1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China: Year-over-year growth 2024-2029 (%)
- Data Table on China: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 K-12 Online Education Market in China 2019 - 2023
- Historic Market Size - Data Table on K-12 Online Education Market in China 2019 - 2023 ($ million)
- 5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ million)
- 5.3 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
- 5.4 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI in K-12 online education market in China
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
- 8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 8.3 Online schools - Market size and forecast 2024-2029
- Chart on Online schools - Market size and forecast 2024-2029 ($ million)
- Data Table on Online schools - Market size and forecast 2024-2029 ($ million)
- Chart on Online schools - Year-over-year growth 2024-2029 (%)
- Data Table on Online schools - Year-over-year growth 2024-2029 (%)
- 8.4 Language learning courses - Market size and forecast 2024-2029
- Chart on Language learning courses - Market size and forecast 2024-2029 ($ million)
- Data Table on Language learning courses - Market size and forecast 2024-2029 ($ million)
- Chart on Language learning courses - Year-over-year growth 2024-2029 (%)
- Data Table on Language learning courses - Year-over-year growth 2024-2029 (%)
- 8.5 Test preparation services - Market size and forecast 2024-2029
- Chart on Test preparation services - Market size and forecast 2024-2029 ($ million)
- Data Table on Test preparation services - Market size and forecast 2024-2029 ($ million)
- Chart on Test preparation services - Year-over-year growth 2024-2029 (%)
- Data Table on Test preparation services - Year-over-year growth 2024-2029 (%)
- 8.6 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by End-user
- 9.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
- 9.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
- 9.3 Institutional learners - Market size and forecast 2024-2029
- Chart on Institutional learners - Market size and forecast 2024-2029 ($ million)
- Data Table on Institutional learners - Market size and forecast 2024-2029 ($ million)
- Chart on Institutional learners - Year-over-year growth 2024-2029 (%)
- Data Table on Institutional learners - Year-over-year growth 2024-2029 (%)
- 9.4 Individual learners - Market size and forecast 2024-2029
- Chart on Individual learners - Market size and forecast 2024-2029 ($ million)
- Data Table on Individual learners - Market size and forecast 2024-2029 ($ million)
- Chart on Individual learners - Year-over-year growth 2024-2029 (%)
- Data Table on Individual learners - Year-over-year growth 2024-2029 (%)
- 9.5 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)
10 Market Segmentation by Type
- 10.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 10.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 10.3 Assessments - Market size and forecast 2024-2029
- Chart on Assessments - Market size and forecast 2024-2029 ($ million)
- Data Table on Assessments - Market size and forecast 2024-2029 ($ million)
- Chart on Assessments - Year-over-year growth 2024-2029 (%)
- Data Table on Assessments - Year-over-year growth 2024-2029 (%)
- 10.4 Subjects - Market size and forecast 2024-2029
- Chart on Subjects - Market size and forecast 2024-2029 ($ million)
- Data Table on Subjects - Market size and forecast 2024-2029 ($ million)
- Chart on Subjects - Year-over-year growth 2024-2029 (%)
- Data Table on Subjects - Year-over-year growth 2024-2029 (%)
- 10.5 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity/Restraints
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Adobe Inc.
- Adobe Inc. - Overview
- Adobe Inc. - Business segments
- Adobe Inc. - Key news
- Adobe Inc. - Key offerings
- Adobe Inc. - Segment focus
- SWOT
- 14.5 Ambow Education Holding Ltd.
- Ambow Education Holding Ltd. - Overview
- Ambow Education Holding Ltd. - Product / Service
- Ambow Education Holding Ltd. - Key offerings
- SWOT
- 14.6 Beijing Huaxia Dadi Distance Learning
- Beijing Huaxia Dadi Distance Learning - Overview
- Beijing Huaxia Dadi Distance Learning - Product / Service
- Beijing Huaxia Dadi Distance Learning - Key offerings
- SWOT
- 14.7 ChinaEDU Corp.
- ChinaEDU Corp. - Overview
- ChinaEDU Corp. - Product / Service
- ChinaEDU Corp. - Key offerings
- SWOT
- 14.8 EIC Education
- EIC Education - Overview
- EIC Education - Product / Service
- EIC Education - Key offerings
- SWOT
- 14.9 HELLOWORLD ONLINE EDUCATION GROUP HK LTD.
- HELLOWORLD ONLINE EDUCATION GROUP HK LTD. - Overview
- HELLOWORLD ONLINE EDUCATION GROUP HK LTD. - Product / Service
- HELLOWORLD ONLINE EDUCATION GROUP HK LTD. - Key offerings
- SWOT
- 14.10 iTutorGroup Inc.
- iTutorGroup Inc. - Overview
- iTutorGroup Inc. - Product / Service
- iTutorGroup Inc. - Key offerings
- SWOT
- 14.11 Kaplan Inc.
- Kaplan Inc. - Overview
- Kaplan Inc. - Product / Service
- Kaplan Inc. - Key offerings
- SWOT
- 14.12 New Oriental Education and Technology Group Inc.
- New Oriental Education and Technology Group Inc. - Overview
- New Oriental Education and Technology Group Inc. - Business segments
- New Oriental Education and Technology Group Inc. - Key offerings
- New Oriental Education and Technology Group Inc. - Segment focus
- SWOT
- 14.13 Platinum Equity Advisors LLC
- Platinum Equity Advisors LLC - Overview
- Platinum Equity Advisors LLC - Product / Service
- Platinum Equity Advisors LLC - Key offerings
- SWOT
- 14.14 Primavera Holdings Ltd.
- Primavera Holdings Ltd. - Overview
- Primavera Holdings Ltd. - Product / Service
- Primavera Holdings Ltd. - Key offerings
- SWOT
- 14.15 TAL Education Group
- TAL Education Group - Overview
- TAL Education Group - Business segments
- TAL Education Group - Key news
- TAL Education Group - Key offerings
- TAL Education Group - Segment focus
- SWOT
- 14.16 TCTM Kids IT Education Inc.
- TCTM Kids IT Education Inc. - Overview
- TCTM Kids IT Education Inc. - Product / Service
- TCTM Kids IT Education Inc. - Key offerings
- SWOT
- 14.17 VIPKID HK Ltd.
- VIPKID HK Ltd. - Overview
- VIPKID HK Ltd. - Product / Service
- VIPKID HK Ltd. - Key offerings
- SWOT
- 14.18 Xiaochuanchuhai Education Technology Beijing Co. Ltd.
- Xiaochuanchuhai Education Technology Beijing Co. Ltd. - Overview
- Xiaochuanchuhai Education Technology Beijing Co. Ltd. - Product / Service
- Xiaochuanchuhai Education Technology Beijing Co. Ltd. - Key offerings
- SWOT
15 Appendix
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape