Enjoy complimentary customisation on priority with our Enterprise License!
The Feminine Probiotic Supplement Market size is forecast to increase by USD 660.82 million, at a CAGR of 7.7% between 2023 and 2028.
There has been a growing sustainability and ethical sourcing of probiotic ingredients. In addition, with increased awareness of environmental and ethical issues, consumers are becoming more conscious of the products they purchase. Moreover, companies that adopt sustainable and ethical sourcing practices in the production of feminine probiotic supplements can attract environmentally and socially conscious consumers. Furthermore, companies that prioritize sustainability and ethical sourcing build a positive brand image. Hence, such factors are positively impacting the market.
Technavio has segmented the market into Distribution Channel, Type, and Geography
It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historic data from 2018 - 2022, besides analyzing the current market scenario.
To learn more about this report, Download Report Sample
The offline segment is estimated to witness significant growth during the forecast period. The offline segment includes hypermarkets, supermarkets, and pharmacies, among others. In addition, offline channels such as Walmart, Target, Kmart, Walgreens, and CVS Pharmacy have been selling probiotic supplement products for a long time. Furthermore, with women becoming increasingly aware of their individual needs for vaginal and digestive care, many bricks and mortar stores have started keeping feminine probiotic supplements.
Get a glance at the market contribution of various segments Download PDF Sample
The offline segment was the largest segment and was valued at USD 708.98 million in 2018. Moreover, the growing demand for these products is helping companies generate significant revenue from the sales in these stores. In addition, the sales of feminine probiotic supplements through mass retailers constitute a significant part of the revenue generated in the market. Furthermore, leading companies such as Church and Dwight Co. Inc. have been providing feminine probiotic supplements offline channels and have also increased their sales by raising awareness on online platforms. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
The tablet segment is designed to help maintain a healthy balance of beneficial bacteria in the vagina. In addition, Lactobacilli, in particular, are naturally occurring bacteria that contribute to the acidic environment in the vagina, creating a barrier against harmful microorganisms. Moreover, probiotic tablets help prevent or reduce the occurrence of common vaginal infections, such as BV and yeast infections (candidiasis). Furthermore, by promoting a balanced microbial environment, probiotics can inhibit the overgrowth of harmful pathogens. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
Probiotics capsule segment form may help prevent or reduce the occurrence of common vaginal infections including BV and yeast infections (candidiasis). In addition, by promoting a balanced microbial environment, probiotics can discourage the overgrowth of harmful microorganisms. Moreover, feminine probiotic capsules contain strains that specifically support urinary tract health. In addition, by maintaining a healthy balance of bacteria in the urogenital tract, these probiotics may help reduce the risk of UTIs and contribute to overall urinary health. Hence, such factors are fuelling the growth fo this segment which in turn drives the market growth during the forecast period.
For more insights about the market share of various regions Download PDF Sample now!
North America is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that will shape the market during the forecast period. The market in North America has been growing steadily fuelled by significant investments in healthcare research and probiotic development. In addition, the strong distribution networks in countries such as the US and Canada and the increasing focus of manufacturers on probiotics production have driven the growth of the market. Moreover, the presence of industry leaders such as Bayer AG and DuPont de Nemours Inc. in the US also drives the growth of the regional market. Furthermore, companies with considerable market experience and strong financials offering feminine probiotic supplements also drive the demand for these products. Hence, such factors are driving the market growth in North America during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Amway Corp: The company offers feminine probiotic supplement such as Nutrilite probiotic for women that restore, replenish and maintain feminine microflora.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
There are multiple factors influencing market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges.
One of the key factors driving the market growth is the increasing prevalence of digestive problems. The human microbiome, comprising of both the good and the bad bacteria in the human body, is mostly concentrated in the GI tract, where they form the intestinal flora. In addition, the balance of the good and the bad bacteria is essential for a healthy intestinal flora to aid in proper digestion.
Moreover, the prevalent lifestyle of individuals that includes heavy consumption of alcohol, frequent use of antibiotics, and poor diet can lead to an imbalance of the normal intestinal bacterial flora, thereby affecting the digestion and health of an individual. In addition, there has been a constant growth in the cases of digestive problems among the public. Furthermore, in such cases, the use of probiotic supplements can restore the digestive health and general well-being of an individual. Hence, such factors are driving the market growth during the forecast period.
A key factor shaping the market growth is the rising adoption of prebiotics and synbiotics. Prebiotics and synbiotics provide a more comprehensive approach to gut health. In addition, while probiotics introduce beneficial live microorganisms, prebiotics provide the necessary fiber and nutrients that support the growth and activity of these beneficial microorganisms.
Moreover, synbiotics, which combine both prebiotics and probiotics, provide a synergistic effect for enhanced gut health. In addition, the balance of the gut microbiome is essential for overall health, including digestive function, immune support, and hormonal balance. Furthermore, prebiotics, as well as synbiotics, contribute to maintaining this balance by promoting the growth of beneficial bacteria and inhibiting the growth of harmful bacteria. Hence, such factors are driving the market growth during the forecast period.
Concerns associated with the stability and shelf life of feminine probiotic supplements are one of the key challenges hindering market growth. Feminine probiotic supplements must constitute a sufficient number of viable microorganisms at the time of manufacturing to offer the intended health benefits. In addition, ensuring that the viable cell count meets the label claim at the expiry date is a significant concern, as the stability of probiotics over time can be influenced by factors such as temperature, moisture, and exposure to air.
Moreover, probiotic microorganisms are sensitive to environmental conditions, including temperature, humidity, and oxygen levels. In addition, exposure to adverse conditions during manufacturing, storage, or transportation can lead to a decrease in the viability of probiotic strains, reducing the effectiveness of the supplement. Hence, such factors are negatively impacting the market which in turn hinders the market growth during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
The market report forecasts market growth by revenue at global, regional & country levels and provides a market growth analysis of the latest market trends and analysis and growth opportunities from 2018 to 2028.
Feminine Probiotic Supplement Market Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.7% |
Market Growth 2024-2028 |
USD 660.82 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.22 |
Regional analysis |
North America, Europe, Asia, and the Rest of the World (ROW) |
Performing market contribution |
North America at 37% |
Key countries |
US, Germany, UK, Japan, and China |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Amway Corp., Bayer AG, BioGaia AB, Chr Hansen Holding AS, Church and Dwight Co. Inc., DuPont de Nemours Inc., Kirin Holdings Co. Ltd., Koninklijke DSM NV, PanTheryx Inc., Probi AB, Reckitt Benckiser Group Plc, The Clorox Co., Anlit Ltd., Lifeway Foods Inc., and OrganiCare |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Download Sample PDF at your Fingertips
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.