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The rheology modifiers market size is estimated to increase by USD 1.50 billion between 2022 and 2027. The market size is forecast to grow at a CAGR of 3.55%. The growth of the market depends on several factors such as the growing demand for efficient and high-performance additives in the paint and coating industry, the growing construction and infrastructure activities, and an increase in crude oil production and shale gas exportation.
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The organic segment is estimated to witness significant growth during the forecast period. The rising awareness and preference for sustainable and environmentally friendly products have driven the demand for organic rheological modifiers. Manufacturers invest in research and development to develop innovative organic rheological modifiers that improve performance and meet ever-changing market needs. The implementation of stringent environmental regulations and consumer demand for greener alternatives are driving the global demand for organic rheological modifiers.
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The organic segment was the largest segment and was valued at USD 4,633.46 million in 2017. Organic rheological modifiers are derived from natural products such as cellulose, starch, proteins, and synthetically produced polymers. Organic rheological modifiers offer many benefits including sustainable sourcing, biodegradability, and reduced environmental impact as compared to synthetic products. In the paints and coatings industry, organic rheological modifiers play an important role in improving the texture, flow, and stability of paint formulations. Likewise, in the cosmetic and personal care industries, organic rheological modifiers are used to improve the organoleptic properties of products. thus, such applications will fuel the growth of the organic segment in the global market during the forecast period.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing demand for efficient and high-performance additives in paint and coating industry is the key factor driving the growth of the market. One of the significant factors behind the rising demand is the increasing focus on sustainability and environmental regulations. Many countries have adopted strict guidelines for volatile organic compound (VOC) emissions from paints, requiring manufacturers to develop paints with lower VOC content and improved rheological properties. These modifiers allow the formulation of coatings with reduced VOC content while maintaining desirable flow properties.
Furthermore, they can notably improve the mechanical and rheological properties of coatings, resulting in better performance and longer-lasting surfaces. Additionally, these modifiers in industrial coatings can improve overall film-forming properties, resulting in coatings that withstand harsh environments and provide better protection. Therefore, such factors are expected to increase the demand across the globe and are expected to drive the growth of the global market during the forecast period.
Rising preference for eco-friendly and sustainable products is the primary trend in the market. One of the key drivers of the growing demand for environmentally friendly and sustainable modifiers is the growing awareness of the importance of sustainable development. Governments, organizations, and consumers are increasingly aware of the need to protect the environment and reduce their carbon footprint. As a result, there is a shift towards products that are made from renewable sources, have a low environmental impact, and can be easily recycled or disposed of without harming the environment.
Furthermore, the packaging industry is moving towards eco-friendly modifiers. Growing concerns about plastic waste and its environmental impact have increased the demand for packaging materials that are recyclable or made from renewable sources. Rheology modifiers play an important role in improving the properties of such packaging materials, making them more durable, flexible, and resistant to moisture and heat. Therefore, such factors are expected to increase the demand for bio-based modifiers and drive the growth of the global market during the forecast period.
The increasing shift from print to digital media has significantly affected the global market. One of the key reasons for the increase in the transition from print to digital is the advancement in technology. With the rapid development of the internet and digital platforms, people can now access information more easily through their electronic devices. This has led to a decline in the consumption of traditional print media such as newspapers, magazines, and books. hence, the demand for rheological modifiers used in the manufacture of inks, coatings, and other printing-related applications has decreased.
In addition, the convenience and flexibility offered by digital media also contributed to the decline of print media. This has led to a reduction in the use of printing inks, which depend on rheological modifiers to achieve desired viscosity and flow characteristics. As a result, the global rheological modifier market has seen a decline in sales due to lower demand from the print media industry. Thus, such factors are expected to reduce the adoption of rheological modifiers, which may impede the growth of the market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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APAC is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. rapid economic growth, growing growth of several end-user industries such as construction, automotive, and many others, with a focus on sustainability and continuous innovation are the key factors for the growth of the market in the APAC region. One of the key growth factors for the regional rheological modifier market is the growing demand from the construction industry. The explosion of urbanization and infrastructure development in countries such as China, India, and Southeast Asian countries are contributing significantly to the demand for rheological modifiers in the APAC construction industry.
Furthermore, the cosmetic and personal care industries in APAC are highly dependent on rheological modifiers. These additives are used in creams, lotions, and other personal care products to provide the desired texture, stability, and organoleptic properties. The importance of APAC in the coatings and coatings industry is also driving demand for rheological modifiers. These additives are essential for controlling paint viscosity and fluidity. Hence, such factors are expected to drive market growth in this region during the forecast period
The Market witnesses growth driven by viscosity thickeners utilized in paints, coatings, and beauty products. Market analysis delves into sedimentation issues and economic conditions, considering disposable income's impact on consumer behavior. Analyst briefs highlight category market growths, product approvals, and launches, alongside geographical expansions and technological innovations. DuPont plays a significant role in this market, contributing to advancements in rheology modifiers to meet diverse industry demands, from liquid coatings to beauty products, while also addressing advertising strategies to promote product visibility and market growth.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Rheology Modifiers Market Scope |
|
Report Coverage |
Details |
Page number |
189 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.55% |
Market growth 2023-2027 |
USD 1,498.24 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.37 |
Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
Performing market contribution |
APAC at 44% |
Key countries |
US, China, Japan, South Korea, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Akzo Nobel NV, Altana AG, Archer Daniels Midland Co., Arkema Group, Ashland Inc., BASF SE, Berkshire Hathaway Inc., Cargill Inc., Clariant International Ltd., Dow Chemical Co., Eastman Chemical Co., Elementis Plc, Evonik Industries AG, Ingredion Inc., Kerry Group Plc, Nouryon Chemicals Holding BV, PPG Industries Inc., Solvay SA, Tate and Lyle Plc, The SNF Group, RPM International Inc., and Croda International Plc |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our market growth and trends report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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