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The print on demand market size is estimated to increase by USD 19.73 billion and grow at a CAGR of 25.06% between 2023 and 2028. Customized T-shirts have emerged as a popular branding tool in today's marketing landscape. Businesses and organizations are leveraging this trend by creating unique designs and slogans that resonate with their audience. Another innovative merchandise gaining traction is lenticular-printed items, which offer a 3D effect, adding an element of surprise and engagement. Furthermore, the rise of private-label brands has intensified competition in the market, compelling businesses to differentiate themselves through unique and high-quality merchandise. By offering customized and eye-catching T-shirts and lenticular-printed merchandise, businesses can effectively promote their brand, foster customer loyalty, and create memorable experiences.
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The market share growth by the software segment will be significant during the forecast period. The software is an essential tool for many industries. In fact, engineers and designers are maximizing the use of these advanced software tools, which benefit a wide range of applications from clothing to accessories. Print-on-Demand software, such as Printful, Spocket, Gooten, etc., is hosted externally, allowing businesses to access print software and file software through the cloud or on-premise.
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The software segment was valued at USD 3.35 billion in 2018. The main reason for the increasing use of cloud-based software is globalization and the growing geographical presence of end-users operating in the IT, BFSI, and retail sectors, which require a centralized system for printing-related activities. All these factors are expected to drive the growth of the software segment of the global market during the forecast period.
The apparel segment in the global print-on-demand market includes graphic designs and artwork. One of the main reasons for the growth of this segment is the growing popularity of personalization and customization. Consumers who want to print their designs or who have a clear idea of ??what they want to print are potential customers for graphic design t-shirts. Furthermore, the rise of social media and influencer marketing has had a significant impact on print-on-demand demand in the apparel industry. Influencers often partner with print-on-demand brands, creating and promoting their own designs on social media platforms. Hence, such factors will drive the growth of the global market through the apparel segment during the forecast period.
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North America is estimated to contribute 46% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The US, Canada, and Mexico are the countries contributing the most to the growth of the print-on-demand market in the region. The growth of the print-on-demand market in the US is driven by the launch of innovative products, the increasing use of online platforms to purchase clothing, and the increased participation in outdoor activities. The growing demand for custom outerwear is driving the growth of the market in the US. In addition, increasing demand will drive the growth of the market in North America during the forecast period.
The market caters directly to diverse consumer bases like online store owners, movie fanatics, gamers, and TV show followers seeking specialized merchandise. This sector thrives within e-commerce platforms, leveraging on-demand printing technologies such as letterpress and offset printing to fulfill online retail sales swiftly and efficiently. Print on demand platforms offer flexibility, particularly in textile facilities for fashion and apparel, and cater to art and creative endeavors, corporate needs, and personalized presents for events. The market's growth is bolstered by the rising demand for customized products across various e-commerce sectors, reducing inventory costs while meeting niche consumer preferences with minimal lead times.
The surge in utilizing personalized T-shirts for branding purposes propels the global market. Businesses, especially startups, leverage custom T-shirts to enhance brand visibility and attract potential customers. These shirts serve as a walking billboard, casually promoting the company logo or name wherever worn.
Furthermore, they are instrumental in raising awareness about social causes and issues. With low upfront costs and affordability, on-demand T-shirt printing proves to be a cost-effective marketing tool. As a result, the market anticipates growth fueled by the increasing adoption of customized T-shirts for branding and social expression.
Increasing personalized trends in the fashion industry is the primary trend shaping the global market growth. The customers' growing disposable income allows them to spend on clothes that are customized. People love donning personalized T-shirts and home decor with slogans or logos printed on them as a result. With so many people buying equipment with slogans or logos printed on them, especially movie buffs, the entertainment industry is helping the market grow.
For example, popular TV shows like Big Bang Theory and Game of Thrones have a large fan base. Fans are willing to spend a considerable amount of money to buy t-shirts or other products with their favorite quotes or slogans on them. This is expected to have a significant impact on the growth of the market during the forecast period.
Dynamic pricing of raw materials is a major challenge that affects the growth of the global market. The main materials used in printing are paper, substrate, and ink. Products purchased through the web-to-print service also use these raw materials. The paper industry is under heavy cost pressure due to the high price of input materials. In addition, suppliers use raw materials such as additives, binders, solvents, and pigments to produce digital printing inks. Most suppliers use pigments in the ink to achieve color effects.
Furthermore, since pigments play an important role in the production of ink, the cost of these pigments greatly affects the cost of the ink. Titanium dioxide, a bright white, insoluble powder, is a common ingredient used in pigment formulations. The price of titanium dioxide is higher than that of other elements, such as triphenylmethane and eosin, used in inks. The high cost of titanium dioxide indirectly affects the cost of the ink. Hence, these factors will impede the growth of the market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria, and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Custom T-shirt Printing Market: Analysis APAC, Europe, North America, South America, Middle East and Africa - China, US, Germany, Japan, France - Size and Forecast
Photo Printing and Merchandise Market: Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, China, Germany, France - Size and Forecast
Digital Label Printing Solutions Market: Analysis North America, APAC, Europe, South America, Middle East and Africa - US, Canada, China, Japan, Germany - Size and Forecast
The market is thriving with a diverse array of applications from home décor to fashion apparel and protective gear, catering to artists, merchants, and consumers alike. With increasing smartphone adoption, online shoppers find convenience in ordering custom-printed products like face masks and workout apparel through e-commerce platforms. This sector relies on advanced printing equipment and printing technology such as direct to garment and sublimation printing, supported by print management software for efficient operations. Freelance designers utilize design-making tools and integrated software to create unique designs, while flexographic printing meets demands in the publishing and event marketing sectors. The market's growth is bolstered by on-demand printing capabilities and online distribution channels, making it a pivotal segment in modern retail and customization. E-commerce sectors are leveraging on demand printing technologies like direct-to-garment printing to offer plain apparel through online distribution channels, supported by design making tools and standalone software integrated via application programming interfaces for streamlined service segments.
Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 25.06% |
Market growth 2024-2028 |
USD 19.73 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
24.54 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 46% |
Key countries |
US, China, Germany, Canada, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Amplifier Fulfillment, AOP TECH LLC, Apliiq, Breakout Commerce Inc., CustomCat, Gelato ASA, Graham Holdings Co., imINDY LLC, JetPrint Fulfillment, Printed Mint LLC, Printful Inc., Printify Inc., Printrove Products Pvt. Ltd., Printsome SL, Printy6 Inc., Prodigi Group Ltd., Qikink, Redbubble Ltd., Spreadshirt Print On Demand GmbH, TPOP, Walgreens Boots Alliance Inc., and Zazzle Inc. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Platform
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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