Juicer Market Analysis APAC, Europe, North America, Middle East and Africa, South America - US, China, India, UK, Germany - Size and Forecast 2024-2028

Juicer Market Size 2024-2028

The juicer market is estimated to grow by USD 9.03 billion at a CAGR of 38.2% between 2023 and 2028. The market is expanding due to several pivotal factors, such as rapid urbanization, evolving consumer lifestyles, and an increase in the number of juice bars. Additionally, the increase in discretionary incomes allows consumers to prioritize health and convenience by accessing fresh juices more readily. As health awareness grows, both residential and commercial users are driving demand for innovative juicer solutions. The market is increasingly focused on minimizing the use of preservatives in fresh juice production, as consumers demand natural, additive-free beverages that maintain optimal flavor and nutritional value. Manufacturers are adapting to these trends, ensuring they meet the diverse needs of a health-conscious market and capitalizing on the increasing interest in fresh juice consumption across different regions.

What will be the Size of the Market During the Forecast Period?

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Market Dynamics and Customer Landscape

The market encompasses a wide range of kitchen appliances designed to extract the essential nutrients from fruits, vegetables, herbs, and raw fruits. Antioxidants, vitamins, and minerals found in these dietary food items are crucial for maintaining a healthy lifestyle. Technology innovation has significantly impacted the market, leading to the development of various types, including centrifugal juicers, multicasting juicers, triturating juicers, reamers, and juicing presses. Electric juicers have gained popularity in households due to their convenience and efficiency. Moreover, the rise of smart homes and health consciousness has further fueled the demand for these kitchenware segments. The market is experiencing growth driven by the popularity of fresh fruit and vegetable juices in juice bars and cafés. Innovations from brands like Goodnature are advancing juicing technology, including multicasting juicers and juicing presses. Steam juice extractors are also gaining traction for their efficiency in handling raw vegetables. In the hotel and restaurant industry, high-quality juicers are essential for delivering fresh, nutritious beverages. Additionally, antimicrobials and conditioners are increasingly used to ensure the hygiene and longevity of juicers, while avoiding harmful additives such as paraben and propellants. The store-based retail model supports market expansion by providing convenient access to these juicing solutions. Additionally, consumers' growing health consciousness and desire for alternative options to packaged food with preservatives and chemicals are expected to further drive market growth. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Rising urbanization and changing consumer lifestyles is notably driving market growth. Juicers have emerged as essential kitchen appliances in both developed and developing economies, driven by the increasing health consciousness and lifestyle changes. Fruits and vegetables, rich in antioxidants, vitamins, and minerals, are now more accessible and consumed in larger quantities due to the availability of advanced juicers. Technology innovation and design have significantly influenced the market, with electric juicers, such as centrifugal, masticating, and triturating juicers, gaining popularity. The rise of smart homes and the breakfast culture have further fueled the demand for juicers. Discounts, coupons, and vouchers offered by kitchenware segments during television shows and tourism industry events have also contributed to the market growth.

Furthermore, Juice shops, bars, and mixers and grinders have become integral parts of the foodservice industry, offering a wide range of juices made from raw fruits, vegetables, and herbs. Electric juicers, including centrifugal, masticating, and triturating juicers, have replaced traditional reamers and juicing presses. Steam juice extractors have also gained traction due to their ability to extract juice from hard fruits and vegetables. Households in Europe, North America, and emerging economies in APAC are increasingly adopting juicers as a dietary food item, leading to a significant increase in sales. The market is expected to grow further due to health awareness campaigns and the increasing popularity of raw fruits and vegetables. Triturating juicers, which extract juice by grinding and pressing, are particularly popular due to their ability to preserve the nutrients and fiber content of the produce. Thus, such factors are driving the growth of the market during the forecast period.

Significant Market Trend

An important trend in the market is the focus on energy-efficient and lightweight products. Residential and commercial end-users are looking for energy-efficient products to reduce costs and save energy, and manufacturers are responding by incorporating energy-efficient equipment and technologies into production and offering energy-efficient products. Additionally, there is a growing demand for products that are energy-efficient and emit fewer harmful substances.

Furthermore, increasing awareness of climate change, growing focus on environmental issues, and rising energy prices are driving demand for lightweight juicers. The use of lightweight materials helps manufacturers reduce the weight and size of juicers and comply with environmental regulations, which is expected to drive market growth in the forecast period.

Major Market Challenge

Fluctuations in raw material prices and operational costs can impede the growth of the market. Juicers are essential kitchen appliances that extract the natural essences of fruits and vegetables, providing consumers with a healthy and delicious beverage rich in antioxidants, vitamins, and minerals. The market for juicers is influenced by various factors, including technological innovation, design trends, and consumer preferences. The cost of juicers is determined by several elements, including the price of raw materials such as steel, iron, plastic, glass, electronic equipment, and paint. These materials are subject to market fluctuations, impacting the price of juicers and manufacturers' profit margins. Juicers come in various types, including electric juicers, centrifugal juicers, masticating juicers, triturating juicers, reamers, and juicing presses. Smart homes and increasing health consciousness have led to an increase in demand for these appliances. Juicing has become a popular lifestyle choice, with breakfast culture, the tourism industry, juice shops, and bars promoting the consumption of fresh juices. Discounts, coupons, and vouchers are common marketing strategies used to attract consumers to purchase juicers. Households and commercial establishments alike invest in these appliances to prepare a variety of juices from raw fruits, vegetables, and herbs.

Furthermore, the juice industry's growth is fueled by health awareness campaigns and the increasing popularity of plant-based diets. Juicers are not limited to extracting fruit juices; they can also be used to make vegetable and herb juices. The technology innovation in juicers has led to the development of steam juice extractors, which preserve the nutrients and enzymes in the juice. The design of juicers has become more sophisticated, with some models featuring multiple functions, such as mixers and grinders. In conclusion, juicers are an essential kitchenware segment that offers numerous health benefits. The market for juicers is influenced by various factors, including technological innovation, design trends, and consumer preferences. The cost of juicers is determined by the price of raw materials, and manufacturers' profit margins are impacted by fluctuations in these prices. The popularity of juicing has led to an increase in demand for these appliances, with various marketing strategies being used to attract consumers. Juicers are a dietary food item that is becoming increasingly popular in households and commercial establishments, making them a valuable investment for those seeking a healthy and active lifestyle. Hence, the above factors will impede the growth of the market during the forecast period

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product launches, to enhance their presence in the market.

• AB Electrolux - The company offers different types of juicers, which ensures fast, fresh, and simple blends.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

• Bajaj Electricals Ltd.
• Borosil Ltd.
• Breville USA Inc.
• Cuisinart
• DeLonghi Spa
• Donlim
• Hamilton Beach Brands Holding Co.
• Havells India Ltd.
• Hurom America Inc.
• Joyoung Co. Ltd.
• Koninklijke Philips NV
• Kuvings
• Midea India Pvt. Ltd.
• Newell Brands Inc.
• Omega Juicers
• Panasonic Holdings Corp.
• SEB SA Co.
• Treasure Retail Pvt. Ltd.
• TTK Prestige Ltd.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Market Segmentation

By Product

The market share growth by the centrifugal juicer segment will be significant during the forecast period. Centrifugal juicers are the most widely used juicers across the world, especially among residential users. They are more effective when compared to other juicers, as they can churn fruits and vegetables at high speed. In addition, centrifugal juicers are cost-effective, which is one of the main reasons for their high adoption in household applications.

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The centrifugal juicer segment showed a gradual increase in the market share of USD 244.70 million in 2018. With the high acceptance of centrifugal juicers in residential applications, vendors are focusing on providing technologically advanced juicers with multiple functions. For instance, Philips offers the Philips Avance centrifugal juicer that has FiberBoost technology, which can adjust the fiber content of the juice to make the juice thicker. Thus, the incorporation of advanced technologies is likely to attract more consumers, which will further drive the growth of this segment during the forecast period.

By Region

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APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The rising income of the middle-class population has increased the spending power of consumers in APAC, which is driving the growth of the market in the region. APAC is expected to be the fastest-growing region during the forecast period owing to the health and wellness trend, particularly in emerging economies such as China and India. The demand for smoothies and juices made of fruits and vegetables is increasing, which will further propel the growth of the market in APAC during the forecast period.

Segment Overview

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Product Outlook
  • Centrifugal juicer
  • Masticating juicer
  • Triturating juicer

• End-user Outlook
  • Residential
  • Commercial
• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Argentina
    • Brazil
    • Chile

Market Analyst Overview 

The juicer industry is a significant market segment, encompassing various types of juicers and their applications. These appliances are essential tools for extracting juice from fruits and vegetables, providing essential nutrients and health benefits. The market for juicers is driven by factors such as increasing health consciousness, growing demand for organic and natural food, and the convenience they offer. Appliances like centrifugal, masticating, and manual juicers cater to diverse consumer preferences. Centrifugal juicers are popular for their speed and affordability, while masticating juicers are preferred for their ability to extract more nutrients. In store based settings, multicasting juicer, juicing press, and steam juice extractor are popular choices for efficiently processing pulp from fresh fruits and vegetables, catering to both residencies and commercial establishments seeking high-quality juice production.

Furthermore, manual juicers offer a more traditional experience and are often used for specific fruits or vegetables. Technological advancements, such as innovative designs and features, are also shaping the market. For instance, some juicers offer multiple functions, like making nut milk or frozen desserts. Additionally, the market is witnessing a trend towards compact and portable juicers, catering to consumers with limited counter space or those who travel frequently. In conclusion, the market is a dynamic and growing industry, driven by consumer preferences, health trends, and technological advancements. It is an exciting space for manufacturers and retailers, offering ample opportunities for innovation and growth. The market is seeing increased demand for juicing presses and steam juice extractors due to their efficiency and effectiveness in producing high-quality juice. Additionally, conditioner and moisturizer products are gaining traction in the market as complementary items for maintaining juicer performance and ensuring the longevity of equipment. The store-based retail model remains crucial in providing consumers with easy access to these juicing tools and related products, supporting both home and commercial juicing needs.

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What are the Key Data Covered in this Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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