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The brown rice market size is estimated to grow by USD 5.50 billion at a CAGR of 6.68% between 2023 and 2028. In recent years, the health food industry has witnessed a significant trend towards the consumption of brown rice due to growing awareness of its nutritional benefits. Brown rice is rich in fiber, magnesium, and selenium, making it an excellent choice for individuals seeking to maintain a balanced diet. Moreover, the rise in demand for gluten-free foods has further boosted the popularity of brown rice as it is naturally gluten-free. Our company, RiceCo, is at the forefront of this trend with our premium range of organic brown rice. Our products are sustainably sourced, ensuring the highest quality and taste. Join US in embracing a healthier lifestyle with RiceCo's nutritious and delicious brown rice offerings.
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Brown rice is a nutritious and fiber-rich alternative to white rice, gaining popularity among fitness-conscious consumers due to its various health benefits. Packed with essential vitamins, minerals, and antioxidants like manganese, selenium, magnesium, and phosphorus, brown rice is known to help manage chronic diseases such as diabetes and obesity. Its high fiber content aids in weight loss and maintaining healthy blood sugar levels. The brown rice market is driven by the increasing awareness of the health benefits associated with consuming whole grains. Moreover, the rising trend of plant-based lifestyles, vegetarianism, and the availability of innovative packaging solutions have further fueled the market growth. Prebiotics, gut health, and antioxidants are some of the key trends influencing the brown rice market. Brown rice is also rich in phenols, flavonoids, and other phytochemicals that offer numerous health benefits. Price volatility and the availability of alternative grains like quinoa and millet may pose a challenge to the market growth. However, the increasing demand for organic food and ready-to-eat meals, snack bars, and breakfast cereals infused with brown rice is expected to provide ample opportunities for market expansion. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
New product launches is notably driving market growth. Brown rice, an unrefined whole grain with a rich, nutty flavor and tan-colored hue, is renowned for its health benefits. This fiber-rich food is a staple in many diets, particularly those following plant-based lifestyles or aimed at managing blood glucose levels. Brown rice's anti-diabetic properties stem from its slow digestion rate, which helps maintain steady blood sugar levels. Beyond its use as a staple, brown rice is processed into various forms, such as syrup and noodles, expanding its versatility in the food industry. Specialty rice, including red and black rice, is also gaining popularity due to their unique flavors and additional health benefits. Whole grains and ancient grains, like brown rice, are integral to a healthy diet, providing essential nutrients, fiber, and antioxidants like phosphorus, phenols, and flavonoids.
Furthermore, organic brown-colored rice is increasingly sought after for its purity and adherence to organic agricultural methods. Retail channels, including supermarkets, specialty stores, and e-commerce platforms, cater to the growing demand for clean-label, unprocessed foods. The FDA-approved list of health benefits associated with brown rice continues to expand, making it a functional food for those seeking optimal nutrition. Brown rice's versatility extends to convenience foods, with various processed options available, while still maintaining its nutritional value. Agriculture continues to play a significant role in the production of organic tan-colored rice and conventional brown rice, ensuring a consistent supply for consumers. The global brown rice market is expected to grow, driven by the increasing awareness of the health benefits of whole grains and fiber-rich foods. Thus, such factors are driving the growth of the market during the forecast period.
Emergence of quick-cooking brown rice is the key trend in the market. Brown rice, an unrefined whole grain with a distinctive nutty flavor and chewy texture, is gaining popularity due to its numerous health benefits. This organic brown-colored rice is rich in fiber, making it an ideal choice for individuals following a diet focused on high-fiber foods. The unprocessed grain is also known for its antidiabetic properties, which help regulate blood glucose levels. Brown rice syrup, derived from the rice, is another functional food with similar benefits. Specialty rice varieties, such as red rice and black rice, are also gaining traction due to their antioxidant properties, which include phosphorus, phenols, and flavonoids.
Furthermore, these ancient grains are increasingly being used in the production of clean-label convenience foods, available through retail channels such as supermarkets, specialty stores, and e-commerce platforms. Organic tan-colored rice, produced using organic agricultural methods, is another alternative grain that is gaining popularity among health-conscious consumers. Consumption of fiber-rich foods, including brown rice, is essential for maintaining a healthy diet and supporting plant-based lifestyles. The FDA-approved list of health benefits associated with brown rice makes it a staple ingredient in various cuisines, from traditional noodles to modern vegetarian dishes. Thus, such trends will shape the growth of the market during the forecast period.
Challenges due to climatic changes is the major challenge that affects the growth of the market. Brown rice, an unrefined whole grain with a rich, nutty flavor and distinct tan-colored hue, has gained significant attention in the global food market due to its numerous health benefits. This fiber-rich food is known for its anti-diabetic properties, making it an ideal choice for individuals managing blood glucose levels. Brown rice syrup, derived from the rice, is another specialty product with functional food applications. Besides noodles, brown rice is used in various forms, including unprocessed grains and organic brown-colored rice, which are grown using organic agricultural methods. Consumers increasingly prefer whole grains and ancient grains, such as brown rice, red rice, and black rice, as part of their healthy diets and plant-based lifestyles.
Furthermore, the market for brown rice and its derivatives extends beyond conventional retail channels, with clean-label products available in supermarkets, specialty stores, and e-commerce platforms. Brown rice is a rich source of essential nutrients, including phosphorus, phenols, and flavonoids, which contribute to its antioxidant properties. As the demand for healthy, fiber-rich foods continues to grow, the market for brown rice and other alternative grains is expected to expand. The FDA-approved list of health claims for brown rice includes its potential role in reducing the risk of chronic diseases, making it a popular choice for those following vegetarian and vegan diets. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Agistin Biotech Pvt. Ltd. - The company offers brown basmati rice of various sizes such as long grain, medium grain, and short-grained rice as well as non-basmati rice varieties such as parboiled and golden rice.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The Sweet brown rice segment will account for a major share of the market's growth during the forecast period. Brown rice, known for its anti-diabetic properties, is a type of whole grain and specialty rice that has gained popularity in the global food market due to its health benefits. This unprocessed food item is available in various colors, including tan, red, and black, and is rich in fiber, making it a staple in healthy diets and plant-based lifestyles. Brown rice syrup, derived from the rice, is a natural sweetener used in various food products, including noodles and baked goods.
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The Sweet brown rice segment was valued at USD 9.49 billion in 2018. The market for brown rice and its derivatives is expanding, driven by the increasing demand for fiber-rich, healthy, and functional foods. Consumers are increasingly turning to organic brown-colored rice, grown using organic agricultural methods, as part of their clean-label food choices. Brown rice is also rich in antioxidants, including phosphorus, phenols, and flavonoids, making it an essential component of a balanced diet. The convenience of processed brown rice products, such as instant rice and rice flour, has led to their availability in various retail channels, including supermarkets, specialty stores, and e-commerce platforms. The FDA-approved list of health benefits associated with brown rice, including its ability to help manage blood glucose levels, has further boosted its demand. Alternative grains, such as red rice and black rice, are also gaining popularity due to their unique flavors and health benefits.
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APAC is estimated to contribute 56% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Brown rice has gained significant traction in the food market, particularly in Asia, due to its nutritional benefits and increasing demand from fitness-conscious consumers. Unlike white rice, which undergoes extensive milling and refining, brown rice is minimally processed, preserving its natural nutrients, including fiber, vitamins, phosphorus, selenium, magnesium, manganese, iron, and insoluble fiber. These nutrients contribute to improved gut health, chronic disease prevention, and weight loss. The rising prevalence of chronic conditions such as diabetes and obesity in countries like Malaysia and India has further fueled the demand for brown rice. Brown rice's high fiber content helps regulate blood sugar levels, making it an ideal alternative to white rice. Moreover, product innovation in the form of ready-to-cook brown rice, organic brown rice, sweet brown rice, long-grain brown rice, medium-grain brown rice, and short-grain brown rice, among others, has increased the accessibility and convenience of this healthier rice option. Department stores, grocery stores, hyper stores, and online retailers have started stocking a variety of brown rice types to cater to the increasing consumer demand. However, price volatility due to weather conditions and the use of fertilizers and pesticides, which may contain arsenic, can impact the market's growth. Prebiotics, a type of fiber found in brown rice, can also enhance its nutritional value, contributing to overall physical health.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Rice Cakes Market: Rice Cakes Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, Japan, China, South Korea, India - Size and Forecast
China - Packaged Rice Snacks Market: China - Packaged Rice Snacks Market by Distribution Channel, Product and Type - Forecast and Analysis
Rice Flour Market: Rice Flour Market Analysis APAC, Europe, North America, South America, Middle East and Africa - China, US, India, Japan, UK - Size and Forecast
Brown rice is a nutritious alternative to white rice, known for its higher fiber, vitamin, and mineral content. It contains essential nutrients like phosphorus, selenium, magnesium, and manganese, making it a popular choice among fitness-conscious consumers. The health benefits of brown rice extend to managing chronic diseases such as diabetes and obesity. Brown rice comes in various types, including sweet brown rice, brown basmati rice, long-grain brown rice, medium-grain brown rice, and short-grain brown rice. The market for brown rice is driven by increasing health awareness and consumer preference for nutrient-rich foods. Packaging innovation and ready-to-cook products have also boosted the popularity of brown rice. Consumers can now find brown rice in department stores, grocery stores, hyper stores, and online retailers.
However, price volatility due to factors like weather and production costs can impact the market. The production of brown rice involves the use of fertilizers and pesticides, which can lead to concerns regarding arsenic levels. Organic brown rice is gaining popularity as a healthier alternative. Prebiotics and gut health are also emerging trends in the brown rice market. Brown rice is rich in insoluble fiber, which aids in weight loss and maintains healthy blood sugar levels. Its nutrient-dense profile and potential health benefits make it a preferred choice for consumers looking to improve their physical health.
Market Scope |
|
Report Coverage |
Details |
Page number |
141 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.68% |
Market growth 2024-2028 |
USD 5.50 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
3.47 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 56% |
Key countries |
China, India, Vietnam, Indonesia, and US |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Agistin Biotech Pvt. Ltd., Amira Nature Foods Ltd., DRRK Foods Pvt. Ltd., Ebro foods SA, Flying Trade Group Plc, Goya Foods Inc., KRBL Ltd., Lotus Foods Inc., LT Foods Ltd., Lundberg Family Farms, McCormick and Co. Inc., Pride Of India, Ricegrowers Ltd., SHRI LAL MAHAL Group, Sresta Natural Bioproducts Pvt. Ltd., and VeeTee Rice Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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