DIY Home Improvement Market in the US 2017-2021

  • Published: Apr 2017
  • Pages: 70
  • SKU: IRTNTR12814

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This industry research report identifies Ace Hardware, ADEO, Home Depot, Lowe's, Menard, and Walmart as key vendors among many other players in the DIY home improvement market in the US. The report also presents a competitive analysis of the market by product category (lawn and gardens, tools and hardware, plumbing, bathroom and kitchen, painting, home lighting, flooring, building material and lumber, heating and cooling, home fashion, electrical and appliances, and millwork) and by distribution channel (offline and online).

Overview of the DIY home improvement market in the US

Market research analysts at Technavio predict that the DIY home improvement market in the US will grow steadily during the next four years and post a CAGR of over 6% by 2021. This market research analysis identifies product innovation and wide product assortment as one of the primary growth factors for this market. The market for DIY painting, landscaping, remodeling of kitchen and bathrooms, drainage, and ventilation is syncing with the dynamic customer needs and demands, which has made vendors in the market to constantly innovate and develop products to cater to these needs. Additionally, the DIY furniture products have enhanced in smoothness and practicality and the innovations in raw materials that will likely fuel the market during the forecast period.

One of the latest trends that will gain traction in the DIY home improvement market in the US in the coming years is the increased adoption of green products and smart home technology. Smart home technology covers various dimensions of home such as entertainment home intelligence, wellness, home safety, home comfort, connectivity, access control, and energy efficiencies. Also, with the arrival of technologies and the introduction of internet-enabled devices and Internet-of-Things, consumers would be more inclined toward smart home devices, which in turn, would be integrated with DIY tools and hardware.

Competitive landscape and key vendors

Due to the presence of both established players and small private players operating across the globe, this market appears to be highly fragmented. Manufacturers are bringing new innovations into the market to meet the buying trends among customers. The market is expected to be more competitive with product launches, price wars, and mergers and acquisitions being the drivers for many key companies during the forecast period.

The leading vendors in the market are -

  • Ace Hardware
  • ADEO
  • Home Depot
  • Lowe's
  • Menard
  • Walmart

The other prominent vendors in the market include Bauhaus, Bed Bath & Beyond, Cost Plus World Market, Crate and Barrel, Do it Best, HORNBACH Holding, Jensen Distribution service, OBI Group Holding, Sears Holding, and The True value Company.

Segmentation by product category and analysis of the DIY home improvement market in the US

  • Lawn and gardens
  • Tools and hardware
  • Plumbing
  • Bathroom and kitchen
  • Painting
  • Home lighting
  • Flooring
  • Building material and lumber
  • Heating and cooling
  • Home fashion
  • Electrical and appliances
  • Millwork

During 2016, the lawn and gardens segment accounted for the major shares and dominated this market. Lawn and garden category includes equipment such as lawn care, lawn mowers, garden tools, landscaping, watering and irrigation products, pots and planters, insect and pest controls, and outdoor power equipment. Additionally, the segment also includes indoor as well as outdoor garden DIY tools and equipment.

Segmentation by distribution channel and analysis of the DIY home improvement market in the US

  • Offline
  • Online

This market research and analysis estimates that during 2016, the offline segment accounted for the maximum sales and dominated the market as the major distribution channel for DIY home improvement tools in the US.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the DIY home improvement market in the US?
  • What are the key market trends impacting the growth of the DIY home improvement market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the DIY home improvement market in the US?
  • What are the market opportunities and threats faced by the vendors in the DIY home improvement market in the US?
  • Trending factors influencing the market shares of the US.
  • What are the key outcomes of the five forces analysis of the DIY home improvement market in the US?

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Table of Contents

PART 01: Executive summary

PART 02: Scope of  the report

PART 03: Research Methodology

PART 04: Introduction

  • Key market highlights
  • Traits of DIY consumers

PART 05: Economic indicators

  • Economic indicators

PART 06: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 07: Segmentation by product category

PART 08: Segmentation by distribution channel

  • Segmentation by distribution channel

PART 09: Decision framework

  • Market drivers
  • Impact of drivers on key customer segment
  • Market challenges
  • Impact of challenges on key customer segments

PART 10: Market trends

  • Growing online DIY sales
  • Green products and smart home technology
  • Trend for customization and personalization of DIY products
  • Promotions and awareness through media

PART 11: Vendor landscape

  • Competitive scenario
  • Key competitive strategies
  • Ace Hardware
  • ADEO
  • Home Depot
  • Lowe's
  • Menard
  • Walmart
  • Other prominent vendors

PART 12: Appendix

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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