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The Elderberry Market size is projected to increase by USD 267.89 million and the market size is estimated to grow at a CAGR of 6.72% between 2022 and 2027.
This elderberry market report extensively covers market segmentation by application (health and wellness, beverages, foods, and others), distribution channel (offline and online), and geography (Europe, North America, APAC, South America, and the Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges.
The health benefits of elderberry are a growing trend in the elderberry market. The key reasons boosting the demand and consumption of elderberries are the health benefits associated with elderberry products. The elderberry, which contains a very rich supply of nutrients, has been known to be used medicinally. The fact that elderberries have antibacterial and anti-influenza properties due to their antioxidant characteristics, as well as a high content of vitamin C, is one of the most important benefits associated with their consumption. Elderberry contains potent-free radical scavenging vitamins and anthocyanins, which hampers the deposition of LDL cholesterol on the walls of blood vessels, thereby reducing the risk of heart diseases. Moreover, in order to help reduce the appearance of wrinkles and age spots, high levels of vitamin A and antioxidants are present. Such benefits of elderberries are expected to drive the growth of the global elderberry market during the forecast period.
The Elderberry Market is showing an accelerating growth in the forecast period.
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The increasing demand for superfruits and functional ingredients is a primary trend in the elderberry market. Increased consumption of healthy foods and good eating habits is driven by the increasing consumer interest in H&W. Many dietary and health issues, such as obesity and undernutrition, have led to high demand for healthier foods. The demand for fruits such as acai berry, Bilberry, and pomegranate is increasing due to their inherent nutritional and bioactive content.
However, as the superfruit trend continues, manufacturers of food and beverages have been launching new superfruit products in the international market. Due to the growing popularity of elderberries as a herbal medicine and a flavoursome fruit, they are also increasingly being used in supplements and beverages. In addition, new vendors are launching products with elderberry as an ingredient. Such factors are expected to drive the growth of the global elderberry market during the forecast period.
The low public awareness of elderberry is a major challenge in the elderberry market. Despite the fact that elderberries are superfruits with antioxidant properties and nutrients, their knowledge among consumers is still very limited. This low level of public awareness is because of its low geographical availability, slow marketing and promotional activities, scarce literature about production and horticultural review, and fewer research activities about elderberries globally.
Moreover, as the global trend toward healthy food and lifestyle is increasing along with the increasing adoption of clean labelled products, consumers will become more aware of elderberry products. The choice of these over elderberry is driven by increasing interest among consumers in substitutes such as other super fruits. Such factors are expected to pose a challenge to the growth of the global elderberry market during the forecast period.
Offline distribution channels like hypermarkets, supermarkets, and convenience stores offer a diverse range of elderberry products, making shopping convenient for traditional buyers. Global retailers enhance product visibility, driving demand and market growth.
The online segment of the elderberry market includes sales through vendor websites or third-party online retailers. Online shopping offers convenience and variety, allowing easy price and quality comparisons. This shift from traditional to online retailing is driving growth in the elderberry market's online segment.
The market share growth by the health and wellness segment will be significant during the forecast period. Elderberry is treated as a medicinal plant due to its high content of flavonoids and antioxidants. It has one of the highest ORAC antioxidant values as compared to other fruits. The rich phytonutrient profile of elderberry helps it to improve immunity and provide other medicinal benefits such as alleviating colds, influenza, and others.
The health and wellness segment was valued at USD 337.68 million in 2017.
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The rising adoption of a healthy lifestyle and diet has also propelled the use of elderberry in various herbal supplements. The demand for herbal medicines is growing on the back of consumers' perception that herbal remedies are more healthy and natural because they don't contain chemicals. Such factors are expected to drive the growth of the health and wellness segment of the global elderberry market during the forecast period.
Elderberries are used in a variety of food products such as pies, confectionery (lozenges), jelly, and jams due to their inherent nutritional and bioactive content. However, elderberries do not have a delicious taste on their own. The roots, leaves and primary stems, and seeds contain cyanogenic glycosides, which are toxic to humans. For this reason, the health advantages of elderberries need to be exploited by processing or cooking them. The edible fruit of American elderberry and European black elderberry is, therefore, only cooked ripe blue or purple berries. The high fiber content of elderberries aids in digestion and improves the health of the gastrointestinal system by reducing excess gas and eliminating constipation. The increasing offering of elderberry food choices, usage of elderberries in various food and drinks, and adoption of healthy diets, including superfruits, are expected to drive the growth of the food segment of the global elderberry market during the forecast period.
Europe is estimated to contribute 44% to the growth of the global market during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Europe is one of the major producers of the European black elderberry, which occurs naturally in the region. European countries, like Germany and Austria, are producing and exporting large quantities of elderberry consumed in the United States. In Europe, elderberry has been used as a folk medicine owing to its high content of antioxidants and flavonoids along with vitamins, minerals, iron, calcium, and other nutrients. Elderberry helps in alleviating the symptoms of various ailments, such as influenza. For example, the extracts of elderberries were found to be effective against the H5N1 avian influenza virus and H1N1 swine flu. Such factors will increase the market growth during the forecast period.
In 2020, the outbreak of COVID-19 negatively impacted various industries in Europe. However, in 2021, the demand for elderberry products rebounded as retail stores in the region reopened owing to the ease of lockdown and vaccination drives conducted by the government of various countries in the region. The positive impact on Europe's market dynamics was also brought about by an increase in e-commerce sales during the pandemic. Such factors are expected to drive the growth of the regional elderberry market during the forecast period.
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The elderberry market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Elderberry Market Customer Landscape
The elderberry market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Elderberry Market Scope |
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Report Coverage |
Details |
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Page number |
161 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.72% |
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Market growth 2023-2027 |
USD 267.98 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
6.52 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 44% |
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Key countries |
US, Germany, Austria, Italy, and Denmark |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Artemis International, Bluebonnet Nutrition Corp., Dr. Willmar Schwabe GmbH and Co. KG, Flora Inc., Gaia Herbs Inc., Honest Elderberry Co., Innovative Natural Solutions, Jarrow Formulas Inc., Lifeway Foods Inc., New Chapter Inc., Norms Farms., NOW Health Group Inc., Paradise Herbs And Essentials Inc., Persimmon Hill Farm, PharmaCare Laboratories Pty Ltd, Pukka Herbs Ltd., Ransom Naturals Ltd., River Hills Harvest, Supplement Manufacturing Partner, and The Elderberry Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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