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The grape juice market size is projected to increase by USD 455.03 million with a growth at a CAGR of 1.78% between 2023 and 2028.
North America plays a pivotal role in the global grape juice market, witnessing substantial growth led by the US, Canada, and Mexico. In 2020, the region contributed 9.3% to the worldwide grape exports, driven by major producers in California, Washington, and New York. The US, a key player, exported grapes valued at USD 822.4 million. The grape juice market is thriving due to rising consumer demand for healthy, convenient, and ready-to-drink products, aligning with global trends and forecasts. The positive growth rate is underscored in the analysis, emphasizing the myriad health benefits linked to grape consumption. Additionally, Cantine Brusa 1888 Spa stands out in the industry, offering a diverse range of grape juices, including red and white grape juice, NFC grape juice, cooked must and more. Such factors will increase the market growth in this region during the forecast period.
The Grape Juice Market shows an Accelerated CAGR during the forecast period.
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Grape Juice Market Driver
Growing number of organized retail outlets is the key factor driving market growth. Organized retailers witnessed growth in major countries such as the US and India, which is extremely beneficial for the global grape juice market players. Supermarkets, hypermarkets, convenience stores, and discount stores have become the major sources of distribution and marketing of grape juice. The increase in urbanization in regions like APAC and Latin America has positively influenced the rise in the number of organized retailing outlets in these regions.
Furthermore, Brazil, the UK, Germany, Italy, Spain, China, Canada, France, Australia, and Japan are some of the major countries with a high degree of penetration of organized retailing outlets within their territories. Hence, the increase in the number of organized retail outlets globally is expected to foster the growth of the global grape juice market during the forecast period.
Increasing use of grape juice in mocktails and cocktails is the primary trend shaping market growth. Grape juice is increasingly being used for making mixed fruit juice (preserved or fresh), mocktails (beverages with no alcohol content), and cocktails (alcoholic beverages). Grape juice is mixed with the juice of fruits like cranberry, cherry, peach, and strawberry to make mocktails. The global grape juice market players are focusing on developing innovative products such as packaged mixed fruit juices or juice cocktails in different types of packaging and flavors.
For example, the juice cocktail portfolio of Old Orchard Brands LLC (Old Orchard Brands) includes JUICE COCKTAILS: Grape (64oz), JUICE COCKTAILS: White Grape Peach (64oz), and JUICE COCKTAILS: White Grape Strawberry (64oz). Similarly, Pioneer Food Group Ltd. provides LIQUI-FRUIT RED GRAPE and COCONUT WATER mocktails in different packs such as 250 ml, 330 ml, 1L, 1.5L, and 2L. Thus, the use of grape juice in mocktails and cocktails will drive market growth during the forecast period.
Competition among established companies and from unorganized sectors is a challenge that affects market growth. The global grape juice market is fragmented due to the presence of several global and regional market players. Competition among the established players is intense. The major players operating in the market compete on various factors such as product pricing, product differentiation, innovation, packaging, quality, and brand image to gain a competitive advantage. Intense competition and price wars between players can decrease their profit margins, thereby resulting in the decline of their sales, which in turn is expected to impede market growth.
At the same time, the unorganized market in emerging economies such as India and China represents a challenge for market players. The consumers do not opt for packaged grape juice. As a result, in countries such as India, China, and Vietnam, established players face a huge threat from unorganized players, including local fruit juice players. This unorganized global grape juice market player represents a huge challenge to organized vendors as they offer fresh juice without preservatives. Thus, such factors may impede the growth of the market during the forecast period.
The purple grape segment holds a significant share of the global grape juice market. Purple grapes have a higher content of antioxidants and, therefore, juice made from purple grapes is better to combat diseases. Purple grapes have vitamins and other compounds, such as resveratrol, which help support strong bones and healthy tissues, as well as skin and heart health. These grapes are a rich source of vitamin C and aid in restoring tissues, iron absorption, boosting healing, and proper immune system functioning. Thus, Due to such advantages, the purple segment of the global grape juice market is expected to grow significantly during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel dominated the global grape juice market and included brick-and-mortar outlets like hypermarkets, supermarkets, grocery stores, and convenience stores. Organized retail, which includes hypermarkets and supermarkets as two of the major offline distribution channels, makes it easy for consumers to purchase grape juice.
The offline segment was valued at USD 4,275.70 million in 2018.
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The expansion of hypermarkets and supermarkets worldwide is expected to play a major role in driving the growth of this segment. In retail stores, consumers can choose from a variety of products based on parameters such as price and quality. Besides, grocery and convenience stores are mainly region-specific. The proximity factor encourages some consumers to opt for purchases from convenience stores rather than from hypermarkets and supermarkets. Therefore, the easy availability of products and convenient access to outlets offering a broad range of product mixes are expected to drive this segment during the forecast period.
APAC is estimated to contribute 38% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The grape juice market in North America is fragmented with the presence of various vendors. PepsiCo Inc. (PepsiCo), Harvest Hill Beverage Co. (Harvest Hill), Welch Foods Inc. (Welch Foods), and The J. M. Smucker Co. (JM Smucker) are some of the major US-based vendors operating in the region. Large players in North America are increasingly focusing on expanding their presence in the region by entering partnerships with other companies to distribute their products in different types of packaging and are also launching products in the form of mixed juices and cocktails. Moreover, the presence of strong distribution channels; increasing consumer demand for healthy, ready-to-drink products; and raising awareness of the health benefits associated with the consumption of grape juice are expected to drive the growth of the market in the region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The Grape Juice Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Eckes Granini Group GmbH, G Patritti and Co. Ltd., Harvest Hill Beverage Co., Kayco Co., Kineta SA, Langer Juice Co. Inc., Lassonde Industries Inc., Milne, Nam Viet Food Processing JSC, Nestle SA, Ocean Spray Cranberries Inc., Odyssey International Import Export Pty Ltd., Paradise Juice Pvt. Ltd., PepsiCo Inc., Vina Montpellier S.A., Voelkel GmbH, and Welch Foods Inc.
Grape Juice Market market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The grape juice market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Grape Juice Market Scope |
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Report Coverage |
Details |
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Page number |
158 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 1.78% |
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Market Growth 2024-2028 |
USD 455.03 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
0.9 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 38% |
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Key countries |
US, Canada, China, India, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Cantine Brusa 1888 Spa, Dabur India Ltd., De La Rosa Real Foods and Vineyards, Eckes Granini Group GmbH, G Patritti and Co. Ltd., Harvest Hill Beverage Co., Kayco Co., Kineta SA, Langer Juice Co. Inc., Lassonde Industries Inc., Milne, Nam Viet Food Processing JSC, Nestle SA, Ocean Spray Cranberries Inc., Odyssey International Import Export Pty Ltd., Paradise Juice Pvt. Ltd., PepsiCo Inc., Vina Montpellier S.A., Voelkel GmbH, and Welch Foods Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data you are looking for, you can reach out to our analysts and get customized segments. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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