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The decorative paper market size is estimated to grow at a CAGR of 5.75% between 2023 and 2028. The market size is forecast to increase by USD 1,253.75 million. The growth of the market depends on several factors such as the rise in the popularity of paper sculpture, the rise in the popularity of paper jewellery among millennials and the rise in the popularity of artisanal and handcrafted appeal. Our report examines historic data from 2018 to 2022, besides analyzing the current market scenario.
This report extensively covers market segmentation by application (scrap booking, card making, home decor, decoupage, gifting and others), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges.
Decorative Paper Market Forecast 2024-2028
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Our researchers studied the data for years, with 2023 as the base year and 2024 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a disruption in the growth of the market during the COVID-19 pandemic, a holistic analysis of drivers, trends, and challenges will help companies refine marketing strategies to gain a competitive advantage.
Paper sculpture refers to the art of creating intricate 3D structures using paper as the primary medium. This unique and visually stunning form of expression has gained traction among artists, designers, and consumers, leading to an increased demand for decorative paper specifically designed for paper sculpture. One of the key factors for the rising popularity of paper sculpture is the growing interest in origami, the traditional Japanese art of paper folding. Moreover, the increased interest in paper sculpture has expanded its applications beyond art and design. Paper sculptures are now being incorporated into various industries such as event decor, visual merchandising, and advertising.
In addition, the use of paper sculptures in these fields has transformed spaces and captivated audiences, leading to a higher demand for decorative paper products that can withstand the rigours of installation, transportation, and exhibition. Thus, such factors are expected to increase the demand for paper sculptures, which will propel the growth of the market in focus during the forecast period.
The global decorative paper market has witnessed a significant rise in the adoption of decorative paper in the do-it-yourself (DIY) and craft industry in recent years. This increasing trend can be attributed to various factors, including the growing popularity of DIY projects, the rise of social media platforms highlighting DIY and craft ideas, and the wide availability of decorative paper options. Furthermore, the availability of a vast selection of decorative paper options has contributed to its increased adoption in the DIY and craft industry. Vendors and manufacturers have recognized the growing demand for decorative papers and have expanded their product offerings to cater to this market segment. There is now a wide variety of decorative papers available, ranging from patterned, textured, and foiled papers to speciality papers like washi and handmade papers. This extensive range of options allows individuals to find the perfect decorative paper to suit their specific DIY or craft project.
For instance, CraftyPaper Co. (CraftyPaper) specializes in decorative paper designed specifically for DIY and craft projects. They offer a wide range of patterned papers with various themes such as floral, geometric, and vintage designs. CraftyPaper Co. also provides speciality papers like glitter and metallic papers, perfect for adding a touch of sparkle to any DIY creation. Their affordable prices and high-quality papers have made them a popular choice among the DIY community. Thus, the above-mentioned factors are expected to increase the adoption of decorative paper, which will propel the growth of the market in focus during the forecast period.
Deforestation is a prominent environmental concern globally. Trees are a major source of raw materials for the manufacturing of decorative paper. There has been a decline in the total forest area of the world over the last decade. According to the UN Food and Agricultural Organization (FAO), the total forest area left in the world amounts to only about 30.5% of the total land area. Several factors are contributing to deforestation, like expanding heavy industries, growing wooden furniture industry, and increasing urbanization.
Moreover, the governments of various countries have introduced laws against the cutting of trees to maintain a proper ecological balance and curb global warming. This will affect the volume of sales of decorative paper in the market, which may negatively affect the growth of the market in focus during the forecast period.
The scrap booking segment is estimated to witness significant growth during the forecast period. The scrapbooking segment in the global decorative paper market has experienced a significant rise in popularity in recent years. This trend can be attributed to various factors, including the growing interest in preserving memories, the rise of social media and digital sharing platforms, and the wide availability of decorative paper options suited for scrapbooking purposes.
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The scrap booking segment was the largest segment and was valued at USD 798.72 million in 2018. Furthermore, the wide availability of decorative paper options suited for scrapbooking purposes has contributed to the growing segment. Vendors and manufacturers in the global decorative paper market have recognized the demand for scrapbooking supplies and have expanded their product lines to cater to this market. There is now a broad range of decorative papers specifically designed for scrapbooking, featuring themes such as travel, babies, holidays, and more. These papers often come in coordinated collections, making it easier for scrapbookers to create cohesive and visually appealing layouts. Thus, the abovementioned advantages are expected to increase the demand for scrapbooking, which will propel the growth of the scrapbooking segment in the global decorative paper market during the forecast period.
Based on the distribution channel, the market has been segmented into offline and online. The offline segment will account for the largest share of this segment.? The offline segment plays a crucial role in the global decorative paper market, serving as a key avenue for the supply and sale of decorative paper products. This segment encompasses various channels through which decorative paper is distributed, including traditional brick-and-mortar stores, speciality paper shops, craft stores, and stationery shops. Moreover, stationery shops attract customers looking for decorative paper for purposes such as gift wrapping, invitation cards, and other stationery needs. They typically stock a variety of decorative paper options to cater to different preferences, occasions, and budgets. Greeting card retailers like Papyrus and independent stationery shops often feature eye-catching and aesthetically pleasing decorative paper products. Thus, the above-mentioned advantages are expected to increase the demand for offline distribution channels, which will drive the growth of the offline segment in the global decorative paper market during the forecast period.
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North America is estimated to contribute 37% to the growth by 2028. Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period. North America holds a significant position in the global decorative paper market due to rising demand for craftwork and interior aesthetics. The region's strong economy and high disposable income levels have contributed to the rising demand for decorative paper products. One key driver of the decorative paper market in North America is the flourishing craftwork and artistic projects. The region has experienced steady growth in artistic projects, leading to an increased demand for decorative paper for interior aesthetics. There are several organizations that support and fund artists and designers for their unique art.
Moreover, the demand for decorative paper is also increasing due to the rising integration of arts and crafts classes into the school curriculum. Although there have been innovative developments in learning and teaching, collaborative, and digital learning, over the past many years, many school districts still rely on traditional instruction materials. Many schools still follow the structured method of teaching arts and crafts. Thus, such initiatives are expected to create an opportunity for decorative papers in the region, which will fuel the growth of the regional market during the forecast period.
In 2020, the COVID-19 pandemic adversely affected the economies of various countries in North America. However, in 2021, the initiation of large-scale COVID-19 vaccination drives led to the lifting of lockdowns and the resumption of industrial operations. This has led to a recovery in demand for these products in retail stores. Thus, such factors are expected to increase the demand for decorative paper, which will propel the growth of the regional market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
American Craft - The company offers decorative paper such as American Crafts 80lb Textured Cardstock, and American Crafts Variety Cardstock Pack.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including:
American Craft, Arjo Wiggins Fine Papers Ltd., Bespoke Letterpress, Billerud AB, Doodlebug Design Inc., Echo Park Paper Co. LLC, FEDRIGONI Spa, G.F Smith, Graphic 45, Label Shabel LLP, Mohawk Fine Papers Inc., My Minds Eye Paper Goods, Nippon Paper Industries Co. Ltd., Paper Source, Papier Direkt GmbH, Perfico, Prima Marketing Inc., Rifle Paper Co., Sappi Ltd., and Zazzle Inc.
Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.
The decorative paper market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Decorative Paper Market Scope |
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Report Coverage |
Details |
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Page number |
167 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.75% |
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Market Growth 2024-2028 |
USD 1,253.75 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
5.34 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 37% |
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Key countries |
US, China, Japan, UK, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
American Craft, Arjo Wiggins Fine Papers Ltd., Bespoke Letterpress, Billerud AB, Doodlebug Design Inc., Echo Park Paper Co. LLC, FEDRIGONI Spa, G.F Smith, Graphic 45, Label Shabel LLP, Mohawk Fine Papers Inc., My Minds Eye Paper Goods, Nippon Paper Industries Co. Ltd., Paper Source, Papier Direkt GmbH, Perfico, Prima Marketing Inc., Rifle Paper Co., Sappi Ltd., and Zazzle Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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