Overview of the global TV and radio subscription market
Technavio’s market study identifies the growing popularity of multiscreen services to be one of the primary growth factors for the TV and radio subscription market. Multiscreen services connect cell phones, laptops, and tablets. Multiscreen TV services are gaining preference due to the increasing number of smartphones and tablets. TV service providers are also offering services that converge multiple screens to enhance customer satisfaction. Innovation in smartphones and tablets consequently result in better apps, bigger screens, and improved battery capacity. According to our market research analysts, this market will register a revenue of more than USD 368 billion by 2021.
Internet is enabling users to stream radio on a PC or a smartphone using an access-based approach. Internet radio is resulting in increased subscription to the digital music libraries stored in the cloud since it enables them to cater to a large population. The rising internet penetration, improved internet connectivity, and the increasing affordability of mobile internet influence the demand and usage of internet radio. This will increase the popularity of internet radio, which will be one of the key trends that will gain traction in the TV and radio subscription market.
Competitive landscape and key vendors
The TV and radio subscription market is highly fragmented due to the presence of several international and regional players who offer a wide range of products. TV and radio service providers compete based on subscription fees, technologies, features, the number of channels, libraries, genres, and the audio/video quality. The vendors have the need to integrate technological innovations and creativity into their products to offer innovative and differentiated products to the customers.
The leading vendors in the market are -
The other prominent vendors in the market are ABC Radio, Altice USA, América Móvil, AT&T, Australian Broadcasting, Bauer Radiom, Beasley Broadcast Group, Bell Canada, Bharti Airtel, Bonneville Broadcasting, Buckley Radio, Charter Communications, Com Hem, Communicorp, Consolidated Communications, Cox Radio, CTC Media, Cumulus, Deutsche Telekom, DirecTV, Emmis Communications, Entercom Communications, Global, KPN, Liberty Global, Net Serviços de Comunicacao, Orange, SaskTel, SK Telecom, Spotify, Tata Sky, Telefónica, and Verizon.
Segmentation by type and analysis of the TV and radio subscription market
Internet Protocol TV (IPTV) delivers TV services by a private network using the Internet that enables the users to watch a particular show from a directory provided to them. Consumers are increasingly adopting IPTV services due to the quality and features provided. Additionally, the pay-and-pay services demands payment only for the channels that the consumers are interested in watching and not the bundled services. The developing countries are the major contributors to the radio and TV subscription market in this segment
Segmentation by geography and analysis of the TV and radio subscription market
In terms of geographic regions, the Americas will be the major revenue contributor to the TV and radio subscription market during the forecast period. The high average revenue per user (ARPU) of TV subscription services in North America and the rising costs of IPTV services, are the major factors fueling the growth of the radio and TV subscription market in this region.
Key questions answered in the report include
What will the TV and radio subscription market size and growth rate be in 2021?
What are the key factors driving the global TV and radio subscription market?
What are the key market trends impacting the growth of the global TV and radio subscription market?
What are the challenges to market growth?
Who are the key vendors in the global TV and radio subscription market?
What are the market opportunities and threats faced by the vendors in the global TV and radio subscription market?
Trending factors influencing the market shares of the Americas, APAC, and EMEA.
What are the key outcomes of the five forces analysis of the global TV and radio subscription market?
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This industry research report on the global TV and radio subscription market by Technavio is an integral part of the media and entertainment portfolio and offers insights into the major trends and evolving drivers inducing the growth of the publishing and advertising industry. The market research experts at Technavio also take into account the market forecast, market size, and increasing demand for various publishing and advertising products and services to offer a complete overview of the global TV and radio subscription market for the estimated period of 2017-2021.
Our market research analysis includes qualitative and quantitative research techniques like vendor analysis, drivers, challenges, and trend analysis. Additionally, an analysis of the market share and market size using statistical models is also carried out to help clients develop active growth strategies and keep pace with the frequently changing market landscape.
This upcoming market research report on the global TV and radio subscription market covers vendors like Sirius XM Radio Inc., Sky plc., Pandora Radio, DISH Networks, Cox Communication, Comcast, CBS, and Bell Media. To offer clients the scope to identify potential market opportunities and expand in niche markets, this report on the global TV and radio subscription market also covers geographies like the Americas, APAC, and EMEA.
The upcoming industry report on the global TV and radio subscription market also offers insights into fast-growing segments within the media and entertainment industry, including sectors like gaming and consumer electronics. Furthermore, this report also presents insights into the diverse competitive landscape to give clients a realistic a holistic view of the growth prospects of the industry.
Our market research methodology for the TV and radio subscription market
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