Cognitive Media Solutions Market by End-user and Geography - Forecast and Analysis 2022-2026

The cognitive media solutions market share is expected to increase by USD 4.49 billion from 2021 to 2026, at a CAGR of 27.14%.

This cognitive media solutions market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers cognitive media solutions market segmentations by end-user (SME and large enterprises) and geography (North America, Europe, APAC, Middle East and Africa, and South America). The cognitive media solutions market report also offers information on several market vendors, including Acrolinx GmbH, Adobe Inc., Albert Technologies, Alphabet Inc., Amazon.com Inc., Axle Ai Inc, Baidu Inc, ByteDance Ltd., Cision Ltd, Clarifai Inc., International Business Machines Corp., Kenshoo Ltd. dba Skai, Microsoft Corp., MiQ Digital Ltd, NVIDIA Corp., Phrasee Ltd, Salesforce Inc., SAP SE, SoundHound Inc, Valossa Labs Ltd, and Veritone Inc among others.

What will the Cognitive Media Solutions Market Size be During the Forecast Period?

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Cognitive Media Solutions Market: Key Drivers, Trends, and Challenges

The digital transformation is notably driving the cognitive media solutions market growth, although factors such as system integration and interoperability issues may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the cognitive media solutions industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Cognitive Media Solutions Market Driver

• Digital transformation is one of the factors driving the cognitive media solutions market growth. 
• In the telecommunication industry, the introduction of the fourth generation (4G) and 5G technology is allowing end-users to connect with the high-speed Internet.
• The emergence of advanced internet technologies such as high-speed broadband and voice over Internet Protocol (VoIP) services on mobile phones has changed the user preference for internet services and increased the adoption of new technologies.
• OTT services enable users to view online videos through laptops or desktops or TV screens. Thus, the high use of cognitive media solutions by OTT providers for behavior analysis, fraud detection, promotions, and piracy prevention will drive the growth of the market during the forecast period. 

Key Cognitive Media Solutions Market Trend

• High utilization of social media is one of the key cognitive media solutions market trends fueling market growth.
• Social media has become a major data source for many organizations as it provides instant feedback about content through blogs and social networking sites.
• Digital content developers and advertisers are using social computing tools for marketing, branding, and recruitment, which will drive cost-efficient collaborations across the global workforce. 
• Cognitive media solution providers are progressively tapping into social networking sites and Internet searches to screen potential talent for content development and find the need for their type of content. With the rise in digital content consumption, brands and retailers are spending huge amounts on mobile advertising to promote their brands.
• Mobile phones and tablets are being equipped with more personalized services such as location-based mobile technology that can help in identifying potential customers for marketing purposes. This will help vendors target their audience with customized offers.
• The high adoption of cognitive media solutions in social media platforms by end-users to analyze consumer behavior and improve their business efficiency will drive the growth of the market soon.

Key Cognitive Media Solutions Market Challenge

• System integration and interoperability issues is one of the key factors challenging the cognitive media solutions market growth.
• System integration is required when software or infrastructure solutions are deployed on the legacy IT infrastructure of organizations. Technical issues arise during the implementation and execution phase due to differences in software versions and supportive hardware requirements.
• Migrating data from on-premises (in-house) infrastructure to the cloud (cloud-based analytics software) can create interoperability issues, owing to the difference in protocols used in the cloud and enterprise infrastructure. This process involves extensive application re-programming and integration, which also increases the complexity of applications.
• Many conversion tools, such as AI algorithms and high-end analytical platforms, are available, which can be used for seamless integration with cloud-based storage or end-users content delivery platforms. Thus, interoperability will be a challenge for applications that generate different types of data in the future.

This cognitive media solutions market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global cognitive media solutions market as a part of the global IT consulting and other services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the cognitive media solutions market during the forecast period.

Who are the Major Cognitive Media Solutions Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• Acrolinx GmbH
• Adobe Inc.
• Albert Technologies
• Alphabet Inc.
• Amazon.com Inc.
• Axle Ai Inc
• Baidu Inc
• ByteDance Ltd.
• Cision Ltd
• Clarifai Inc.
• International Business Machines Corp.
• Kenshoo Ltd. dba Skai
• Microsoft Corp.
• MiQ Digital Ltd
• NVIDIA Corp.
• Phrasee Ltd
• Salesforce Inc.
• SAP SE
• SoundHound Inc
• Valossa Labs Ltd
• Veritone Inc

This statistical study of the cognitive media solutions market encompasses successful business strategies deployed by the key vendors. The cognitive media solutions market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

• cision.com - Under the unified segment, the company offers artificial intelligence technology and solutions.
• cision.com - The company offers cognitive media solution namely DuerOS Conversational AI Platform.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The cognitive media solutions market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Cognitive Media Solutions Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the cognitive media solutions market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Cognitive Media Solutions Market?

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25% of the market’s growth will originate from Europe during the forecast period. The UK and Germany are the key markets for the cognitive media solutions market in Europe. Market growth in this region will be faster than the growth of the market in North America.

The need to improve competitive advantage and decision-making processes among organizations will facilitate the cognitive media solutions market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 adversely impacted the regional market. However, the increasing use of remotely working applications and the rising demand for OTT platforms across the region increased the demand for the construction of data centers in the region. Such factors are anticipated to drive the growth of the market in the region during the forecast period.

What are the Revenue-generating End-user Segments in the Cognitive Media Solutions Market?

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The cognitive media solutions market share growth by the SME segment will be significant during the forecast period.  The use of cognitive media solutions with advanced features provides contextually relevant personalized recommendations, improves response time, eliminates bottlenecks, and automates routine inquiries, freeing up humans to concentrate on more complex problems. Hence, to have a competitive advantage in the market, SMEs are adopting cognitive media solutions, which will drive the growth of the segment during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the cognitive media solutions market size and actionable market insights on the post-COVID-19 impact on each segment.

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What are the Key Data Covered in this Cognitive Media Solutions Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive cognitive media solutions market growth during the next five years
• Precise estimation of the cognitive media solutions market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the cognitive media solutions industry across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of cognitive media solutions market vendors

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