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The fresh food market share is expected to increase by 420.04 million tons from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 3.04%.
This fresh food market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers fresh food market segmentation by product (fruits and vegetables, meat and poultry, eggs, and others) and geography (APAC, North America, Europe, South America, and the Middle East and Africa). The fresh food market report also offers information on several market vendors, including BRF SA, Cal Maine Foods Inc., Cargill Inc., D Arrigo New York, Danish Crown AS, Del Monte Food Inc., Dole Food Co. Inc., Driscolls Inc., Greenyard NV, Grimmway Enterprises Inc., JBS SA, NatureSweet Ltd., NH Foods Ltd., Perdue Farms Inc., Reynolds Catering Supplies Ltd., Rose Acre Farms, Sunkist Growers Inc., Sysco Corp., and Tyson Foods Inc. among others.
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Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The growing adoption of healthy food habits is notably driving the fresh food market growth, although factors such as harmful practices of over-fertilization may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the fresh food industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Fresh Food Market Driver
One of the key factors driving growth in the fresh food market is the growing adoption of healthy food habits. The growing prevalence and incidences of various lifestyle diseases such as diabetes, obesity, cardiovascular diseases, osteoporosis, and gastrointestinal diseases are increasing significantly globally. Diabetes can lead to severe complications such as CVDs, hypertension, stroke, and kidney failure. Eating healthy food can help control and prevent such lifestyle diseases in individuals. Nutritional deficiencies may lead to various health problems such as skin disorders, digestion problems, defective bone growth, and dementia. Some of the common deficiencies are those of calcium, vitamin A, iron, iodine, vitamin B12, and magnesium. Such deficiencies can lead to weak immunity and pose a higher risk of infections. Hence, to reduce the chances of these diseases, people are increasingly adopting healthy eating habits. Fresh vegetables and fruits are rich in antioxidants and vitamins, which play an important role in building immunity and improving health conditions. Therefore, the growing adoption of healthy eating habits among individuals is boosting the growth of the global fresh food market.
Key Fresh Food Market Trend
The rising demand in online retail is a fresh food market trend that is expected to have a positive impact in the coming years. Factors such as increasing internet connectivity, rising adoption of smartphones, and the presence of a large customer base drive the demand for fresh foods such as vegetables, fruits, and meat and poultry in online retail. Growing marketing activities online are enabling manufacturers to offer consumers easy access to fresh foods. E-commerce platforms such as Alibaba, Amazon, IndiaMart, and Innovative Retail Concepts Pvt. Ltd. (big basket) sell fresh foods. Online retail channels sell fresh foods at a nearly 40% cheaper rate than traditional local vendors. Such discounts and offers and the availability of several exotic fresh vegetables and fruits attract consumers to buy products in bulk through online retail channels. This is expected to increase online purchases of fresh foods. Moreover, the ease of purchasing products, options for home delivery, and safe payment options online are the major factors boosting the sales of fresh foods through online retail. This is expected to increase the number of opportunities for the growth of the global fresh food market in the coming years.
Key Fresh Food Market Challenge
The harmful practices of over-fertilization will be a major challenge for the fresh food market during the forecast period. Many fresh food manufacturers use various chemicals to maintain the freshness, color, and texture of fresh food products. Excess consumption of these chemicals poses serious health hazards. Also, over-fertilization often results in an unusually high build-up of salts in the soil, as well as excess nitrogen, which is harmful to plant health. Over-fertilizing outdoor plants can result in chemical run-off, which can pollute waterways. Ensuring food safety starts with the production at the farm level. In line with this, the misuse of agrochemicals, including pesticides, growth hormones, and veterinary drugs, may have harmful effects on human health. These agrochemicals are available over the counter, and farmers can use them without proper understanding or supervision. These chemicals can be hazardous, and there is always a chance that agricultural produce may get contaminated with residues of these chemicals. Since these factors have harmful health implications for people and plants alike, they are challenges to the global fresh food market.
This fresh food market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global fresh food market as a part of the global packaged food market.. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the fresh food market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the fresh food market encompasses successful business strategies deployed by the key vendors. The fresh food market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
Danish Crown AS - The company offers fresh meat products to its customers across the globe.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The fresh food market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the fresh food market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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59% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for the fresh food market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The increasing prevalence of lifestyle diseases, increasing awareness of healthy eating, rapid growth in urbanization, rise in the organized retail sector, growing demand for organic fresh foods, and the presence of major vendors will facilitate the fresh food market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
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The fresh food market share growth in the fruits and vegetable segment will be significant during the forecast period. The fruits and vegetable segment is estimated to register steady growth during the forecast period. With rising health concerns and a subsequent preference for food that is healthy and nutritious, the consumption of fruits and vegetables is increasing across the globe. The growth of the fresh fruits and vegetable segment of the global market can also be attributed to the increasing consumer incomes and demand for fresh produce.
This report provides an accurate prediction of the contribution of all the segments to the growth of the fresh food market size and actionable market insights on post COVID-19 impact on each segment.
Organic Fresh Food market - The market share is expected to increase to USD 88.35 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 15.29%.
Fresh Fish and Seafood market - The market size will grow up to 24.38 mn tons at a CAGR of 3.80% during 2021-2025.
APAC Fresh Food market - The market share will grow at a CAGR of 2.24% over the period 2014-2019.
Fresh Food Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.04% |
Market growth 2022-2026 |
420.04 mn tons |
Market structure |
Fragmented |
YoY growth (%) |
2.2 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 59% |
Key consumer countries |
US, China, India, Russia, and Brazil |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
BRF SA, Cal Maine Foods Inc., Cargill Inc., D Arrigo New York, Danish Crown AS, Del Monte Food Inc., Dole Food Co. Inc., Driscolls Inc., Greenyard NV, Grimmway Enterprises Inc., JBS SA, NatureSweet Ltd., NH Foods Ltd., Perdue Farms Inc., Reynolds Catering Supplies Ltd., Rose Acre Farms, Sunkist Growers Inc., Sysco Corp., and Tyson Foods Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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