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The e-books market share in Europe is expected to increase by USD 958.24 million from 2021 to 2026, at a CAGR of 6.25%.
This e-books market in Europe research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers e-books market segmentation in Europe by genre (fiction, non-fiction and education, and others). The e-books market in Europe report also offers information on several market vendors, including Amazon.com Inc., Hachette Livre, Alphabet Inc., Apple Inc., Barnes and Noble Inc., Bertelsmann SE & Co. KGaA, Ebooks.com Pty Ltd., EBSCO Information Services, Informa Plc, McGraw Hill, News Corp., Pearson Plc, Rakuten Group Inc., and UCL among others.
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The considerably high prices of printed books is notably driving the e-books market growth in Europe, although factors such as the increasing threat from printed books may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the e-books industry in Europe. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key E-books Market Driver in Europe
The considerably high prices of printed books is one of the key drivers supporting the e-books market growth in Europe. Printed textbooks are considerably priced higher than e-books. The cost involved in manufacturing and publishing printed books is eventually added to the retail prices of textbooks. Prices of books for the higher education segment are also high. This has eventually prompted consumers to shift from high-priced books to digital versions of the same books, which are not only convenient to use but also affordable for readers with limited budgets. There is a significant cost associated with not only purchasing books but also maintaining them. However, this is not required for e-books. Such factors of printed books will drive the e-books market growth in Europe during the forecast period.
Key E-books Market Trend in Europe
Emerging formats for publishing e-books is one of the key e-books market trends in Europe that is contributing to the market growth. Emerging publishing formats, including the Mobi, electronic publication (EPUB), and KF8, have been becoming increasingly popular among readers owing to the convenient and user-friendly interfaces they provide. EPUB2 and EPUB3 are emerging formats among the digital educational publishers with advanced features, including pre-recorded audio narration, and web standards such as cascading style sheet (CSS 3) and Extensible hyperText markup language (XHTML 5) with other relevant formats compatible with audio, video, and scalable vector graphics (SVG). Such flexible features will propel the e-books market growth in Europe during the forecast period.
Key E-books Market Challenge in Europe
The increasing threat from printed books is one of the factors hindering the e-books market growth in Europe. Parents are increasingly worried about the screen time spent on mobile devices. They have been promoting the use of physical books right from the children's early age to help develop book reading habits among the children. In addition, the way physical book reading cafes and libraries have modified over the years in the region, the use of printed books in the region has proliferated. These places are encouraging the creation of isolated and disconnected spaces to provide readers with a completely different experience altogether. This is not possible with mobile devices coming along with several other distractions. Therefore, the continuous awareness of the advantages and benefits of printed books over e-books is expected to hamper the market growth during the forecast period.
This e-books market in Europe analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the e-books market in Europe as a part of the global education market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the e-books market in Europe during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the e-books market in Europe encompasses successful business strategies deployed by the key vendors. The e-books market in Europe is fragmented and the vendors are deploying growth strategies such as aggressive pricing, bundling, efficient delivery services, and promotional strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The e-books market in Europe forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the e-books market in Europe, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
UK, Germany, France, Italy, and Rest of Europe are the key markets for e-books in Europe. The increase in the adoption of e-readers and mobile devices will facilitate the e-books market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
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The e-books market share growth in Europe by the fiction segment will be significant during the forecast period. Fiction is often broadly classified into two categories, namely literary fiction and commercial fiction. Commercial fiction pertains to books from genres, including science-fiction, thriller, and others. The growing demand for teen fiction is mostly from adult readers. The continuous success of teen fiction is because of its escapist appeal and its ability to evoke nostalgia among older readers. The universal applicability of fiction is one of the key factors for the continuous growth of fiction e-books. Such applicabilities of fiction will drive e-books market growth in Europe during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the e-books market size in Europe and actionable market insights on post COVID-19 impact on each segment.
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E-books Market Scope in Europe |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Decelerate at a CAGR of 6.25% |
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Market growth 2022-2026 |
$ 958.24 million |
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Market structure |
Fragmented |
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YoY growth (%) |
7.08 |
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Regional analysis |
Europe |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Amazon.com Inc., Hachette Livre, Alphabet Inc., Apple Inc., Barnes and Noble Inc., Bertelsmann SE & Co. KGaA, Ebooks.com Pty Ltd., EBSCO Information Services, Informa Plc, McGraw Hill, News Corp., Pearson Plc, Rakuten Group Inc., and UCL |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Genre
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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