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Peanut Butter Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026

  • Published: Sep 2022
  • Pages: 137
  • SKU: IRTNTR45588
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The peanut butter market share is expected to increase by USD 1.35 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 6.13%.

This peanut butter market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers peanut butter market segmentation by distribution channel (offline and online) and geography (North America, South America, Europe, APAC, and the Middle East and Africa). The peanut butter market report also offers information on several market vendors, including Algood Food Co., China Kunyu Industrial Co. Ltd., Dr. August Oetker KG, Galdisa USA Inc., Hormel Foods Corp., Kroger Co., ManiLife, Mars Inc., Nuts N More, NuttZo LLC, Peanut Butter and Co., Pip and Nut Ltd., Post Holdings Inc., Sonya Foods Pvt. Ltd., The Hain Celestial Group Inc., The J.M Smucker Co., The Kraft Heinz Co., The Leavitt Corp., Unilever PLC, and Windmill Organics Ltd. among others.

What will the Peanut Butter Market Size be During the Forecast Period?

Peanut Butter Market Size

Download Report Sample to Unlock the Peanut Butter Market Size for the Forecast Period and Other Important Statistics

 

Peanut Butter Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post-COVID-19 era. The health benefits associated with peanut butter are notably driving the peanut butter market growth, although factors such as the risk of allergic reactions may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the peanut butter industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Peanut Butter Market Driver

The health benefits associated with peanut butter are one of the key drivers supporting the peanut butter market growth. The consumption of peanut butter is said to contribute to the healthy growth of bones and muscles. Peanut butter spread, when consumed daily, helps in weight loss as it is low in calories and reduces the risk of gallstones and the occurrence of Type II diabetes. The unsaturated fat in peanut butter helps reduce the level of low-density lipoproteins and increases the level of high-density lipoproteins. It also contains resveratrol, which helps in reducing the risk of hearing loss and prevents Alzheimer's disease. Such health benefits will drive market growth during the forecast period.

Key Peanut Butter Market Trend

Peanut butter as an ingredient in snacks is one of the key peanut butter market trends contributing to the market growth. Snack manufacturers are now using peanut butter as one of the ingredients in their products. With the rise in health-conscious people switching to more healthy choices, manufacturers are innovating their products. For instance, chocolates made with peanut butter have been widely accepted as a snacking option. Peanut butter is also being used as an ingredient in biscuits, cookies, snack bars, and cheesecakes. These factors will fuel the market growth during the forecast period.

Key Peanut Butter Market Challenge

The risk of allergic reactions is one of the factors hampering the peanut butter market growth. The higher presence of the pesticides sprayed on peanut plantations was found to be one of the reasons that may be responsible for peanut allergies. The fungus that grows over peanuts releases aflatoxins that can also lead to dangerous health issues, such as liver cancer. In addition, there is no cure for such allergies except for a vaccine to treat mild or severe allergic reactions. Such reasons discourage consumers from consuming peanut butter and hinder the market growth.

This peanut butter market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global peanut butter market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the peanut butter market during the forecast period.

Who are the Major Peanut Butter Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Algood Food Co.
  • China Kunyu Industrial Co. Ltd.
  • Dr. August Oetker KG
  • Galdisa USA Inc.
  • Hormel Foods Corp.
  • Kroger Co.
  • ManiLife
  • Mars Inc.
  • Nuts N More
  • NuttZo LLC
  • Peanut Butter and Co.
  • Pip and Nut Ltd.
  • Post Holdings Inc.
  • Sonya Foods Pvt. Ltd.
  • The Hain Celestial Group Inc.
  • The J.M Smucker Co.
  • The Kraft Heinz Co.
  • The Leavitt Corp.
  • Unilever PLC
  • Windmill Organics Ltd.

 

This statistical study of the peanut butter market encompasses successful business strategies deployed by the key vendors. The peanut butter market is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Algood Food Co. - The company offers peanut butter in a variety of sizes from 16oz right up to 4lb. 

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The peanut butter market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Peanut Butter Market Value Chain Analysis

Our In-house experts produce extensive information on the value chain and parent market of the peanut butter market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-end understanding of product insight and profit and also optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.

Which are the Key Regions for Peanut Butter Market?

Peanut Butter Market Share by Geography

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51% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for the peanut butter market in North America. Market growth in this region will be faster than the growth of the market in South America.

Peanut is the most common type of nut consumed by people, which will facilitate the peanut butter market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 adversely affected the regional market. However, in 2021, the initiation of large-scale COVID-19 vaccination drives led to the lifting of lockdowns and the resumption of manufacturing operations in peanut butter manufacturing units. This increased the availability of peanut butter in retail stores. This, in turn, will boost the market growth in the forecasted period.

What are the Revenue-generating Distribution Channel Segments in the Peanut Butter Market?

Peanut Butter Market Share

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The peanut butter market share growth by the offline segment will be significant during the forecast period. Specialty stores offer a large variety of brands, many product portfolios, and similar types of products across all outlets. They can reach out to consumers on their own rather than depend on independent retailers to sell their products. Many consumers prefer specialty retailers for buying health products, such as peanut butter products. Therefore, the demand for peanut butter products through offline distribution channels will grow during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the peanut butter market size and actionable market insights on the post-COVID-19 impact on each segment.

 

Peanut Butter Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 6.13%

Market growth 2022-2026

$1.35 billion

Market structure

Fragmented

YoY growth (%)

5.9

Regional analysis

North America, South America, Europe, APAC, and the Middle East and Africa

Performing market contribution

North America at 51%

Key consumer countries

US, Canada, China, UK, and France

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

Algood Food Co., China Kunyu Industrial Co. Ltd., Dr. August Oetker KG, Galdisa USA Inc., Hormel Foods Corp., Kroger Co., ManiLife, Mars Inc., Nuts N More, NuttZo LLC, Peanut Butter and Co., Pip and Nut Ltd., Post Holdings Inc., Sonya Foods Pvt. Ltd., The Hain Celestial Group Inc., The J.M Smucker Co., The Kraft Heinz Co., The Leavitt Corp., Unilever PLC, and Windmill Organics Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

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What are the Key Data Covered in this Peanut Butter Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive peanut butter market growth during the next five years
  • Precise estimation of the peanut butter market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the peanut butter industry across North America, South America, Europe, APAC, and the Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of peanut butter market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Distribution Channel

    • 5.1 Market segments
      • Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)
    • 5.2 Comparison by Distribution Channel
      • Exhibit 26: Chart on Comparison by Distribution Channel
      • Exhibit 27: Data Table on Comparison by Distribution Channel
    • 5.3 Offline - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • 5.4 Online - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Online - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Online - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Distribution Channel
      • Exhibit 36: Market opportunity by Distribution Channel ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 South America - Market size and forecast 2021-2026
      • Exhibit 46: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.5 Europe - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.6 APAC - Market size and forecast 2021-2026
      • Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 Canada - Market size and forecast 2021-2026
      • Exhibit 66: Chart on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on Canada - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on Canada - Year-over-year growth 2021-2026 (%)
    • 7.10 China - Market size and forecast 2021-2026
      • Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.11 UK - Market size and forecast 2021-2026
      • Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.12 France - Market size and forecast 2021-2026
      • Exhibit 78: Chart on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on France - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on France - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 Algood Food Co.
              • Exhibit 89: Algood Food Co. - Overview
              • Exhibit 90: Algood Food Co. - Product / Service
              • Exhibit 91: Algood Food Co. - Key offerings
            • 10.4 China Kunyu Industrial Co. Ltd.
              • Exhibit 92: China Kunyu Industrial Co. Ltd. - Overview
              • Exhibit 93: China Kunyu Industrial Co. Ltd. - Product / Service
              • Exhibit 94: China Kunyu Industrial Co. Ltd. - Key offerings
            • 10.5 Dr. August Oetker KG
              • Exhibit 95: Dr. August Oetker KG - Overview
              • Exhibit 96: Dr. August Oetker KG - Product / Service
              • Exhibit 97: Dr. August Oetker KG - Key news
              • Exhibit 98: Dr. August Oetker KG - Key offerings
            • 10.6 Hormel Foods Corp.
              • Exhibit 99: Hormel Foods Corp. - Overview
              • Exhibit 100: Hormel Foods Corp. - Business segments
              • Exhibit 101: Hormel Foods Corp. - Key news
              • Exhibit 102: Hormel Foods Corp. - Key offerings
              • Exhibit 103: Hormel Foods Corp. - Segment focus
            • 10.7 Kroger Co.
              • Exhibit 104: Kroger Co. - Overview
              • Exhibit 105: Kroger Co. - Product / Service
              • Exhibit 106: Kroger Co. - Key news
              • Exhibit 107: Kroger Co. - Key offerings
            • 10.8 Post Holdings Inc.
              • Exhibit 108: Post Holdings Inc. - Overview
              • Exhibit 109: Post Holdings Inc. - Business segments
              • Exhibit 110: Post Holdings Inc. - Key offerings
              • Exhibit 111: Post Holdings Inc. - Segment focus
            • 10.9 The Hain Celestial Group Inc.
              • Exhibit 112: The Hain Celestial Group Inc. - Overview
              • Exhibit 113: The Hain Celestial Group Inc. - Business segments
              • Exhibit 114: The Hain Celestial Group Inc. - Key news
              • Exhibit 115: The Hain Celestial Group Inc. - Key offerings
              • Exhibit 116: The Hain Celestial Group Inc. - Segment focus
            • 10.10 The J.M Smucker Co.
              • Exhibit 117: The J.M Smucker Co. - Overview
              • Exhibit 118: The J.M Smucker Co. - Business segments
              • Exhibit 119: The J.M Smucker Co. - Key news
              • Exhibit 120: The J.M Smucker Co. - Key offerings
              • Exhibit 121: The J.M Smucker Co. - Segment focus
            • 10.11 The Kraft Heinz Co.
              • Exhibit 122: The Kraft Heinz Co. - Overview
              • Exhibit 123: The Kraft Heinz Co. - Business segments
              • Exhibit 124: The Kraft Heinz Co. - Key offerings
              • Exhibit 125: The Kraft Heinz Co. - Segment focus
            • 10.12 Unilever PLC
              • Exhibit 126: Unilever PLC - Overview
              • Exhibit 127: Unilever PLC - Business segments
              • Exhibit 128: Unilever PLC - Key news
              • Exhibit 129: Unilever PLC - Key offerings
              • Exhibit 130: Unilever PLC - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 131: Inclusions checklist
                • Exhibit 132: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 133: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 134: Research methodology
                • Exhibit 135: Validation techniques employed for market sizing
                • Exhibit 136: Information sources
              • 11.5 List of abbreviations
                • Exhibit 137: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Peanut Butter market growth will increase by $1352.52 million during 2022-2026.
              The peanut butter market is expected to grow at a CAGR of 6.13% during 2022-2026.
              Technavio has segmented the peanut butter market by distribution channel (Offline and Online) and geographic (North America, South America, Europe, APAC, Middle East and Africa, North America, South America, Europe, APAC, and MEA).
              Algood Food Co., China Kunyu Industrial Co. Ltd., Dr. August Oetker KG, Galdisa USA Inc., Hormel Foods Corp., Kroger Co., ManiLife, Mars Inc., Nuts N More, NuttZo LLC, Peanut Butter and Co., Pip and Nut Ltd., Post Holdings Inc., Sonya Foods Pvt. Ltd., The Hain Celestial Group Inc., The J.M Smucker Co., The Kraft Heinz Co., The Leavitt Corp., Unilever PLC, Windmill Organics Ltd. are a few of the key vendors in the peanut butter market.
              North America will register the highest growth rate of 50.6% among the other regions. Therefore, the peanut butter market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the peanut butter market growth are:
              • Health benefits associated with peanut butter
              • Peanut butter as an ingredient in snacks
              The peanut butter market vendors should focus on grabbing business opportunities from the offline segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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