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The interactive whiteboard market size is estimated to grow at a CAGR of 6.66% between 2022 and 2027 and size of the market is forecast to increase by USD 692.41 million. The report includes historic market data from 2017 to 2021. It also extensively covers market segmentation by end-user (education sector and corporate sector), technology (resistive, capacitive, infrared, electromagnetic pen, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). This report also includes an in-depth analysis of drivers, trends, and challenges.
The increasing use of advanced technologies in the education sector is driving the market growth. Educational institutions around the world are increasingly integrating advanced technologies to enhance the efficiency and effectiveness of the education system. Teachers are utilizing tools like interactive whiteboards, touchscreen tablets, flat-panel technology, and 3D projectors to deliver engaging and interactive lessons. By incorporating interactive whiteboards, teachers can create dynamic learning experiences that enhance student engagement and minimize distractions. Additionally, /images and graphs are displayed with greater clarity and accuracy compared to traditional teaching methods. Given the growing technical proficiency of the new generation of learners, educational institutions recognize the importance of adopting technologies such as interactive whiteboards. As a result, there is an increasing global demand for interactive whiteboards in the education sector, driven by the integration of advanced technologies to enhance the learning experience.
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Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alphabet Inc - The company offers interactive whiteboards under the brand Google Inc.
The interactive whiteboard market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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In North America, the widespread availability of devices like e-book readers, tablets, and laptops, along with improved and uninterrupted Internet connectivity, has resulted in the widespread adoption of digital classrooms and e-learning. Consequently, numerous regional educational institutions are continually upgrading their hardware infrastructure to facilitate the implementation of various advanced applications and educational technologies, including interactive whiteboards. Additionally, the US holds the position as the largest tech market globally, accounting for approximately 30% of the global tech market in 2021, with further growth expected in the forecast period. The thriving tech market, coupled with the growth of the education sector in the region, is anticipated to drive the expansion of the interactive whiteboard market in North America.
Based on end-user, the market share growth by the education sector segment will be significant during the forecast period. The interactive whiteboards are witnessing significant adoption in developed countries such as the US and Canada. In the US, e-learning technology-based companies are opting for M and A and strategic alliances to improve their market reach and customer base. Due to all the aforementioned factors, the adoption of interactive whiteboards in the education sector is gaining traction, and the global interactive whiteboard market is expected to grow during the forecast period.
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The education sector segment was the largest segment and was valued at USD 1,258.57 Million in 2017. This segment includes schools and colleges managed by either government or private organizations. Interactive whiteboards are the latest interactive teaching tools for modern, connected, and interactive classrooms. These panels provide a platform for teachers to present content more effectively compared to traditional teaching methods. They allow teachers to create and show any content on the screen to students from their computers or laptop. In the education sector, e-learning is gaining popularity worldwide, mainly due to interactive displays that are ideal for delivering content interactively in the e-learning environment. This advances the quality of education in classrooms, along with improved interaction between students and teachers.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increased adoption of gamification is the key trend in the market growth. The global interactive whiteboard market has witnessed a growing adoption of gamification in the field of education. This trend is particularly prominent in primary and secondary education, where teachers are using gamification content to effectively manage their classrooms. Gamification plays a crucial role in promoting collaborative learning among students, offering interactive sessions and an enjoyable learning experience. As a result, vendors in the market are placing increased emphasis on integrating gamification features into their classroom management system solutions.
One example of a gamified collaborative platform is ClassDojo, which enables connectivity between students, parents, and teachers on a single platform. It facilitates collaborative learning in the classroom and assists in maintaining discipline among students. Another platform, Course Hero, focuses on enhancing learning outcomes by providing document sharing, tutoring services, and a platform for asking questions. It primarily targets high school and higher education sectors. The inclusion of gamification in the learning process is expected to generate greater student interest in classroom sessions, potentially driving the growth of the global interactive whiteboard market in the forecast period.
Challenges in implementation of these solutions impede market growth. The role of technology in the education sector has undergone a change; however, budget allocations dedicated to the improvement of the IT infrastructure of many institutions have not grown at the same rate. While the technology for classroom learning needs to be flexible, financial resources allocated to assist institutions in transformational work are a major constraint in the adoption of interactive whiteboards. In the case of K-12 schools, resources such as servers, network infrastructure, backup storage, and power supply are also constrained, which restricts the implementation of such advanced technological solutions.
Moreover, the implementation of such solutions requires changes in the organizational culture of institutions. Resistance to change often arises, especially among instructors who are not acquainted with such advanced educational technologies. It is a challenging task for vendors to present their value proposition and convince the adoption of interactive whiteboards without aggressive marketing and promotional techniques. Such factors will hinder the market growth during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Interactive Whiteboard Market Customer Landscape
During 2020 and 2021, COVID-19 outbreak, interactive whiteboard market players in North America witnessed a decline in growth due to delays in procuring the essential components. However, in 2021, owing to the initiation of large-scale vaccination drives and other government initiatives resulted in the removal of lockdowns and the resumption of government initiatives. Moreover, powerful student information systems are equipped with artificial intelligence (AI) capabilities, which help to deliver unique and customized solutions. Such factors are expected to drive the growth of the regional market in focus during the forecast period.
The interactive whiteboard market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Interactive Whiteboard Market Scope |
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Report Coverage |
Details |
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Page number |
160 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.66% |
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Market growth 2023-2027 |
USD 692.41 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
6.0 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 33% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Alphabet Inc., Boxlight Corp, Cisco Systems Inc., Delta Electronics Inc., Genee World Ltd, Hitachi Ltd., Leyard Group, LG Electronics Inc., Microsoft Corp., Newline Interactive Inc., Panasonic Holdings Corp., Promethean World Ltd., Qisda Corp., Ricoh Co. Ltd., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sharp NEC Display Solutions of America Inc., SMART Technologies ULC, Steelcase Inc., and ViewSonic Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Technology
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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