Enjoy complimentary customisation on priority with our Enterprise License!
The feminine hygiene wash market size is forecast to increase by USD 124.8 million, at a CAGR of 5.17% between 2023 and 2028. Market growth hinges on various factors, notably the advertising and promotion of feminine hygiene wash products, heightened awareness regarding feminine hygiene, and an upsurge in consumer disposable income. Effective marketing campaigns play a pivotal role in driving consumer interest and uptake of feminine hygiene wash products. Concurrently, a growing emphasis on feminine hygiene, fueled by increased awareness campaigns and educational initiatives, contributes to expanding market demand. Moreover, the rise in disposable income among consumers enables greater spending on personal care products, including feminine hygiene washes. These factors collectively shape market dynamics, driving growth and innovation within the feminine hygiene product sector. As awareness grows and economic conditions improve, the market is poised to see sustained expansion, catering to evolving consumer needs and preferences in the realm of personal care. It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
To learn more about this report, View Report Sample
In addressing the multifaceted needs of the female population, the hygiene wash market prioritizes security, comfort, and improved hygiene during menstruation. This market caters to diverse requirements, combating issues like leaks and the risk of infections while enabling women to engage in daily activities without discomfort. By promoting both physical and emotional well-being, hygiene wash products contribute to the well-being of women. Efforts towards rapid urbanization and higher education levels have facilitated open discussions on menstruation, challenging social stigma and the culture of shame surrounding it. The shift towards sustainability emphasizes environmental responsibility, prompting the adoption of reusable menstrual cups over disposable menstrual products, thereby reducing waste and minimizing the ecological impact. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growth of the market is largely driven by advertising and promotional activities. As consumers are often unaware of these, manufacturers must rely on such strategies to generate sales. In response to concerns about the potentially harmful effects of chemicals in such products, manufacturers are increasingly focusing on customer-specific offerings, such as organic, natural, and herbal options. With high levels of internet penetration in countries like China and India, major players are ramping up their online marketing efforts to increase product visibility and build brand recognition. For example, Procter and Gamble launched a pilot program in 25 US schools in March 2016. These factors are expected to continue driving market growth over the forecast period.
The market is witnessing significant growth due to the increasing trend of e-commerce. With the popularity of online shopping, customers can easily browse and purchase a wide range of hygiene products, including washes. This convenience enhances the shopping experience for consumers and provides manufacturers with an opportunity to improve brand visibility and retention.
E-commerce has also opened up new avenues for Companies to expand their product availability and accessibility, thus creating a wider customer base for their products. With the rapid penetration of the internet, Companies can offer a broader range of products, including washes. The market is witnessing the introduction of a variety of products as a result.
The widespread usage of the internet has created the highest opportunity for online retailing in the Asia-Pacific (APAC) region. Consumers' trust in online sales is expected to support the growth of the market trends during the forecast period.
Negative consequences of feminine washes and the presence of colorants is the major challenge impeding the market growth. The availability of a wide range of hygiene products in the market is encouraging customers to incorporate these products into their daily lives. However, extensive or immoderate use of such products can lead to bacterial vaginosis, pregnancy complications, pelvic inflammatory disease, and, potentially, cervical cancer among women.
Most hygiene washes for females contain chemicals such as phthalates and parabens, which usually lead to an imbalance in the natural pH level in the vagina, which may also lead to hormonal imbalances. Moreover, the artificial colors used in feminine hygiene washes can cause irritation and increase the chances of infection. According to the US FDA's guidelines, these kinds of colorants are not authorized for use in these products. The US FDA also penalized the company for not obtaining the requisite permission to sell the vaginal products. It is clear that market Companies must prevent such side effects by formulating healthier feminine hygiene products, such as feminine hygiene wash, for them to grow significantly. Such factors are expected to hamper the growth of the during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. The segment comprises departmental stores, supermarkets, hypermarkets, pharmacies, and convenience stores. Due to increased consumer footfalls at retail stores, Companies are investing in brick-and-mortar stores to sell feminine hygiene wash products, such as soaps and douches. With mainstream consumers gradually shifting to the adoption of these products, Companies are generating higher revenue from these stores. Currently, the sales of feminine hygiene products, especially soaps and douches, through mass retailers constitute a significant part of the revenue generated in the market.
Get a glance at the market contribution of various segments View the PDF Sample
The offline segment shows a gradual increase in the market share of USD 308.10 million in 2018. In offline retail, buyers can purchase products immediately, unlike in online stores, wherein a buyer has to wait for a specific period to get the products delivered. Consumers can get correct and trusted information inside the store when they need it the most, which enhances their experience. With their section signage and kiosks, large retail stores offer easy navigation, which helps consumers find the products that they are looking for.
For more insights on the market share of various regions Download PDF Sample now!
APAC is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC is the fastest-growing market due to the presence of several countries with the highest consumption of effects, but also because of the production of a broad range of outcomes, including feminine hygiene washes in the region. For instance, China is one of the largest producers of low-cost feminine hygiene washes. Emerging markets such as India and China have a significantly large pool of under-served women in terms of feminine hygiene products, thereby offering a significant opportunity for Companies. Apart from China and India, countries such as Japan, the Philippines, and Indonesia are major contributors to the sales of hygiene washes for females owing to the increased availability of such products and strong distributional networks.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
You may also interested in below market reports:
The hygiene wash market plays a vital role in safeguarding the physical well being and emotional well being of women during menstruation. By providing appropriate products like cloth pads and biodegradable tampons, it contributes to the well-being of women while addressing concerns of environmental impact. Traditional silence surrounding menstruation is giving way to normalization and discussions on menstrual health. This shift is crucial in reducing reliance on disposable products made from synthetic materials, which contribute to pollution and overload landfills with non-biodegradable waste such as plastics. The proliferation of sanitary pads/napkins has raised awareness about the ecological impact on ecosystems and marine life, underscoring the importance of public health and sustainable alternatives like ceramics. As the market evolves, prioritizing both women's health and environmental sustainability remains paramount. Further, the menstrual flow affects both the physical and emotional well being of women, while the environmental impact of non biodegradable waste from the use of sanitary pads underscores the need for sustainable alternatives.
Market Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.17% |
Market Growth 2024-2028 |
USD 124.8 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.82 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 32% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Albaad Deutschland GmbH, Be Bodywise, Corman SpA, COTTON HIGH TECH SL, Daio Paper Corp., Diva International Inc., Edgewell Personal Care Co., Essity AB, First Quality Enterprises Inc., Hengan International Group Co. Ltd., Johnson and Johnson Services Inc., Kao Corp., Kimberly Clark Corp., Maxim Hygiene Products Inc., Nature Abani Biotic Pvt. Ltd., Ontex BV, The Honest Co. Inc., The Procter and Gamble Co., TZMO SA, and Unicharm Corp. |
Market dynamics |
Parent market analysis, Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.