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The Europe Nutrition Supplements Market size is projected to increase by USD 20.93 billion at a CAGR of 5.74% between 2022 and 2027. Increasing adoption of healthy eating habits is the key factor driving the growth of the market. Consumers are increasingly choosing healthy eating habits, such as eating whole, unprocessed foods and diet varied and balanced nutrition food. A healthy, nutritious diet is associated with positive emotional, physical, and cognitive health. Furthermore, some common deficiencies are associated with iron, iodine, vitamin B12, calcium, vitamin A, and magnesium, which are associated with weakened immunity and increased risk of infections. Thus, the demand for nutrition supplements is rising with growing awareness among people, which will fuel the growth of this market during the forecast period. It also includes an in-depth analysis of drivers, trends, and challenges.
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The market is witnessing significant growth driven by the rising prevalence of non-communicable diseases (NCDs) and the paradigm shift toward preventive health management practices. Immunity-boosting supplements, functional foods, and beverages, along with sports nutrition and protein supplements, are gaining traction among consumers seeking to enhance their general health and well-being. With increasing digitization in the retail sector and rising healthcare costs, there's a growing demand for herbal supplements and meal replacements, supported by initiatives from organizations like the Global Alliance for Chronic Diseases (GACD) and regulatory bodies like the Food and Drug Administration (FDA). Additionally, MDPI, alongside fitness centers, health clubs, and gymnasiums, plays a pivotal role in promoting digestive and immune health through innovative products such as capsules, pills, tablets, powders, liquids, and gummies enriched with medicinal plants and botanical ingredients. Our researchers analyzed the data with 2022 as the base year, along with the key trends and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
Increasing demand for plant-based supplements is a key trend in the Europe nutrition supplements market. Along with a trend toward plant-based supplements, growing consumer interest in natural, environmentally friendly supplements can be seen in Europe. As consumers become more health conscious, they choose products free of harmful chemicals or synthetic ingredients. They have several benefits, such as improved digestion, increased energy, and improved immune function, without the negative side effects of some conventional supplements.
Moreover, they generally have a lower environmental impact than those made from animals because they use fewer resources to produce them and have a smaller carbon footprint. Because of this, producers of nutritional supplement products are working quickly to develop plant-based alternatives to meet Europe's growing demand for natural and sustainable goods. Therefore, the growing demand for plant-based nutrition supplements in Europe is expected to boost the growth of the market during the forecast period.
Stringent government regulations for new product launches will be a challenging factor for the market. This is challenging for businesses that are operating in Europe to introduce new products to the market because of the strict and complex regulatory environment. Before nutritional supplements are introduced for use in commerce, they must undergo extensive testing and documentation related to their quality, safety, and branding. These regulations were established by the European Union (EU).
Furthermore, health claims must adhere to strict regulatory standards and be supported by research. Since they increase the cost of new products, these regulations not only significantly slow down their development and sales but also present a challenge for the market's smaller businesses. This will impede the growth of the market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Europe Nutrition-Supplements Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Key Offering- Abbott Laboratories: The company offers nutrition-supplements such as Pedialyte AdvancedCare Plus Powder.
Key Offering- GlaxoSmithKline Plc: The company offers nutrition-supplements through its brand MaxiNutrition.
Key Offering- Herbalife International of America Inc.: The company offers nutrition-supplements such as multivitamin-mineral and herbal tablets.
The market report in Europe also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. The main offline distribution channels for nutritional-supplements in Europe include health food stores, pharmacies, supermarkets, and specialty shops.
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The offline segment was valued at USD 43.37 billion in 2017 and continued to grow until 2021. Because of the COVID-19 pandemic, demand for nutritional supplements has risen, particularly those that boost immunity. As more people choose to buy health supplements in person to ensure that they meet the criteria for quality and authenticity, demand in offline distribution channels has increased. Through the offline distribution channel, consumers have the opportunity to speak with healthcare or nutrition experts about the kinds of supplements that are best for their particular needs. As a result, it is anticipated that the offline sector of the market will expand during the forecast period due to growing interest in health and wellness.
In the online segment, rising Internet penetration, the growing use of smartphones, and changing purchasing behavior, with more consumers preferring online retailers, are the key factors that drive the growth of this segment. Many players are expanding their online retail business operations to gain competitive advantages over Internet-only retailers. As prominent e-commerce market players, such as Amazon and eBay, are focusing mainly on supplying essential goods to customers, the sales of nutritional supplements through brand-owned online channels increased in 2020. In addition, market players tried to grow the sales of their nutritional supplements through online modes by either offering free shipping or bearing part of the shipping costs for delivery at the doorsteps of customers. Therefore, the online segment of the market will grow during the forecast period.
The market is experiencing a significant transformation driven by various factors. Initiatives like the Global Alliance for Chronic Diseases (GACD) highlight the increasing focus on addressing non-communicable diseases (NCDs) through preventive measures, including the adoption of immunity-boosting supplements and functional foods and beverages. Regulatory bodies like the Food and Drug Administration (FDA) play a crucial role in ensuring the safety and efficacy of these products. There's a growing demand for sports nutrition and sports supplements, including protein supplements like egg protein, catering to individuals focused on fitness centers, health clubs, and gymnasiums. The market also sees a rise in herbal supplements and medicinal plants, reflecting a shift towards natural remedies for digestive and immune health.
As consumers prioritize general health and well-being, the market offers a diverse range of products, including capsules, pills, powders, liquids, and gummies, along with botanical ingredients and meal replacements. This evolution aligns with the paradigm shift toward preventive health management practices amid concerns about rising healthcare costs and the prevalence of lifestyle diseases. Additionally, digitization in the retail sector, facilitated by platforms like MDPI, enhances accessibility and convenience for consumers seeking nutritional supplements.
The utilization of nutritional supplements in the healthcare industry continues to expand, with a focus on enhancing both curative and preventive management practices. Ingredients like arginine, aspartate, glutamine, beta-alanine, creatine, L-carnitine, and omega-3 fatty acids are among the key components in these supplements, offering various health benefits ranging from improved muscle function to cardiovascular health support. Carbohydrates such as maltodextrin are also essential for providing energy and facilitating weight management. As the demand for energy and weight management supplements rises, the healthcare industry is witnessing a shift towards holistic approaches that encompass both nutrition and medical intervention. This integration reflects a broader trend towards preventive healthcare measures, aiming to address health concerns proactively and improve overall well-being.
This market research and growth report forecasts market growth by revenue at regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Europe Nutrition-Supplements Market Scope |
|
Report Coverage |
Details |
Page number |
148 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.74% |
Market growth 2023-2027 |
USD 20.93 billion |
YoY growth 2022-2023(%) |
5.2 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Abbott Laboratories, Amway Corp., Archer Daniels Midland Co., Arkopharma Laboratories, CSN-Supplements, Glanbia plc, GlaxoSmithKline Plc, Herbalife International of America Inc., Mondelez International Inc., Nestle SA, PepsiCo Inc., Pfizer Inc., Science in Sport plc, and TheHutGroup.com Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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