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The internet protocol television market size is forecast to increase by USD 74,860.43 million between 2023 and 2027. The Report covers Internet Protocol Television Market industry forecast and is segmented into Component (hardware, software, and services), Type (wired and wireless), and Geography (North America, Europe, APAC, Middle East and Africa, and South America). The market size, historical market size (2017-2021), and forecasts are provided on the basis of value (USD million) for all the above segments.
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The market size for Internet Protocol Television Market is projected to experience a CAGR of 17.77% between 2023 to 2027 with a Year over Year (YoY) growth of 17.29%.
In 2020, the North American IPTV market had a mixed impact from COVID-19. Lockdowns and social distancing increased demand for high-quality video content and IPTV services. Providers adapted with flexible pricing and better content. However, supply chain disruptions and investment delays hampered growth. In 2021, vaccination drives enabled business activities to resume, boosting demand for IPTV services. The growing adoption of smart TVs, connected devices, and OTT IPTV services is expected to drive market growth in North America in the forecast period.
The rise in mobile and smart device adoption is a key driver boosting the market growth. The global IPTV market is driven by the proliferation of mobile and smart devices, including smartphones, tablets, and smart TVs. Users seek access to their favorite TV shows and movies on these platforms, and IPTV services are well-suited to meet this demand by providing access to live TV channels and other content. This trend has enabled IPTV service providers to offer new features, such as multi-screen viewing and cloud-based storage, allowing content access from various devices. Providers like AT&T's DirecTV Now and Sling TV offer apps for streaming content on mobile devices and smart TVs, capitalizing on this growing demand. As a result, the rise of mobile and smart devices is expected to significantly drive the global IPTV market in the forecast period.
Hardware is the Leading Segment to Dominate the Market
The hardware segment was valued at USD 12,740.62 million in 2017 and continued to grow until 2021. In 2022, the hardware segment dominated the global IPTV market. It encompasses the physical components necessary for delivering IPTV services, such as set-top boxes (STBs), routers, switches, and other networking equipment. STBs play a pivotal role, allowing customers to access IPTV services on their televisions. These devices connect to broadband modems or routers, decoding and displaying IPTV signals.
Routers and switches are equally vital, facilitating data transmission between the IPTV provider's server and the customer's STB. They route data packets to ensure accurate delivery. The hardware segment also includes other networking equipment like modems, gateways, and access points. These components are essential for providing high-quality IPTV services, underpinning market growth throughout the forecast period.
Internet Protocol Television Market - Revenue Share by Hardware Segment, 2017-2027
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North America Holds a Prominent Position in the Internet Protocol Television Market
North America is estimated to contribute 32% to the growth of the global market during the forecast period. The North American IPTV market is thriving, largely due to the growth of over-the-top (OTT) services, with the United States and Canada leading the charge. OTT services allow users to access IPTV content over the Internet without traditional pay-TV subscriptions. Popular services like Netflix, Hulu, and Amazon Prime Video are driving this trend. The US, with a multitude of IPTV service providers, including established operators such as AT&T, Comcast, and Verizon, as well as newcomers like Sling TV and YouTube TV, boasts the largest market share. Additionally, the rising adoption of smart TVs and connected devices is further boosting IPTV demand as users seek high-quality video content directly on their screens.
Internet Protocol Television Market Size, By Region, Global, 2017-2027
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The Internet Protocol Television Market is fragmented in nature. Some significant players include Aferian plc, Akamai Technologies Inc., AT and T Inc., Broadcom Inc., Chunghwa Telecom Co. Ltd.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Cisco Systems Inc., Huawei Technologies Co. Ltd., Lex IPTV, Moftak Solutions, Necro IPTV, Orange SA, PJSC Rostelecom, SK Telecom Co. Ltd., Sterlite Technologies Ltd., Telefonica SA, Tellabs Access LLC, Telstra Ltd., Tripleplay Interactive Network Pvt. Ltd., VITEC, and ZTE Corp.
The internet protocol television market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 - 2021.
Internet Protocol Television Market Scope |
|
Report Coverage |
Details |
Page number |
156 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 17.77% |
Market growth 2023-2027 |
USD 74,860.43 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
17.29 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 32% |
Key countries |
US, China, Japan, South Korea, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aferian plc, Akamai Technologies Inc., AT and T Inc., Broadcom Inc., Chunghwa Telecom Co. Ltd., Cisco Systems Inc., Huawei Technologies Co. Ltd., Lex IPTV, Moftak Solutions, Necro IPTV, Orange SA, PJSC Rostelecom, SK Telecom Co. Ltd., Sterlite Technologies Ltd., Telefonica SA, Tellabs Access LLC, Telstra Ltd., Tripleplay Interactive Network Pvt. Ltd., VITEC, and ZTE Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Component
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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