Soft Skills Training Market in Europe 2017-2021

  • Published: Feb 2017
  • Pages: 67
  • SKU: IRTNTR11900

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This industry research report identifies City & Guilds Kineo, GP Strategies, NIIT, and Skillsoft as the key vendors in the soft skills training market in Europe. This industry research report also presents a competitive analysis of the market by end-users such as corporate and institutions and also presents a geographical segmentation of the market by specific regions.

Soft skills training market forecast

Market research analysts at Technavio have predicted that the soft skills training market in Europe will grow steadily during the next four years and post a tremendous CAGR of more than 33% by 2021. This market research analysis identifies the popularity of collaborative learning methods as one of the primary growth factors for this market. With the availability of new learning models within the overall e-learning framework, educational institutions are increasingly emphasizing on collaborative learning since it enables students to improve their multi-dimensional skill set. 

One of the major trends that will gain traction in this market is the increased preference of cloud-based m-learning. Since organizations have the need to provide online training to employees in diverse locations, they will increasingly choose cloud-based m-learning which will help employees to instantly connect to the required platform and access the stored data. Moreover, the increased adoption of bring your own device (BYOD) policy among enterprises will also drive the adoption of cloud-based m-learning since it will enable learners to complete training programs at their own pace.

Soft skills training industry: Competitive landscape and key vendors

The market is characterized by the presence of a considerable number of soft skills training companies and is competitive. Most of the market vendors are either acquired by large players or form partnerships with other vendors. With a number of vendors offering solutions for specific requirements such as problem-solving, behavior developing skills, and various other non-conventional IT skills, the market appears to be highly fragmented and specialized. Additionally, the market will also witness the emergence of niche corporate training companies that cater only to specific industries. This will intensify the level of competition among the market players and will induce vendors to innovate their offerings and learning models. To maintain a competitive edge in their respective industries, organizations are investing heavily on employee training and are developing content in-house to manage training programs effectively. As a result, the market’s competitive environment will intensify in the coming years inducing vendors to constantly increase investments towards the development of newer and unique products.

The leading vendors in the market are

  • City & Guilds Kineo
  • GP Strategies
  • NIIT
  • Skillsoft

The other prominent vendors in the market are Articulate, CGS, D2L, Global Training Solutions, Interaction Associates, New Horizons, QA Limited, and Wilson Learning.

Soft skills training market in Europe: Segmentation and analysis by end-users

  • Corporate
  • Institutions

According to this market research and analysis, corporate organizations were the major end-users of the soft skill development training market in Europe during 2016. Increased investments by organizations towards training programs that focus on middle and senior level management will be a major factor fueling market growth in the coming years. Moreover, the increasing focus of corporate industries towards expanding their business operations to emerging economies that will propel the demand for corporate training in both technical and non-technical fields, will also fuel market growth in this segment. The market study report estimates that this segment will account for the major revenue shares and dominate the market during the next four years as well.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the soft skills training market in Europe?
  • What are the key market trends impacting the growth of the soft skills training market in Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in the soft skills training market in Europe?
  • What are the market opportunities and threats faced by the vendors in the soft skills training market in Europe?
  • Trending factors influencing the market shares of Europe.
  • What are the key outcomes of the five forces analysis of the soft skills training market in Europe?

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Table of Contents

PART 01: Executive summary

PART 02: Scope of  the report

PART 03: Research Methodology

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by end-user

  • Soft skills training market in Europe by end-user
  • Corporate
  • Institutions

PART 07: Geographical segmentation

  • Soft skills training market in Europe by geography
  • Soft skills training market in Western Europe
  • Soft skills training market in Nordic countries
  • Soft skills training market in Southern Europe
  • Soft skills training market in Central and Eastern Europe

PART 08: Market drivers

  • Collaborative learning methods
  • Digital badges increase credibility of soft skills training
  • Need for better talent management
  • Mobile platform for training delivery

PART 09: Impact of drivers

PART 10: Market challenges

  • Credibility issues
  • Increase in vendor competition
  • Inadequate analysis of requirements
  • Absence of effective measurement tools

PART 11: Impact of drivers and challenges

PART 12: Market trends

  • Training through social collaboration tools
  • Cloud-based m-learning
  • Analytics in soft skills training practices
  • Improved traction of BYOD

PART 13: Vendor landscape

  • Competitive scenario
  • Competitive benchmarking
  • Growth strategy

PART 14: Key vendor analysis

  • City & Guilds Kineo
  • GP Strategies
  • NIIT
  • Skillsoft

PART 15: Other prominent vendors

  • Articulate
  • CGS
  • D2L
  • Global Training Solutions
  • Interaction Associates
  • New Horizons
  • QA Limited
  • Wilson Learning

PART 16: Appendix

List of abbreviations

PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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