Digestive Health Supplements Market Analysis North America, Europe, Asia, Rest of World (ROW) - US, UK, Germany, China, Japan - Size and Forecast 2024-2028

Digestive Health Supplements Market Forecast 2024-2028

The digestive health supplements market size is estimated to increase by USD 7.9 billion and grow at a CAGR of 6.77% between 2023 and 2028. The market's expansion is influenced by various factors, such as increasing awareness, a growing aging population, and the availability of innovative products. However, challenges include heightened pricing pressures, strict government regulations, and escalating costs associated with research and development as well as product innovation. The report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018 to 2022.

What will be the Size of the Digestive Health Supplements Market During the Forecast Period?

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Segmentation

By Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. Offline distribution channel includes retail outlets, drug stores and pharmacies, and supermarkets. The offline distribution channel contributes to a more significant share of sales compared with online distribution channels. In developing countries such as India, China, and Brazil, consumers prefer to buy these supplements from pharmacies or drug stores with prior consultation from healthcare practitioners or dieticians. 

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The offline segment was valued at USD 12.40 billion in 2018. In this segment, the developed countries such as the US, supermarkets, and hypermarkets such as Walgreens stores, Walmart, and Target are the most visited stores to buy various supplements. Suitable planogram design and appropriate product visibility in these stores are fueling sales and contributing to the market share of the offline segment.

Furthermore, multilevel marketing (MLM) and direct selling by companies have increased product penetration in the market. This structure helps companies to reduce fixed costs like workforce, distribution, logistics, and warehousing costs, which leads to higher profit margins. MLM structure as a business model is expected to grow during the forecast period under retail sales channels and will contribute to the increase in market share of the offline distribution channel segment. Moreover, the offline distribution channel segment is expected to witness augmented demand hence driving the growth of the global weight loss supplement market during the forecast period.

By Regions

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North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.  In North America, the market is expanding significantly as more people anticipate all-natural ways to support their health. In order to prevent chronic diseases such as obesity, diabetes, and heart disease, the government of North America has been promoting these supplements. Such factors will increase the market growth during the forecast period.

Market Dynamics and Customer Landscape

The market is witnessing significant growth owing to the prevalence of chronic health issues such as Irritable Bowel Syndrome (IBS), Gastroesophageal Reflux Disease, and Inflammatory Bowel Disease (IBD). Key players like Danone and Alltech are introducing innovative probiotic supplements to address these conditions effectively. Lifestyle-related diseases, including obesity and digestive disorders, have further fueled the demand. These supplements aid in nutrient absorption, digestion, and weight reduction. The market also sees a rise in the adoption of electronic wearables like smartwatches, facilitating better monitoring of digestive health. With a focus on nutritional supplements and lifestyle modifications, consumers are increasingly turning to these supplements for improved well-being. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The rising awareness surrounding digestive health serves as the primary driver propelling the expansion of the global market. With increasing consciousness about the significance of digestive wellness for overall health and vitality, consumers are actively seeking ways to support their digestive systems. These supplements have gained traction as individuals recognize the adverse effects of poor digestion, including various health ailments like irritable bowel syndrome (IBS) and gastroesophageal reflux disease. Consequently, there's a growing demand for natural solutions such as probiotics, prebiotics, and digestive enzymes, which aid in improving gut health and alleviating digestive issues. This surge in awareness is anticipated to fuel the growth of the market, as consumers prioritize their digestive well-being.

Significant Market Trends

The increasing popularity of probiotics and prebiotics is the primary trend in the global market growth. The increasing importance of probiotics and prebiotics is a key trend in the global digestive supplement market. Probiotics are live microorganisms that are beneficial to the digestive system and gut health. Prebiotics, on the other hand, are hard-to-digest dietary fibers that contain good bacteria in the diet. Probiotics and prebiotics are popular in digestive supplements due to their ability to support a healthy gut microbiome and treat digestive problems such as bloating, gas, and constipation.

Furthermore, studies have demonstrated a connection between a healthy gut microbiome and more effective overall health, including immune function, mental health, and even weight management. As probiotics and prebiotics are known to support gut health, many consumers are seeking supplements that include these ingredients. Additionally, market players are investing in R&D to develop more specialized and effective probiotic and prebiotic compositions to treat digestive problems. Such factors are expected to drive the demand for the market during the forecast period.

Major Market Challenge

Increasing pricing pressures are a major challenge to the growth of the global market. Lack of consumer awareness of the benefits of these supplements is one of the key issues in the global market. These supplements are gaining momentum, but many consumers are unaware of the benefits of these supplements. Low awareness and low consumer awareness of spending money on premium products Therefore, demand may decrease.

Additionally, a lack of awareness can leave consumers unsure of which products are reliable and safe. Due to this, consumers may have less confidence in these supplements and may decide not to use any supplement. Therefore, it is crucial for market participants to make investments in education and awareness campaigns to assist consumers in comprehending the advantages of these supplements. Hence, lack of awareness is a major challenge that can hinder the growth of the market in focus significantly during the forecast period.

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Digestive Health Supplements Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Amway Corp.: The company offers digestive health supplements such as Nutrilite digestive enzyme. Also, the company offers vitamin, mineral, and dietary supplements under the brand Nutrilite.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Bayer AG
• Danone SA
• FRISKA LLC
• GNC Holdings LLC
• Hamari Chemicals Ltd.
• HealthForce SuperFoods Inc.
• Herbalife International of America Inc.
• Koninklijke DSM NV
• Lonza Group Ltd.
• Nestle SA
• Novozymes AS
• NOW Health Group Inc.
• Organic India
• PanTheryx Inc.
• Pfizer Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Distribution Channel Outlook 
  • Offline
  • Online

• Type Outlook 
  • Prebiotics
  • Probiotics
  • Digestive enzymes
  • Others

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia
    • China
    • India
  • ROW
    • Argentina
    • Australia
    • Rest of the world

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Market Analyst Overview

The market is experiencing significant growth driven by the increasing prevalence of chronic health issues such as Irritable Bowel Syndrome (IBS), Gastroesophageal Reflux Disease (GERD), and Inflammatory Bowel Disease (IBD). As individuals seek relief from digestive ailments like diarrhea and cholecystitis, the demand for nutritional supplements aimed at improving digestive health has surged. These supplements target various nutrients, including carbs, lipids, and proteins, to enhance nutrient absorption and aid digestion. With consumers increasingly focusing on healthier dietary habits to combat lifestyle-related diseases, the market continues to expand, supported by innovations in probiotic supplements and easier digestion enzymes.

The digestive health supplements market is thriving, driven by the increasing need for gut health solutions among the geriatric population and Americans facing digestive disorders. Products such as gut tailored supplements and postbiotic formulations, including L glutamine, offer immune support and aid in managing digestive upset. Digestive health supplements are increasingly dairy free, gluten free, soy free, and vegan, catering to diverse dietary preferences. Innovations like compostable pouches and refillable jars address post consumer waste concerns. Medical nutrition and weight management programs focus on chronic health issues and inflammatory bowel disease, while probiotics and prebiotics support good bacteria and digestive health. With human clinical trials validating efficacy, market players such as Alltech and Acutia are leading advancements in this dynamic field.

Moreover, the market is experiencing significant growth driven by factors such as increased awareness about digestive health, a rise in digestive diseases, and the availability of innovative products. Consumers are increasingly prioritizing their physical health and seeking solutions to improve their digestive health and overall well-being. However, challenges such as unhealthy BMI, bad eating habits, and processed meals contribute to digestive disorders like heartburn and stomach irritation. Companies like Acutia, Alltech, and Almimama are offering innovative solutions in the form of supplements to address these issues. These supplements aim to support digestion, reduce gastrointestinal discomfort, and promote general well-being in individuals striving for healthy living.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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