Elderberry Market by Application, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Oct 2021
  • Pages: 120
  • SKU: IRTNTR44935

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The elderberry market share is expected to increase by USD 214.88 million from 2021 to 2025, and the market’s growth momentum will accelerate at a CAGR of 6.52%.

This elderberry market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by application (health and wellness, beverages, foods, and others) and geography (Europe, North America, APAC, South America, and MEA). The elderberry market report also offers information on several market vendors, including Gaia Herbs Inc., Harbin Pharmaceutical Group Co. Ltd., Innovative Natural Solutions, Norms Farms., NOW Health Group Inc., Pharmacare, Pukka Herbs Ltd., Ransom Naturals Ltd., and Schwabe Group among others.

What will the Elderberry Market Size be in 2021?

Download the Free Report Sample to Unlock the Elderberry Market Size for 2021 and Other Important Statistics

Elderberry Market: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The health benefits of elderberry are notably driving the elderberry market growth, although factors such as the increasing popularity of substitute products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the elderberry industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

  • One of the key factors driving growth in the elderberry market is the health benefits of elderberry.
  • Elderberry has been considered a medicinal plant with rich nutrient content.
  • The products are primarily consumed in the form of powder, extract, tablets, and capsules.
  • The primary benefits of elderberry consumption are, it boosts immunity, enhances heart health, develops skin health, Improves digestive and respiratory health.
  • Vendors have been launching various elderberry products, owing to various health benefits, which, in turn, will propel market growth.
  • The rising penetration of online retailing and e-commerce is another major factor supporting the elderberry market share growth.
  • The increasing use of online channels offers vendors the freedom to deliver from a central garden or plantation globally.
  • Online retailing platforms offer a quick way to introduce newer applications of elderberry and its products and a good channel to generate repeat sales from loyal customers.
  • Online retailing can act as a channel of communication to educate about the benefits and use of the plant owing to the rising health consciousness among consumers.

This elderberry market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Elderberry Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Gaia Herbs Inc.
  • Harbin Pharmaceutical Group Co. Ltd.
  • Innovative Natural Solutions
  • Norms Farms.
  • NOW Health Group Inc.
  • Pharmacare
  • Pukka Herbs Ltd.
  • Ransom Naturals Ltd.
  • Schwabe Group


This statistical study of the elderberry market encompasses successful business strategies deployed by the key vendors. The elderberry market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The elderberry market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Elderberry Market?

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44% of the market’s growth will originate from Europe during the forecast period. Germany, Austria, Italy, and Denmark are the key markets for elderberry in Europe. Market growth in this region will be faster than the growth of the market in APAC, MEA, and South American regions.

The growing vegan population in the region and the increasing preference for healthy, organic food will facilitate the elderberry market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Application Segments in the Elderberry Market?

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The elderberry market share growth by the health and wellness segment will be significant during the forecast period. The rich phytonutrient profile of elderberry helps it to improve immunity and provide other medicinal benefits such as alleviating cold, influenza, and others. Thus, elderberry is used in many supplements and health tonics in various forms. The rising adoption of a healthy lifestyle and diets has propelled the use of elderberry in various herbal supplements.

This report provides an accurate prediction of the contribution of all the segments to the growth of the elderberry market size and actionable market insights on post COVID-19 impact on each segment.


Elderberry Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 6.52%

Market growth 2021-2025

$ 214.88 million

Market structure


YoY growth (%)


Regional analysis

Europe, North America, APAC, South America, and MEA

Performing market contribution

Europe at 44%

Key consumer countries

US, Germany, Austria, Italy, and Denmark

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Companies profiled

Gaia Herbs Inc., Harbin Pharmaceutical Group Co. Ltd., Innovative Natural Solutions, Norms Farms., NOW Health Group Inc., Pharmacare, Pukka Herbs Ltd., Ransom Naturals Ltd., and Schwabe Group

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Factors Covered in this Elderberry Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive elderberry market growth during the next five years
  • Precise estimation of the elderberry market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the elderberry industry across Europe, North America, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of elderberry market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The elderberry market growth will increase by $149.45 million during 2019-2024.
The elderberry market is expected to grow at a CAGR of 5.48% during 2019-2024.
Technavio has segmented the elderberry market by application (Health and wellness, Beverages, Foods, and Others) and geographic (Europe, North America, APAC, South America, and MEA).
Artemis International , Gaia Herbs Inc., GNC Holdings Inc., Innovative Natural Solutions, Norms Farms., NOW Health Group Inc., Pharmacare, Pukka Herbs, Ransom Naturals Ltd., Schwabe Group are a few of the key vendors in the elderberry market.
Europe will register the highest growth rate of 44.78% among the other regions. Therefore, the elderberry market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • Germany
  • Austria
  • Italy
  • Denmark
The key factors driving the elderberry market growth are:
  • Health benefits of elderberry
The elderberry market vendors should focus on grabbing business opportunities from the health and wellness segment as it accounted for the largest market share in the base year.
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