How big is the English Language Teaching (Elt) market?

The english language teaching (elt) market size is estimated to grow at $$ 8473.1 mn in 2025-2029. <a href='https://www.technavio.com/report/elt-market-in-europe-industry-analysis'>Read More</a>

Which segment accounted for the largest English Language Teaching (Elt) market share?

Market segmentation by end-user (Institutional learners and Individual learners), learning method (Online learning, Blended learning, and Classroom learning), and application (For kids and teens, For .... <a href='https://www.technavio.com/report/elt-market-in-europe-industry-analysis'>Read More</a>

Who are the key players in the English Language Teaching (Elt) market?

Babbel GmbH, Benesse Holdings Inc., Busuu Ltd., digital publishing AG, Duolingo Inc., EF Education First Ltd., ENGLISH TRAINING s.r.o., Europass Teacher Academy SRL, .... <a href='https://www.technavio.com/report/elt-market-in-europe-industry-analysis'>Read More</a>

What are the factors driving the English Language Teaching (Elt) market?

The key factors driving the english language teaching (elt) market growth are: Rise in ELT franchises in Europe Increased use of .... <a href='https://www.technavio.com/report/elt-market-in-europe-industry-analysis'>Read More</a>

Europe English Language Teaching (ELT) Market Analysis, Size, and Forecast 2025-2029: Europe (France, Germany, Italy, Spain)

Published: Apr 2025
Pages: 190
SKU: IRTNTR45963

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Europe English Language Teaching (ELT) Market Size 2025-2029

The Europe english language teaching market size is forecast to increase by USD 8.47 billion at a CAGR of 13% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of ELT franchises and the integration of game-based learning methods in educational institutions. Franchises, such as Berlitz and INTO University Partnerships, are expanding their footprint across Europe, offering standardized, high-quality ELT services to a large and diverse student population. Moreover, the adoption of game-based learning, which enhances student engagement and improves language acquisition, is becoming increasingly prevalent in European schools and universities. However, the market growth is not without challenges. Regulatory hurdles impact adoption, as each European country has its unique education policies and requirements.
Additionally, considerable setup and implementation costs for educational institutes, including infrastructure investments , education marketing and teacher training, can temper growth potential. To capitalize on market opportunities and navigate challenges effectively, ELT providers must stay abreast of regulatory changes and offer flexible, cost-effective solutions to educational institutions. By focusing on innovation, collaboration, and continuous improvement, companies can differentiate themselves and thrive in the competitive ELT landscape in Europe.

What will be the size of the Europe English Language Teaching (ELT) Market during the forecast period?

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1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Learning Method
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation

2.3 Factors of disruption
- Overview on factors of disruption

2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market

3.2 Market characteristics
- Market characteristics analysis

3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition

4.2 Market segment analysis
- Market segments

4.3 Market size 2024

4.4 Market outlook: Forecast for 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Regional - Market size and forecast 2024-2029 ($ million)
- Chart on Europe: Year-over-year growth 2024-2029 (%)
- Data Table on Regional - Market size and forecast 2024-2029 ($ million)

5 Historic Market Size

5.1 English Language Teaching (ELT) Market in Europe 2019 - 2023
- Historic Market Size - Data Table on English Language Teaching (ELT) Market in Europe 2019 - 2023 ($ million)

5.2 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)

5.3 Learning Method segment analysis 2019 - 2023
- Historic Market Size - Learning Method Segment 2019 - 2023 ($ million)

5.4 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ million)

5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 The AI impact on English Language Teaching (ELT) Market in Europe

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029

7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029

7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029

7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029

7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029

7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029

7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by End-user

8.1 Market segments
- Chart on End-user - Market share (2024-2029) (%)
- Data Table on End-user - Market share (2024-2029) (%)

8.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user

8.3 Institutional learners - Market size and forecast (2024-2029)
- Chart on Institutional learners - Market size and forecast (2024-2029) ($ million)
- Data Table on Institutional learners - Market size and forecast (2024-2029) ($ million)
- Chart on Institutional learners - Year-over-year growth (2024-2029) (%)
- Data Table on Institutional learners - Year-over-year growth (2024-2029) (%)

8.4 Individual learners - Market size and forecast (2024-2029)
- Chart on Individual learners - Market size and forecast (2024-2029) ($ million)
- Data Table on Individual learners - Market size and forecast (2024-2029) ($ million)
- Chart on Individual learners - Year-over-year growth (2024-2029) (%)
- Data Table on Individual learners - Year-over-year growth (2024-2029) (%)

8.5 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)

9 Market Segmentation by Learning Method

9.1 Market segments
- Chart on Learning Method - Market share (2024-2029) (%)
- Data Table on Learning Method - Market share (2024-2029) (%)

9.2 Comparison by Learning Method
- Chart on Comparison by Learning Method
- Data Table on Comparison by Learning Method

9.3 Online learning - Market size and forecast (2024-2029)
- Chart on Online learning - Market size and forecast (2024-2029) ($ million)
- Data Table on Online learning - Market size and forecast (2024-2029) ($ million)
- Chart on Online learning - Year-over-year growth (2024-2029) (%)
- Data Table on Online learning - Year-over-year growth (2024-2029) (%)

9.4 Blended learning - Market size and forecast (2024-2029)
- Chart on Blended learning - Market size and forecast (2024-2029) ($ million)
- Data Table on Blended learning - Market size and forecast (2024-2029) ($ million)
- Chart on Blended learning - Year-over-year growth (2024-2029) (%)
- Data Table on Blended learning - Year-over-year growth (2024-2029) (%)

9.5 Classroom learning - Market size and forecast (2024-2029)
- Chart on Classroom learning - Market size and forecast (2024-2029) ($ million)
- Data Table on Classroom learning - Market size and forecast (2024-2029) ($ million)
- Chart on Classroom learning - Year-over-year growth (2024-2029) (%)
- Data Table on Classroom learning - Year-over-year growth (2024-2029) (%)

9.6 Market opportunity by Learning Method
- Market opportunity by Learning Method ($ million)
- Data Table on Market opportunity by Learning Method ($ million)

10 Market Segmentation by Application

10.1 Market segments
- Chart on Application - Market share (2024-2029) (%)
- Data Table on Application - Market share (2024-2029) (%)

10.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application

10.3 For kids and teens - Market size and forecast (2024-2029)
- Chart on For kids and teens - Market size and forecast (2024-2029) ($ million)
- Data Table on For kids and teens - Market size and forecast (2024-2029) ($ million)
- Chart on For kids and teens - Year-over-year growth (2024-2029) (%)
- Data Table on For kids and teens - Year-over-year growth (2024-2029) (%)

10.4 For adults - Market size and forecast (2024-2029)
- Chart on For adults - Market size and forecast (2024-2029) ($ million)
- Data Table on For adults - Market size and forecast (2024-2029) ($ million)
- Chart on For adults - Year-over-year growth (2024-2029) (%)
- Data Table on For adults - Year-over-year growth (2024-2029) (%)

10.5 For businesses - Market size and forecast (2024-2029)
- Chart on For businesses - Market size and forecast (2024-2029) ($ million)
- Data Table on For businesses - Market size and forecast (2024-2029) ($ million)
- Chart on For businesses - Year-over-year growth (2024-2029) (%)
- Data Table on For businesses - Year-over-year growth (2024-2029) (%)

10.6 For educational and tests - Market size and forecast (2024-2029)
- Chart on For educational and tests - Market size and forecast (2024-2029) ($ million)
- Data Table on For educational and tests - Market size and forecast (2024-2029) ($ million)
- Chart on For educational and tests - Year-over-year growth (2024-2029) (%)
- Data Table on For educational and tests - Year-over-year growth (2024-2029) (%)

10.7 Market opportunity by Application
- Market opportunity by Application ($ million)
- Data Table on Market opportunity by Application ($ million)

11 Market Segmentation by Material Type

11.1 Market segments
- Chart on Material Type - Market share (2024-2029) (%)
- Data Table on Material Type - Market share (2024-2029) (%)

11.2 Comparison by Material Type
- Chart on Comparison by Material Type
- Data Table on Comparison by Material Type

11.3 Textbooks - Market size and forecast (2024-2029)
- Chart on Textbooks - Market size and forecast (2024-2029) ($ million)
- Data Table on Textbooks - Market size and forecast (2024-2029) ($ million)
- Chart on Textbooks - Year-over-year growth (2024-2029) (%)
- Data Table on Textbooks - Year-over-year growth (2024-2029) (%)

11.4 Digital Content - Market size and forecast (2024-2029)
- Chart on Digital Content - Market size and forecast (2024-2029) ($ million)
- Data Table on Digital Content - Market size and forecast (2024-2029) ($ million)
- Chart on Digital Content - Year-over-year growth (2024-2029) (%)
- Data Table on Digital Content - Year-over-year growth (2024-2029) (%)

11.5 Market opportunity by Material Type
- Market opportunity by Material Type ($ million)
- Data Table on Market opportunity by Material Type ($ million)

12 Customer Landscape

12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

13.1 Geographic segmentation
- Chart on Market share by geography - 2024-2029 (%)
- Data Table on Market share by geography - 2024-2029 (%)

13.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison

13.3 Europe - Market size and forecast (2024-2029)
- Chart on Europe - Market size and forecast (2024-2029) ($ million)
- Data Table on Europe - Market size and forecast (2024-2029) ($ million)
- Chart on Europe - Year-over-year growth (2024-2029) (%)
- Data Table on Europe - Year-over-year growth (2024-2029) (%)
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)

13.4 Germany - Market size and forecast (2024-2029)
- Chart on Germany - Market size and forecast (2024-2029) ($ million)
- Data Table on Germany - Market size and forecast (2024-2029) ($ million)
- Chart on Germany - Year-over-year growth (2024-2029) (%)
- Data Table on Germany - Year-over-year growth (2024-2029) (%)
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)

13.5 France - Market size and forecast (2024-2029)
- Chart on France - Market size and forecast (2024-2029) ($ million)
- Data Table on France - Market size and forecast (2024-2029) ($ million)
- Chart on France - Year-over-year growth (2024-2029) (%)
- Data Table on France - Year-over-year growth (2024-2029) (%)
- Chart on Spain - Market size and forecast 2024-2029 ($ million)
- Data Table on Spain - Market size and forecast 2024-2029 ($ million)
- Chart on Spain - Year-over-year growth 2024-2029 (%)
- Data Table on Spain - Year-over-year growth 2024-2029 (%)

13.6 Spain - Market size and forecast (2024-2029)
- Chart on Spain - Market size and forecast (2024-2029) ($ million)
- Data Table on Spain - Market size and forecast (2024-2029) ($ million)
- Chart on Spain - Year-over-year growth (2024-2029) (%)
- Data Table on Spain - Year-over-year growth (2024-2029) (%)
- Chart on Italy - Market size and forecast 2024-2029 ($ million)
- Data Table on Italy - Market size and forecast 2024-2029 ($ million)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)

13.7 Italy - Market size and forecast (2024-2029)
- Chart on Italy - Market size and forecast (2024-2029) ($ million)
- Data Table on Italy - Market size and forecast (2024-2029) ($ million)
- Chart on Italy - Year-over-year growth (2024-2029) (%)
- Data Table on Italy - Year-over-year growth (2024-2029) (%)
- Chart on Rest of Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Rest of Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Rest of Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Rest of Europe - Year-over-year growth 2024-2029 (%)

13.8 Rest of Europe - Market size and forecast (2024-2029)
- Chart on Rest of Europe - Market size and forecast (2024-2029) ($ million)
- Data Table on Rest of Europe - Market size and forecast (2024-2029) ($ million)
- Chart on Rest of Europe - Year-over-year growth (2024-2029) (%)
- Data Table on Rest of Europe - Year-over-year growth (2024-2029) (%)
- Market opportunity by geography ($ million)
- Data Table on Market opportunity by geography ($ million)

14 Drivers, Challenges, and Opportunity/Restraints

14.1 Market drivers

14.2 Market challenges

14.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

14.4 Market opportunities/restraints

15 Competitive Landscape

15.1 Overview

15.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation

15.3 Landscape disruption
- Overview on factors of disruption

15.4 Industry risks
- Impact of key risks on business

16 Competitive Analysis

16.1 Companies profiled
- Companies covered

16.2 Company ranking index
- Company ranking index

16.3 Market positioning of companies
- Matrix on companies position and classification

16.4 Babbel GmbH
- Babbel GmbH - Overview
- Babbel GmbH - Product / Service
- Babbel GmbH - Key offerings
- SWOT

16.5 Benesse Holdings Inc.
- Benesse Holdings Inc. - Overview
- Benesse Holdings Inc. - Business segments
- Benesse Holdings Inc. - Key offerings
- Benesse Holdings Inc. - Segment focus
- SWOT

16.6 Busuu Ltd.
- Busuu Ltd. - Overview
- Busuu Ltd. - Product / Service
- Busuu Ltd. - Key offerings
- SWOT

16.7 Duolingo Inc.
- Duolingo Inc. - Overview
- Duolingo Inc. - Product / Service
- Duolingo Inc. - Key offerings
- SWOT

16.8 EF Education First Ltd.
- EF Education First Ltd. - Overview
- EF Education First Ltd. - Product / Service
- EF Education First Ltd. - Key offerings
- SWOT

16.9 ENGLISH TRAINING s.r.o.
- ENGLISH TRAINING s.r.o. - Overview
- ENGLISH TRAINING s.r.o. - Product / Service
- ENGLISH TRAINING s.r.o. - Key offerings
- SWOT

16.10 Europass Teacher Academy SRL
- Europass Teacher Academy SRL - Overview
- Europass Teacher Academy SRL - Product / Service
- Europass Teacher Academy SRL - Key offerings
- SWOT

16.11 inlingua International Ltd.
- inlingua International Ltd. - Overview
- inlingua International Ltd. - Product / Service
- inlingua International Ltd. - Key offerings
- SWOT

16.12 Kaplan Inc.
- Kaplan Inc. - Overview
- Kaplan Inc. - Product / Service
- Kaplan Inc. - Key offerings
- SWOT

16.13 Linguaphone Group
- Linguaphone Group - Overview
- Linguaphone Group - Product / Service
- Linguaphone Group - Key offerings
- SWOT

16.14 Linguarama International Ltd.
- Linguarama International Ltd. - Overview
- Linguarama International Ltd. - Product / Service
- Linguarama International Ltd. - Key offerings
- SWOT

16.15 Pearson Plc
- Pearson Plc - Overview
- Pearson Plc - Business segments
- Pearson Plc - Key news
- Pearson Plc - Key offerings
- Pearson Plc - Segment focus
- SWOT

16.16 Rosetta Stone Ltd.
- Rosetta Stone Ltd. - Overview
- Rosetta Stone Ltd. - Product / Service
- Rosetta Stone Ltd. - Key offerings
- SWOT

16.17 Sanako
- Sanako - Overview
- Sanako - Product / Service
- Sanako - Key offerings
- SWOT

16.18 Teach Away
- Teach Away - Overview
- Teach Away - Product / Service
- Teach Away - Key offerings
- SWOT

17 Appendix

17.1 Scope of the report

17.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist

17.3 Currency conversion rates for US$
- Currency conversion rates for US$

17.4 Research methodology
- Research methodology

17.5 Data procurement
- Information sources

17.6 Data validation
- Data validation

17.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing

17.8 Data synthesis
- Data synthesis

17.9 360 degree market analysis
- 360 degree market analysis

17.10 List of abbreviations
- List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES