US Do-It-Yourself (DIY) Home Improvement Market Analysis - Size and Forecast 2025-2029

US Do-It-Yourself Home Improvement Market Size 2025-2029 

The US do-it-yourself (DIY) home improvement market size is forecast to increase by USD 54.83 billion at a CAGR of 3.7% between 2024 and 2029.

• In the home improvement market, the wave in interest for DIY projects has been noteworthy. Homeowners are increasingly focusing on personalizing their living spaces through DIY initiatives. The availability of advanced tools and hardware from retailers like Toolstation and Walmart's online revenues has made it more accessible for consumers to undertake such projects. Furthermore, urbanization has led to a higher demand for wallpaper and supplies to enhance the aesthetic appeal of apartments and condos. A significant shift in consumer behavior is observed, as they move towards Do-It-For-Me (DIFM) services from the traditional DIY culture. Augmented Reality (AR) technology is also gaining traction in home improvement projects, offering a more interactive experience for consumers.

What will be the size of the market during the forecast period?

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• The DIY home improvement market in the United States has witnessed significant growth in recent years, driven by various factors. With the increasing number of home purchases and the trend towards urbanization, consumers have shown a strong preference for enhancing their living spaces. One of the primary reasons for the growth of the DIY home improvement market is the hectic lifestyles of modern consumers. Homeowners are increasingly opting for DIY projects to save time and money, as opposed to hiring professional services. This trend is particularly prominent in the areas of painting, electrical work, plumbing, and light installation. Another factor fueling the growth of the DIY home improvement market is the availability of building materials and tools through various distribution channels. E-commerce platforms have emerged as a popular choice for consumers due to their convenience and wide range of offerings. Online stores provide easy access to a vast selection of electrical work materials, plumbing materials & equipment, tools & hardware, and lighting. Moreover, consumers are becoming more environmentally conscious and are looking for ways to reduce their carbon footprint. DIY home improvement projects offer an opportunity to minimize the use of hazardous chemicals and plastic waste.
• The geographical expansions of retail suppliers have also played a role in the growth of the DIY home improvement market. With the increasing popularity of DIY projects, retailers have expanded their reach to cater to consumers in different regions. This has led to an increase in the availability of DIY home improvement products and services. Despite the growth of the DIY home improvement market, there are challenges that need to be addressed. Ensuring the safety of DIY projects is a major concern, particularly in areas such as electrical work and plumbing. Consumers need access to accurate information and resources to ensure that their DIY projects are safe and effective. In conclusion, the DIY home improvement market in the United States is thriving, driven by factors such as home purchases, urbanization, hectic lifestyles, and the availability of building materials and tools through various distribution channels. The market is expected to continue growing, with consumers increasingly seeking eco-friendly solutions and retailers expanding their reach to cater to the demand. However, ensuring the safety of DIY projects remains a key challenge that needs to be addressed.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Product
  • Lumber and landscape management
  • Tools and hardware
  • Decor and indoor garden
  • Kitchen
  • Lighting and others
• Distribution Channel
  • Offline
  • Online
• Application
  • Residential
  • Commercial
• Geography
  • US

By Product Insights

• The lumber and landscape management segment is estimated to witness significant growth during the forecast period.

The DIY home improvement market is experiencing significant growth as more individuals take on projects to customize and enhance their homes. Homeowners are increasingly focusing on lumber and landscaping projects to boost the appeal and value of their properties. These endeavors enable individuals to engage in activities such as vegetable gardening, flower cultivation, and creating decorative gardens. DIY landscape projects, including garden beds, pathways, and water features, offer opportunities for homeowners to express their creativity and improve their outdoor environments. Sustainability is a key consideration in DIY home improvement projects, with many individuals opting for eco-friendly materials and practices.

Further, the use of sustainably sourced lumber, recycled materials, and environmentally responsible landscaping techniques not only reduces the environmental impact but also adds to the appeal of the project. The expansion of e-commerce platforms has made it easier for homeowners to access a wide range of materials and tools, enabling them to undertake DIY projects with greater ease and convenience. Geographical expansions and the global market for DIY home improvement projects continue to grow, offering a wealth of opportunities for homeowners to explore and enhance their living spaces. By engaging in DIY projects, individuals can save money, express their creativity, and improve their homes in a way that suits their unique preferences and lifestyles.

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The lumber and landscape management segment was valued at  USD 55.75 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of US Do-It-Yourself (DIY) Home Improvement Market?

Greater emphasis on DIY home improvement projects for personalized interior designing is the key driver of the market.

• In the United States, the trend toward DIY home improvement projects continues to gain momentum. With an increasing number of working women and their involvement in home decorating decisions, the demand for DIY home improvement products is on the rise. This trend is particularly noticeable in developed countries where labor costs are high. DIY home improvement projects offer several advantages, including cost savings in the long run, as consumers opt to handle maintenance and repairs themselves instead of hiring expensive professionals. When it comes to DIY home improvement projects, plumbing materials and equipment are among the most commonly purchased items.

  Retail suppliers play a crucial role in catering to this demand, providing a wide range of products and expert advice to consumers. Strategic investments in these retailers and their suppliers can prove to be lucrative for businesses looking to capitalize on this growing market. Moreover, the issue of plastic waste has become a significant concern for consumers, leading to an increased interest in eco-friendly DIY home improvement solutions. As a result, retailers and manufacturers are responding by offering a growing range of sustainable and recycled plumbing materials and equipment. By staying informed about the latest trends and offerings in this market, professionals can provide valuable insights and recommendations to their clients, helping them make informed decisions and complete their projects efficiently and effectively.

What are the market trends shaping the US Do-It-Yourself (DIY) Home Improvement Market?

The adoption of AR in home improvement projects is the upcoming trend in the market.

• The DIY home improvement market in the US has witnessed significant advancements, particularly in the use of technology. The DIY home improvement market in the US has witnessed significant advancements, particularly in the use of technology. With the advent of web-enabled hand tools and handheld devices like mobile phones and tablets, customers can now conveniently make purchases online and access valuable tools for product location, inventory checks, and price comparisons. For instance, in February 2022, LOWES COMPANIES INC. Introduced a new home decor brand, Origin21, catering to modern design for everyday living.
• They launched a new mobile application featuring an enhanced in-store map and live chat functionality. These technological advancements enable consumers to make more informed decisions and streamline their home improvement projects. The increasing trend towards a zero-waste lifestyle has driven demand for eco-friendly DIY home improvement solutions.

What challenges does US Do-It-Yourself (DIY) Home Improvement Market face during the growth?

Shifting consumer preference for DIFM from DIY culture is a key challenge affecting the market growth.

• The Do-It-Yourself (DIY) home improvement market in the US is experiencing steady growth; however, the Do-It-For-Me (DIFM) sector poses a potential challenge. As consumers in mature markets, particularly in the Western US and North America, age, they increasingly prefer to hire professionals for home improvement projects rather than doing it themselves. Additionally, young consumers who are less knowledgeable about DIY techniques are more likely to seek professional help. Furthermore, the growing employment levels and wage growth contribute to the increasing popularity of DIFM services.
• As a result, DIY retailers are witnessing a decline in sales as DIFM professionals increasingly source their supplies from specialist business-to-business (B2B) suppliers instead of consumer-focused DIY retail stores. In summary, the aging population, lack of DIY skills among younger consumers, and economic factors are driving the shift towards DIFM services, which may impact the sales of DIY home improvement retailers in the US.

Exclusive US Do-It-Yourself (DIY) Home Improvement Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

3M Co: The company offers do it yourself home improvement solutions such as 3M saftey products, 3M hole repair products, 3M LeadCheck swabs, and Command hanging solutions.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Ace Hardware Corp.
• Benjamin Moore and Co.
• Fortune Brands Innovations Inc.
• Home Depot Inc.
• Klein Tools Inc.
• Kreg Tool Co.
• Lowes Co. Inc.
• Masco Corp.
• Menard Inc.
• Owens Corning
• Pella Corp.
• Positec Tool Corp.
• Robert Bosch GmbH
• Rust Oleum Corp.
• Stanley Black and Decker Inc.
• The Sherwin Williams Co.
• Trex Co. Inc.
• True Value Co LLC
• TTI Consumer Power Tools Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The market is a dynamic sector influenced by various factors such as Building Materials, Décor & Indoor Garden trends, and Electrical Work Materials. Geographical Expansions and Global Market dynamics have also shaped this industry, with Growth Strategies driving innovation and market reach. Environmental Pollution concerns have led to a focus on Innovative Technologies and Zero-Waste Lifestyle solutions in DIY projects. The Popularity of DIY Projects has rushed, driven by Hectic Lifestyles and Urbanization trends. Online Stores and Low-Cost Pick-Up and Delivery options offered by Retail Suppliers like Walmart's Online Revenues have transformed the shopping experience. However, challenges such as Plastic Waste and Hazardous Chemicals in Building Materials highlight Market Restraints that stakeholders must address. The distribution channel for DIY home improvement products is undergoing a significant shift, with e-commerce platforms gaining popularity over traditional retail suppliers. Strategic Investments in Plumbing Materials & Equipment, Tools & Hardware, and Wallpaper & Supplies are key for market players to capitalize on Market Opportunities. Market Drivers like Home Purchases and the influence of Home Remodeling TV Shows have expanded the consumer base. Despite disruptions like Lockdowns and WWII, the DIY home improvement market remains resilient, driven by consumer demand, innovative solutions, and strategic industry partnerships.

Moreover, the market is a thriving sector that spans regions like North America, Europe, India, and LAMEA (Latin America and the Middle East/Africa). This market attracts both Professional contractors and DIY enthusiasts looking for Flooring Repair & Replacement Materials, Painting supplies, and Plastic Substances for various projects. The availability of a wide range of building materials and power tools & hardware online and offline has made it more convenient for consumers to undertake home improvement projects. Toolstation and other retailers provide a wide range of products to cater to this growing demand. Market Opportunity in this sector is substantial, driven by consumers' desire to save Time and Money by undertaking home improvement tasks themselves. Abbreviation of work schedules allows flexibility for consumers tackling projects independently. The company's major competitors in the industry offer a wide range of products and services, driving innovation and competition. This sector has seen significant growth as more homeowners engage in DIY projects during lockdown, spurred by a desire to enhance their living spaces. The market forecast indicates continued expansion, driven by consumers' preference for DIY solutions to renovate and improve their homes. 

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across US
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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