Global Variable Data Printing Market 2018-2022
- Published: Dec 2018
- Pages: 111
- SKU: IRTNTR23921
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The global variable data printing market size will grow by USD 15.79 billion during 2018-2022. This report offers an analysis of the market based on application (retail, food and beverages, healthcare, consumer durables, and cosmetics and toiletries) and geography (the Americas, APAC, and EMEA). The variable data printing market research report analyzes the market’s competitive landscape and offers information on several companies including HP Development Company, Mondi, R. R. Donnelley & Sons, WS Packaging Group, and Xerox.
Below are some of the key findings from the variable data printing market research report:
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Global variable data printing industry overview
With the increasing urbanization, growing household incomes, and the increasing shift of consumer preference towards high-quality product, the retail industry is growing at a significant rate across the world. The growth of the retail industry has led to numerous brands opening up their stores in new geographies. The global expansion of retailers is increasing the need for regional and demographic-based marketing and information content. This will be leading to the growth of the variable data printing as it allows printing of varied content on the marketing material without stopping the printing process. Therefore, the high growth of the retail industry will fuel the variable data printing market growth during the forecast period.
The introduction of hybrid-cloud printing will be a key variable data printing market trend that will gain traction over the forecast period. The emergence of cloud computing has transformed the information technology landscape with an increasing number of companies adopting software-as-a-service (SaaS), infrastructure-as-a-service (IaaS), and platform-as-a-service (SaaS) offered on the cloud. Moreover, companies are adopting plug-and-play cloud printing services for their printing requirements. Cloud printing enables higher agility in the printing process by easy scaling up of printing resources. Therefore, the adoption of variable data printing will increase significantly, owing to cost efficiency offered by hybrid-cloud printing.
Top variable data printing companies covered in this market research report
The variable data printing market is fairly concentrated. By offering a complete analysis of the market’s competitive landscape and with information on the products offered by the companies, this variable data printing industry analysis report will help clients identify and design new growth strategies to strengthen their position in the market.
The report offers a complete analysis of various companies including:
- HP Development Company
- Mondi
- R. R. Donnelley & Sons
- WS Packaging Group
- Xerox
Variable data printing market segmentation based on geographic regions
- Americas
- APAC
- EMEA
With a complete study of the growth opportunities for the companies, the Americas will account for the highest variable data printing market share throughout the forecast period. Although the APAC region will hold a smaller market share than the Americas, it is expected to post the highest incremental growth in the variable data printing market over the forecast period.
Variable data printing market segmentation based on application
- Retail
- Food and beverages
- Healthcare
- Consumer durables
- Cosmetics and toiletries
The retail segment will account for the largest share of the variable data printing market. Additionally, the report also provides an accurate prediction of the contribution of the various segments to the growth of the variable data printing market size.
Key highlights of the global variable data printing market for the forecast years 2018-2022:
- CAGR of the market during the forecast period 2018-2022
- Detailed information on factors that will accelerate the growth of the variable data printing market during the next five years
- Precise estimation of the global variable data printing market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the variable data printing industry across the Americas, APAC, and EMEA
- A thorough analysis of the market’s competitive landscape and detailed information on several vendors
- Comprehensive details on the factors that will challenge the growth of variable data printing companies
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PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 05: MARKET SIZING
- Market definition
- Market sizing 2017
- Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 07: MARKET SEGMENTATION BY APPLICATION
- Segmentation by application
- Comparison by application
- Retail – Market size and forecast 2017-2022
- Food and beverages – Market size and forecast 2017-2022
- Healthcare – Market size and forecast 2017-2022
- Consumer durables – Market size and forecast 2017-2022
- Cosmetics and toiletries – Market size and forecast 2017-2022
- Market opportunity by application
PART 08: CUSTOMER LANDSCAPE
PART 09: REGIONAL LANDSCAPE
- Geographical segmentation
- Regional comparison
- Americas – Market size and forecast 2017-2022
- APAC – Market size and forecast 2017-2022
- EMEA – Market size and forecast 2017-2022
- Key leading countries
- Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 12: MARKET TRENDS
- Cloud security services designed for variable data printing
- Introduction of hybrid-cloud printing
- High use of variable data printing in omni-channel marketing
PART 13: VENDOR LANDSCAPE
- Overview
- Landscape disruption
- Competitor landscape
PART 14: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- HP Development Company
- Mondi
- R. R. Donnelley & Sons
- WS Packaging Group
- Xerox
- List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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