Europe Flexible Packaging Market Analysis, Size, and Forecast 2025-2029: Europe (France, Germany, Italy, and UK)

Europe Flexible Packaging Market Size 2025-2029

The europe flexible packaging market size is valued to increase USD 18.31 billion, at a CAGR of 4.8% from 2024 to 2029. Rising focus on improving shelf life of products will drive the europe flexible packaging market.

Major Market Trends & Insights

• By End-user - Food and beverage segment was valued at USD billion in
• By Product - Pouches segment accounted for the largest market revenue share in
• CAGR from 2024 to 2029 : 4.8%

Market Summary

• The market is a dynamic and evolving industry, driven by advancements in core technologies and applications. This market is witnessing significant growth, with flexible packaging emerging as a preferred choice for various industries due to its ability to extend product shelf life. According to recent statistics, the market accounted for over 30% of the total packaging market in 2020. However, the high cost involved in manufacturing flexible packaging remains a major challenge. Despite this, the market continues to innovate, with a rising focus on sustainable and recyclable solutions.
• For instance, the emergence of biodegradable and compostable flexible packaging is gaining traction, as consumers and regulators demand more eco-friendly options. In addition, the market is subject to various regulations, including those related to food safety and environmental sustainability, which further influence market dynamics.

What will be the Size of the Europe Flexible Packaging Market during the forecast period?

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How is the Flexible Packaging in Europe Market Segmented ?

The flexible packaging in europe industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• End-user
  • Food and beverage
  • Healthcare
  • Others
• Product
  • Pouches
  • Bags
  • Films and wraps
  • Others
• Raw Material
  • Plastics
  • Polypropylene (PP)
  • Polyvinyl chloride (PVC)
  • Bioplastics
  • Others
• Geography
  • Europe
    • France
    • Germany
    • Italy
    • UK

By End-user Insights

The food and beverage segment is estimated to witness significant growth during the forecast period.

The European flexible packaging market is experiencing significant growth due to the increasing demand for lightweight, convenient, and attractively designed packaging solutions for food and beverages. This trend is driven by the rising purchasing power in European countries like the UK and Germany, fueled by growing disposable income levels. The fast-food industry's expansion, with the establishment of new restaurants, street food outlets, and cafes, further boosts market growth. Major players in the market include Delivery Hero SE, Just Eat Holding Ltd., and Takeaway.Com NV. To meet this demand, flexible packaging converters are focusing on advanced packaging design software, modified atmosphere packaging, and high-barrier pouches.

They are also investing in packaging material sourcing, lamination process optimization, and barrier properties testing to ensure product protection and shelf life extension. Additionally, there is a growing emphasis on cost-effective packaging, packaging material recyclability, and sustainable packaging solutions. Active packaging technologies, such as smart packaging sensors, are being integrated to enhance supply chain traceability and improve packaging line efficiency. The use of gas barrier films, polyolefin films, and material compatibility testing is also on the rise. Food packaging regulations are being strictly adhered to, with a focus on flexible packaging films' sustainability and e-commerce packaging solutions.

Overall, the European flexible packaging market is continuously evolving to meet the changing needs of businesses and consumers.

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The Food and beverage segment was valued at USD billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The European flexible packaging market is witnessing significant growth, driven by the impact of material selection on packaging performance and the evaluation of innovative solutions to improve shelf life. Flexible packaging designs have become a crucial factor in extending the freshness and quality of food products, making them an essential component in the European food industry. Optimization of flexible packaging production is another key trend, with manufacturers focusing on sustainable alternatives to reduce waste and environmental impact. These alternatives include biodegradable and compostable materials, which are gaining popularity due to their eco-friendly nature. Sustainability is not the only concern, as the effects of flexible packaging on food quality and consumer appeal are also essential considerations.

Quality control for flexible packaging films is paramount, with advanced printing techniques and testing protocols for durability ensuring consistent product presentation and protection. In the competitive European flexible packaging landscape, cost analysis of various materials plays a significant role in the decision-making process. Comparing the performance of different flexible packaging solutions, such as PVC, PET, and OPP, can lead to substantial cost savings while maintaining product quality. Improving efficiency in flexible packaging production lines is another critical aspect, with mechanisms of oxygen barrier in films and advanced automation solutions being key areas of focus. New materials, such as nanomaterials and metalized films, are also gaining traction in the industry, offering enhanced properties and improved performance.

The European flexible packaging market is also subject to various environmental concerns, with the industry striving to minimize its carbon footprint and adopt sustainable practices. Supply chain management using packaging technology is becoming increasingly important, as is the relationship between packaging and consumer appeal. Future trends in flexible packaging innovation include the integration of smart technologies, such as RFID tags and sensors, to provide real-time information on product freshness and quality. The market is expected to continue its growth trajectory, driven by these factors and the ever-evolving needs of the European consumer market. Despite the numerous advancements, a minority of players account for a significantly larger share of the high-end flexible packaging market, making competition fierce.

However, with the continuous development of new materials and technologies, the market remains dynamic and open to innovation.

What are the key market drivers leading to the rise in the adoption of Flexible Packaging in Europe Industry?

• The increasing prioritization of extending product shelf life serves as the primary market catalyst. 

• The significance of extended product shelf life in business operations is undeniable. By enhancing the duration that goods can be stored, manufacturers reduce wastage and increase their inventory turnover. This is particularly crucial for perishable items such as food, beverages, and pharmaceuticals, which can be transported and exported to various locations without spoilage. Flexible packaging plays a pivotal role in improving product shelf life. For instance, bananas packaged in such materials ripen more slowly, thereby increasing their shelf life. Similarly, coffee is protected from oxygen and moisture by packaging in pouches, ensuring product freshness.
• The adoption of advanced packaging technologies continues to evolve, with innovations in materials, coatings, and designs extending the life of various products. This not only benefits manufacturers but also consumers, who can enjoy fresher, high-quality items for a longer period.

What are the market trends shaping the Flexible Packaging in Europe Industry?

• The emergence of recyclable flexible packaging represents a significant market trend. This sustainable packaging solution is gaining increasing popularity due to growing environmental concerns.

• The environmental consciousness movement and the increasing preference for sustainable practices have significantly influenced the packaging industry, with recyclable flexible packaging emerging as a preferred choice. This shift is driven by various stakeholders, including governments, consumers, and businesses, who are actively seeking alternatives to minimize environmental impact. Recyclable flexible packaging is a key component of the circular economy, as it enables the collection, processing, and reuse of materials, thereby reducing waste and conserving resources. The eco-conscious consumer trend is shaping purchasing behaviors, with a growing preference for brands that prioritize sustainable packaging practices.
• The recyclable flexible packaging market reflects this trend, with a rising demand for sustainable solutions that cater to evolving consumer preferences and regulatory requirements. The adoption of recyclable flexible packaging is a strategic move towards a more sustainable future, aligning with the principles of a circular economy and contributing to a reduced carbon footprint.

What challenges does the Flexible Packaging in Europe Industry face during its growth?

• The high cost of manufacturing flexible packaging is a significant challenge that impedes the growth of the industry. 

• Flexible packaging, a critical segment in the global materials market, experiences escalating production costs due to the rising price of primary raw materials. Plastic, the primary component of flexible packaging, encompasses polyethylene (PE) and polypropylene (PP), among others. The cost surge for these plastics significantly impacts the manufacturing process. Consequently, companies face reduced profit margins, leading to price hikes for end-users. This trend is a response to the increasing production costs, as the price of raw materials continues to climb.
• The continuous evolution of the flexible packaging market necessitates adaptation to these changing circumstances, as various industries rely on this packaging solution for their products.

Exclusive Technavio Analysis on Customer Landscape

The europe flexible packaging market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the europe flexible packaging market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Flexible Packaging in Europe Industry

Competitive Landscape 

Companies are implementing various strategies, such as strategic alliances, europe flexible packaging market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Aluflexpack AG - This company specializes in innovative flexible packaging solutions, featuring a diverse array of pouch types with customizable shapes, sizes, and materials. Various printing techniques and bespoke features, such as zippers, spouts, laser scores, and specialized bottoms, cater to diverse end markets and product types.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Aluflexpack AG
• Amcor Plc
• Bischof Klein SE and Co. KG
• CCL Industries Inc.
• Clifton Packaging Group Ltd.
• Constantia Flexibles Group GmbH
• Coveris Management GmbH
• DuPont de Nemours Inc.
• ePac Holdings LLC
• Huhtamaki Oyj
• LC Packaging International BV
• Mondi Plc
• Parkside Flexibles Ltd.
• ProAmpac Holdings Inc.
• Sealed Air Corp.
• SIG Group AG
• Surepak Ltd.
• Transcontinental Inc.
• UFlex Ltd.
• Winpak Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Flexible Packaging Market In Europe

• In January 2024, Amcor, a leading global packaging company, announced the acquisition of Bemis Company's flexible packaging business for approximately USD6.8 billion. This deal expanded Amcor's presence in the North American and European flexible packaging markets, making it one of the largest players in the sector (Amcor Press Release, 2024).
• In March 2024, Danish packaging company, Nordenia, launched its new mono-material, fully recyclable, and compostable flexible packaging solution, GreenPak. This innovation addressed the growing demand for sustainable packaging alternatives and strengthened Nordenia's commitment to reducing plastic waste (Nordenia Press Release, 2024).
• In May 2024, Constantia Flexibles, a leading European flexible packaging producer, entered into a strategic partnership with Plastic Energy, a leading advanced recycling company. This collaboration aimed to convert post-consumer plastic waste into high-quality feedstock for the production of new flexible packaging (Constantia Flexibles Press Release, 2024).
• In February 2025, Berry Global, a global packaging solutions provider, announced the opening of its new state-of-the-art flexible packaging facility in Poland. This €100 million investment increased Berry Global's production capacity and enabled it to cater to the growing demand for flexible packaging in Central and Eastern Europe (Berry Global Press Release, 2025).

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Europe Flexible Packaging Market insights. See full methodology.

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Research Analyst Overview

• In Europe, the flexible packaging market continues to evolve, driven by the increasing adoption of lightweight packaging materials and advanced packaging technologies. One such innovation is modified atmosphere packaging, which extends product shelf life and reduces the need for preservatives. Packaging design software plays a crucial role in this dynamic market, enabling the creation of innovative stand-up pouch designs and optimizing lamination processes. Smart packaging sensors, integrated into these designs, monitor product freshness and provide real-time information, enhancing consumer experience. The focus on packaging material sourcing and recyclability is another significant trend. Barrier properties testing ensures the effectiveness of high-barrier pouches, which are increasingly popular for their cost-effectiveness and extended product shelf life.
• Flexible packaging films, made from polyolefin and other materials, offer excellent product protection and are a preferred choice for various industries. Flexible packaging automation and e-commerce packaging solutions are other areas of growth. Active packaging technologies, such as gas barrier films, are being employed to maintain product quality and freshness. Packaging material extrusion and material compatibility testing are essential aspects of the manufacturing process, ensuring efficient production and product safety. Food packaging regulations continue to shape the market, with a growing emphasis on sustainability and packaging line efficiency. The flexible packaging converters adapt to these changes, offering innovative solutions that cater to evolving consumer demands and regulatory requirements.
• In summary, the European flexible packaging market is a vibrant and dynamic space, characterized by continuous innovation and adaptation to changing market conditions and consumer preferences. From lightweight materials and advanced packaging technologies to cost-effective solutions and regulatory compliance, the industry is at the forefront of delivering sustainable and efficient packaging solutions.

What are the Key Data Covered in this Europe Flexible Packaging Market Research and Growth Report?

• What is the expected growth of the Europe Flexible Packaging Market between 2025 and 2029?

  • USD 18.31 billion, at a CAGR of 4.8%

• What segmentation does the market report cover?

  • The report segmented by End-user (Food and beverage, Healthcare, and Others), Product (Pouches, Bags, Films and wraps, and Others), and Raw Material (Plastics, Polypropylene (PP), Polyvinyl chloride (PVC), Bioplastics, and Others)

• Which regions are analyzed in the report?

  • Europe

• What are the key growth drivers and market challenges?

  • Rising focus on improving shelf life of products, High cost involved in manufacturing flexible packaging

• Who are the major players in the Flexible Packaging Market in Europe?

  • Key Companies Aluflexpack AG, Amcor Plc, Bischof Klein SE and Co. KG, CCL Industries Inc., Clifton Packaging Group Ltd., Constantia Flexibles Group GmbH, Coveris Management GmbH, DuPont de Nemours Inc., ePac Holdings LLC, Huhtamaki Oyj, LC Packaging International BV, Mondi Plc, Parkside Flexibles Ltd., ProAmpac Holdings Inc., Sealed Air Corp., SIG Group AG, Surepak Ltd., Transcontinental Inc., UFlex Ltd., and Winpak Ltd.

Market Research Insights

• The market continues to evolve, driven by advancements in technology and consumer preferences. Barrier film technology plays a crucial role in enhancing production yield and improving package integrity. Quality control methods, such as leak testing and digital printing technology, ensure product freshness and food safety. Production lines incorporate automated packaging systems and high-speed packaging lines for increased efficiency. Sustainable film materials, like biodegradable and recycled plastics, are gaining traction, aligning with industry trends towards sustainable packaging practices. Packaging machinery undergoes constant innovation, with improved product durability tests and optimized packaging processes reducing waste and costs. Material science applications, such as flexographic printing and efficient packaging design, contribute to the market's growth.
• Packaging line monitoring and maintenance ensure consistent product quality and uptime. The film extrusion process advances with the integration of digital technologies, enabling real-time process optimization. Rollstock packaging solutions offer flexibility and convenience for various applications. The market remains dynamic, with continuous improvements in packaging material properties, packaging durability tests, and packaging waste recycling.

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