Exhibition Organizing Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, Germany, UK, Canada, China, France, Italy, Japan, The Netherlands, India - Size and Forecast 2025-2029

Exhibition Organizing Market Size 2025-2029

The exhibition organizing market size is forecast to increase by USD 8.95 billion, at a CAGR of 5.6% between 2024 and 2029.

• The market is experiencing significant growth, driven by the increasing contribution of exhibitions to national economies and employment. These events serve as vital platforms for businesses to showcase their offerings, forge new partnerships, and expand their customer base. A notable trend in the market is the increasing adoption of geo-cloning, where organizers replicate successful event formats across multiple locations. However, this market is not without challenges. The growing threat of terrorism poses a significant risk to exhibitions, necessitating robust security measures and contingency plans.
• Organizations must navigate these challenges while capitalizing on the opportunities presented by the expanding market. To succeed, they must stay abreast of the latest trends, invest in innovative technologies, and prioritize the safety and satisfaction of attendees. By doing so, they can effectively engage with their target audience, build strong brand presence, and drive business growth.

What will be the Size of the Exhibition Organizing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market activities unfolding across various sectors. Seamless integration of interactive platforms, event app development, insurance coverage, workshop facilitation, lead generation, team collaboration, risk management, project management, data privacy, social media marketing, booth design, hybrid events, sustainability initiatives, lighting design, interactive displays, media coverage, and catering services are essential components of successful exhibitions. These elements are not static but rather continuously evolving, with innovation driving the market forward. For instance, the rise of virtual exhibitions and hybrid events has led to the development of advanced technology solutions for delegate registration, online registration, performance measurement, and data analytics.

Moreover, sustainability initiatives have become increasingly important, with exhibitors and organizers focusing on reducing their carbon footprint through the use of eco-friendly materials, energy-efficient lighting, and waste management strategies. Budget management, compliance standards, and security protocols remain critical aspects of exhibition management, with organizers leveraging event technology, stand construction, and exhibition promotion to optimize resources and maximize returns on investment. Effective contract negotiation, technology integration, and floor planning are also crucial for successful exhibitions, with public relations and exhibition marketing playing a significant role in building brand awareness and generating leads. In the ever-changing exhibition organizing landscape, adaptability and innovation are key to staying competitive and delivering exceptional experiences for attendees and exhibitors alike.

How is this Exhibition Organizing Industry segmented?

The exhibition organizing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Application
  • Art exhibitions
  • Academic exhibitions
  • Commercial exhibitions
  • Others
• Type
  • 5000-20000 sqm
  • 20000-100000 sqm
  • More than 100000 sqm
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • The Netherlands
    • UK
  • APAC
    • China
    • India
    • Japan
  • Rest of World (ROW)

By Application Insights

The art exhibitions segment is estimated to witness significant growth during the forecast period.

The market encompasses various segments, with art exhibitions holding a prominent role. This sector caters to the growing demand for artistic expression and cultural exchange, offering a platform for diverse artists, collectors, enthusiasts, and the public to engage with a range of artistic creations. Organizers meticulously curate exhibitions, bringing together works from different cultures and time periods, resulting in a captivating and immersive experience. Artists greatly benefit from this platform, as it provides an opportunity to showcase their work to a broader audience. Art exhibitions attract a diverse crowd, including art lovers, collectors, gallery owners, and potential buyers, who can interact with the artworks.

Liability management is crucial in this context, ensuring the safety and security of both the artworks and attendees. Sponsorship packages, seminar organization, and speaker recruitment are essential components of art exhibitions. Lead retrieval systems, marketing collateral, and sustainability reporting contribute to effective promotion and branding strategies. Virtual exhibitions and hybrid events have gained popularity, necessitating the use of event app development, interactive platforms, and digital signage. Budget management, risk management, and project management are vital for the successful execution of these events. Data privacy, social media marketing, and team collaboration tools facilitate seamless communication and organization.

Booth design, lighting design, and interactive displays enhance the overall visitor experience. Catering services, data analytics, and conference management ensure that all logistical aspects are taken care of. Compliance standards, public relations, and floor planning are essential for maintaining a professional image. Exhibition management software, contract negotiation, and technology integration streamline the organizational process. Sustainability initiatives, such as carbon footprint reduction and accessibility measures, have become increasingly important in the market. Event staffing, accessibility features, and exhibition stands are crucial elements of the on-site experience. Exhibition marketing, exhibition ROI, and performance measurement help evaluate the success of these events.

In summary, the market is a dynamic and evolving industry, with art exhibitions playing a significant role. It encompasses various aspects, from branding strategies and liability management to sustainability initiatives and technology integration, all aimed at creating engaging, memorable, and successful events for attendees and exhibitors alike.

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The Art exhibitions segment was valued at USD 10.48 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America, with significant contributions from the US, Mexico, and Canada, is marked by the presence of extensive exhibition venues. In the US, the demand for spaces exceeding 100,000 sqm is high due to the preference for spacious exhibitions that allow visitors to navigate easily and avoid congestion. The US exhibition landscape is dominated by events focused on heavy and transportation industries and international exhibitions, characterized by numerous participants showcasing large-scale products. Exhibition services encompassing seminar organization, sponsorship packages, lead retrieval systems, audio visual equipment, and virtual exhibitions are essential components of these events.

Marketing collateral, sustainability reporting, and print materials are crucial elements of exhibition marketing, with a growing emphasis on carbon footprint reduction and sustainability initiatives. Budget management, risk management, and project management are integral to the organization of these events. Insurance coverage, workshop facilitation, and lead generation are also essential services. Team collaboration, data privacy, and social media marketing are integral to effective event planning. Booth design, hybrid events, and exhibition promotion are key aspects of exhibition marketing, with an increasing focus on interactive platforms, event app development, and performance measurement. Catering services, data analytics, and conference management are essential components of comprehensive exhibition services.

Venue selection, networking events, and delegate registration are also crucial elements. Accessibility features, event staffing, and security services are essential to ensure a successful event. Exhibition management software, contract negotiation, and technology integration are essential tools for effective exhibition organization. Compliance standards, public relations, floor planning, and exhibition promotion are also critical aspects of exhibition management. In conclusion, the market in North America is dynamic, with a focus on providing comprehensive services to ensure successful events that cater to the unique needs of various industries.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

In the dynamic and competitive market, companies specialize in planning, coordinating, and executing trade shows, conferences, and other business events. These events provide valuable opportunities for industry professionals to showcase their products, network, and learn about the latest trends. Effective exhibition organizing hinges on meticulous planning, from securing prime venues and attracting high-caliber exhibitors to managing logistics and ensuring attendee satisfaction. Key aspects of this market include event marketing, sponsorship sales, technology integration, and on-site management. Successful exhibition organizers leverage innovative strategies, adapt to evolving attendee expectations, and prioritize sustainability initiatives to deliver memorable and impactful events. By fostering productive partnerships and maintaining a strong industry network, these companies remain at the forefront of the ever-evolving market.

What are the key market drivers leading to the rise in the adoption of Exhibition Organizing Industry?

• The significant growth in the economic impact of exhibitions, as indicated by their increasing contribution to GDP and employment, serves as a primary catalyst for market expansion.

• Exhibition organizing is a significant contributor to economic growth and employment in various countries. Companies specializing in exhibition services procure a range of products and services from various industries to ensure successful events. These offerings include seminar organization, sponsorship packages, attendee management, marketing collateral, audio-visual equipment, signage systems, liability management, and sustainability reporting. Frontline companies, such as hotels, airlines, and travel agents, play a crucial role in the exhibition industry. They cater to the needs of visitors and business travelers, impacting the overall GDP of the hosting country. These companies determine the consumption requirements for exhibition attendees and place orders with suppliers for accommodation, transportation, and other essential services.
• Moreover, the exhibition industry is continually evolving, with the rise of virtual exhibitions and lead retrieval systems. Companies are focusing on budget management, marketing collateral, and carbon footprint reduction to ensure sustainability. Speaker recruitment and branding strategies are essential elements of successful exhibitions, attracting attendees and sponsors alike. The exhibition services sector emphasizes harmonious and immersive experiences, striking a balance between professionalism and creativity.

What are the market trends shaping the Exhibition Organizing Industry?

• Geo-cloning adoption is on the rise, emerging as a significant market trend. This technological advancement is gaining increasing recognition and implementation in various industries.

• In the dynamic world of exhibition organizing, geo-cloning has emerged as a strategic approach for global expansion. This method involves replicating successful exhibition and event brands in various international locations, leveraging the existing reputation to establish a strong presence. Geo-cloning reduces the risk associated with launching a new brand and provides an immediate statement of intent. By reproducing a proven event in a new market, organizers can increase brand awareness, expand their reach, and generate revenue. Geo-cloning encompasses various aspects of the exhibition industry, including interactive platforms, event app development, workshop facilitation, lead generation, team collaboration, risk management, project management, data privacy, social media marketing, booth design, hybrid events, sustainability initiatives, lighting design, interactive displays, media coverage, and catering services.
• These elements contribute to creating immersive and harmonious experiences for attendees while ensuring a professional and efficient event execution. Furthermore, geo-cloning enables organizers to address the evolving needs of the market and adapt to local preferences. This approach allows for the implementation of best practices in areas such as risk management, project management, and data privacy, ensuring a seamless and secure event experience. By focusing on these key areas, exhibition organizers can effectively cater to the diverse needs of their global clientele while maintaining a strong commitment to innovation and excellence.

What challenges does the Exhibition Organizing Industry face during its growth?

• The escalating threat of terrorism poses a significant challenge to the growth of various industries, necessitating vigilant efforts to ensure safety and security.

• The market encompasses various aspects, including conference management, data analytics, exhibition graphics, content creation, virtual booths, venue selection, networking events, digital signage, delegate registration, online registration, performance measurement, registration software, space allocation, accessibility features, event staffing, and security services. These elements work together to create immersive and harmonious events that engage attendees and provide valuable opportunities for businesses. Data analytics plays a crucial role in the success of exhibitions, offering insights into attendee demographics, preferences, and behavior patterns. This information can be used to optimize marketing strategies, improve content offerings, and enhance the overall attendee experience.
• Virtual booths and digital signage have become increasingly popular, enabling businesses to showcase their products and services to a global audience, regardless of physical location. Networking events provide opportunities for attendees to connect with industry peers, fostering collaboration and knowledge sharing. Security services are essential to ensure the safety and well-being of attendees, while registration software simplifies the process of delegate registration and post-event reporting offers valuable insights for future planning. Performance measurement and accessibility features help organizations assess the success of their events and cater to diverse attendee needs, respectively. In the context of global security concerns, it is essential for exhibition organizers to prioritize security services and accessibility features to create a safe and inclusive environment for all attendees.
• This commitment to safety and inclusivity is essential for the continued growth and success of the market.

Exclusive Customer Landscape

The exhibition organizing market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the exhibition organizing market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, exhibition organizing market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Clarion Events Ltd. - The company specializes in organizing international exhibitions, encompassing renowned events such as VivaTech and B2B forums.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Clarion Events Ltd.
• Coex
• Comexposium
• Daily Mail and General Trust plc
• Deutsche Messe AG
• Emerald X LLC
• Fiera Milano SpA
• GL events Group
• Hong Kong Trade Development Council
• Hyve Group Ltd.
• Informa PLC
• Koelnmesse GmbH
• MCH Group AG
• Messe Dusseldorf GmbH
• Messe Frankfurt GmbH
• Messe Munchen GmbH
• NurnbergMesse GmbH
• RELX Plc
• Tarsus Group Ltd.
• VIPARIS Group Co.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Exhibition Organizing Market

• In January 2024, Informa Markets, a leading global exhibitions organizer, announced the acquisition of the Natural Products Expo portfolio from New Hope Network. This strategic move expanded Informa Markets' presence in the health and wellness sector, adding to their existing portfolio of over 500 events (Informa Markets press release).
• In March 2024, Messe Frankfurt and China National Convention & Exhibition Center (CNCC) signed a memorandum of understanding (MOU) to collaborate on organizing the Canton Fair in China. This partnership aimed to enhance the fair's international appeal and attract more global buyers (CNCC press release).
• In May 2024, Clarion Events, another major player in the exhibition industry, secured a significant investment of USD 100 million from Blackstone, a leading global investment firm. The funds were earmarked for expanding their portfolio, strengthening their digital offerings, and enhancing customer experience (Blackstone press release).
• In February 2025, the European Union announced the approval of the EU Exhibition and Trade Fair Regulation, which simplified the regulatory framework for organizing international trade fairs in the EU. This policy change was expected to boost the growth of the European exhibition industry by reducing administrative burdens and fostering a more business-friendly environment (European Commission press release).

Research Analyst Overview

• In the dynamic market, event marketing automation plays a pivotal role in enhancing performance indicators and streamlining processes. Accessibility compliance and exhibition security planning are crucial aspects of event management, ensuring a safe and inclusive environment for attendees. Customer feedback management and risk mitigation strategies help organizers address issues promptly and maintain a positive reputation. Sustainability certification, teamwork tools, and contract management software contribute to eco-friendly and efficient event planning. Hybrid event platforms, event reporting software, and virtual event strategies enable organizers to reach a broader audience while maintaining engagement and interaction. Event security technologies, virtual event production, and company management tools ensure smooth execution and minimize risks.
• Exhibition space optimization, accessibility planning, lead qualification strategies, and interactive exhibit design captivate attendees and maximize ROI. Event budget control, brand activation strategies, carbon offset programs, post-event analysis tools, data-driven event marketing, data privacy compliance, project management methodology, event app features, hybrid event management, exhibition marketing automation, event technology integration, event sustainability metrics, and sustainable exhibition practices are all essential elements shaping the future of the market.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Exhibition Organizing Market insights. See full methodology.

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What are the Key Data Covered in this Exhibition Organizing Market Research and Growth Report?

• CAGR of the Exhibition Organizing industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the exhibition organizing market growth of industry companies

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