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The face masks and peels market size is forecast to increase by USD 6.6 billion, at a CAGR of 5.9% between 2023 and 2028. The market is experiencing significant growth due to the increasing awareness of personal care and skincare. Consumers are seeking cosmetic benefits from these products, including moisturizing, anti-aging, treating acne, and blemishes. Product innovation and line extensions have led to premiumization in the market. Additionally, there is a rising demand for natural and organic options, as consumers prefer functional ingredients that align with their health-conscious lifestyles. Retail chains and e-commerce platforms are capitalizing on this trend, making it easier for consumers to access these products. The popularity of at-home treatments, such as homemade solutions, is also driving demand at lower costs.
The market is witnessing significant growth due to the increasing demand for health-conscious and natural self-care products. This market encompasses a wide range of offerings, including peel-off masks, sheet masks, and other forms of facial treatments. Consumer preferences are shifting towards natural and organic claims in their skincare products. This trend is driving the market, as many offerings now include natural ingredients such as activated charcoal and fruit serums. Fast-moving consumer goods (FMCG) companies are responding to this demand by launching new product lines and marketing campaigns that focuses on the natural and organic aspects of their face masks and peels. Anti-aging formulas are also a significant driver of growth in the market. Consumers are seeking effective solutions to address skin imperfections, such as blackheads, excess oil, and fine lines. These products offer a convenient and affordable way for individuals to incorporate anti-aging treatments into their daily skincare routine. Social media promotion plays a crucial role in the marketing of face masks and peels. Influencers and celebrities often endorse these products, reaching large audiences and generating buzz around new releases.
Brands are also utilizing social media platforms to engage with consumers, providing educational content and tips for using their products effectively. The market caters to various skin types and skincare issues. Sheet masks, for example, are often tailored to specific concerns, such as hydration, unclogging pores, or reducing excess oil. Consumers can choose from a wide range of offerings to address their unique skincare needs. In conclusion, the market is experiencing steady growth due to the increasing demand for health-conscious and natural self-care products. Consumers are seeking effective solutions for addressing various skincare concerns, and companies are responding with innovative offerings and marketing campaigns. This trend is expected to continue as consumers prioritize their self-care routines and seek convenient and affordable solutions for maintaining healthy, beautiful skin.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The face masks segment is estimated to witness significant growth during the forecast period. Face masks have gained significant popularity in the skincare and facial care industry due to their ability to address various skin concerns. For example, individuals with dehydrated or dry skin can benefit from hydrating masks, while those experiencing redness on their facial skin can find relief with calming masks. These masks are typically left on the skin for 10 to 15 minutes and incorporate ingredients such as black moor mud, clay, aloe vera, seaweed, algae, massage oils, herbs, essential oils, and vitamins. As consumers become more conscious of organic and natural skincare products, there is a growing trend towards face masks with natural ingredients.
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The face masks segment was valued at USD 12.89 billion in 2018. Chemical peel-off masks, a subcategory of face masks, have also gained traction due to their active compounds that exfoliate and brighten the skin. Fruit serums are another emerging trend in the market, offering a natural and gentle alternative to traditional face masks. Social media promotion plays a crucial role in driving sales, with influencers and beauty bloggers showcasing their favorite masks and sharing their experiences. In conclusion, the market continues to evolve, with a focus on natural ingredients, innovative formulations, and effective delivery systems. Brands are investing in research and development to cater to diverse skin concerns and preferences, ensuring that consumers have access to a wide range of options to enhance their facial care routine.
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APAC is estimated to contribute 48% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in APAC is experiencing significant growth due to the increasing demand for skin care products. The region's high demand for skin whitening masks and peels, as well as anti-aging facial skincare, is driving market expansion. Personal hygiene and wellness concerns are fueling the demand for facial skincare products, including masks and peels, in APAC. Additionally, the rise in the number of beauty salons in the region has boosted the demand for professional face masks and peels. Another significant factor is the expanding middle-income population base, with many consumers seeking multifunctional facial skincare solutions. Organic and sustainable products, such as those containing Aloe Vera, Honey, and Plant Extracts, are gaining popularity in the market. However, the use of non-biodegradable packaging for single-use masks poses recycling challenges. To address this issue, there is a growing trend towards the use of Biodegradable and Sustainable Packaging. Cosmetic facial masks and peels manufacturers are responding to consumer concerns by adopting eco-friendly practices.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Product innovation and product line extension leading to product premiumization is notably driving market growth. In today's consumer-driven market, there is a growing consciousness towards skincare routines and the desire for effective solutions to address various skin concerns. The significance of the internet in disseminating cosmetology knowledge has led to an increase in demand for innovative facial skincare products. As a result, manufacturers are focusing on introducing new offerings, such as face masks and peels, to cater to this demand.
The importance of natural, instant skincare solutions is increasingly evident, with active plant components, creams, clays, and peel-offs gaining popularity. The impact of pollution levels on skin health has further fueled the demand for these products. With a rise in disposable income and the preference for premium skincare products, the market for face masks and peels is poised for growth. Manufacturers are responding to these trends by expanding their product lines to meet evolving customer needs. Thus, such factors are driving the growth of the market during the forecast period.
Increase in demand for organic and natural masks and peels is the key trend in the market. The market for hydrating sheet masks and LED skincare wands has experienced significant growth due to the increasing preference for organic and natural skincare solutions. Consumers are increasingly conscious of their health and seek products to address various skin concerns, such as irritations, allergies, dark marks, pigmentation, and acne.
Natural masks and peels, free from petrochemicals, sulfates, and parabens, have gained popularity. These products derive their ingredients from plant extracts, natural oils, and other organic sources. Key ingredients, such as sunflower oil, jojoba oil, aloe vera, turmeric, and olive oil, are commonly used. Thus, such trends will shape the growth of the market during the forecast period.
Homemade solutions at lower cost is the major challenge that affects the growth of the market. The market is witnessing significant growth due to the increasing trend of natural skincare and the cosmetic benefits they offer. Homemade face mask solutions have gained popularity among price-conscious consumers, as they can be easily prepared using functional ingredients readily available at retail chains and ecommerce platforms. The rise of the digital era has fueled the spread of knowledge and awareness about DIY face masks, making them a preferred choice for many. Moreover, the anti-aging properties and ability to treat acne and blemishes add to the appeal of face masks and peels. The DIY trend among millennials, who are always on the lookout for innovative skincare methods, has further boosted the market.
The safety and convenience of using these treatments at home have also contributed to their increasing usage. The US personal care industry continues to evolve, with an increasing focus on natural and organic products. The use of face masks and peels as part of a skincare routine is a testament to this trend. With the availability of various DIY recipes and tutorials online, consumers can experiment with different ingredients and find what works best for their skin type. The future of the market looks promising, as more and more consumers turn to natural and cost-effective solutions for their skincare needs. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Amerimark Direct LLC - The company offers face masks and peels that is specially formulated to visibly firm, moisturize and reduce the look of wrinkles and signs of aging, under the brand name of Beauty Boutique
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market has witnessed a significant rise in the demand for peel-off face masks as part of health-conscious consumers' self-care routines. These masks, often made from natural and organic claims, are popular fast-moving consumer goods (FMCG) in the skincare and facial care market. Anti-aging formulas, activated charcoal, and chemical peel-off masks are among the active compounds that impact the skin positively. Skincare brands have employed marketing campaigns, celebrity endorsements, and social media promotion to reach consumers. Self-hygiene products like face masks cater to various skincare issues, including unclogging pores, reducing excess oil, and treating skin imperfections.
Skin type and skincare issues influence the choice of masks, with options ranging from clay masks to hydrating sheet masks and K-beauty's single-use plastic-free alternatives. Consumer consciousness regarding sustainable products and packaging has led to the emergence of biodegradable and recyclable options, addressing challenges related to non-biodegradable packaging and recycling. Overall, the market for cosmetic facial masks continues to evolve, with functional ingredients, LED skincare wands, and e-commerce platforms playing essential roles in the industry's growth.
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Market Scope |
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Report Coverage |
Details |
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Page number |
187 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.9% |
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Market Growth 2024-2028 |
USD 6.6 bllion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
5.8 |
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Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 48% |
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Key countries |
China, Japan, South Korea, India, Taiwan, US, Canada, France, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amerimark Direct LLC, Beiersdorf AG, Boots UK Ltd., Clarins Pte Ltd., Eminence Organic Skin Care, Himalaya Global Holdings Ltd., LOreal SA, Marico Ltd., Natura and Co Holding SA, O3plus, Shiseido Co. Ltd., The Estee Lauder Companies, Unilever PLC, Zed Lifestyle Pvt. Ltd., and Zydus Wellness Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period. |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Product
9 Market Segmentation by Distribution Channel
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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