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Feminine Hygiene Wash Market by Distribution Channel End-user, and Geography - Forecast and Analysis 2023-2027

  • Published: Nov 2022
  • Pages: 163
  • SKU: IRTNTR70874
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The feminine hygiene wash market is estimated to grow at a CAGR of 5.26% between 2022 and 2027. The size of the market is forecast to increase by USD 121.55 million. The growth of the market depends on serval factors, including advertising and promotion of feminine hygiene wash products, increased concern about feminine hygiene, and a rise in consumer disposable income.

This report extensively covers market segmentation by distribution channel (offline and online), end-user (female teenagers and female adults), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

 What will the Size of the Feminine Hygiene Wash Market be During the Forecast Period?

Feminine Hygiene Wash Market Size

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Parent Market Analysis

The reports categorize the global feminine hygiene wash market as a part of the global personal products market within the global household and personal products market. The parent global personal products market covers products and companies engaged in research and development (R&D) and the production of personal and beauty care products, including cosmetics and perfumes. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Feminine Hygiene Wash Market: Key Drivers, Trends, Challenges, and Customer Landscape

The advertising and promotion of feminine hygiene wash products is notably driving the market growth, although factors such as negative consequences of feminine washes and the presence of colorants may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Feminine Hygiene Wash Market Driver 

The advertising and promotion of feminine hygiene wash products is notably driving the market growth. The lack of awareness of feminine hygiene wash products means that manufacturers have to rely heavily on advertising and promotional strategies. Manufacturers are focusing on a slightly different strategy to counter the perceived harmful effects of the chemicals used in feminine hygiene wash products. Technavio expects more focus on customer-specific products (organic, natural, and herbal products) to stimulate the sales of feminine hygiene products, including feminine hygiene wash.

Countries such as China and India have a high rate of Internet penetration. Therefore, key players are increasing their efforts to market their products through this channel. Also, they are working toward creating high visibility for their products and establishing brand identity. For instance, in March 2016, Procter and Gamble launched a pilot program in 25 schools in the US.  Such factors are expected to fuel the growth of the market during the forecast period.

Key Feminine Hygiene Wash Market Trend

The rapid growth of e-commerce is the key trend driving the feminine hygiene wash market growth. The growing popularity of e-commerce is making it easier for customers to browse and purchase from a wide range of feminine hygiene products, including feminine hygiene wash products that are available online. This makes the shopping experience easier for consumers and also allows manufacturers to improve brand visibility and brand retention.

The ability to market and sell these products online has opened up new avenues for vendors to expand their business in terms of product availability and accessibility. The rapid penetration of the Internet will enable vendors to offer a broad range of feminine hygiene products, including feminine hygiene wash, and create a wider customer base for their products. The market is also seeing the introduction of a variety of products.

The advent of the Internet has reduced the time involved in the physical buying and selling of products and services for buyers and sellers. The success of online retail can be attributed to factors such as quick delivery services and the availability of a broad range of products at competitive prices. E-commerce will be the fastest-growing channel for the distribution of feminine hygiene products during the forecast period.

There has been significant growth in Internet usage worldwide, and APAC provides the highest opportunity for online retailing. Therefore, consumers' trust in online sales will support the growth of the market during the forecast period.

Key Feminine Hygiene Wash Market Challenge

Negative consequences of feminine washes and the presence of colorants is the major challenge impeding market growth. The availability of a wide range of feminine hygiene products in the market is encouraging customers to incorporate these products into their daily lives. However, extensive or immoderate use of such products can lead to bacterial vaginosis, pregnancy complications, pelvic inflammatory disease, and, potentially, cervical cancer among women.

Most feminine hygiene washes contain chemicals such as phthalates and parabens, which usually lead to an imbalance in the natural pH level in the vagina, which may also lead to hormonal imbalances. Moreover, the artificial colors used in feminine hygiene washes can cause irritation and increase the chances of infection. According to the US FDA's guidelines, these kinds of colorants are not authorized for use in these products.

The US FDA also penalized the company for not obtaining the requisite permission to sell the vaginal products. It is clear that market vendors must prevent such side effects by formulating healthier feminine hygiene products, such as feminine hygiene wash, for them to grow significantly. Such factors are expected to hamper the growth of the during the forecast period.

Key Feminine Hygiene Wash Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Feminine Hygiene Wash Market Share by Geography

Global Feminine Hygiene Wash Market Customer Landscape

Who are the Major Feminine Hygiene Wash Market Vendors?                                     

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Procter & Gamble Co. - The company offers feminine hygiene products under the brand names Mia, Sincere, Fiore, and Silhouette as its key offerings. Under this segment, the company also offers baby, feminine, and family care. Under the beauty segment, the company offers hair, skin, and personal care products. Under the grooming segment, the company offers products for shave care and its appliances. Under the healthcare segment, the company offers products for oral and personal health care.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Albaad Deutschland GmbH
  • Be Bodywise
  • Corman SpA
  • COTTON HIGH TECH SL
  • Daio Paper Corp.
  • Diva International Inc.
  • Edgewell Personal Care Co.
  • Essity Aktiebolag
  • First Quality Enterprises Inc.
  • Hengan International Group Co. Ltd.
  • Johnson and Johnson
  • Kao Corp.
  • Kimberly Clark Corp.
  • Maxim Hygiene Products Inc.
  • Ontex BV

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Feminine Hygiene Wash Market?

The market share growth by the offline segment will be significant during the forecast period. The segment comprises departmental stores, supermarkets, hypermarkets, pharmacies, and convenience stores. Due to increased consumer footfalls at retail stores, vendors are investing in brick-and-mortar stores to sell feminine hygiene wash products, such as soaps and douches. With mainstream consumers gradually shifting to the adoption of these products, vendors are generating higher revenue from these stores. Currently, the sales of feminine hygiene products, especially soaps and douches, through mass retailers constitute a significant part of the revenue generated in the market. 

Feminine Hygiene Wash Market Size

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The offline segment shows a gradual increase in the market share of USD 299.78 million in 2017 and continue to grow by 2021In offline retail, buyers can purchase products immediately, unlike in online stores, wherein a buyer has to wait for a specific period to get the products delivered. Consumers can get correct and trusted information inside the store when they need it the most, which enhances their experience. With their section signage and kiosks, large retail stores offer easy navigation, which helps consumers to find the products that they are looking for. 

Which are the Key Regions for the Feminine Hygiene Wash Market?

Feminine Hygiene Wash Market Share by Geography

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APAC is projected to contribute 32% by 2023. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

APAC is the fastest-growing market due to the presence of several countries with the highest consumption of feminine hygiene products, but also because of the production of a broad range of feminine hygiene products, including feminine hygiene washes in the region. For instance, China is one of the largest producers of low-cost feminine hygiene washes. Emerging markets such as India and China have a significantly large pool of under-served women in terms of feminine hygiene products, thereby offering a significant opportunity for vendors. Apart from China and India, countries such as Japan, the Philippines, and Indonesia are major contributors to the sales of feminine hygiene washes owing to the increased availability of such products and strong distributional networks.

The increasing disposable income of the people may be another factor driving women to adopt high-end feminine hygiene products, including feminine hygiene washes. Consequently, companies are looking to differentiate themselves through pricing, positioning, and distribution channels in order to capitalize on the widespread demand for feminine hygiene products. 

The second wave of the COVID-19 pandemic hampered the business growth of market vendors in the first half of 2021, especially in highly populated countries such as China and India. However, the growing popularity of various online channels in the region and initiatives taken by e-commerce vendors as per regulatory COVID-19 guidelines, such as contactless delivery, are expected to stabilize the feminine hygiene wash market growth. In addition, vaccination drives in the region in 2021 led to the lifting of lockdowns and the resumption of operations in manufacturing industries, which has increased the demand for feminine hygiene wash products in the region. Such factors are expected to drive the growth of the global feminine hygiene wash market during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by distribution channel, end-user, and region.

  • Distribution Channel Outlook ( USD Million, 2017 - 2027)
    • Offline
    • Online
  • End-user Outlook ( USD Million, 2017 - 2027)
    • Female teenagers
    • Female adults
  • Region Outlook ( USD Million, 2017 - 2027)
    • APAC
      • China
      • India
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • South America
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Feminine Hygiene Wash Market Scope

Report Coverage

Details

Page number

163

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 5.26%

Market growth 2023-2027

USD 121.55 million

Market structure

Fragmented

YoY growth (%)

4.67

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 32%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Albaad Deutschland GmbH, Be Bodywise, Corman SpA, COTTON HIGH TECH SL, Daio Paper Corp., Diva International Inc., Edgewell Personal Care Co., Essity Aktiebolag, First Quality Enterprises Inc., Hengan International Group Co. Ltd., Johnson and Johnson, Kao Corp., Kimberly Clark Corp., Maxim Hygiene Products Inc., Ontex BV, The Procter and Gamble Co., Unicharm Corp., Nature Abani Biotic Pvt. Ltd., The Honest Co. Inc., and Torunskie Zaklady Materialow Opatrunkowych

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Feminine Hygiene Wash Market Report?

  • CAGR of the market during the forecast period.
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the feminine hygiene wash market size and contribution of the market in focus to the parent market.
  • Accurate predictions about upcoming trends and changes in consumer behavior.
  • Growth of the industry across APAC, North America, Europe, South America, and Middle East and Africa.
  • Thorough analysis of the market’s competitive landscape and detailed information about vendors.
  • Comprehensive analysis of factors that will challenge the growth of vendors.

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global feminine hygiene wash market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global feminine hygiene wash market 2017 - 2021 ($ million)
    • 4.2 Distribution Channel Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
    • 4.3 End-User Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – End-User Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 6.4 Online - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ million)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 43: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on End-user - Market share 2022-2027 (%)
    • 7.2 Comparison by End-user
      • Exhibit 45: Chart on Comparison by End-user
      • Exhibit 46: Data Table on Comparison by End-user
    • 7.3 Female teenagers - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Female teenagers - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Female teenagers - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Female teenagers - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Female teenagers - Year-over-year growth 2022-2027 (%)
    • 7.4 Female adults - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Female adults - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Female adults - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Female adults - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Female adults - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by End-user
      • Exhibit 55: Market opportunity by End-user ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 57: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 59: Chart on Geographic comparison
      • Exhibit 60: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2022-2027
      • Exhibit 61: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 63: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 64: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.4 North America - Market size and forecast 2022-2027
      • Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.5 Europe - Market size and forecast 2022-2027
      • Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Japan - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 UK - Market size and forecast 2022-2027
      • Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 101: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 102: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 104: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 105: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 106: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 107: Matrix on vendor position and classification
            • 12.3 Albaad Deutschland GmbH
              • Exhibit 108: Albaad Deutschland GmbH - Overview
              • Exhibit 109: Albaad Deutschland GmbH - Product / Service
              • Exhibit 110: Albaad Deutschland GmbH - Key offerings
            • 12.4 Be Bodywise
              • Exhibit 111: Be Bodywise - Overview
              • Exhibit 112: Be Bodywise - Product / Service
              • Exhibit 113: Be Bodywise - Key offerings
            • 12.5 Corman SpA
              • Exhibit 114: Corman SpA - Overview
              • Exhibit 115: Corman SpA - Product / Service
              • Exhibit 116: Corman SpA - Key offerings
            • 12.6 COTTON HIGH TECH SL
              • Exhibit 117: COTTON HIGH TECH SL - Overview
              • Exhibit 118: COTTON HIGH TECH SL - Product / Service
              • Exhibit 119: COTTON HIGH TECH SL - Key offerings
            • 12.7 Daio Paper Corp.
              • Exhibit 120: Daio Paper Corp. - Overview
              • Exhibit 121: Daio Paper Corp. - Product / Service
              • Exhibit 122: Daio Paper Corp. - Key offerings
            • 12.8 Diva International Inc.
              • Exhibit 123: Diva International Inc. - Overview
              • Exhibit 124: Diva International Inc. - Product / Service
              • Exhibit 125: Diva International Inc. - Key offerings
            • 12.9 Edgewell Personal Care Co.
              • Exhibit 126: Edgewell Personal Care Co. - Overview
              • Exhibit 127: Edgewell Personal Care Co. - Business segments
              • Exhibit 128: Edgewell Personal Care Co. - Key news
              • Exhibit 129: Edgewell Personal Care Co. - Key offerings
              • Exhibit 130: Edgewell Personal Care Co. - Segment focus
            • 12.10 Essity Aktiebolag
              • Exhibit 131: Essity Aktiebolag - Overview
              • Exhibit 132: Essity Aktiebolag - Business segments
              • Exhibit 133: Essity Aktiebolag - Key news
              • Exhibit 134: Essity Aktiebolag - Key offerings
              • Exhibit 135: Essity Aktiebolag - Segment focus
            • 12.11 First Quality Enterprises Inc.
              • Exhibit 136: First Quality Enterprises Inc. - Overview
              • Exhibit 137: First Quality Enterprises Inc. - Product / Service
              • Exhibit 138: First Quality Enterprises Inc. - Key offerings
            • 12.12 Hengan International Group Co. Ltd.
              • Exhibit 139: Hengan International Group Co. Ltd. - Overview
              • Exhibit 140: Hengan International Group Co. Ltd. - Business segments
              • Exhibit 141: Hengan International Group Co. Ltd. - Key offerings
              • Exhibit 142: Hengan International Group Co. Ltd. - Segment focus
            • 12.13 Kao Corp.
              • Exhibit 143: Kao Corp. - Overview
              • Exhibit 144: Kao Corp. - Business segments
              • Exhibit 145: Kao Corp. - Key offerings
              • Exhibit 146: Kao Corp. - Segment focus
            • 12.14 Kimberly Clark Corp.
              • Exhibit 147: Kimberly Clark Corp. - Overview
              • Exhibit 148: Kimberly Clark Corp. - Business segments
              • Exhibit 149: Kimberly Clark Corp. - Key news
              • Exhibit 150: Kimberly Clark Corp. - Key offerings
              • Exhibit 151: Kimberly Clark Corp. - Segment focus
            • 12.15 Maxim Hygiene Products Inc.
              • Exhibit 152: Maxim Hygiene Products Inc. - Overview
              • Exhibit 153: Maxim Hygiene Products Inc. - Product / Service
              • Exhibit 154: Maxim Hygiene Products Inc. - Key offerings
            • 12.16 Ontex BV
              • Exhibit 155: Ontex BV - Overview
              • Exhibit 156: Ontex BV - Product / Service
              • Exhibit 157: Ontex BV - Key news
              • Exhibit 158: Ontex BV - Key offerings
            • 12.17 The Procter and Gamble Co.
              • Exhibit 159: The Procter and Gamble Co. - Overview
              • Exhibit 160: The Procter and Gamble Co. - Business segments
              • Exhibit 161: The Procter and Gamble Co. - Key news
              • Exhibit 162: The Procter and Gamble Co. - Key offerings
              • Exhibit 163: The Procter and Gamble Co. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 164: Inclusions checklist
                • Exhibit 165: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 166: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 167: Research methodology
                • Exhibit 168: Validation techniques employed for market sizing
                • Exhibit 169: Information sources
              • 13.5 List of abbreviations
                • Exhibit 170: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Feminine Hygiene Wash market growth will increase by $103.70 million during 2020-2025.
              The feminine hygiene wash market is expected to grow at a CAGR of 4.91% during 2020-2025.
              Technavio has segmented the feminine hygiene wash market by distribution channel (Offline and Online) and geographic (APAC, North America, Europe, South America, and MEA).
              Corman Spa, Edgewell Personal Care Co., Essity Aktiebolag (publ), Hengan International Group Co. Ltd., Kao Corp., Kimberly-Clark Corp., Maxim Hygiene Products Inc., Ontex Group, The Procter and Gamble Co., Unicharm Corp. are a few of the key vendors in the feminine hygiene wash market.
              APAC will register the highest growth rate of 32.64% among the other regions. Therefore, the feminine hygiene wash market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the feminine hygiene wash market growth are:
              • Advertising and promotion of feminine hygiene products
              The feminine hygiene wash market vendors should focus on grabbing business opportunities from the offline segment as it accounted for the largest market share in the base year.
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