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The hair bond multiplier market share is expected to increase by USD 100.43 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 7.6%.
This hair bond multiplier market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the hair bond multiplier market segmentation by end-user (salon, spa, and personal use) and geography (North America, Europe, APAC, South America, and the Middle East and Africa). The hair bond multiplier market report also offers information on several market vendors, including Actera Ingredients, AgadirInt, ALTERNA, Amika, ApHogee, Brae, Brazilian Bond Builder, Bumble and bumble, Creme of Nature, Croda International Plc, Henkel AG & Co. KGaA, IGK LLC, Joico, K18hair, Keune Haircosmetics, L'Oreal SA, Olaplex, Quinoplex, Redken, Schwarzkopf Professional, and The Inkey List among others.
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Our researcher studied the historical data for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends and challenges for the global hair bond multiplier market. During the COVID-19 pandemic, the demand in the hair bond multiplier market has been impacted significantly, but a holistic analysis of drivers will help in predicting exact demands and refining marketing strategies to gain a competitive advantage.
Key Hair Bond Multiplier Market Driver
The rise in the use of various hair treatment procedures is a key factor driving the global hair bond multiplier market growth. Hair treatments refer to treatment for managing common hair-related problems, such as hair fall, dryness, dandruff, thinning hair, and others. The treatments vary based on the issue as different ingredients and elements are required to resolve the problem. These problems are caused by a variety of reasons, such as lifestyle, dietary habits, and others. They can be treated easily if the correct product for available. The types of products that can be used for hair treatments range from hair masks, shampoos and conditioners, hair bonding, hair serums, and hair oils. The hair bonding treatment starts with using silicon glue on the targeted scalp area and attaching the artificial hair piece, which is then combined with the natural hair strands. The selection of hair bond pieces is based on the texture of the existing natural hair and the amount one is ready to spend. Due to these factors, the use of hair bond multiplier will continue to grow during the forecast period.
Key Hair Bond Multiplier Market Trend
The growing adoption of home salon services will fuel the global hair bond multiplier market growth. Personalized home salon services are an emerging trend in regions such as North America, Europe, and APAC. In the last few years, the number of mobile application-based salon service providers that offer at-home grooming services has shown significant growth. One of the major reasons is the COVID-19 pandemic, which led to lockdowns worldwide, along with the closure of physical stores, malls, hair salons, and other businesses. Mobile applications enable consumers to order salon services and meet makeup artists in their own homes. There are several home salon service providers in the market. For instance, Bengaluru-based company HouseJoy offers multiple home salon grooming packages, such as the monthly essential package, monthly grooming package, tip-to-toe package, and several hairstyling packages to increase the frequency of service. One of the packages offered by the company is the SeaSoul body spa, where professionals use herbal products. Thus, the growing advent of home salon services will propel the growth of the market in focus during the forecast period.
Key Hair Bond Multiplier Market Challenge
The availability of counterfeit products is the major challenge to the global hair bond multiplier market growth. The market is witnessing the presence of many counterfeits personal care products, which is hindering the growth of the market and leading to market fragmentation. This is resulting in an uneven competitive scenario, a lack of price standardization, and market share erosion. The manufacturers of counterfeit products, which lack durability and quality, sell their products at lower costs than that of genuine vendors to gain a competitive advantage in the market. With the growing sales of these counterfeit products, customers may not be able to differentiate them from genuine products. The counterfeit market is driving the influx of fake products, especially through e-commerce platforms. The availability of counterfeit products is adversely affecting the sales of major vendors in the global hair bond multiplier market, which, in turn, damages the credibility and image of genuine vendors. Low production costs encourage the manufacturing of counterfeit professional haircare products. Therefore, the presence of counterfeit products is expected to hinder the sales of products from genuine brands, including hair bond multiplier, during the forecast period.
This hair bond multiplier market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global hair bond multiplier market as a part of the global personal products market within the global household and personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the hair bond multiplier market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the hair bond multiplier market encompasses successful business strategies deployed by the key vendors. The hair bond multiplier market is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.
The report on the hair bond multiplier market contains comprehensive market knowledge and an in-depth vendor landscape add-on to an analysis of the key vendors.
Our In-house experts produce extensive information on the value chain and parent market of the hair bond multiplier market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.
The value chain of the global household and personal products market includes the following core components:
The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
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37% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for the hair bond multiplier market in North America. Market growth in this region will be slower than the growth of the market in regions.
The rise in the use of various hair treatment procedures will facilitate the hair bond multiplier market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID-19 Impact and Recovery Analysis
The global hair bond multiplier market in North American countries, such as the US and Canada, witnessed a slow growth rate, especially due to the long repurchase cycle for hair care products amid the COVID-19 pandemic in 2020. Many corporate offices adopted work-from-home policies, and people were not required to commute to their workplaces. This limited their exposure to external environmental factors like pollution and excess exposure to the sun, which reduced the demand for hair care treatments. Commercial end-users such as salons and spa service providers that use hair care treatments of various brands, both low-priced and premium products, witnessed a lower repurchase cycle as people limited their visits to crowded places. In the US, women consumers changed their hair care routines because of the pandemic. Most women consumers in North America are washing and moisturizing their hair more often than in the pre-pandemic time. However, in 2021, after the lifting of lockdowns and the resumption of all activities, consumers started following their basic hair care routines, including a combination of targeted hair care treatments with basic hair care products. This, in turn, will enhance the growth of the hair bond multiplier market during the forecast period.
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The hair bond multiplier market share growth in the salon segment will be significant during the forecast period. Hair bond multipliers are used to counter the harmful effects of hair chemical treatments and rising pollution. Individuals are frequently visiting salons to avail of hair bond multiplier treatments to strengthen their hair. This is fueling growth in revenue in the hair bond multiplier market. The increasing disposable income across the globe has led to an increase in the frequency of salon visits among the population, thereby increasing the growth of the salon segment during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the hair bond multiplier market size and actionable market insights on the post-COVID-19 impact on each segment.
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Hair Bond Multiplier Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.6% |
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Market growth 2022-2026 |
$100.43 million |
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Market structure |
Fragmented |
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YoY growth (%) |
7.2 |
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Regional analysis |
North America, Europe, APAC, South America, and the Middle East and Africa |
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Performing market contribution |
North America at 37% |
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Key consumer countries |
US, Canada, China, Japan, Germany, and Italy |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
Actera Ingredients, AgadirInt, ALTERNA, Amika, ApHogee, Brae, Brazilian Bond Builder, Bumble and bumble, Creme of Nature, Croda International Plc, Henkel AG & Co. KGaA, IGK LLC, Joico, K18hair, Keune Haircosmetics, L'Oreal SA, Olaplex, Quinoplex, Redken, Schwarzkopf Professional, and The Inkey List |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by End-user
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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