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The gluten-free pasta market size is forecast to increase by USD 262.7 million and is estimated to grow at a CAGR of 4.5% between 2023 and 2028. Gluten-free eating has gained significant popularity in recent years due to increasing awareness about its health benefits. This dietary preference caters to individuals with celiac disease, non-celiac gluten sensitivity, or those choosing to eliminate gluten for personal reasons. In response to this growing trend, the food industry has seen a surge in the availability of gluten-free options. Restaurants have expanded their menus to include a wider selection of gluten-free dishes, ensuring that diners with dietary restrictions can enjoy a diverse range of culinary experiences. Additionally, numerous product launches have introduced an array of gluten-free food items, from baked goods to pastas, making it easier than ever for consumers to maintain a gluten-free lifestyle. This shift towards gluten-free options not only caters to those with specific dietary needs but also appeals to health-conscious individuals seeking to improve their overall well-being.
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The Market is witnessing significant growth due to the increasing awareness and adoption of healthy food products. This market caters to individuals with gluten intolerance and those following a plant-based diet. The key ingredients in gluten-free pasta include corn, chickpeas, lentils, grains, and amino acids. Brown rice, a popular alternative, offers nutritional benefits such as fiber and B vitamins. Fresh pasta varieties like ravioli, tortelloni, and cappelletti are also gaining popularity due to their taste and texture, which is similar to traditional wheat pasta. Processed gluten-free pasta, however, has faced criticism due to its lower nutritional value and potential presence of additives. The plant-based cheese industry is also a driving factor, as many individuals with gluten intolerance may also be lactose intolerant. Gluten-free pasta is often paired with plant-based proteins like tofu and tempeh. Grains such as rye, buckwheat, amaranth, rice, and quinoa are also used to make gluten-free pasta. Consumption patterns indicate a shift towards healthier food choices, driven by the desire to prevent conditions like anemia, headaches, and constipation associated with gluten intake. Overall, the market is expected to continue its growth trajectory in the coming years. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing awareness about health benefits of gluten-free food is notably driving market growth. Gluten-free pasta has gained significant popularity among Gen-Zs and health-conscious consumers due to various health benefits and dietary requirements. Unlike wheat-based pasta, gluten-free pasta is made from alternative grains such as Rye, Buckwheat, Amaranth, Rice, Quinoa, and legumes like Chickpea and Quinoa. These grains provide essential minerals like Calcium, Iron, and Magnesium, which are crucial for maintaining good health.
Moreover, gluten sensitivity is a common health issue that affects the digestive system, leading to symptoms like anaemia, headaches, constipation, gas, fatigue, diarrhoea, and skin issues such as acne and rashes. Gluten intolerance can cause damage to the intestines, leading to malabsorption of nutrients. Therefore, people with gluten sensitivity opt for gluten-free pasta to avoid these health issues. Moreover, gluten-free pasta comes in various forms, including baked, legume-based, konjac-based, vegetable, and cassava-based pasta. Thus, such factors are driving the growth of the market during the forecast period.
Growing demand for organic gluten-free pasta is the key trend in the market. Gluten-free pasta has gained significant traction among Gen-Zs and health-conscious consumers due to its potential health benefits. Unlike wheat-based pasta, gluten-free pasta is derived from various sources such as rice, quinoa, chickpeas, and legumes. These alternatives offer an array of minerals, including calcium, iron, and magnesium, which are essential for maintaining a healthy body.
Additionally, gluten-free pasta made from baked goods like amaranth, buckwheat, and rice is free from headaches, constipation, gas, fatigue, diarrhea, and other intestinal health issues often associated with gluten sensitivity. Chefs and food enthusiasts have embraced the versatility of gluten-free pasta, experimenting with various options such as konjac-based pasta, vegetable pasta, and cassava-based pasta. Thus, such trends will shape the growth of the market during the forecast period.
High price of gluten-free pasta is the major challenge that affects the growth of the market. The gluten-free pasta market caters to the needs of health-conscious consumers, particularly Gen-Zs, who are increasingly aware of the health issues associated with wheat-based pasta. These issues include anemia, headaches, constipation, gas, fatigue, diarrhea, and intestinal problems. Gluten sensitivity is another concern, leading to skin issues such as acne and rashes.
Moreover, to address these concerns, pasta is being made from alternative flours and starches like rice, quinoa, chickpea, amaranth, buckwheat, and even vegetable and legume-based pastas. Baked goods and pastas made from almond flour are also gaining popularity. The manufacturing process of gluten-free pasta is more complex and costly due to the use of specialized ingredients, certifications, and logistics to avoid cross-contamination. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Barilla G. e R. Fratelli Spa: The company offers gluten free pasta such as Rotini, Penne, and elbow pasta.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The offline segment is estimated to witness significant growth during the forecast period. The market caters to the needs of Gen-Zs and health-conscious consumers who prefer wheat-free options due to various health issues. These issues include anemia, headaches, constipation, gas, fatigue, diarrhea, and intestinal problems. Gluten sensitivity, skin issues such as acne and rashes, and digestive system disorders are other reasons for the increasing demand for gluten-free alternatives.
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The offline segment was the largest segment and valued at USD 847 million in 2018. Companies offer a range of options, including baked goods made from alternative flours like rye, buckwheat, amaranth, rice, quinoa, and legume-based pasta made from chickpeas and lentils. Additionally, there are pastas made from konjac, vegetables, and cassava. Dried pasta is a popular choice due to its long shelf life and ease of use. Retailers such as Tesco Plc, Walmart Inc., and Target Corp. have dedicated sections for gluten-free food products in their stores. Hence, such factors are fuelling the growth of this segment during the forecast period.
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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Gluten-free pasta has gained significant popularity in recent years due to the rising awareness and adoption of healthy food products. Corn, chickpeas, lentils, and grains are commonly used alternatives to traditional wheat, barley, and durum wheat pasta. These alternatives offer various nutritional benefits, including high fiber content and essential amino acids. Consumption patterns have shifted towards plant-based diets, with flexitarians, vegans, and lactose intolerant individuals seeking gluten-free pasta options. Celiac disease patients, who cannot consume wheat or gluten, have driven the demand for gluten-free pasta. Hence, such factors are driving the market in North America during the forecast period.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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Gluten-free pasta has gained significant popularity in recent years due to the rising awareness of celiac disease and other gluten intolerances. Corn, chickpeas, lentils, and grains are common alternatives to traditional wheat-based pasta. These options offer nutritional benefits such as fiber and amino acids, making them a preferred choice for those following plant-based diets, including flexitarians, vegans, lactose intolerant individuals, and dairy allergic people. Brown rice pasta and multigrain pasta are popular alternatives for those seeking healthy food products. Consumption patterns have shifted towards convenience, with e-commerce and distribution channels playing a crucial role in making gluten-free pasta accessible to a wider audience. Restaurants and deli counters have also embraced the trend, offering gluten-free pasta options like ravioli, tortelloni, and cappelletti. Processed food manufacturers have responded by producing a wide range of gluten-free pasta, including fresh pasta and various shapes. The health benefits of gluten-free pasta extend beyond those with celiac disease. People with genes linked to gluten intolerance or those with an immune system sensitive to gluten may also benefit from this dietary choice. The plant-based cheese industry has also seen growth due to the increasing popularity of gluten-free pasta. Western cuisine continues to influence the market, with pasta being a staple food. The convenience and versatility of gluten-free pasta make it a popular choice for millennials and health-conscious consumers alike.
Market Scope |
|
Report Coverage |
Details |
Page number |
131 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.5% |
Market growth 2024-2028 |
USD 262.7 million |
Market structure |
Concentrated |
YoY growth 2023-2024(%) |
4.23 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 34% |
Key countries |
US, Italy, Switzerland, France, and Greece |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Barilla G. e R. Fratelli Spa, Doves Farm Foods Ltd., Dr. Schar AG Spa, Ebro foods SA, Jovial Foods Inc., LIVIVA Foods, Pedon SpA, Quinoa Corp., The Hain Celestial Group Inc., The Kraft Heinz Co., Tribe 9 Foods LLC, and Windmill Organics Ltd. |
Market dynamics |
Parent market analysis, market report , market forecast , Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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