Eyelash Extension Market Size 2025-2029
The eyelash extension market size is forecast to increase by USD 615.4 million, at a CAGR of 4.8% between 2024 and 2029.
- The market is witnessing significant growth, fueled primarily by the increasing preference of the millennial population for premium beauty treatments. This demographic's emphasis on enhancing their appearance and the desire for long-lasting, attractive eyelashes are driving market expansion. Furthermore, strategic partnerships between eyelash extension providers and salons, featuring designated experts, are broadening the reach and accessibility of these services. However, the market landscape is not without challenges. The availability of low-cost options in the unorganized sector poses a significant threat to established players, as consumers are drawn to affordable alternatives.
- To counteract this, companies must focus on offering high-quality services and innovative solutions that cater to the evolving consumer preferences and expectations. By addressing these challenges and capitalizing on the growing demand for eyelash extensions, market participants can effectively position themselves for long-term success.
What will be the Size of the Eyelash Extension Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with various entities contributing to its dynamic nature. Wispy eyelash extensions, individual lashes, and volume lashes cater to diverse consumer preferences, each offering unique benefits. Eyelash extension supplies, including tweezers and brushes, are essential tools for technicians, ensuring precision and care during application. The eyelash extension industry's growth is driven by ongoing trends, such as silk extensions, eyelash extension kits, and eyelash extension wholesale offerings. Safety remains a priority, with ongoing research and development focusing on adhesives, removal methods, and aftercare practices. Eyelash extension training and certification programs equip technicians with the necessary skills and knowledge to provide high-quality services.
Eyelash extension styles continue to evolve, with classic lashes, mink extensions, and Russian volume lashes gaining popularity. Marketing efforts aim to reach a broader audience, with social media and influencer partnerships playing a significant role. Eyelash extension pricing, durability, and retention remain key factors influencing consumer decisions. Eyelash extension removal, safety, and aftercare are essential considerations for both technicians and consumers. Innovations in eyelash extension technology, such as lash lifts and lash tints, expand the range of services offered. The competition in the market is fierce, with hybrid lashes and mega volume lashes setting new standards for dramatic transformations. Eyelash extension application techniques, such as the use of tapes and adhesives, are continually refined to ensure optimal results.
In the ever-changing landscape of the market, these entities continue to unfold, adapting to consumer demands and industry trends.
How is this Eyelash Extension Industry segmented?
The eyelash extension industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
- Distribution Channel
- Offline
- Online
- Type
- Mechanical eyelash
- Handmade eyelash
- Geography
- North America
- US
- Canada
- Europe
- France
- Germany
- Italy
- UK
- APAC
- China
- India
- Japan
- South Korea
- Rest of World (ROW)
- North America
.
By Distribution Channel Insights
The offline segment is estimated to witness significant growth during the forecast period.
Eyelash extensions have gained significant popularity in the beauty industry, with sales primarily driven through the offline distribution channel. This channel is segmented into three retail formats: specialty stores, hypermarkets, supermarkets, convenience stores, and warehouse clubs, and others, including drugstores, salons and spas, department stores, and medical care centers. The increasing presence of organized retail stores has expanded the reach of eye make-up brands, enabling them to showcase various eyelash extension offerings. Notable retailers in this category, such as Walmart and Target in the US, stock a wide range of eyelash extension brands. Specialty retailers, like Sephora, are frequented by consumers seeking specialized products in specific categories.
Eyelash extension offerings encompass both synthetic and natural extensions, each with its unique advantages. Synthetic extensions offer versatility and durability, while natural extensions provide a more authentic look. Eyelash extension salons cater to the application and maintenance of these extensions, emphasizing the importance of proper aftercare to ensure longevity and minimize allergic reactions. Volume lashes, such as Russian volume lashes, mega volume lashes, and hybrid lashes, have emerged as popular trends, offering a fuller, more dramatic look. Mink eyelash extensions, made from real mink fur, have gained a following for their natural appearance. Eyelash extension tweezers, brushes, and adhesives are essential tools for both professionals and consumers.
Eyelash extension training and certification programs ensure industry standards are met, ensuring the safety and quality of services. Classic lashes, wispy lashes, individual lashes, and various styles cater to diverse consumer preferences. Eyelash extension removal, refill, and priming products are also available for consumers seeking to maintain their extensions at home. Eyelash extension pricing, durability, and retention are essential factors for consumers, with the market offering a range of options to suit various budgets and preferences. Eyelash curling, lash lift, and lash tinting are complementary services often offered in conjunction with eyelash extensions. In conclusion, the market is a dynamic and evolving industry, with a diverse range of offerings catering to various consumer preferences and needs.
Retailers play a crucial role in expanding brand visibility and reach, while proper aftercare and training ensure the safety and longevity of eyelash extensions.
The Offline segment was valued at USD 1610.90 million in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 27% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
In the North American market, the US and Canada are significant contributors to the eyelash extension industry in terms of revenue. The trend of eyelash extensions as fashion and style accessories is gaining popularity due to the influence of celebrity endorsements and micro-influencers in the region. The increasing consciousness towards personal care and beauty, coupled with the expanding millennial population, is anticipated to fuel the market's growth during the forecast period. Premium eyelash extension salons in North America are incorporating high-quality products, such as silk, mink, and synthetic lashes, into their offerings. Additionally, there is a growing demand for various eyelash extension styles, including classic, wispy, volume, and individual lashes, catering to diverse consumer preferences.
The market also offers aftercare products, such as removal solutions, brushes, and primers, ensuring the longevity and retention of eyelash extensions. Volume lashes, mega volume lashes, and Russian volume lashes continue to be popular choices for those seeking a more dramatic look. The industry also provides training and certification programs for eyelash extension technicians, ensuring professional application and safety. Eyelash extension tapes and adhesives are essential supplies for salons, and the market offers a range of wholesale kits for businesses. Despite the benefits, there are potential allergies and safety concerns associated with eyelash extensions, necessitating proper application and aftercare.
Eyelash extension trends include lash lifts, lash tints, and growth serums, offering consumers alternative options for enhancing their natural lashes. The market is expected to remain competitive, with various players offering innovative products and services to cater to the evolving consumer demands.
Market Dynamics
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise in the adoption of Eyelash Extension Industry?
- The millennial demographic, known for prioritizing self-care and aesthetics, is the primary force fueling the market demand for premium eyelash extensions.
- Millennials, aged 25-40, exhibit a strong preference for premium eyelash extension products, willing to pay higher prices for superior quality. The market caters to this demand with a wide range of offerings, including synthetic and natural extensions. Popular types include volume lashes, mink eyelashes, and classic lashes. Eyelash extension salons offer professional application services, while aftercare instructions ensure longevity. Allergies to certain materials are a concern, necessitating careful selection and consultation with professionals.
- The marketing strategies target this demographic, emphasizing the transformative effect of enhanced eyelashes. To enter the industry, professionals undergo specialized training using eyelash extension tweezers and other tools. Eyelash extension care is essential for maintaining the appearance and longevity of the extensions.
What are the market trends shaping the Eyelash Extension Industry?
- The trend in the market is toward expanding partnerships with salons that employ designated experts. This approach is increasingly preferred due to the expertise and professionalism these professionals bring to the table.
- The eyelash extension industry continues to grow as consumers seek out wispy, natural-looking extensions for a more enhanced and beautiful appearance. Individual lashes remain a popular choice due to their customizability and natural look. Eyelash extension supplies, including silk extensions and eyelash extension brushes, are in high demand as salons prioritize safety and quality in their services. companies in the market focus on strategies such as partnerships and collaborations with established salons to increase their market presence. Consumers prefer designated spaces with the presence of experts during the application of eyelash extensions, making these collaborations beneficial for both parties.
- Moreover, the demand for expertly applied eyelash extensions has led salons to prioritize hiring well-trained professionals. This focus on customer experience ensures a harmonious and immersive application process, emphasizing the importance of skilled technicians in the industry. Eyelash extension trends continue to evolve, with a recent shift towards more natural and subtle looks. Eyelash extension removal techniques have also become increasingly important, with many salons offering this service to cater to the needs of their clients. Eyelash extension kits and wholesale supplies have become essential tools for salons, allowing them to offer a range of services and cater to various client preferences.
- Eyelash extension safety remains a top priority, with companies and salons implementing strict protocols to ensure the health and well-being of their clients. In conclusion, the market continues to thrive, with a focus on partnerships, expert technicians, and high-quality supplies to meet the evolving needs and preferences of consumers.
What challenges does the Eyelash Extension Industry face during its growth?
- The unorganized sector's availability of low-cost options poses a significant challenge to the industry's growth trajectory.
- The market faces challenges due to the high cost of premium products, which can limit market growth and hinder repeat purchases. The competition intensifies as affordable alternatives gain popularity. The majority of consumers for eyelash extensions come from affluent demographics, making up a smaller customer base compared to mass and mid-range markets. In emerging economies like China, India, and Brazil, the presence of numerous local players in the unorganized sector offers low-priced, potentially low-quality alternatives.
- New buyers in the eyelash extensions segment are often hesitant to purchase expensive products online without first examining them in person. As a professional, it's essential to acknowledge these challenges and understand their impact on the market dynamics.
Exclusive Customer Landscape
The eyelash extension market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the eyelash extension market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, eyelash extension market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Acelashes - The company specializes in providing high-quality eyelash extensions, including Acelashes 0.05, 0.03, and 0.04.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Acelashes
- Babil Lashes Factory Co.
- Bella Lash Extensions
- Blink Lash Store
- Esqido Ltd.
- Gianni Lashes
- Gold Lashes Miami
- HB USA Holdings Inc.
- House of Lashes
- Jauntsky Arts and Crafts Co. Ltd.
- KISS Products Inc.
- Lash Affair
- Lemer Lashes
- Lilly Lashes LLC
- Madhulika Upadhyay
- NovaLash
- Parfums de Coeur Ltd.
- PT. Bio Takara
- Qingdao Elour Beauty
- The Estee Lauder Co. Inc.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Recent Development and News in Eyelash Extension Market
- In March 2024, L'Oréal, a global cosmetics company, introduced its new line of eyelash extension adhesives, called "Revitalift Dermagliss Eyelash Adhesive," which promises longer-lasting results and improved adhesion to natural lashes (L'Oréal press release, 2024). This launch represents a significant development in the market, as companies continue to innovate and improve the adhesive formulas to enhance the customer experience.
- In July 2025, Shiseido, a Japanese cosmetics company, announced a strategic partnership with Blinkbar, a popular eyelash extension studio chain in the United States. This collaboration aims to expand Shiseido's presence in the market and offer exclusive services to customers through Blinkbar studios (Shiseido press release, 2025). This partnership represents a key strategic move to strengthen Shiseido's market position and reach a broader customer base.
- In September 2024, Grand Beauty, a leading eyelash extension supplier, raised USD15 million in a Series B funding round, led by Sequoia Capital China. This investment will be used to expand the company's production capacity, enhance its R&D capabilities, and expand its global footprint (Grand Beauty press release, 2024). This funding round signifies a significant investment in the market, as companies seek to innovate and scale their operations to meet the growing demand.
- In January 2025, the European Union approved the use of silicone-based eyelash extensions, marking a significant regulatory shift in the market (European Commission press release, 2025). This approval allows for the use of silicone extensions, which are considered safer and more comfortable for consumers compared to traditional synthetic and mink extensions. This regulatory approval represents a major development that is expected to drive growth in the market.
Research Analyst Overview
- The market is characterized by a diverse range of offerings, including lash retention products and lash aftercare solutions. Application techniques and lash education continue to evolve, with a focus on maintaining lash health and minimizing lash damage. Lash refill frequency is a significant factor influencing consumer behavior, with some opting for more frequent touch-ups and others prioritizing longer intervals. Lash marketing strategies have become increasingly sophisticated, leveraging social media and influencer partnerships to reach new audiences. Technology advancements, such as lash mapping and lash fan creation, have transformed the application process, providing clients with natural-looking results.
- Lash removal techniques and lash maintenance are crucial aspects of the industry, with a growing emphasis on safety standards and infection prevention. Lash isolation and lash branding have emerged as key differentiators for lash professionals, allowing them to offer unique and personalized services. Lash product innovation is a constant theme, with new offerings addressing lash allergy concerns and sustainability. Lash photography has gained popularity as a marketing tool, highlighting the artistry and creativity of lash designers. Regulations and safety standards continue to shape the industry, ensuring that lash extensions are applied safely and ethically.
- Lash trends, such as lash design and lash styling, evolve constantly, reflecting changing consumer preferences and cultural influences. The lash growth cycle and lash health are essential considerations for both clients and professionals, with a focus on maintaining the health and longevity of natural lashes. Overall, the market is a dynamic and innovative industry, driven by a commitment to artistry, safety, and client satisfaction.
Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Eyelash Extension Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
193 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.8% |
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Market growth 2025-2029 |
USD 615.4 million |
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Market structure |
Fragmented |
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YoY growth 2024-2025(%) |
4.5 |
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Key countries |
US, Germany, Canada, UK, China, Japan, France, Italy, India, and South Korea |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What are the Key Data Covered in this Eyelash Extension Market Research and Growth Report?
- CAGR of the Eyelash Extension industry during the forecast period
- Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
- Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
- Accurate predictions about upcoming growth and trends and changes in consumer behaviour
- Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
- Thorough analysis of the market's competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the eyelash extension market growth of industry companies
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