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Europe ELT Market by End-user, Learning method, and Geography - Forecast and Analysis 2022-2026

  • Published: Oct 2022
  • Pages: 134
  • SKU: IRTNTR45963
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The ELT market in Europe share is expected to increase by USD 4.31 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 9.75%.

The English language teaching (ELT) market in Europe research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the ELT market in Europe segmentation by end-user (institutional learners and individual learners), learning method (online learning, blended learning, and classroom learning), and geography (Europe). The ELT market in Europe report also offers information on several market vendors, including Babbel GmbH, Benesse Holdings Inc., Busuu Ltd., digital publishing AG, Duolingo Inc., EF Education First Ltd., Europass Teacher Academy SRL, inlingua International Ltd., iTutorGroup Ltd., Kaplan Inc., Language and Training Sro, Lingoda GmbH, Linguaphone Group Ltd., Linguarama International Ltd., Memrise Ltd., Pearson Plc, Rosetta Stone Ltd., Sanako Oy, Sprachcaffe Languages Plus, and VivaLing among others.

What will the ELT Market In Europe Size be During the Forecast Period?

ELT Market in Europe Size

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ELT Market In Europe: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post-COVID-19 era. The rise in the number of ELT franchises is notably driving the European English language teaching (ELT) market growth, although factors such as considerable setup and implementation costs may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the ELT industry in Europe. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key ELT Market in Europe Driver 

The rise in ELT franchises is a key factor driving the English language teaching market growth in Europe. There has been a significant rise in the number of ELT franchises across the world, owing to the increasing demand for learning different languages among people. Within the academic segment, the increasing number of student enrollments in universities outside Europe is often directly related to the rising number of students enrolling to learn the English language in these franchises. Students enroll in private ELT franchises or institutions to excel in their exams. This has resulted in the mushrooming of ELT franchises that offer unique and innovative English language learning solutions for learners in Europe, in turn driving the market growth. Employers are also encouraging potential candidates to enroll in English language learning courses to explore suitable onsite opportunities in the corporate segment. This, in turn, is anticipated to result in positive growth of the market during the forecast period. ELT franchises in Europe are designing innovative language learning programs as per the requirements of individual learners. Certain job-specific English language courses offered by these franchises include different modules, including the ability to communicate effectively in professionally challenging environments.

Key ELT Market in Europe Trend

Increased use of game-based learning will fuel the European English language teaching (ELT) market growth. The key purpose of introducing game-based learning in ELT is to create interactive and simulating sessions, giving learners a chance to use the language in real-time scenarios. In addition, the rewards and points received on winning such games while learning creates a competitive environment for learners, enabling them to achieve the desired results and defined outcomes. Game-based lectures impart focused knowledge on specific subject matters using interactive solutions, allowing the players to learn by playing the games multiple times until they master them. This ensures the reinforcement of the concepts, consequently resulting in a much better understanding. These types of lectures also offer unique ways of learning pronunciation, spelling, syntax, and grammar of different languages, including English. Learners use the games to speak, listen, write, and understand, in turn, resulting in higher retention power and better speech fluency. The unique aspects of game-based learning are expected to benefit both teachers and students as the learners attend curriculum-based language learning sessions in time-bound settings. This, in turn, is expected to significantly contribute to the market growth during the forecast period.

Key ELT Market in Europe Challenge

The considerable setup and implementation costs are a major challenge to the European English language teaching (ELT) market growth. With the increasing adoption of digital solutions and the online delivery of language training, the demand for robust information technology (IT) solutions has also increased considerably. This is, in turn, resulting in educational institutes and corporates spending a significant amount on setup and implementation. ELT courses are designed to provide a collaborative learning environment with the help of advanced technologies and are often offered at comparatively higher prices. Educational institutions and language training providers with sufficient budgets can invest in setting up infrastructure to implement m-learning and e-learning, including spending on interactive whiteboards, mobile devices, lab equipment, and others. However, institutions with limited budgets are unable to invest heavily in establishing robust networks and IT infrastructure for implementing language training, resulting in limited use by educators and trainers. This is expected to deter market growth during the forecast period. Courses for individual learners incorporate small audio clips, and though the subscription amounts for these courses are sometimes affordable, there are several costs involved in setting up language labs and procuring hardware, which, in turn, add significantly to the overall expenses. This, in turn, will hinder the market growth during the forecast period.

This ELT market in Europe analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the English language teaching (ELT) market in Europe as a part of the global education market (also referred to as the global education services market). Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the ELT market in Europe during the forecast period.

Who are the Major ELT Market In Europe Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

  • Babbel GmbH
  • Benesse Holdings Inc.
  • Busuu Ltd.
  • digital publishing AG
  • Duolingo Inc.
  • EF Education First Ltd.
  • Europass Teacher Academy SRL
  • inlingua International Ltd.
  • iTutorGroup Ltd.
  • Kaplan Inc.
  • Language and Training Sro
  • Lingoda GmbH
  • Linguaphone Group Ltd.
  • Linguarama International Ltd.
  • Memrise Ltd.
  • Pearson Plc
  • Rosetta Stone Ltd.
  • Sanako Oy
  • Sprachcaffe Languages Plus
  • VivaLing

This statistical study of the ELT market in Europe encompasses successful business strategies deployed by the key vendors. The ELT market in Europe is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • benesse-hd.co.jp - The company offers ELT services for professionals and in the educational segment.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The vendor profiles are designed to help clients improve their market position, and information on production and sustainability along with this the report provides a detailed analysis of several leading Companies.

ELT Market in Europe Value Chain Analysis 

Our In-house experts produce extensive information on the value chain and parent market of the ELT market in Europe, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also the optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.

The value chain of the global education market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated other innovative approaches being followed by service providers to ensure a sustainable market presence.

What are the Revenue-generating End-user Segments in the ELT Market in Europe?

ELT Market in Europe Share

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The ELT market in Europe's share growth by the institutional learners segment will be significant during the forecast period. Institutional learners can also learn a foreign language at a faster pace when compared with others due to the lively atmosphere created by the faculty and trained teachers for students, enabling them to relate to the language concepts that are taught in a better and practical manner. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the Europe ELT market size in Europe and actionable market insights on the post-COVID-19 impact on each segment.

 

ELT Market in Europe Scope 

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 9.75%

Market growth 2022-2026

$4.31 billion

Market structure

Fragmented

YoY growth (%)

8.67

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

Babbel GmbH, Benesse Holdings Inc., Busuu Ltd., digital publishing AG, Duolingo Inc., EF Education First Ltd., Europass Teacher Academy SRL, inlingua International Ltd., iTutorGroup Ltd., Kaplan Inc., Language and Training Sro, Lingoda GmbH, Linguaphone Group Ltd., Linguarama International Ltd., Memrise Ltd., Pearson Plc, Rosetta Stone Ltd., Sanako Oy, Sprachcaffe Languages Plus, and VivaLing

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

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What are the Key Data Covered in this ELT in Europe Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive the ELT market in Europe's growth during the next five years
  • Precise estimation of the ELT market in Europe's size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the ELT industry across Europe
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of vendors in the ELT market in Europe 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Learning Method
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 14: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Data Table on Regional - Market size and forecast 2021-2026 ($ million)
      • Exhibit 16: Chart on Europe: Year-over-year growth 2021-2026 (%)
      • Exhibit 17: Data Table on Regional - Market size and forecast 2021-2026 ($ million)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 18: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by End-user

    • 5.1 Market segments
      • Exhibit 25: Chart on End-user - Market share 2021-2026 (%)
      • Exhibit 26: Data Table on End-user - Market share 2021-2026 (%)
    • 5.2 Comparison by End-user
      • Exhibit 27: Chart on Comparison by End-user
      • Exhibit 28: Data Table on Comparison by End-user
    • 5.3 Institutional learners - Market size and forecast 2021-2026
      • Exhibit 29: Chart on Institutional learners - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Data Table on Institutional learners - Market size and forecast 2021-2026 ($ million)
      • Exhibit 31: Chart on Institutional learners - Year-over-year growth 2021-2026 (%)
      • Exhibit 32: Data Table on Institutional learners - Year-over-year growth 2021-2026 (%)
    • 5.4 Individual learners - Market size and forecast 2021-2026
      • Exhibit 33: Chart on Individual learners - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Data Table on Individual learners - Market size and forecast 2021-2026 ($ million)
      • Exhibit 35: Chart on Individual learners - Year-over-year growth 2021-2026 (%)
      • Exhibit 36: Data Table on Individual learners - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by End-user
      • Exhibit 37: Market opportunity by End-user ($ million)

    6 Market Segmentation by Learning Method

    • 6.1 Market segments
      • Exhibit 38: Chart on Learning Method - Market share 2021-2026 (%)
      • Exhibit 39: Data Table on Learning Method - Market share 2021-2026 (%)
    • 6.2 Comparison by Learning Method
      • Exhibit 40: Chart on Comparison by Learning Method
      • Exhibit 41: Data Table on Comparison by Learning Method
    • 6.3 Online learning - Market size and forecast 2021-2026
      • Exhibit 42: Chart on Online learning - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on Online learning - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on Online learning - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on Online learning - Year-over-year growth 2021-2026 (%)
    • 6.4 Blended learning - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Blended learning - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Blended learning - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Blended learning - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Blended learning - Year-over-year growth 2021-2026 (%)
    • 6.5 Classroom learning - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Classroom learning - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on Classroom learning - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on Classroom learning - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Classroom learning - Year-over-year growth 2021-2026 (%)
    • 6.6 Market opportunity by Learning Method
      • Exhibit 54: Market opportunity by Learning Method ($ million)

    7 Customer Landscape

    • 7.1 Customer landscape overview
      • Exhibit 55: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    8 Geographic Landscape

    • 8.1 Geographic segmentation
      • Exhibit 56: Chart on Market share by geography - 2021-2026 (%)
      • Exhibit 57: Data Table on Market share by geography - 2021-2026 (%)
    • 8.2 Geographic comparison
      • Exhibit 58: Chart on Geographic comparison
      • Exhibit 59: Data Table on Geographic comparison
    • 8.3 Germany - Market size and forecast 2021-2026
      • Exhibit 60: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 61: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 62: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 63: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 8.4 France - Market size and forecast 2021-2026
      • Exhibit 64: Chart on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 65: Data Table on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 66: Chart on France - Year-over-year growth 2021-2026 (%)
      • Exhibit 67: Data Table on France - Year-over-year growth 2021-2026 (%)
    • 8.5 Spain - Market size and forecast 2021-2026
      • Exhibit 68: Chart on Spain - Market size and forecast 2021-2026 ($ million)
      • Exhibit 69: Data Table on Spain - Market size and forecast 2021-2026 ($ million)
      • Exhibit 70: Chart on Spain - Year-over-year growth 2021-2026 (%)
      • Exhibit 71: Data Table on Spain - Year-over-year growth 2021-2026 (%)
    • 8.6 Italy - Market size and forecast 2021-2026
      • Exhibit 72: Chart on Italy - Market size and forecast 2021-2026 ($ million)
      • Exhibit 73: Data Table on Italy - Market size and forecast 2021-2026 ($ million)
      • Exhibit 74: Chart on Italy - Year-over-year growth 2021-2026 (%)
      • Exhibit 75: Data Table on Italy - Year-over-year growth 2021-2026 (%)
    • 8.7 Rest of Europe - Market size and forecast 2021-2026
      • Exhibit 76: Chart on Rest of Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 77: Data Table on Rest of Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 78: Chart on Rest of Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 79: Data Table on Rest of Europe - Year-over-year growth 2021-2026 (%)
    • 8.8 Market opportunity by geography
      • Exhibit 80: Market opportunity by geography ($ million)

    9 Drivers, Challenges, and Trends

    • 9.1 Market drivers
      • 9.2 Market challenges
        • 9.3 Impact of drivers and challenges
          • Exhibit 81: Impact of drivers and challenges in 2021 and 2026
        • 9.4 Market trends

          10 Vendor Landscape

          • 10.1 Overview
            • 10.2 Vendor landscape
              • Exhibit 82: Overview on Criticality of inputs and Factors of differentiation
            • 10.3 Landscape disruption
              • Exhibit 83: Overview on factors of disruption
            • 10.4 Industry risks
              • Exhibit 84: Impact of key risks on business

            11 Vendor Analysis

            • 11.1 Vendors covered
              • Exhibit 85: Vendors covered
            • 11.2 Market positioning of vendors
              • Exhibit 86: Matrix on vendor position and classification
            • 11.3 Benesse Holdings Inc.
              • Exhibit 87: Benesse Holdings Inc. - Overview
              • Exhibit 88: Benesse Holdings Inc. - Business segments
              • Exhibit 89: Benesse Holdings Inc. - Key offerings
              • Exhibit 90: Benesse Holdings Inc. - Segment focus
            • 11.4 Busuu Ltd.
              • Exhibit 91: Busuu Ltd. - Overview
              • Exhibit 92: Busuu Ltd. - Product / Service
              • Exhibit 93: Busuu Ltd. - Key offerings
            • 11.5 Duolingo Inc.
              • Exhibit 94: Duolingo Inc. - Overview
              • Exhibit 95: Duolingo Inc. - Product / Service
              • Exhibit 96: Duolingo Inc. - Key offerings
            • 11.6 EF Education First Ltd.
              • Exhibit 97: EF Education First Ltd. - Overview
              • Exhibit 98: EF Education First Ltd. - Product / Service
              • Exhibit 99: EF Education First Ltd. - Key offerings
            • 11.7 inlingua International Ltd.
              • Exhibit 100: inlingua International Ltd. - Overview
              • Exhibit 101: inlingua International Ltd. - Product / Service
              • Exhibit 102: inlingua International Ltd. - Key offerings
            • 11.8 Kaplan Inc.
              • Exhibit 103: Kaplan Inc. - Overview
              • Exhibit 104: Kaplan Inc. - Product / Service
              • Exhibit 105: Kaplan Inc. - Key offerings
            • 11.9 Linguaphone Group Ltd.
              • Exhibit 106: Linguaphone Group Ltd. - Overview
              • Exhibit 107: Linguaphone Group Ltd. - Product / Service
              • Exhibit 108: Linguaphone Group Ltd. - Key offerings
            • 11.10 Linguarama International Ltd.
              • Exhibit 109: Linguarama International Ltd. - Overview
              • Exhibit 110: Linguarama International Ltd. - Product / Service
              • Exhibit 111: Linguarama International Ltd. - Key offerings
            • 11.11 Pearson Plc
              • Exhibit 112: Pearson Plc - Overview
              • Exhibit 113: Pearson Plc - Business segments
              • Exhibit 114: Pearson Plc - Key offerings
              • Exhibit 115: Pearson Plc - Segment focus
            • 11.12 Rosetta Stone Ltd.
              • Exhibit 116: Rosetta Stone Ltd. - Overview
              • Exhibit 117: Rosetta Stone Ltd. - Product / Service
              • Exhibit 118: Rosetta Stone Ltd. - Key offerings

            12 Appendix

            • 12.1 Scope of the report
              • 12.2 Inclusions and exclusions checklist
                • Exhibit 119: Inclusions checklist
                • Exhibit 120: Exclusions checklist
              • 12.3 Currency conversion rates for US$
                • Exhibit 121: Currency conversion rates for US$
              • 12.4 Research methodology
                • Exhibit 122: Research methodology
                • Exhibit 123: Validation techniques employed for market sizing
                • Exhibit 124: Information sources
              • 12.5 List of abbreviations
                • Exhibit 125: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              ELT market growth will increase by $11351.39 million during 2020-2025.
              The elt market is expected to grow at a CAGR of 35.25% during 2020-2025.
              Technavio has segmented the elt market by end user (Individual learners and Institutional learners) ,other1 (Online learning, Blended learning, and Classroom learning) , and geographic (Europe).
              Benesse Holdings Inc., EF Education First Ltd., eSplice Ltd., inlingua International Ltd., Kaplan Inc., Linguaphone Group, Linguarama Ltd., Pearson Plc, Rosetta Stone Ltd., Sanako Oy are a few of the key vendors in the elt market.
              Europe will register the highest growth rate of 100.00% among the other regions. Therefore, the elt market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the elt market growth are:
              • Rise in ELT franchises
              The elt market vendors should focus on grabbing business opportunities from the individual learners segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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