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The Fermented Wheat Flour Market size is projected to increase by USD 831.9 million and the market size is estimated to grow at a CAGR of 5.26% between 2022 and 2027. The market is being propelled by increased awareness of the health benefits associated with fermented foods. Consumers are increasingly recognizing the nutritional advantages offered by fermented wheat flour, leading to notable market growth. Fermentation, driven by microorganisms, enhances the quality, nutritional value, and shelf-life of food items, making it a valuable ingredient in various cuisines and food products.
Fermented wheat flour is rich in essential nutrients, including vitamins, minerals, and dietary fiber, contributing to overall health and well-being. It contains significant levels of B-complex vitamins crucial for disease prevention and supports healthy bones, muscles, and immune systems with essential minerals like iron, zinc, and magnesium. Furthermore, fermented wheat flour offers unique functional properties that improve bread volume, dough development, texture, and flavor of baked goods, while also shortening fermentation time and extending shelf-life. These factors collectively drive market growth, positioning fermented wheat flour as a versatile and nutritious ingredient in the food industry.
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This market report extensively covers market segmentation by type (conventional and organic), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges.
The traditional brick-and-mortar stores and shops that sell the products in person or offline are included in this offline segment. Despite the rise in popularity of online sales platforms in recent years, the offline sector of the market remains important and continues to attract a large number of customers. One benefit of the disconnected fragment is the capacity for clients to see and contact the items before they buy them. Customers may want to evaluate the flour's texture, smell, and other characteristics, as well as learn more about its nutritional benefits, directly from the shopkeeper or salesperson. This can be especially important when it comes to these products.
Additionally, purchasing these products offline may provide a sense of familiarity and trust, particularly for customers who prefer to support local businesses. In many regions worldwide, the offline segment in the market has a strong presence. Thus, the above-mentioned factors are expected to fuel the growth of the offline segment in the global fermented wheat.
The conventional segment of the market involves the use of traditional fermentation techniques, such as wild yeast or bacillus subtilis, which have been employed for centuries in bread-making. This method offers a familiar taste and texture that resonates with consumers. The market share growth by the conventional segment will be significant during the forecast period.
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The conventional segment was valued at USD 1.78 billion in 2017 and continued to grow until 2021. This market's manufacturers use a variety of methods to improve the quality of their products. Wheat flour is finely ground using specialized equipment like roller flour mills, which improves the texture of the finished product. Amylases, proteases, lipoxygenase, polyphenol oxidase, and peroxidase are just a few of the ingredients and enzymes that can be added to improve the fermentation process and produce distinct flavor profiles. Lesaffre Yeast Corporation, which is known for its SAF-Instant Red and Gold instant yeast that is suitable for a variety of applications, and Blattmann Schweiz AG, which specializes in artisanal bread-making products that make use of traditional methods like wild yeast fermentation, are two notable businesses that fall under the conventional category. During the forecast period, it is anticipated that these factors will propel the expansion of the conventional segment of the global market.
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Europe is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to vendors is North America. The US holds the dominant position in the North American market, exhibiting the largest market share in the region. The growing consumer preference for natural and organic products is a significant driver behind the increased demand in the US food industry. Furthermore, the rising awareness of the health benefits associated with fermented foods and the growing popularity of ethnic cuisines are contributing factors to the market's growth in North America.
The market is being driven by several key factors. Firstly, the increasing awareness of the health benefits associated with fermented wheat flour has led to its growing popularity among health-conscious consumers. Fermentation enhances the digestibility of wheat flour and reduces gluten content, making it suitable for individuals with gluten sensitivity or celiac disease.
Moreover, the rising demand for alternative and artisanal baked products, such as sourdough bread, pasta dishes, and other cuisines, has fueled the market growth. Fermented wheat flour adds a unique flavor profile and texture to these products, appealing to modern generations seeking diverse and healthier options.
Leading suppliers like Limagrain Céréales Ingrédients (LCI) and Cereclean play a significant role in driving market growth by providing high-quality fermented wheat flour for various applications, including baked goods, condiments, sauces, and beverages. Additionally, shifts in consumer buying behavior towards clean labels and natural ingredients have further boosted the demand for fermented wheat flour in the food industry, driving innovation and expanding its applications.
Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
The growing vegan population is the key trend in the market. The growing demand from vegans has prompted a significant shift in the global market. Customers are looking for vegan-friendly options that do not contain animal-based ingredients as a result of the growing emphasis on health and plant-based diets. Because it is a good source of protein, vitamins, and minerals, it has become increasingly popular.
Moreover, the fermentation process enhances its nutritional value by breaking down gluten and complex carbohydrates, improving digestion and absorption. Sourdough bread, made through the fermentation of wheat flour with wild yeasts and bacteria, has become particularly popular. Additionally, the demand for plant-based milk alternatives like kefir has grown, and it is utilized to produce grain-based kefir starter cultures. The market also witnesses increasing demand in products such as crackers, flatbreads, and pasta, serving as healthy snack options rich in fiber and protein. These factors are expected to drive the growth of the global market in the forecast period, meeting the needs of the growing vegan population.
High manufacturing and production costs associated with the fermentation process are challenging market growth. The use in baked goods is popular, but the high costs associated with its production pose challenges for businesses. The fermentation process adds flavor and nutrition but also increases expenses. The main cost arises from the time required for fermentation, which can take hours to days and necessitates specific monitoring and conditions. Specialized equipment and personnel are needed, contributing to manufacturing costs. Storage also adds to expenses, as fermented flour requires specific temperature and moisture levels.
Moreover, its shorter shelf life requires more frequent purchases, particularly challenging for small bakeries or limited storage spaces. Sourdough bread and Chinese steamed buns exemplify the high production costs due to the careful cultivation of starters, specialized equipment, and longer production time. These factors are anticipated to impede the growth of the global market in the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is experiencing significant growth driven by the increasing demand for gluten-free and gluten-reduced applications among health-conscious consumers. Utilizing natural fermentation processes, fermented wheat flour offers improved digestibility and clean label attributes, appealing to those with gluten sensitivity and celiac patients. With a focus on natural ingredients and sustainability, consumers are favoring artisanal and specialty baked goods made from fermented wheat flour. Limagrain Céréales Ingrédients (LCI) and Cereclean are leading suppliers in this market, providing raw materials for a variety of baked products, cakes, pastries, condiments, sauces, and beverages. As consumer buying behavior shifts towards healthier options, fermented wheat flour continues to gain traction as a versatile and nutritious ingredient.
Moreover, the market is witnessing a surge in demand, particularly due to the rising popularity of gluten-free foods among health-conscious consumers. With an emphasis on local sourcing and clean-label ingredients, fermented wheat flour offers a versatile solution for pasta dishes and other culinary creations. Its gluten content is carefully managed to cater to the needs of the modern generation, which is increasingly seeking healthier alternatives. Additionally, fermented wheat flour is utilized in the production of condiments and sauces, providing enhanced flavor and texture to various dishes while meeting the demands of gluten-sensitive consumers.
Fermented Wheat Flour Market Scope |
|
Report Coverage |
Details |
Page number |
153 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.26% |
Market growth 2023-2027 |
USD 831.9 million |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
4.82 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 33% |
Key countries |
US, China, Germany, UK, and Italy |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adecoagro, Archer Daniels Midland Co., Associated British Foods Plc, Axereal, Bay State Milling Co., British Bakels Ltd., Cargill Inc., General Mills Inc., Givaudan SA, Groupe Limagrain Holding, Imperial Malts Ltd., ITC Ltd., King Arthur Baking Co. Inc., Manildra Flour Mills Pty. Ltd., Mennel Milling, Muntons Plc, North Dakota Mill, Polttimo Oy, Prathista Industries Ltd., and The Hain Celestial Group Inc. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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