Cleaning Services Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Germany, Italy, Canada - Size and Forecast 2024-2028

Cleaning Services Market Size 2024-2028

The cleaning services market size is forecast to increase by USD 21.78 billion at a CAGR of 6.4% between 2023 and 2028.

• The market is experiencing significant growth driven by increasing health consciousness in workplaces and a robust residential sector. With the heightened focus on maintaining clean and hygienic environments to prevent the spread of diseases, the demand for professional cleaning services is on the rise. Moreover, the residential sector's expansion, particularly in urban areas, is fueling the market's growth as more people seek convenient and reliable cleaning solutions. However, the market faces challenges, including the scarcity of skilled labor, which could impact service quality and efficiency.
• Companies seeking to capitalize on market opportunities must invest in training programs and technology to address the labor shortage. Additionally, offering value-added services, such as disinfection and specialized cleaning, can help differentiate offerings and cater to evolving customer needs. Navigating these challenges and leveraging market trends requires strategic planning and a customer-centric approach.

What will be the Size of the Cleaning Services Market during the forecast period?

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• The market encompasses various sectors, including workplace sustainability and hygiene, window washing, healthcare facilities, and residential customers. Workplace sustainability is a growing concern for business entities, leading to an increased focus on employee wellness and safety protocols in office buildings. The economic upturn has boosted the demand for commercial cleaning services from real estate investment firms and retail stores. High competition prevails in the market, with companies offering services such as vacuuming, floor cleaning, and furniture cleaning to cater to diverse customer needs. Working parents and dual-income households prioritize convenience, driving the growth of residential cleaning services.
• Safety protocols are essential in healthcare facilities, making professional cleaning services indispensable. Additionally, services like air duct cleaning and carpet cleaning cater to specific customer requirements. Building workers and commercial customers seek reliable and efficient cleaning solutions to maintain their operations. Water damage restoration is another segment that experiences significant demand due to unforeseen circumstances. The trend towards sustainability influences the market, with companies focusing on eco-friendly cleaning methods and practices. In summary, the market is dynamic, with various sectors, customer segments, and trends shaping its evolution. Businesses and individuals prioritize cleanliness, safety, and convenience, driving the demand for professional cleaning services.

How is this Cleaning Services Industry segmented?

The cleaning services industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• End-user
  • Commercial
  • Residential
• Geography
  • North America
    • US
    • Canada
  • Europe
    • Germany
    • Italy
  • Middle East and Africa
  • APAC
    • China
  • South America
  • Rest of World (ROW)

By End-user Insights

The commercial segment is estimated to witness significant growth during the forecast period.

The Metal Additive Manufacturing Market is witnessing significant growth, particularly in the commercial segment. This expansion is driven by the increasing demand for cleaning services from commercial office buildings, medical institutions, and other establishments. Hospitality sector entities, such as hotels and resorts, are major contributors to this segment, prioritizing brand awareness and public hygiene. Food service establishments, including restaurants, cafes, bars, and pubs, also require frequent cleaning to maintain health regulations and customer satisfaction. Hospitals and healthcare centers hold substantial importance due to government-mandated cleanliness standards. With many patients undergoing long-term treatment, the need for regular cleaning is crucial.

The residential segment also contributes significantly, with dual-income households and aging populations prioritizing workplace sustainability and workplace hygiene. The labor shortage has led to the adoption of advanced cleaning technologies, such as autonomous sweepers and disinfection techniques. Additionally, the growing population and rapid urbanization have increased the demand for eco-friendly products and services. The availability of these products caters to the sustainability concerns of both residential and commercial customers. In the commercial segment, cleaning priorities include floor cleaning, carpet cleaning, and air duct cleaning. Factories and industries focus on maintaining safety protocols and ensuring the skilled labor workforce is well-trained to handle cleaning tasks.

Economic downturns may impact consumer expenditure on cleaning services, but the demand for cleanliness remains consistent. The cleaning industry faces high competition, necessitating continuous innovation and improvement. Brands aim to build brand loyalty through effective marketing strategies and customer engagement programs. Governments and healthcare facilities prioritize disinfection techniques to combat infectious agents. In conclusion, the Metal Additive Manufacturing Market is evolving, with the commercial segment leading the growth. The demand for cleaning services is driven by various industries and sectors, including hospitality, healthcare, and food service. The adoption of advanced cleaning technologies, focus on sustainability, and the importance of workplace hygiene are key trends shaping the market.

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The Commercial segment was valued at USD 40.05 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 39% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the realm of cleaning services, North America, particularly the US, dominates the market with a substantial revenue share. Numerous cleaning service providers cater to the region's vast business landscape, prioritizing workplace hygiene and employee wellness. The demand for cleaning services in the non-residential segment, which includes industries, factories, and commercial spaces, is more consistent compared to the residential segment. This is due to the higher foot traffic and stricter safety protocols in commercial settings. The construction boom in the region, resulting in an influx of new commercial buildings, has fueled the demand for specialized cleaning services. In addition, the hospitality segment, which includes hotels and restaurants, is a significant consumer of cleaning services, given the importance of public hygiene and brand loyalty.

The aging population and workforce, coupled with the availability of eco-friendly products, have also influenced the cleaning industry's evolution. Moreover, the economic downturn has led to increased competition among service providers, necessitating continuous innovation and training programs to meet the evolving needs of commercial customers. The labor shortage has prompted the adoption of autonomous sweepers and other advanced cleaning technologies. In the residential segment, consumers prioritize floor cleaning, carpet cleaning, and furniture cleaning, among other services, driven by discretionary income and brand loyalty. The cleaning industry's future trends include the growing focus on workplace sustainability and green commercial practices, the increasing importance of disinfection techniques in the wake of health restrictions, and the emergence of Cleannet and other technology-driven solutions for managing cleaning operations more efficiently.

The market's dynamics are further shaped by the availability of products, the skilled workforce, and the priorities of commercial and residential customers.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in the adoption of Cleaning Services Industry?

• Rising health concerns at workplaces is the key driver of the market.

• The market is experiencing significant growth due to increasing awareness of workplace hygiene and the importance of sustainability and employee well-being. Commercial and industrial operations primarily engage cleaning services to maintain clean and healthy premises. Service providers offer various cleaning services, such as floor, upholstery, carpet, and window cleaning, based on the type of service and desired frequency, which can range from daily to yearly. Construction cleaning, however, is typically a one-time use and is billed according to the cleaning effort.
• Businesses, particularly large establishments, enter into contractual agreements with service providers to ensure consistent and high-quality cleaning services. The market's growth is influenced by several factors, including the increasing focus on workplace health and safety regulations, the growing trend towards outsourcing non-core activities, and the rising demand for eco-friendly cleaning solutions.

What are the market trends shaping the Cleaning Services Industry?

• Robust residential growth is the upcoming market trend.

• The market is experiencing significant growth and is expected to continue expanding at a steady pace. Key drivers of this market include increasing urbanization, rising disposable income, and industrialization. Furthermore, government initiatives, such as accessible loans and tax exemptions, are fueling the demand for new residential buildings. Consumers' growing preference for maintaining clean homes, free of dirt, grime, allergens, and bad odors, is a significant factor contributing to the market's growth. The trend towards telecommuting and changing demographics, including rising household incomes, are also increasing the demand for affordable housing worldwide. The market is poised for continued growth due to these factors.
• As disposable income increases and urbanization continues, the need for professional cleaning services is expected to rise. Additionally, consumers' desire for a clean and healthy living environment will remain a key driver of market growth. In conclusion, the market is experiencing robust growth, fueled by a combination of demographic, economic, and consumer trends. The market is expected to continue expanding steadily in the coming years, providing opportunities for companies to meet the increasing demand for professional cleaning services.

What challenges does the Cleaning Services Industry face during its growth?

• Lack of skilled labours is a key challenge affecting the industry growth.

• The market faces challenges due to inadequate internal planning and insufficient worker skills. Industrial cleaning tasks, which involve complex processes, can result in significant losses when executed by untrained personnel. For instance, inappropriate in-house planning may lead workers to overlook critical cleaning tasks, resulting in decreased productivity and potential harm to company assets. Furthermore, the use of hazardous chemicals during cleaning processes requires specialized knowledge to ensure safety and effectiveness.
• Neglecting these requirements can pose risks to both the company and the cleaners. To mitigate these issues, investing in proper training and planning is essential for maintaining a productive and safe cleaning environment.

Exclusive Customer Landscape

The cleaning services market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the cleaning services market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, cleaning services market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

ABM Industries Inc. - The company specializes in providing comprehensive cleaning services under the ABM GreenCare brand, utilizing eco-friendly practices to maintain and enhance indoor environments. Our team of skilled professionals employs advanced technologies and sustainable methods to ensure optimal cleanliness and health of facilities. By prioritizing customer satisfaction and adhering to industry standards, we deliver consistent, high-quality results.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• ABM Industries Inc.
• Aden Group
• Anago Cleaning Systems Inc.
• Atlas Facilities Management Ltd.
• BELFOR Holdings Inc.
• Cleaning Services Group Inc.
• Compass Group Plc
• Crest Licensing Systems Ltd.
• Cushman and Wakefield Plc
• Eco Group Services
• Ecoserv Group
• Extra Clean Inc.
• GSN Property Services Co. Ltd.
• Harvard Service Group
• ISS AS
• Jani King International Inc.
• Jones Lang LaSalle Inc.
• Nugent Contract Cleaning
• Sodexo SA
• The ServiceMaster Co. LLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The market encompasses a broad range of industries and factories, retail stores, hospitality segments, and commercial spaces. This market is driven by various factors, including the importance of workplace sustainability and hygiene in the business world. With the aging population and an increasing number of dual-income households, the demand for cleaning services has been on the rise. One significant segment of the market is water damage restoration. This sub-segment caters to the needs of both residential and commercial customers, ensuring that properties are restored to their pre-damage condition. The availability of eco-friendly products and the increasing focus on sustainability have led to the emergence of green commercial cleaning services.

Another essential aspect of the market is employee wellness. Building workers, particularly those in industries with high labor workforces, are increasingly prioritized by employers. This includes implementing safety protocols, providing training programs, and ensuring workplace hygiene. The economic downturn and subsequent upturn have impacted the market in various ways. During the downturn, businesses and households may have cut back on discretionary spending, including cleaning services. However, as the economy recovers, the demand for these services tends to rebound. The retail sector is another significant contributor to the market. Retail stores require regular cleaning to maintain a clean and inviting environment for customers.

This includes vacuuming, floor cleaning, and window cleaning, among other services. The hospitality segment also plays a crucial role in the market. Hotels, restaurants, and other hospitality businesses prioritize cleanliness and hygiene to ensure guest satisfaction and adherence to health restrictions. This includes disinfection techniques and the use of specialized equipment such as scrubber dryers. The cleaning industry faces high competition, with numerous business entities vying for a share of the market. Brand awareness and loyalty are essential for businesses looking to differentiate themselves from competitors. Governments and public institutions also play a role in the market, particularly in areas such as public hygiene and the maintenance of infrastructure.

The market is evolving, with new technologies and trends emerging. This includes the use of autonomous sweepers, eco-friendly products, and advanced disinfection techniques. The market is also influenced by demographic trends, such as the aging population and the growing population. In conclusion, the market is a diverse and dynamic industry, driven by various factors including workplace sustainability, employee wellness, economic conditions, and demographic trends. The market is characterized by high competition and a focus on innovation and technology to meet the evolving needs of businesses and households.

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What are the Key Data Covered in this Cleaning Services Market Research and Growth Report?

• CAGR of the Cleaning Services industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the cleaning services market growth of industry companies

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