Enjoy complimentary customisation on priority with our Enterprise License!
The feminine hygiene wash market size is estimated to grow at a CAGR of 5.26% between 2022 and 2027. The size of the market is forecast to increase by USD 121.55 million. The growth of the market depends on several factors, including advertising and promotion of feminine hygiene wash products, increased concern about feminine hygiene, and a rise in consumer disposable income.
This market report extensively covers market segmentation by distribution channel (offline and online), end-user (female teenagers and female adults), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
To learn more about this report, Download Report Sample
The advertising and promotion of feminine hygiene wash products is notably driving the market growth, although factors such as negative consequences of feminine washes and the presence of colorants may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Feminine Hygiene Wash Market Driver
The growth of the feminine hygiene wash market is largely driven by advertising and promotional activities. As consumers are often unaware of these products, manufacturers must rely on such strategies to generate sales. In response to concerns about the potentially harmful effects of chemicals in such products, manufacturers are increasingly focusing on customer-specific offerings, such as organic, natural, and herbal options. With high levels of internet penetration in countries like China and India, major players are ramping up their online marketing efforts to increase product visibility and build brand recognition. For example, Procter and Gamble launched a pilot program in 25 US schools in March 2016. These factors are expected to continue driving market growth over the forecast period.
Key Feminine Hygiene Wash Market Trends
The feminine hygiene wash market is witnessing significant growth due to the increasing trend of e-commerce. With the popularity of online shopping, customers can easily browse and purchase a wide range of feminine hygiene products, including washes. This convenience enhances the shopping experience for consumers and provides manufacturers with an opportunity to improve brand visibility and retention.
E-commerce has also opened up new avenues for vendors to expand their product availability and accessibility, thus creating a wider customer base for their products. With the rapid penetration of the internet, vendors can offer a broader range of feminine hygiene products, including washes. The market is witnessing the introduction of a variety of products as a result.
The widespread usage of the internet has created the highest opportunity for online retailing in the Asia-Pacific (APAC) region. Consumers' trust in online sales is expected to support the growth of the market during the forecast period.
Key Feminine Hygiene Wash Market Challenge
Negative consequences of feminine washes and the presence of colorants is the major challenge impeding the market growth. The availability of a wide range of feminine hygiene products in the market is encouraging customers to incorporate these products into their daily lives. However, extensive or immoderate use of such products can lead to bacterial vaginosis, pregnancy complications, pelvic inflammatory disease, and, potentially, cervical cancer among women.
Most feminine hygiene washes contain chemicals such as phthalates and parabens, which usually lead to an imbalance in the natural pH level in the vagina, which may also lead to hormonal imbalances. Moreover, the artificial colors used in feminine hygiene washes can cause irritation and increase the chances of infection. According to the US FDA's guidelines, these kinds of colorants are not authorized for use in these products. The US FDA also penalized the company for not obtaining the requisite permission to sell the vaginal products. It is clear that market vendors must prevent such side effects by formulating healthier feminine hygiene products, such as feminine hygiene wash, for them to grow significantly. Such factors are expected to hamper the growth of the during the forecast period.
Key Feminine Hygiene Wash Market Customer Landscape
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Feminine Hygiene Wash Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Procter & Gamble Co. - The company provides a range of products for feminine hygiene, including Mia, Sincere, Fiore, and Silhouette, which are its primary offerings. Additionally, the company offers products for baby, feminine, and family care. The beauty segment includes products for hair, skin, and personal care. The grooming segment comprises products for shave care and related appliances, while the healthcare segment includes products for oral and personal health care.
The hygiene wash market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
Based on the distribution channel. the market is segmented into offline and online. The market share growth by the offline segment will be significant during the forecast period. The segment comprises departmental stores, supermarkets, hypermarkets, pharmacies, and convenience stores. Due to increased consumer footfalls at retail stores, vendors are investing in brick-and-mortar stores to sell feminine hygiene wash products, such as soaps and douches. With mainstream consumers gradually shifting to the adoption of these products, vendors are generating higher revenue from these stores. Currently, the sales of feminine hygiene products, especially soaps and douches, through mass retailers constitute a significant part of the revenue generated in the market.
Get a glance at the market contribution of various segments Request a PDF Sample
The offline segment shows a gradual increase in the market share of USD 299.78 million in 2017 and continue to grow by 2021. In offline retail, buyers can purchase products immediately, unlike in online stores, wherein a buyer has to wait for a specific period to get the products delivered. Consumers can get correct and trusted information inside the store when they need it the most, which enhances their experience. With their section signage and kiosks, large retail stores offer easy navigation, which helps consumers to find the products that they are looking for.
For more insights on the market share of various regions Request PDF Sample now!
APAC is projected to contribute 32% by 2023. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
APAC is the fastest-growing market due to the presence of several countries with the highest consumption of feminine hygiene products, but also because of the production of a broad range of feminine hygiene products, including feminine hygiene washes in the region. For instance, China is one of the largest producers of low-cost feminine hygiene washes. Emerging markets such as India and China have a significantly large pool of under-served women in terms of feminine hygiene products, thereby offering a significant opportunity for vendors. Apart from China and India, countries such as Japan, the Philippines, and Indonesia are major contributors to the sales of feminine hygiene washes owing to the increased availability of such products and strong distributional networks.
The second wave of the COVID-19 pandemic hampered the business growth of market vendors in the first half of 2021, especially in highly populated countries such as China and India. However, the growing popularity of various online channels in the region and initiatives taken by e-commerce vendors as per regulatory COVID-19 guidelines, such as contactless delivery, are expected to stabilize the feminine hygiene wash market growth. In addition, vaccination drives in the region in 2021 led to the lifting of lockdowns and the resumption of operations in manufacturing industries, which has increased the demand for feminine hygiene wash products in the region. Such factors are expected to drive the growth of the global feminine hygiene wash market during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by distribution channel, end-user, and region.
|
Feminine Hygiene Wash Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
163 |
|
Base year |
2022 |
|
Historic period |
2017-2021 |
|
Forecast period |
2023-2027 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 5.26% |
|
Market growth 2023-2027 |
USD 121.55 million |
|
Market structure |
Fragmented |
|
YoY growth (%) |
4.67 |
|
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
|
Performing market contribution |
APAC at 32% |
|
Key countries |
US, China, Japan, Germany, and UK |
|
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
Albaad Deutschland GmbH, Be Bodywise, Corman SpA, COTTON HIGH TECH SL, Daio Paper Corp., Diva International Inc., Edgewell Personal Care Co., Essity Aktiebolag, First Quality Enterprises Inc., Hengan International Group Co. Ltd., Johnson and Johnson, Kao Corp., Kimberly Clark Corp., Maxim Hygiene Products Inc., Ontex BV, The Procter and Gamble Co., Unicharm Corp., Nature Abani Biotic Pvt. Ltd., The Honest Co. Inc., and Torunskie Zaklady Materialow Opatrunkowych |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
Certified ISO 9001 : 2015
We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.
We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.
Get lifetime access to our
Technavio Insights
Customized Report as per your Business Needs
Let us help you make report more suited to your requirements.
Get the report (PDF) sent to your email within minutes.
