter International, Lange Hair Inc., LOreal SA, Majestic Pure Cosmeceuticals, PEP Technologies Pvt. Ltd., Pureplay Skin Sciences India Pvt. Ltd., The Body Shop International Ltd., The Estee Lauder Companies Inc., Tree Hut, Uma Oils, Unilever PLC, Vedicline, and The Good Glamm Group
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth analysis by revenue at global, regional & country levels and provides an analysis of the latest market growth and trends opportunities from 2018 to 2028.
The market offers a wide array of products designed to cleanse the skin and increase blood circulation, promoting clear skin and a healthy glow. With a focus on natural ingredients and herbal or organic formulations, consumers seek body exfoliants and polishes free from chemical compounds that may cause complications like redness or rashes. Furthermore, constraints in the market include concerns over the grain size of powder scrubs and the environmental impact of non-biodegradable additives. However, companies like Plum BodyLovin' are leading the way with innovative product launches featuring biodegradable cellulose beads and organic ingredients like walnut powder and oat oil.
Additionally, paraben free skin care products and sulfate-free claims resonate with consumer preference for safe, natural-based body care products. Options like lavender body scrubs, charcoal scrubs, and coffee scrubs cater to diverse preferences, offering moisture absorption and a smoother texture without synthetic compounds. Further, in summary, the market continues to evolve, driven by demand for clean, green, and effective products that deliver smooth and healthy skin while aligning with consumer values and preferences.
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Body Scrub Market Scope |
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Report Coverage |
Details |
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Page number |
163 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.36% |
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Market Growth 2024-2028 |
USD 4.35 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
5.22 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 40% |
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Key countries |
US, China, India, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amyris Inc., Barbara Sturm Molecular Cosmetics GMBH, Bath and Body Works Direct Inc., Frank body, Gingerly Naturals P. Ltd., Groupe Clarins, Herbivore Botanicals, Herbkart, Innisfree Corp., Kimirica Hunter International, Lange Hair Inc., LOreal SA, Majestic Pure Cosmeceuticals, PEP Technologies Pvt. Ltd., Pureplay Skin Sciences India Pvt. Ltd., The Body Shop International Ltd., The Estee Lauder Companies Inc., Tree Hut, Uma Oils, Unilever PLC, Vedicline, and The Good Glamm Group |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Form Factor
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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