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Report on How AI is Driving Market Transformation 
The IT software market size is forecast to increase by USD 320.5 billion at a CAGR of 7.28% between 2023 and 2028. The market is experiencing significant growth, driven by the expansion of IT infrastructure and the increasing focus of companies on developing innovative software solutions. However, this growth comes with challenges, particularly in the areas of data security and endpoint attacks. As digital assets become more valuable, protecting them from cyber threats is a top priority. Strategic alliances and collaborations are also essential for software companies to stay competitive in the market. Additionally, the market is witnessing a shift towards cloud-based solutions and artificial intelligence integration, further shaping the competitive landscape. The software supply chain is another critical area of concern, as vulnerabilities in this area can lead to serious security breaches. In summary, the market is characterized by the need for advanced software solutions, a heightened focus on data security, and the importance of strategic partnerships.
The IT software market is evolving with a focus on security standards and malware protection, ensuring businesses safeguard sensitive data from cyber threats. Solutions like PowerStore offer efficient storage for small and medium enterprises (SMEs), enabling seamless integration with IoT (Internet of Things) devices to enhance operational efficiency. Stacklock technology further strengthens cybersecurity by providing advanced protection across software deployments. Development and deployment software solutions streamline the process of building and scaling applications, while on-premise installations ensure data security within enterprise environments. Additionally, managing the raw material supply chain becomes easier with these innovative software tools, optimizing logistics and reducing costs. Together, these technologies empower SMEs to adopt cutting-edge IT solutions while maintaining strong security and operational control.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The application software segment is estimated to witness significant growth during the forecast period. In the contemporary business landscape, application software plays a pivotal role in driving efficiency and productivity across various industries. These software solutions cater to diverse functionalities, encompassing productivity, business management, entertainment, and communication. Notably, data protection and network security have emerged as critical areas of focus, given the increasing prevalence of e-commerce and the Internet of Things (IoT). Software applications are extensively employed in sectors such as finance, healthcare, education, retail, and others, to manage and manipulate data effectively. For instance, enterprise resource planning (ERP) and customer relationship management (CRM) systems enable businesses to manage employee and customer databases, ensuring data accuracy and security.
Moreover, individual users can leverage application software like Microsoft Excel to manage and analyze large data volumes, thereby streamlining operations and enhancing decision-making capabilities. Artificial Intelligence (AI) and Machine Learning (ML) have gained significant traction in recent times, with software solutions integrating these technologies to offer advanced capabilities. For example, AI-powered cybersecurity tools provide vital network protection, while e-commerce platforms leverage AI for personalized customer experiences and predictive analytics. In summary, application software solutions continue to shape the business world by offering functionalities that cater to evolving industry needs. Data protection and network security are key areas of focus, with AI and ML integration adding advanced capabilities to software applications.
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The application software segment accounted for USD 343.00 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 48% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in the United States is the largest in North America, driven by a rugged technology infrastructure, substantial investments in research and development, and a high level of innovation. This market is marked by a significant demand for enterprise software, cloud computing, cybersecurity solutions, and artificial intelligence (AI) applications. Key industries such as finance, healthcare, retail, and manufacturing are major consumers of IT software. For instance, according to the U.S. Census Bureau, retail e-commerce sales in the first quarter of 2024 amounted to USD289.2 billion, a 2% increase over the previous quarter, without considering price changes but accounting for seasonal variations.
Further, cybersecurity solutions are particularly crucial due to the increasing number of cyberthreats, which pose significant system-level security risks. Software developers are continually working on enhancing cybersecurity software to provide effective virus defense and access control measures. With the growing importance of data security, the demand for cybersecurity software is expected to continue rising in the US.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Expansion of IT infrastructure is the key driver of the market. The digital age has brought about significant changes in the business world, leading many organizations to adopt IT software solutions for managing their assets and ensuring cybersecurity. With the increasing number of devices and machines, the need to safeguard sensitive information has become crucial. Cybersecurity tools have emerged as essential software for businesses to protect against financial, operational, and legal risks. Application software and system infrastructure software are two primary categories of IT software gaining traction. Application software streamlines business processes, enhances productivity, and improves overall efficiency. System infrastructure software, on the other hand, focuses on managing and maintaining the underlying systems and platforms that support business operations.
In conclusion, the adoption of IT software solutions, including cybersecurity tools, application software, and system infrastructure software, has become a necessity for businesses in today's digital age. The trend towards cloud deployment and the increasing need for advanced asset management solutions will continue to drive growth in the market.
The increasing focus of retailers on development of new software solutions is the upcoming trend in the market. The market is witnessing significant advancements as companies prioritize the creation of new solutions to cater to evolving customer requirements and maintain a competitive edge. These companies are heavily investing in research and development to launch innovative software, which provides enhanced features, improved efficiency, and superior user experiences. US-based businesses can benefit from these IT software advancements, as they offer increased productivity, cost savings, and better customer service. Ensure proper use of header tags, meta descriptions, and alt tags for optimal search engine visibility.
Growing concerns related to cyber security. is a key challenge affecting the market growth. The market in the US is confronted with escalating cybersecurity threats, posing risks for both software providers and users. With software systems increasingly essential for business processes and personal activities, they have become attractive targets for malicious actors. Cyber threats encompass various forms such as ransomware, phishing, advanced persistent threats (APTs), and distributed denial-of-service (DDoS) attacks, each engineered to exploit weaknesses, acquire confidential data, or disrupt services. The intensifying complexity of these threats necessitates stringent security measures, including data encryption, multi-factor authentication, and routine software patches.
Moreover, the proliferation of the Internet of Things (IoT) and cloud computing expands the attack surface, as interconnected devices and remote servers introduce new vulnerabilities. To mitigate these risks, strategic alliances between software companies and cybersecurity firms have emerged, ensuring the protection of digital assets throughout the software supply chain.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alphabet Inc. - The company offers IT software such as Google Compute Engine for virtual machines, Google Kubernetes Engine for container orchestration, Google Cloud Storage for scalable storage, BigQuery for data warehousing, Google Workspace for productivity tools and others.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is a dynamic and ever-evolving industry, encompassing various solutions that power businesses and organizations across the globe. Key areas of focus include security software for safeguarding information systems, computing devices, and network from cyber threats such as malware, endpoint attacks, and cybercrimes. These solutions offer access management, data protection, network protection, and Business Process Automation to ensure productivity and efficiency. Moreover, the advent of remote working and internet communication has led to an increased demand for software solutions that enable secure transactions and ensure system-level security risks are mitigated. E-commerce, AI, IoT, and enterprise resource planning (ERP), customer relationship management (CRM), and supply chain management (SCM) are some of the industries that heavily rely on software solutions for their day-to-day operations.
Cloud-based solutions have gained significant traction in recent years, with large enterprises in sectors like energy and utilities, healthcare, and IT and telecom adopting cloud software for their digital assets. Strategic alliances and partnerships are also common in the software industry, with software developers collaborating to create comprehensive cybersecurity tools that cater to the diverse needs of businesses. In summary, the market encompasses a wide range of solutions, from security software and productivity software to cloud-based and on-premises software, all aimed at addressing the unique needs of various industries and businesses in the digital age.
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Market Scope |
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Report Coverage |
Details |
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Page number |
216 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.28% |
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Market growth 2024-2028 |
USD 320.5 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.08 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
North America at 48% |
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Key countries |
US, China, UK, Germany, Japan, France, Canada, Australia, South Korea, and India |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Alphabet Inc., Amazon.com Inc., Atlassian Corp. Plc, Broadcom Inc., Cisco Systems Inc., Freshworks Inc., International Business Machines Corp., ITarian LLC, Kaseya Ltd., Microsoft Corp., NinjaOne, Nutanix Inc., Open Text Corp., Oracle Corp., Red Hat Inc., Salesforce Inc., SAP SE, SAS Institute Inc., ServiceNow Inc., SolarWinds Corp., SysAid Technologies Ltd, and Zoho Corp. Pvt. Ltd. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Type
9 Market Segmentation by End-user
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
With the growing adoption of AI across industries, Technavio has analyzed its impact on IT software market driven by the integration of Artificial Intelligence (AI). AI is revolutionizing the sector by enhancing software capabilities, automating tasks, improving user experiences, and enabling predictive analytics.These insights, available exclusively through Technavio, provide an unparalleled significant impact of AI on the IT software market, backed by real-world examples and data.
The report provides details of AI's impact on various segment
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Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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