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The egg protein market size is forecast to increase by USD 4.97 billion, at a CAGR of 3.27% between 2023 and 2028. Market growth in the nutrition sector hinges on several critical factors: the recognized health benefits of egg protein, heightened consumer awareness regarding nutritional foods, and escalating demand for performance-oriented nutrition and beverages. As scientific research continues to affirm the nutritional value and health benefits of egg protein, consumers are increasingly inclined towards incorporating it into their diets. This growing awareness is driving a shift in consumer preferences towards healthier food choices, boosting demand for products rich in essential nutrients and proteins like eggs. Moreover, there is a rising trend towards performance nutrition and beverages, where consumers seek products that enhance physical performance, recovery, and overall well-being. This trend is fostering innovation in the nutrition industry, encouraging the development of functional foods and beverages tailored to meet diverse dietary needs and lifestyle preferences. Stakeholders in the food and beverage industry are poised to capitalize on these evolving consumer trends by offering innovative products that align with health-conscious consumer preferences and nutritional goals.
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Eggs have long been recognized as a rich source of high-quality protein, making egg protein an essential ingredient in various industries. The global egg protein market is driven by the increasing health-conscious consumers' preference for a nutritious dietary regimen. Egg protein offers vital vitamins and minerals, making it an ideal choice for weight management and obesity rates reduction. Egg protein comes in different forms such as Egg White Powder, Whole Egg Powder, and Egg Yolk Powder. These forms cater to diverse applications, including Bakery, Meat Products, Ice Cream, Dietary Supplements, and more. Egg protein functions as an emulsifier, thickening agent, texturizer, and foaming agent. The market for egg protein is expanding in sectors like bakery, where it acts as a leavening agent, and meat products, where it acts as a binding agent. The demand for egg protein in the ice cream industry is increasing due to its ability to act as a thickening agent and improve the texture of the product. Egg protein is also gaining popularity in the production of dietary supplements due to its high nutritional value. The market for egg protein is expected to grow significantly in the coming years due to its versatile applications and health benefits. Flavors like Chocolate flavor, Strawberry flavor, Vanilla flavor, and Unflavored cater to various consumer preferences.
Health benefits of egg protein is notably driving the market growth. The egg protein market has experienced significant growth due to the increasing popularity of performance nutrition and healthy lifestyles. Egg protein, derived from both solid and liquid sources, is a complete protein that is lactose-free, dairy-free, and low in calories. It is an ideal choice for individuals following high protein diets or those who are lactose intolerant. Egg protein supports muscle growth and recovery, making it a preferred option for athletes and fitness enthusiasts. Moreover, egg protein is rich in essential micronutrients such as Vitamin B12, Vitamin A, Vitamin E, Vitamin K, Folic acid, ovotransferrin, ovalbumin, ovomucoid, ovomucin, and lysozyme. These nutrients contribute to the overall health and well-being of the consumer. The versatility of egg protein has led to its inclusion in various dietary supplements, sports nutrition products, breakfast products, and even flavored egg protein powders.
Further, strategic marketing activities by manufacturers, physicians, fitness trainers, and doctors have also contributed to the growth of the market. Consumers are increasingly seeking clean label products with real ingredients and free from additives and preservatives. The packaging design of egg protein products is also a crucial factor in their appeal to consumers, as it highlights the product's health benefits and convenience. As a result, the global egg protein market is expected to continue its growth trajectory during the forecast period. Thus, such factors are driving the growth of the market during the forecast period.
Favorable increase in sports and fitness activities is the key trend in the market. The market for egg protein is witnessing significant growth due to the increasing popularity of performance nutrition and the adoption of healthy lifestyles. Online stores are stocking both solid and liquid forms of egg protein, catering to various consumer preferences. Egg protein is rich in essential amino acids, making it an ideal choice for muscle building and weight loss. It is also suitable for individuals following a high protein diet or a low-fat diet. Egg protein is a valuable source of micronutrients such as Vitamin B12, Vitamin A, Vitamin E, Vitamin K, and folic acid. It also contains ovotransferrin, ovalbumin, ovomucoid, ovomucin, and lysozyme, which have various health benefits. For lactose intolerant people, egg protein is an excellent alternative to whey protein. Strategic marketing activities by manufacturers are attracting physicians, fitness trainers, and doctors to recommend egg protein to their patients and clients. Egg protein is free from additives and preservatives, making it a clean label product.
Moreover, the packaging design is also an essential factor in the market's growth, with an increasing focus on non-GMO and real ingredients. The growing trend of healthy lifestyles and the need for convenient and nutritious food options have led to the introduction of flavoured egg protein products. These products cater to the diverse tastes and preferences of consumers. Egg protein is also used in breakfast products, fiber-rich ingredients, and other food applications. Overall, the egg protein market is expected to continue its growth trajectory, driven by the increasing demand for protein-rich foods and the health benefits associated with egg protein. Thus, such trends will shape the growth of the market during the forecast period.
Stringent regulations is the major challenge that affects the growth of the market. The Egg Protein Market caters to online stores selling solid and liquid forms of this performance nutrition staple for various sports activities and health-conscious individuals. Vendors adhere to strategic marketing activities, ensuring their products contain essential micronutrients like Vitamin B12, Vitamin A, Vitamin E, Vitamin K, Folic acid, ovotransferrin, ovalbumin, ovomucoid, and ovomucin. Fats and proteins are crucial components, with options available for lactose intolerant people, muscle building, weight loss, and high protein diets.
However, animal protein sources are preferred, but low-fat and clean label products with fiber-rich ingredients and real, non-GMO ingredients are also popular. Regulatory compliance is paramount, with authorities like the FDA, EFSA, and FSSAI setting standards for permits, labeling, product launches, and expiry dates. Physicians, fitness trainers, and doctors recommend egg protein for hormonal balance and antibody production. Packaging design plays a role in attracting customers, emphasizing healthy lifestyles, and catering to flavored egg protein preferences. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market forecast report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The whole egg protein segment is estimated to witness significant growth during the forecast period. Egg protein market caters to the demand for solid and liquid egg protein derived from whole eggs, primarily used in performance nutrition and sports activities. Strategic marketing activities position egg protein as a key component in healthy lifestyles, emphasizing its high content of essential micronutrients, including Vitamin B12, Vitamin A, Vitamin E, Vitamin K, Folic acid, ovotransferrin, ovalbumin, ovomucoid, ovomucin, and lysozyme. Egg protein is suitable for various dietary needs, such as muscle building, weight loss, and high protein diets, as well as for those who are lactose intolerant or follow a low-fat diet.
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The whole egg protein segment accounted for USD 10.91 billion in 2018. Packaging design plays a crucial role in attracting health-conscious consumers, with non-GMO, real ingredients, and hormone-free claims. Physicians, fitness trainers, and doctors often recommend egg protein for its nutritional benefits, making it an essential ingredient in performance nutrition. Whole egg protein is easily digested and provides the same grade of protein as when consumed in its liquid form. The versatility of egg protein extends to baking, where it can be used as an egg replacement in cakes and bread, providing the same nutritional value while catering to dietary restrictions and preferences.
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APAC is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Egg protein has gained significant attention among health-conscious consumers seeking to incorporate nutritious dietary regimens for optimal health and wellness. With the increasing focus on weight management and reducing obesity rates, protein-rich foods like eggs have become popular choices. Eggs provide vital vitamin and mineral content, making them suitable for various diets such as vegetarian, paleo, keto, and veganism or flexitarianism.
Further, egg protein is available in powder and liquid forms, which undergo pasteurization to ensure food safety and prevent foodborne illnesses. Egg white protein, whole egg protein, and egg yolk protein are commonly used in food and beverages, nutrition, personal care & cosmetics, and sports nutrition industry. Egg White Powder, Whole Egg Powder, and Egg Yolk Powder are available in various flavors like Chocolate, Strawberry, Vanilla, and Unflavored. These proteins serve multiple functions, including thickening, leavening, binding, and preservatives or antimicrobial, emulsifying, crystalization, and convenience.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
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The egg protein market is witnessing significant growth due to the increasing preference for health-conscious consumers towards health and wellness, nutritious dietary regimens, and vital vitamin and mineral content. Protein-rich foods, such as eggs, are in high demand as they aid in weight management and help combat obesity rates. The market is segmented into egg white protein, whole egg protein, and egg yolk protein. Egg white protein is popular among vegetarians, paleo, keto diets, and those following plant-based diets and veganism or flexitarianism. The protein-rich content of eggs makes them an essential ingredient in various industries, including food & beverages, nutrition, personal care & cosmetics, and sports nutrition. Egg protein comes in various forms, such as powder and liquid, and undergoes pasteurization to ensure food safety and prevent foodborne illnesses. The protein content in eggs is of high biological value, making them a preferred choice for consumers seeking to maintain a balanced diet. Egg protein is used for various purposes, including thickening, leavening, binding, preservatives or antimicrobial, emulsifying, crystalization, and convenience stores. Flavors like chocolate, strawberry, vanilla, and unflavored are widely available in the market to cater to diverse consumer preferences.
Market Scope |
|
Report Coverage |
Details |
Page number |
136 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.27% |
Market growth 2024-2028 |
USD 4.97 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
3.13 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 47% |
Key countries |
US, China, Canada, France, and India |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Designer Wellness Inc., EUROVO Srl, Farm Pride Foods Ltd., GF Ovodry Spa, HiMedia Laboratories Pvt. Ltd., IGRECA, Interovo Egg Group BV, Jiangsu Kangde Eggs Co. Ltd., Kewpie Corp., Lodewijckx NV, Merck KGaA, NOW Health Group Inc., Rembrandt Foods, Rose Acre Farms, Symrise AG, Taiyo Kagaku Co. Ltd., Ukrlandfarming PLC, Van Beek Group BV, VH Group, and Wulro Food Group BV |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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