ELT Market in Europe by End-user and Learning Method - Forecast and Analysis 2021-2025

  • Published: Dec 2020
  • Pages: 120
  • SKU: IRTNTR45963

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The English language teaching (ELT) market size in Europe has the potential to grow by USD 1.13 billion during 2021-2025, and the market’s growth momentum will decelerate at a CAGR of 35.25%. 

This report provides a detailed analysis of the market by end-user (individual learners and institutional learners), learning method (online learning, blended learning, and classroom learning), and key vendors. 

Market Overview

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Market Competitive Analysis

The report analyzes the market’s competitive landscape and offers information on several market vendors, including: 


  • Benesse Holdings Inc.
  • EF Education First Ltd.
  • eSplice Ltd.
  • inlingua International Ltd.
  • Kaplan Inc.
  • Linguaphone Group
  • Linguarama Ltd.
  • Pearson Plc
  • Rosetta Stone Ltd.
  • Sanako Oy


The ELT market in Europe is fragmented and the vendors are deploying growth strategies such as M&A to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

The market players also significantly leverage external market drivers such as government initiatives supporting ELT to achieve growth opportunities. However, factors such as considerable set-up and implementation costs will challenge the growth of the market participants. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the ELT market forecast in Europe report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies, 

This ELT market analysis in Europe report also provides detailed information on the upcoming trends and challenges that will influence market growth. This will help companies in creating strategies to make the most of future growth opportunities. 

ELT Market in Europe: Key Drivers and Trends

  • The demand for the English language teaching (ELT) is increasing in the European countries due to its importance in employment, social cohesion, and international trade.
  • The rising demand for ELT encouraged the government to implement the English language as one of the key courses in the education sector.
  • The increasing number of government initiatives supporting ELT will be one of the major factors that will have a positive impact on the growth of the market.
  • The increased use of game-based learning is one of the key ELT market trends, driving the market growth. 
  • The implementation of game-based learning creates an interactive and stimulating sessions.
  • Learners achieve the desired results and defined outcomes by competing against each other to gain rewards and points and win the game.


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ELT Market in Europe: Segmentation by End-user

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E-learning, face-to-face classroom sessions, and other traditional training practices are a few of the different modes of learning adopted by various institutional learners. The preference for institutional learning is increasing because it enables teachers and trained experts to develop and offer highly credible training materials. The English language teaching market is witnessing growth in the institutional learners segment because it enables learners to track their performance. Hence, the institutional learners segment will exhibit a faster growth rate during the forecast period.

However, the COVID-19 impact has brought forth a slowdown in the individual learners market segment growth currently. Fetch actionable market insights on post COVID19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the ELT market size in Europe. 



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ELT Market in Europe: Key Highlights of the Report for 2021-2025

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive ELT market growth in Europe during the next five years
  • Precise estimation of the ELT market size in Europe and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the ELT industry across Europe
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of ELT vendors in Europe 

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Market characteristics
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by End-user

    • Market segments
    • Comparison by End-user
    • Individual learners - Market size and forecast 2020-2025
    • Institutional learners - Market size and forecast 2020-2025
    • Market opportunity by End-user

    Market Segmentation by Learning Method

    • Market segments
    • Comparison by Learning method
    • Online learning - Market size and forecast 2020-2025
    • Blended learning - Market size and forecast 2020-2025
    • Classroom learning - Market size and forecast 2020-2025
    • Market opportunity by Learning method

    Customer landscape

    • Market drivers – Demand led growth
    • Market challenges
    • Market trends

    Vendor Landscape

    • Vendor landscape
    • Landscape disruption
    • Competitive scenario

    Vendor Analysis

    • Vendors covered
    • Market positioning of vendors
    • Benesse Holdings Inc.
    • EF Education First Ltd.
    • eSplice Ltd.
    • inlingua International Ltd.
    • Kaplan Inc.
    • Linguaphone Group
    • Linguarama Ltd.
    • Pearson Plc
    • Rosetta Stone Ltd.
    • Sanako Oy


    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases

    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts



    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis


    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
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    The elt market growth will increase by $11351.39 million during 2020-2025.
    The elt market is expected to grow at a CAGR of 35.25% during 2020-2025.
    Technavio has segmented the elt market by end user (Individual learners and Institutional learners) ,other1 (Online learning, Blended learning, and Classroom learning) , and geographic (Europe).
    Benesse Holdings Inc., EF Education First Ltd., eSplice Ltd., inlingua International Ltd., Kaplan Inc., Linguaphone Group, Linguarama Ltd., Pearson Plc, Rosetta Stone Ltd., Sanako Oy are a few of the key vendors in the elt market.
    Europe will register the highest growth rate of 100.00% among the other regions. Therefore, the elt market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
    The key factors driving the elt market growth are:
    • Rise in ELT franchises
    The elt market vendors should focus on grabbing business opportunities from the individual learners segment as it accounted for the largest market share in the base year.
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