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The keratin market share is expected to increase by USD 1.40 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.92%.
This keratin market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers keratin market segmentation by product (alpha-keratin and beta-keratin) and geography (APAC, Europe, North America, South America, and Middle East and Africa). The keratin market report also offers information on several market vendors, including Akola Chemicals Ltd., BASF SE, Church and Dwight Co. Inc., Clariant International Ltd., Cobiosa Industrias Asociadas SL, Croda International Plc, GREENTECH SA, ICHIMARU PHARCOS Co. Ltd., Keraplast Technologies LLC, Keratin Express, Lonza Group Ltd., MakingCosmetics Inc., Organic Beauty Solution Inc., Proteina, Rejuvenol, Symrise AG, The Roxlor Group, TORFO wellness Pvt. Ltd., Unilever PLC, and Wella Operations US LLC among others.
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The rising applicability of keratin in wound treatments is notably driving the keratin market growth, although factors such as stringent regulations in the cosmetics industry may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the keratin industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Keratin Market Driver
One of the key factors driving the global keratin market growth is the rising applicability of keratin in wound treatments. For example, keratin proteins derived from ovine wool have a wide range of applications in acute wound care management. They also help in treating several acute skin disorders such as epidermolysis bullosa. Furthermore, keratin dressings are found to be very effective in healing wounds and tissue recovery, as they release keratin peptides into the wound, which activate keratinocytes (skin cells) in the affected area. This leads to proliferation and migration of fibroblasts, production of collagen, and formation of granulation tissue, thereby resulting in effective healing of the wound. Moreover, these keratin-based dressings help to provide a better cosmetic effect in terms of scar formation. All these factors are expected to drive the growth of the global keratin market during the forecast period.
Key Keratin Market Trend
Another key factor driving the global keratin market growth is the number of keratin-based new product launches by numerous vendors. Moreover, new product launches help the manufacturers operating in the global keratin market across different industries to attract consumers and widen their customer base. For instance, in 2021, US-based company Vegamour announced that it was also preparing to launch its keratin-based products into the ageless category with a new technology designed to preserve hair natural pigment longer. In May 2021, Indian beauty brand Atulya Herbals launched a hair care line featuring veg keratin and wheat protein. According to Atulya, a brand of Beacon Bio Life Sciences Pvt. Ltd., this is the first time plant-based keratin has been launched in India. This is expected to be a major factor that will drive the growth of the market during the forecast period.
Key Keratin Market Challenge
One of the key challenges to the global keratin market growth is the stringent regulations in the cosmetics industry. For instance, in the US, the FDA regulates the cosmetics industry under the regulatory authority of FDCA. According to the FDCA, companies and individuals who are engaged in the marketing and sales of cosmetics in the US have a legal responsibility toward the safety of their products. Moreover, the aim of the Personal Care Products Safety Act, which was implemented in March 2019, was to improve the monitoring of cosmetic ingredients' safety as well as provide a greater degree of transparency in the labeling of cosmetic products. In India, the Department of Health and Family Welfare is the government regulatory body, which enforces various regulations in the cosmetics industry. Failure to comply with these regulations results in product recalls at any stage of the supply chain, which poses a severe threat to the cosmetics industry. This, in turn, will negatively impact the growth of the market during the forecast period.
This keratin market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global keratin market as a part of the global commodity chemicals market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the keratin market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the keratin market encompasses successful business strategies deployed by the key vendors. The keratin market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The keratin market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the keratin market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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34% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for keratin in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The significant increase in the demand for natural and organic cosmetic products among end-users will facilitate the keratin market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The COVID-19 pandemic had a negative impact on the regional keratin market in 2020. Retail stores, supermarkets, hypermarkets, pharmacies, beauty salons, salons, and spas were temporarily closed. This was due to a lockdown imposed by governments in various countries such as China, India, South Korea, and Japan. However, due to the availability of COVID-19 vaccines and vaccination drives carried out by the governments of various countries in APAC, the activities on offline retail channels supplying keratin-based products gradually returned to normal in 2021. The demand for keratin in the region will continue to grow during the forecast period.
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The keratin market share growth by the alpha-keratin segment will be significant during the forecast period. Several benefits of alpha-keratin have increased its application across various industries, which will be a driving factor for the overall growth of the global keratin market during the forecast period. For instance, the alpha-keratin found in human hair accelerates the wound healing and blood clotting processes, and hence, it is used for various medicinal purposes.
This report provides an accurate prediction of the contribution of all the segments to the growth of the keratin market size and actionable market insights on post COVID-19 impact on each segment.
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Keratin Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.92% |
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Market growth 2022-2026 |
$ 1.40 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
6.42 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 34% |
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Key consumer countries |
US, Canada, China, Japan, and UK |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Akola Chemicals Ltd., BASF SE, Church and Dwight Co. Inc., Clariant International Ltd., Cobiosa Industrias Asociadas SL, Croda International Plc, GREENTECH SA, ICHIMARU PHARCOS Co. Ltd., Keraplast Technologies LLC, Keratin Express, Lonza Group Ltd., MakingCosmetics Inc., Organic Beauty Solution Inc., Proteina, Rejuvenol, Symrise AG, The Roxlor Group, TORFO wellness Pvt. Ltd., Unilever PLC, and Wella Operations US LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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