With the increasing urbanization, growing household incomes, and the increasing shift of consumer preference towards high-quality product, the retail industry is growing at a significant rate across the world. The growth of the retail industry has led to numerous brands opening up their stores in new geographies. The global expansion of retailers is increasing the need for regional and demographic-based marketing and information content. This will be leading to the growth of the variable data printing as it allows printing of varied content on the marketing material without stopping the printing process. Therefore, the high growth of the retail industry will fuel the variable data printing market growth during the forecast period.
The introduction of hybrid-cloud printing will be a key variable data printing market trend that will gain traction over the forecast period. The emergence of cloud computing has transformed the information technology landscape with an increasing number of companies adopting software-as-a-service (SaaS), infrastructure-as-a-service (IaaS), and platform-as-a-service (SaaS) offered on the cloud. Moreover, companies are adopting plug-and-play cloud printing services for their printing requirements. Cloud printing enables higher agility in the printing process by easy scaling up of printing resources. Therefore, the adoption of variable data printing will increase significantly, owing to cost efficiency offered by hybrid-cloud printing.
Top variable data printing companies covered in this market research report
The variable data printing market is fairly concentrated. By offering a complete analysis of the market’s competitive landscape and with information on the products offered by the companies, this variable data printing industry analysis report will help clients identify and design new growth strategies to strengthen their position in the market.
The report offers a complete analysis of various companies including:
HP Development Company
R. R. Donnelley & Sons
WS Packaging Group
Variable data printing market segmentation based on geographic regions
With a complete study of the growth opportunities for the companies, the Americas will account for the highest variable data printing market share throughout the forecast period. Although the APAC region will hold a smaller market share than the Americas, it is expected to post the highest incremental growth in the variable data printing market over the forecast period.
Variable data printing market segmentation based on application
Food and beverages
Cosmetics and toiletries
The retail segment will account for the largest share of the variable data printing market. Additionally, the report also provides an accurate prediction of the contribution of the various segments to the growth of the variable data printing market size.
Key highlights of the global variable data printing market for the forecast years 2018-2022:
CAGR of the market during the forecast period 2018-2022
Detailed information on factors that will accelerate the growth of the variable data printing market during the next five years
Precise estimation of the global variable data printing market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the variable data printing industry across the Americas, APAC, and EMEA
A thorough analysis of the market’s competitive landscape and detailed information on several vendors
Comprehensive details on the factors that will challenge the growth of variable data printing companies
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