The cold-pressed juices market share is expected to increase by USD 283.1 million from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 6.82%.

This market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentations by product (conventional and organic), type (fruit and vegetable blend juices, fruit juices, and vegetable juices), and geography (North America, Europe, APAC, South America, and MEA). The market report also offers information on several market vendors, including CEDAR Juice, MOJU Ltd., Native Cold Pressed, Organic Press Juices Co LLC, PepsiCo Inc., Pressed Juicery Inc., Rakyan Beverages Pvt. Ltd., Starbucks Corp., The Cold Pressed Juicery, and The Hain Celestial Group Inc. among others.

What will the Market Size be During the Forecast Period?

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Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The high nutritional value of cold-pressed juices is notably driving the market growth, although factors such as short shelf life of cold-pressed juices may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the market industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Market Driver

One of the key factors driving the cold-pressed juices market is the high nutritional value of cold-pressed juices. Cold-pressed juices have higher nutritional value than other types of juices, as they are not heated during preparation. Traditional juices are subjected to heat during their preparation, which can lead to loss of nutrients in the end-product. Cold-pressed juices contain nutrients that fight toxins, detox the body, and boost immunity and health. Moreover, they are richer in vitamins, minerals, and other nutrients than their counterparts. Furthermore, some of the common health and nutritional benefits of cold-pressed juices are boosts the immune system, promotes weight loss, assists in detoxicating body, improves eye health and vision, increases energy, improves skin imperfections, helps in lowering cholesterol, and anti-inflammatory. Furthermore, cold-pressed juices are also consumed for body cleansing as they reduce the energy required for the breakdown of food as cells and absorb liquid nutrients from the raw ingredients faster. Therefore, the higher nutritional value of cold-pressed juices than traditional juices will lead to an increase in their sales during the forecast period, thereby driving the growth of the global cold-pressed juices market during the forecast period.

Key Market Trend

Growing demand for cold-pressed juice shots is another factor supporting the cold-pressed juices market growth in the forecast period. With the increasing health consciousness among consumers, coupled with their busy lifestyles, the demand for these nutrient-rich snacking solutions is rising. To meet this demand, vendors are coming up with cold-pressed juice shots, which come in small bottles and provide a quick, natural boost of nutrition. For instance, in April 2020, MOJU launched its plant-based Vitamin D shot to help combat vitamin D deficiency. The company also announced that the vitamin D shot is sourced from seaweed, orange, fresh-pressed turmeric root, and ginger root. Furthermore, cold-pressed juice shots are called by several names, such as wellness shots or performance drinks, and are essentially the condensed versions of cold-pressed juices. These juice shots are meant to provide an easy and quick burst of important nutrients such as minerals, vitamins, and antioxidants and are helpful in warding off illness and boosting the immune system. Therefore, the growing demand for cold-pressed juice shots is expected to drive the growth of the global cold-pressed juices market during the forecast period.

Key Market Challenge

Short shelf life of cold-pressed juices will be a major challenge for the cold-pressed juices market during the forecast period. The short shelf life of cold-pressed juices adds additional pressure on suppliers to keep supplying their products to supermarkets, hypermarkets, and other distribution formats. Unlike conventional juices, cold-pressed juices are prepared in a shorter amount of time and generally do not contain any added preservatives, which limits the shelf life of cold-pressed juices. Conventional juices take 6-12 months for juicing, pasteurization, and storage before reaching its expiry. Furthermore, the additional cost incurred for setting up refrigeration systems for storing cold-pressed juices will deter small distribution formats, such as convenience stores and discount retailers, from stocking up cold-pressed juices. Therefore, the short shelf life of cold-pressed juices can negatively impact their sales. Furthermore, owing to the short shelf life, unsold stock of cold-pressed juices may result in decreased profitability or loss for vendors. These factors will negatively impact the growth of the global cold-pressed juices market during the forecast period.

This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global cold-pressed juices market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.

Who are the Major Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• CEDAR Juice
• MOJU Ltd.
• Native Cold Pressed
• Organic Press Juices Co LLC
• PepsiCo Inc.
• Pressed Juicery Inc.
• Rakyan Beverages Pvt. Ltd.
• Starbucks Corp.
• The Cold Pressed Juicery
• The Hain Celestial Group Inc.

This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying growth strategies such as price, quality, innovation, reputation, and distribution to compete in the market.

Product Insights and News

• CEDAR Juice - The company offers a line of products such as The Allotment, Zest of the Bunch, For the Love of Greens, Pressed Probiotic, and Good Roots. 
• PepsiCo Inc. - As the key product, the company offers first-ever line of cold-pressed juices under its Naked Juice brand.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of global packaged foods and meats market includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Service
• Support activities
• Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers providers to ensure a sustainable market presence.

Which are the Key Regions for Market?

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46% of the market's growth will originate from North America during the forecast period. US is the key markets for market in North America. Market growth in this region will be faster than the g

The rising consumption of organic and cold-pressed fruit and vegetable juices and healthy eating and consumption of raw and organic food products will facilitate the market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

North America is one of the primary regions that has been severely affected by the COVID-19 pandemic. In 2020, the pandemic compelled many government authorities in the region to declare a total lockdown to contain the spread of the disease. This reduced the volume sales of food and beverage products, including cold-pressed juices, despite the high demand, thereby hampering the growth of the cold-pressed juices market in North America in 2020. However, with the control in the spread of the disease, coupled with the lifting of lockdown restrictions, the market in focus is expected to recover during the forecast period.

What are the Revenue-generating Product Segments in the Market?

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The market share growth by the product segments. Conventional segment will be significant during the forecast period. The segment is highly popular among consumers due to the comparatively lower cost of products than the organic segment. Moreover, conventionally produced fruits and vegetables have been traditionally used for manufacturing juices and are present in abundance compared with the limited stock of organic produce.

This report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Market Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive market growth during the next five years
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the global cold-pressed juices industry across North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America, and MEA
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of market vendors

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