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The Global Breakfast Food Market size is forecast to increase by USD 125 billion between 2022 and 2027, accelerating at a CAGR (Compound Annual Growth Rate) of 5.31%. In 2017, the US held the largest market share, projecting an annual revenue of USD 83.60 billion. The market experiences growth driven by key drivers and emerging trends shaping consumer preferences and market dynamics. With frequent breakfast product launches, coupled with high spending on health-benefiting food products, there's a growing demand for nutritious and convenient breakfast options. Additionally, the increasing working population drives the need for quick and on-the-go breakfast solutions. Emerging trends such as the rising popularity of plant-based foods and increased online penetration reflect shifting consumer preferences and purchasing behavior. However, challenges such as fluctuations in food prices and low consumption in developing countries pose hurdles to market expansion, highlighting the need for strategic solutions to navigate these complexities in the global breakfast food market. this market analysis and report includes an in-depth analysis of the key drivers, trends, and challenges.
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The market is witnessing a dynamic shift driven by diverse customer needs and the rising global health awareness trend. Catering to fitness enthusiasts and addressing health concerns like obesity, diabetes, and high blood pressure, brands like Mondelez India introduce innovative offerings such as Cadbury Fuse Fit. Urban consumers prefer instant breakfast cereals from industry giants like Kellogg's and Marico, seeking additional nutrients and health benefits. The market also embraces a variety of flavors and a growing interest in plant-based foods, evident in Nestle's plant-based series and Garden Gourmet Veggies or Vrimp. In developed and developing countries, the market adapts to the millennial generation's preferences, contributing to the thriving ready-to-eat food industry. Brands like Uncrustables make a mark with diverse options, from uncured pepperoni roll-ups to pepperoni bites, complemented by marinara, mozzarella, provolone, and Neufchâtel cheeses.
The market is driven by diverse customer preferences and an ever-expanding range of options. Brands like Mondelez, with Cadbury chocolates and Oreo cookies, contribute to the market's appeal, offering a sweet start to the day. The emphasis on a variety of flavors is evident in Nestle's plant-based series and innovations like Garden Gourmet Vrimp, catering to evolving taste buds. In developed countries, the convenience of ready-to-eat foods gains traction, with untrustable brands providing easy, delicious choices. From marinara sauce to Mozzarella cheese, Provolone cheese, and other cheeses, the market aligns with customers' desires for both convenience and a flavorful morning experience.
The market is witnessing a surge driven by health and fitness awareness among consumers, particularly fitness enthusiasts, aiming to combat obesity, diabetes, cholesterol, and high blood pressure through the adoption of plant-based foods like bread, complemented by convenient options available in supermarkets, hypermarkets, and convenience stores, featuring enticing choices such as spicy steak and potato or spicy chicken noodle dishes.
The offline segment stands as the dominant force in the market, commanding a significant share. Valued at USD 287.95 billion in 2017, this segment reigns supreme. Among the array of offerings, fruit smoothies, English muffins, and breakfast pastries sourced from local bakeries are particularly favored for their delicious flavors, variety, and convenience. Bakeries, grocers, and cafes offer a plethora of baked goods, pre-prepared and requiring minimal preparation, ideal for grab-and-go consumption. Whether ready to eat or simply requiring a quick warm-up or toasting, bakery products offer a hassle-free breakfast option, especially for busy individuals. Their promotion in advertising and marketing campaigns enhances awareness and ignites cravings for these convenient morning delights. The proliferation of cafes, coffee shops, and specialty bakeries further fuels the demand for bakery goods, solidifying the Offline segment's stronghold in the market.
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In North America, which is anticipated to contribute 30% to the global market's growth in the forecast period, Technavio's analysts have extensively outlined the regional trends and drivers that will influence the market. The North American market holds substantial importance due to its size and ongoing stable growth. Factors like busy schedules, shifting consumer tastes, and the rising demand for grab-and-go breakfast choices are driving market expansion. Traditional breakfast staples such as cereals, dairy products, eggs, sausages, and bakery items remain favored by consumers and continue to dominate the regional market. Health and wellness trends have also significantly impacted the regional breakfast food market, with consumers seeking options featuring whole grains, high protein content, reduced sugar, and natural ingredients. North America's market boasts a diverse array of choices tailored to various consumer preferences, dietary requirements, and lifestyles. As consumer demands evolve, the market is poised for further growth in the forecast period.
The market is fragmented in nature. Some significant players include Nestle SA, General Mills Inc., Kellogg Co., PepsiCo Inc., The Kraft Heinz Co., Del Monte Foods Inc., Unilever PLC, and ITC Ltd.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
pladis Foods Ltd., Dr. August Oetker Nahrungsmittel KG, Conagra Brands Inc., The Hain Celestial Group Inc., Happy Egg Co. USA., Hormel Foods Corp., Versova, Aussee Oats Milling Pvt Ltd, Hildur Functional Foods Pvt. Ltd., Campbell Soup Co., Starbucks Corp., and Mars Inc.
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, robust, tentative, and weak.
The market is witnessing a surge in demand driven by various factors, including Cholesterol awareness and the popularity of Spicy Steak and potato and Spicy Chicken Noodle dishes. These breakfast options are readily available at Supermarkets, Hypermarkets, Convenience stores, and Departmental stores, catering to consumers' preferences for convenient meals. The market is also influenced by Grab to go breakfast trends and effective Marketing and promotion strategies, which raise awareness about health and fitness. Dairy products like milk and yogurt, along with breakfast staples such as Porridge, Waffles, and Pancakes, contribute to a balanced morning meal. Additionally, the inclusion of Grains (corn, barley, wheat, oats) provides essential Fiber for a nutritious start to the day.
The demand for options like Spicy Sirloin Burger and Spicy Chicken and Gumbo is increasing globally as consumers prioritize health and fitness. This trend has led to a rise in specialty stores and online platforms offering a variety of breakfast products to cater to different dietary needs. However, buyers need to be cautious about counterfeit products when purchasing from suppliers. Carbohydrates in breakfast foods play a crucial role in metabolism and energy levels throughout the day. With chronic lifestyle diseases like obesity and diabetes on the rise, dietary patterns and food preferences are shifting towards organic breakfast food products, gluten-free breakfast food products, vegan breakfast food products, frozen breakfast food products, and ready-to-eat breakfast options like Banquet and Muesli to promote overall well-being.
The market trends and analysis report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 - 2027.
Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.31% |
Market growth 2023-2027 |
USD 125 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.36 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 30% |
Key countries |
US, China, Japan, India, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Nestle SA, General Mills Inc., Kellogg Co., PepsiCo Inc., The Kraft Heinz Co., Del Monte Foods Inc., Unilever PLC, ITC Ltd., pladis Foods Ltd., Dr. August Oetker Nahrungsmittel KG, Conagra Brands Inc., The Hain Celestial Group Inc., Happy Egg Co. USA., Hormel Foods Corp., Versova, Aussee Oats Milling Pvt Ltd, Hildur Functional Foods Pvt. Ltd., Campbell Soup Co., Starbucks Corp., and Mars Inc. |
Market dynamics |
Parent market analysis, Market growth and trends and inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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