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The internet protocol television market size is forecast to increase by USD 128.40 billion and is estimated to grow by a CAGR of 23.31% between 2023 and 2028. The Internet Protocol Television (IPTV) market expansion is driven by several key factors, including, the escalating adoption of mobile and smart devices, which enable seamless IPTV access. Additionally, the insatiable demand for high-definition content, fueled by consumer preferences for superior viewing experiences, propels market expansion. Lastly, the relentless increase in internet penetration, expanding the potential reach of IPTV services, further bolsters market growth. These factors collectively contribute to the strong development of the IPTV market.
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The market is experiencing a revolution, driven by the increasing demand for video-on-demand and high-definition channels. As traditional broadcasting modes like cable and satellite TV make way for internet-based streaming, the industry is in a transitional phase. With the rise of 5G technology, IPTV is poised for significant growth, offering ultra-high-definition content to subscribers. Key players in the IT industry are capitalizing on this shift, investing heavily in hardware businesses and ICT spending to enhance network architecture and communication technology. IPTV subscribers are growing rapidly, drawn by the allure of HD channels, video-on-demand services, and advanced functions like video calling and conferencing.
Rise in mobile and smart device adoption is notably driving the internet protocol television (IPTV) market growth. The rise of mobile and smart devices is a major driver of the global IPTV market. Smartphones, tablets, and smart TVs are becoming more and more popular, and users demand access to their favorite TV shows, movies, and other entertainment content on these devices. IPTV services are well suited to meet this demand as they allow users to access live TV channels and other features on mobile and smart devices.
Moreover, the proliferation of mobile and smart devices has enabled Internet protocol television(IPTV) service providers to offer new services and features that were not previously available. Multiple IPTV with multiple screens allows subscribers to access content on multiple devices simultaneously, so they can watch live TV on smart TVs while streaming movies on tablets and smartphones. Cloud-based IPTV services also allow subscribers to store and access their favorite content from any internet-connected device. Recognizing the potential of mobile and smart devices, some IPTV service providers have started offering apps and other features to meet this growing demand. For example, Sling TV offers apps for smart TVs, game consoles, and mobile devices, giving users easy access to their favorite shows and movies on their preferred devices. Therefore, the rise of mobile and smart devices is expected to be the major driver of the market during the forecast period.
Growth in demand for video-on-demand (VOD) is a key trend influencing the internet protocol television market growth. VOD refers to the ability to watch movies, TV shows, and other content on demand without being tied to a broadcast schedule. This feature is highly desirable for consumers who want the flexibility to watch content on their own schedule. As a result, many Internet protocol television(IPTV) service providers offer VOD services to attract new customers and retain existing customers.
The popularity of VOD services is fueled by the rapid growth of the internet and the spread of smartphones, tablets, and other mobile devices. This growth is expected to be driven by increased demand for original content, increased mobile video consumption, and increased availability of high-speed Internet. VOD services also provide a personalized viewing experience, allowing users to watch content on demand, on any device, from anywhere. Hence, rising demand for VOD services will boost the growth of the market during the forecast period.
Piracy and illegal streaming are challenging the IPTV market growth. Piracy and illegal streaming are major challenges for the market. Piracy refers to the unauthorized use or distribution of copyrighted content, and illegal streaming refers to the unauthorized streaming of copyrighted content over the Internet. These activities not only violate copyright laws but also affect the revenue of Internet protocol television(IPTV) service providers, content creators, and distributors.
Many people who engage in piracy and illegal streaming do so to access content without paying. As a result, legitimate IPTV service providers are missing out on potential revenue, which can affect their investment in new content and service improvements. This can ultimately lead to poor service quality and negatively impact customer satisfaction and retention. Additionally, piracy and illegal streaming can also negatively impact consumers. Pirated content often lacks the same level of quality and reliability as legitimate content and can also pose security risks to users' devices. Therefore, piracy and illegal streaming are expected to pose significant challenges to the IPTV market during the forecast period.
The hardware segment was valued at USD 14.83 billion in 2018 and continued to grow until 2021. In 2022, the hardware segment dominated the global market. It encompasses the physical components necessary for delivering the services, such as set-top boxes (STBs), routers, switches, and other networking equipment. STBs play a pivotal role, allowing customers to access services on their televisions. These devices connect to broadband modems or routers, decoding and displaying the signals.
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Routers and switches are equally vital, facilitating data transmission between the provider's server and the customer's STB. They route data packets to ensure accurate delivery. The hardware segment also includes other networking equipment like modems, gateways, and access points. These components are essential for providing high-quality IPTV services, underpinning market growth throughout the forecast period.
North America is estimated to contribute 30% to the growth of the global market during the forecast period. The North American market is thriving, largely due to the growth of over-the-top (OTT) services, with the United States and Canada leading the charge.
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OTT services allow users to access content over the Internet without traditional pay-TV subscriptions. Popular services like Netflix, Hulu, and Amazon Prime Video are driving this trend. The US, with a multitude of service providers, including established operators such as AT&T, Comcast, and Verizon, as well as newcomers like Sling TV and YouTube TV, boasts the largest share. Additionally, the rising adoption of smart TVs and connected devices is further boosting demand as users seek high-quality video content directly on their screens.
The Market is fragmented in nature. Some significant players include Aferian plc, Akamai Technologies Inc., AT and T Inc., Broadcom Inc., Chunghwa Telecom Co. Ltd.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 companies, including:
Cisco Systems Inc.: The company offers internet protocol television solutions to deliver certification training.
Huawei Technologies Co. Ltd., Lex IPTV, Moftak Solutions, Necro IPTV, Orange SA, PJSC Rostelecom, SK Telecom Co. Ltd., Sterlite Technologies Ltd., Telefonica SA, Tellabs Access LLC, Telstra Ltd., Tripleplay Interactive Network Pvt. Ltd., VITEC, and ZTE Corp.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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The market is being significantly influenced by trends in Internet video advertising and the rise of smart home technologies. As broadband penetration and internet access expand, video calling/conferencing and video games are becoming central to digital transformation. Hardware business and IPTV service systems are evolving to meet the demands for Ultra High Definition and HD resolution content, with increased subscription numbers and a focus on investment in content. Local cable TV faces competition from Direct-to-Home services and IPTV platforms, which offer live and on-demand options and time-shifted TV features. The shift from traditional cable TV service to digital television and Internet Protocol Television Dynamics reflects changes in television service consumers preferences, driven by lower cost and improved user experiences. Economic changes and fragmentation in the industry highlight the importance of vertical integration and consolidation. Network service providers and telecom companies are adapting to these trends, overcoming lack of infrastructure and the dearth of skilled professionals to ensure jitter-free service and cheap internet data options. This adaptation is crucial for enhancing telecommunications infrastructure and maintaining competitive hardware setup and subscription-based models.
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Market Scope |
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Report Coverage |
Details |
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Page number |
159 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 23.31% |
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Market growth 2024-2028 |
USD 128.40 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
18.59 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
North America at 30% |
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Key countries |
US, China, UK, Japan, and South Korea |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Aferian plc, Akamai Technologies Inc., AT and T Inc., Broadcom Inc., Chunghwa Telecom Co. Ltd., Cisco Systems Inc., Huawei Technologies Co. Ltd., Lex IPTV, Moftak Solutions, Necro IPTV, Orange SA, PJSC Rostelecom, SK Telecom Co. Ltd., Sterlite Technologies Ltd., Telefonica SA, Tellabs Access LLC, Telstra Corp. Ltd., Tripleplay Interactive Network Pvt. Ltd., VITEC, and ZTE Corp. |
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Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Component
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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