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The deli meat market size is forecast to increase by USD 103.7 billion at a CAGR of 9.46% between 2023 and 2028. The market is characterized by a diverse range of offerings, catering to evolving consumer tastes and preferences. With a focus on convenience and quality, deli meats serve as staple ingredients in sandwiches, salads, and charcuterie boards. Market dynamics are influenced by factors such as changing dietary habits, the rise of health-conscious consumers, and the demand for premium and artisanal products. Additionally, the market is shaped by innovations in packaging, processing techniques, and flavor profiles, as manufacturers seek to differentiate their offerings and capture market share. As food trends continue to evolve, the deli meat market remains dynamic, presenting opportunities for growth and innovation for players across the value chain, from producers and distributors to retailers and foodservice establishments.
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The market is a cornerstone of convenience and flavor innovation, offering a variety of options such as cured deli meats, flavored RTE meats, and organic deli meats. While popular brands like Boar's Head Brand and Hormel Foods lead in quality and taste, concerns about adverse health effects like cardiovascular diseases and bowel cancer persist among consumers. Deli meats are valued for their iron, zinc, and protein content, yet the presence of antibiotics, Flavoured RTE meats and food additives raises health considerations. Despite these challenges, deli meats remain widely available through convenience stores and online shopping, catering to a consumer base with busy lifestyles. Distributive strategies emphasize freshness and taste while addressing nutritional concerns, positioning deli meats as convenient options for ready-to-eat meals and charcuterie trays. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increase in product launches is notably driving the market growth. New product launches by regional and international players have been one of the primary factors contributing to the growth of the global market. The growing number of product launches is raising awareness, versatility, and the availability of new and innovative flavours of deli meats in the market. Manufacturers of meat products are adopting innovative and distributive strategies to increase the market size of these products.
Successful product launches help in increasing the revenue flow of companies and expanding their consumer base. Thus, companies are continually involved in launching new and innovative products to cater to evolving consumer demands and thereby attract more customers and increase store sales. Many market players are even expanding their product portfolios by launching new product lineups and extending existing ones to include new flavors and snacks of deli meats. Thus, a growing number of product launches is one of the major drivers, which is expected to boost the growth of the global market during the forecast period.
The rising demand for organic and natural deli meats is an emerging trend in the market. The growing awareness of the health benefits of organic foods, such as organic deli meat, has increased their consumption. Owing to the increasing prevalence of diseases across the world, consumers are becoming aware of the ingredients in the foods that they consume. As a result, the demand for organic meats is increasing in popularity as compared to normally processed meats.
Organic deli meat and natural deli meat are likely to register a significant increase in demand during the forecast period. Players such as Hormel Foods and Boar's Head Brand are focusing on strengthening their presence in the organic and natural deli meat segment to meet the rising demand. For example, in March 2020, Hormel Foods, through its brand Applegate, extended its organic and natural meat product offerings by launching Applegate Well Carved organic meatballs and burgers. These deli meats are devoid of antibiotics, synthetic hormones, and toxic pesticides. Thus, the rising demand for organic and natural deli meats is of the growing trends, which is expected to drive the growth of the global market during the forecast period.
The increase in product recalls is a major challenge impeding the market growth. Food products are recalled when they are perceived as potential health hazards because of contamination, or the products contain allergens not mentioned on the labels. Product recalls hinder market growth by tainting the company's reputation, lowering consumer trust and loyalty, and imposing financial and operational burdens on the company. For instance, On May 6, 2022, the Food Safety and Inspection Service (FSIS) of the US Department of Agriculture issued a recall for about 862 pounds of RTE pork deli meat products from Olympia Meats in Portland, Oregon, owing to misbranding and undeclared allergies
With the current trend of rising health consciousness among people, product recalls by companies for factors such as contamination will erode the trust of consumers in the brand and decrease brand loyalty, and may even cause consumers to switch to substitute products. Thus, an increase in product recalls can become a major challenge for the growth of the global market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Butcher On The Block - The company under this segment offers beef products, wine and beer, seafood, and deli products. The key offerings of the company include deli meats.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the cured deli meat segment will be significant during the market research and growth period. Cured deli meats are commercially prepared with salt, nitrites additives, and other preservative chemicals to preserve flavor and color. Curing extends the life of the meat, primarily by removing moisture and altering its flavor.
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The cured deli meat segment was valued at USD 88.50 billion in 2018. Cured deli meats are generally used in packaged deli meat products as the use of preservatives and food additives improves their shelf life. The popularity of packaged meats as an RTE option has been one of the primary factors driving their growth. The demand for flavored RTE and ready-to-cook meats among people is increasing, led by growing urbanization and increasing demand for convenience foods and dishes. The hectic lifestyle of consumers leaves them with less time to cook from scratch, leading to the demand for such on-the-go food products. In addition, cured meats possess deep and complex flavors created by bacteria, yeasts, and enzymes during the curing process, which makes them appealing to consumers seeking new meat flavors. In line with this, many leading companies in the market are introducing cured deli meats in the market. Thus, the demand for cured deli meats will drive the growth of the segment in the global market during the market growth analysis period.
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North America is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The US and Canada are the major markets in North America and exhibit high growth potential led by increasing demand for packaged deli meat as convenience snacking options and growing awareness about the health benefits of protein-based diets in strengthening the body and supporting a healthy and active lifestyle. Consumers are consuming deli meat to supplement their diet, while time-pressed consumers consume deli meat as a substitute for lunch. Many companies in the deli meat in North America have been introducing innovations in their product offerings to capitalize on the emerging trends in health, offering consumers new natural flavors and textures to maintain consumer interest in product categories. Such factors will boost the regional market growth during the Market forecast period.
Furthermore, the growing demand for healthy, tasty, and convenient foods and snacks, rise in the number of product launches featuring new flavors; product innovation by companies, such as the introduction of high-protein/low-preservative products and naturally cured and flavored products, and the availability of more deli meat products at the retail level are the major factors expected to impact the market in North America during the Market forecasting period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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The market offers a diverse range of products catering to various consumer preferences and retail environments. From traditional options like hog, chicken, veal, and ovine meats to modern innovations such as uncured deli meats and flavored RTE meats, these products are readily available at hypermarkets/supermarkets and specialty stores. Consumers can choose from loaves, canned, sliced, and prepackaged vacuum-packed portions, ensuring convenience and freshness. Beef remains a cornerstone of the market, alongside cured deli meats and packaged deli meat products featuring preservatives and food additives for extended shelf life and flavor enhancement. As the market evolves, manufacturers focus on meeting consumer demands for quality, taste, and dietary preferences, driving innovation and growth in the deli meat sector.
Market Scope |
|
Report Coverage |
Details |
Page number |
172 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.46% |
Market growth 2024-2028 |
USD 103.7 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
8.43 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 32% |
Key countries |
US, Germany, China, France, and Italy |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Boars Head Brand, BRF SA, Butcher On The Block, Cargill Inc., Conagra Brands Inc., CrisTim Group, Dutch Valley Meats, Evans Meats and Seafood Inc., Hormel Foods Corp., JBS SA, Maple Leaf Foods Inc., Nestle SA, Pocino Foods Co., Samworth Brothers Ltd., Seaboard Corp., Sierra Meat and Seafood, Sigma Alimentos SA de CV, The Kraft Heinz Co., and Tyson Foods Inc. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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