Europe ELT Market by End-user, Learning method, and Geography - Forecast and Analysis 2022-2026

The ELT market in Europe share is expected to increase by USD 4.31 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 9.75%.

The English language teaching (ELT) market in Europe research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the ELT market in Europe segmentation by end-user (institutional learners and individual learners), learning method (online learning, blended learning, and classroom learning), and geography (Europe). The ELT market in Europe report also offers information on several market vendors, including Babbel GmbH, Benesse Holdings Inc., Busuu Ltd., digital publishing AG, Duolingo Inc., EF Education First Ltd., Europass Teacher Academy SRL, inlingua International Ltd., iTutorGroup Ltd., Kaplan Inc., Language and Training Sro, Lingoda GmbH, Linguaphone Group Ltd., Linguarama International Ltd., Memrise Ltd., Pearson Plc, Rosetta Stone Ltd., Sanako Oy, Sprachcaffe Languages Plus, and VivaLing among others.

What will the ELT Market In Europe Size be During the Forecast Period?

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ELT Market In Europe: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post-COVID-19 era. The rise in the number of ELT franchises is notably driving the European English language teaching (ELT) market growth, although factors such as considerable setup and implementation costs may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the ELT industry in Europe. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key ELT Market in Europe Driver 

The rise in ELT franchises is a key factor driving the English language teaching market growth in Europe. There has been a significant rise in the number of ELT franchises across the world, owing to the increasing demand for learning different languages among people. Within the academic segment, the increasing number of student enrollments in universities outside Europe is often directly related to the rising number of students enrolling to learn the English language in these franchises. Students enroll in private ELT franchises or institutions to excel in their exams. This has resulted in the mushrooming of ELT franchises that offer unique and innovative English language learning solutions for learners in Europe, in turn driving the market growth. Employers are also encouraging potential candidates to enroll in English language learning courses to explore suitable onsite opportunities in the corporate segment. This, in turn, is anticipated to result in positive growth of the market during the forecast period. ELT franchises in Europe are designing innovative language learning programs as per the requirements of individual learners. Certain job-specific English language courses offered by these franchises include different modules, including the ability to communicate effectively in professionally challenging environments.

Key ELT Market in Europe Trend

Increased use of game-based learning will fuel the European English language teaching (ELT) market growth. The key purpose of introducing game-based learning in ELT is to create interactive and simulating sessions, giving learners a chance to use the language in real-time scenarios. In addition, the rewards and points received on winning such games while learning creates a competitive environment for learners, enabling them to achieve the desired results and defined outcomes. Game-based lectures impart focused knowledge on specific subject matters using interactive solutions, allowing the players to learn by playing the games multiple times until they master them. This ensures the reinforcement of the concepts, consequently resulting in a much better understanding. These types of lectures also offer unique ways of learning pronunciation, spelling, syntax, and grammar of different languages, including English. Learners use the games to speak, listen, write, and understand, in turn, resulting in higher retention power and better speech fluency. The unique aspects of game-based learning are expected to benefit both teachers and students as the learners attend curriculum-based language learning sessions in time-bound settings. This, in turn, is expected to significantly contribute to the market growth during the forecast period.

Key ELT Market in Europe Challenge

The considerable setup and implementation costs are a major challenge to the European English language teaching (ELT) market growth. With the increasing adoption of digital solutions and the online delivery of language training, the demand for robust information technology (IT) solutions has also increased considerably. This is, in turn, resulting in educational institutes and corporates spending a significant amount on setup and implementation. ELT courses are designed to provide a collaborative learning environment with the help of advanced technologies and are often offered at comparatively higher prices. Educational institutions and language training providers with sufficient budgets can invest in setting up infrastructure to implement m-learning and e-learning, including spending on interactive whiteboards, mobile devices, lab equipment, and others. However, institutions with limited budgets are unable to invest heavily in establishing robust networks and IT infrastructure for implementing language training, resulting in limited use by educators and trainers. This is expected to deter market growth during the forecast period. Courses for individual learners incorporate small audio clips, and though the subscription amounts for these courses are sometimes affordable, there are several costs involved in setting up language labs and procuring hardware, which, in turn, add significantly to the overall expenses. This, in turn, will hinder the market growth during the forecast period.

This ELT market in Europe analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the English language teaching (ELT) market in Europe as a part of the global education market (also referred to as the global education services market). Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the ELT market in Europe during the forecast period.

Who are the Major ELT Market In Europe Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• Babbel GmbH
• Benesse Holdings Inc.
• Busuu Ltd.
• digital publishing AG
• Duolingo Inc.
• EF Education First Ltd.
• Europass Teacher Academy SRL
• inlingua International Ltd.
• iTutorGroup Ltd.
• Kaplan Inc.
• Language and Training Sro
• Lingoda GmbH
• Linguaphone Group Ltd.
• Linguarama International Ltd.
• Memrise Ltd.
• Pearson Plc
• Rosetta Stone Ltd.
• Sanako Oy
• Sprachcaffe Languages Plus
• VivaLing

This statistical study of the ELT market in Europe encompasses successful business strategies deployed by the key vendors. The ELT market in Europe is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

• benesse-hd.co.jp - The company offers ELT services for professionals and in the educational segment.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The vendor profiles are designed to help clients improve their market position, and information on production and sustainability along with this the report provides a detailed analysis of several leading Companies.

ELT Market in Europe Value Chain Analysis 

Our In-house experts produce extensive information on the value chain and parent market of the ELT market in Europe, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also the optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.

The value chain of the global education market includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Service
• Support activities
• Innovation

The report has further elucidated other innovative approaches being followed by service providers to ensure a sustainable market presence.

What are the Revenue-generating End-user Segments in the ELT Market in Europe?

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The ELT market in Europe's share growth by the institutional learners segment will be significant during the forecast period. Institutional learners can also learn a foreign language at a faster pace when compared with others due to the lively atmosphere created by the faculty and trained teachers for students, enabling them to relate to the language concepts that are taught in a better and practical manner. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the Europe ELT market size in Europe and actionable market insights on the post-COVID-19 impact on each segment.

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What are the Key Data Covered in this ELT in Europe Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive the ELT market in Europe's growth during the next five years
• Precise estimation of the ELT market in Europe's size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the ELT industry across Europe
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of vendors in the ELT market in Europe 

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