Visual Effects Market by Application and Geography - Forecast and Analysis 2021-2025

The visual effects (VFX) market share is expected to increase by USD 5.56 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 12.20%.

This visual effects market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers visual effects market segmentation by application (movies, television, gaming, and advertisements) and geography (North America, APAC, Europe, MEA, and South America). The visual effects market report also offers information on several market vendors, including Hydraulx VFX Ltd., Rodeo FX Inc., Sony Corp., Technicolor SA, Digital Idea Corp., Deluxe Entertainment Services Group Inc., Digital Domain Holdings Ltd., Eastman Kodak Co., Framestore Ltd., and The Walt Disney Co. among others.

What will the Visual Effects Market Size be During the Forecast Period?

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Visual Effects Market: Key Drivers, Trends, and Challenges

The increasing demand for high-quality content is notably driving the VFX market growth, although factors such as storage issues for VFX rendering may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the visual effects industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Visual Effects Market Driver

One of the key factors driving growth in the visual effects market is the increasing demand for high-quality content. The increasing adoption of digital video content platforms such as Amazon Prime Video, Netflix, and Hulu has created the need for rich content and VFX of all kinds. Streaming service providers are also adopting the latest technologies such as VR and 360-degree and light-field capture, which use VFX. The increase in the production of films is also driving the production studios to adopt VFX in their films and television series. Movie studios are trying to incorporate more animation and VFX- based shots into their films and television series. Studios are investing in VFX to develop feature-rich high-quality content and compete with other digital video streaming service providers, which, in turn, is expected to drive the growth of the global visual effects market.

Key Visual Effects Market Trend

AI is used in VFX rendering to improve the production of character-based VFX shots. AI provides automation in camera tracking, motion capturing, simulation, rendering, character animation, and image processing, the areas that use VFX. AI is primarily used in the post-production process for VFX rendering to minimize the use of human resources. The use of AI in VFX can change the VFX production pipeline and shift the process of on-set graphic systems to real-time from post-production to pre-production. The processing of VFX shots in real-time also offers opportunities for the automation of VFX models, eliminating the need for texturing, lighting, and rendering. AI is used to develop computer graphic characters by placing hundreds of radium colored dots on a person's face, capturing by vertically aligned HD cameras. HD cameras scan the low-quality render of the face for processing using AI algorithms and a library of high-resolution face scans, with a wide variety of expressions. AI uses an algorithm for processing low-resolution scans and processes out high-resolution face scans with the required expression.

Key Visual Effects Market Challenge

The storage issues associated with VFX rendering will be a major challenge for the visual effects market during the forecast period. A major challenge in the entire process is managing the volume of information used in generating a photorealistic image as a single photorealistic image contains hundreds to thousands of digital assets. VFX studios that are completely dependent on a file storage system are vulnerable to performance, scalability, adaptability, and visibility issues in the rendering process. Since most VFX studios are moving to 4K and higher resolution imagery, the size of the computer-generated imagery (output) is large, which is leading to performance and efficiency issues in the rendering process. The increasing addition of extra storage capacities is creating isolated storage systems that lack interconnection between individual storage capacities. As a result, there is a lack of information on specific VFX modules in the rendering process, creating overall inefficiency and increasing the time of the rendering process.

This visual effects market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

The growth in the global movies and entertainment market will be driven by factors such as the increasing disposable income of consumers, the growing proliferation of video streaming services, and the growing popularity of online streaming services. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the visual effects (vfx) market during the forecast period.

Who are the Major Visual Effects Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• Hydraulx VFX Ltd.
• Rodeo FX Inc.
• Sony Corp.
• Technicolor SA
• Digital Idea Corp.
• Deluxe Entertainment Services Group Inc.
• Digital Domain Holdings Ltd.
• Eastman Kodak Co.
• Framestore Ltd.
• The Walt Disney Co.

This statistical study of the visual effects market encompasses successful business strategies deployed by the key vendors. The VFX market is fragmented and the vendors are focusing on M&A and entering into partnerships with other players to compete in the market.

Product Insights and News

• Hydraulx VFX Ltd. - The company offers visual effects for films, commercials, and music videos.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The visual effects market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Visual Effects Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the visual effects market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the movies and entertainment market includes the following core components:

• Content development
• Financing
• Pre-production
• Production
• Post-production
• Marketing
• Licensing and distribution
• End-user
• Industry innovation

The report has further elucidated on other innovative approaches being followed by vendors to ensure a sustainable market presence.

Which are the Key Regions for Visual Effects Market?

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39% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for visual effects in North America. Market growth in this region will be faster than the growth of the market in Europe, MEA, and South America.

The overall increase in the consumption of high-quality content and the launch of film production studios will facilitate the visual effects market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

North America is one of the major regions that has been severely affected by the COVID-19 pandemic. The pandemic compelled many governments in the region to declare a total lockdown in an effort to contain the spread of the disease. Also, the slowdown in business activities of various end-users, such as broadcasters, gamers, and television network operators due to the COVID-19 pandemic, hampered the growth of the regional market in 2020. However, due to COVID-19, new movies are being launched on digital platforms such as Amazon Prime in the region. Thus, the acquisition of movies by streaming platforms will boost the VFX market in the region during the forecast period.

What are the Revenue-generating Application Segments in the Visual Effects Market?

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The visual effects market share growth by the movies segment will be significant during the forecast period. The movies segment is driven by the rising demand for realistic movie experiences by audiences and the growing popularity of VFX-based films. The use of VFX in the filmmaking process has led to new entertainment experiences with VR and 3D films. Film production studios use real-time rendering VFX for making VR films and presenting fictional stories, storytelling, and depicting content-rich visuals. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the VFX market size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Visual Effects Market Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive visual effects market growth during the next five years
• Precise estimation of the visual effects market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the VFX industry across North America, APAC, Europe, MEA, and South America
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of VFX market vendors

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