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K-12 Online Education Market in China Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026

  • Published: Mar 2022
  • Pages: 120
  • SKU: IRTNTR72714
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The K-12 online education market share in China is expected to increase by USD 18.93 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 15.45%.

This K-12 online education market in China research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers K-12 online education market in China segmentation by product (online schools, language learning courses, and test preparation services) and end-user (institutional learners and individual learners). The K-12 online education market in China report also offers information on several market vendors, including Ambow Education Holding Ltd., Beijing Huaxia Dadi Distance Learning, China Online Education Group, ChinaEDU Corp., EIC Education, iTutorGroup Ltd., Kaplan Inc., New Oriental Education and Technology, TAL Education Group, and Xueda Education among others.

What will the K-12 Online Education Market Size in China be During the Forecast Period?

K-12 Online Education Market Size

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K-12 Online Education Market in China: Key Drivers, Trends, and Challenges

The increased adoption of online test preparation courses in China is notably driving the K-12 online education market growth in China, although factors such as skewed interaction and socializing opportunities for students may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the K-12 online education industry in China. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key K-12 Online Education Market Driver in China

One of the key factors driving the k-12 online education market growth in China is the increased adoption of online test preparation courses in the country. With the increase in enrollments of graduates, students are taking up academic proficiency tests (APT) and National College Entrance Examination, commonly known as gaokao. These tests are prerequisites for students in China to enroll in China's regular higher education system. The increasing ability of Chinese households to spend on children's education and an upsurge in the number of private institutions contribute to the rise in the graduate population. Apart from students, parents are equally inclined to enroll their children in such programs to enhance their academic performance further. Students must clear Gaokao, Scholastic Aptitude Test(SAT), and Graduate Record Examinations(GRE) examinations to pursue higher education, both in domestic and foreign universities, after their K-12. This, in turn, has boosted the overall growth of the K-12 online education market in China.  

Key K-12 Online Education Market Trend in China

Growing customization of online education services is one of the key K-12 online education market growth in China that is expected to support the market growth during the forecast period. Increased competition among vendors has prompted them to extend their product portfolio and service offerings. The integration of technology and education helps in higher student engagement and makes the learning environment more collaborative and conducive. In some of the online education services in China, customized learning is provided to students where teachers adjust the learning pace and custom make the most suitable curriculum. The schedule includes learning tasks and supplementary study materials based on the abilities of each student by analyzing their needs and specifications. This customized teaching technique not only develops the learning ability and productivity of students but also helps augment their learning experience by making it insightful.

Key K-12 Online Education Market Challenge in China

One of the key challenges to the K-12 online education market growth in China is the skewed interaction and socializing opportunities for students. In most companies operating in the market in focus in China, the payment received by online teachers depends on the number of students enrolling. Therefore, the classes are arranged in a way that one teacher gets to lecture a virtual class that consists of numerous students. Therefore, there is a lesser possibility for one-to-one interaction in an online learning environment. For some students, taking up courses online at their homes make them feel isolated. In such cases, students crave conventional school settings to interact with the other students and teachers. This, in turn, can hinder the growth prospects of the market in focus during the forecast period.

This k-12 online education market in China analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the K-12 online education market in China as a part of the global education market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the k-12 online education market in China during the forecast period.

Who are the Major K-12 Online Education Market Vendors in China?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Ambow Education Holding Ltd.
  • Beijing Huaxia Dadi Distance Learning
  • China Online Education Group
  • ChinaEDU Corp.
  • EIC Education
  • iTutorGroup Ltd.
  • Kaplan Inc.
  • New Oriental Education and Technology
  • TAL Education Group
  • Xueda Education

 

This statistical study of the K-12 online education market in China encompasses successful business strategies deployed by the key vendors. The K-12 online education market in China is fragmented and the vendors are deploying growth strategies such as marketing campaigns and product innovation to compete in the market.

Product Insights and News

  • Ambow Education Holding Ltd. - The company offers K-12 in school education, tutoring services, international education programs and online educational offerings.​ 
  • Ambow Education Holding Ltd. - Under the k-12 schools segment, the company generates revenues from tuition fees and associated accommodation fees collected for enrollment in K-12 schools ratably over the corresponding semester or school year

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The k-12 online education market in China forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

K-12 Online Education Market in China Value Chain Analysis

Our report provides extensive information on the value chain analysis for the k-12 online education market in China, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global education market includes the following core components:

  • Inputs
  • Operations
  • Marketing and sales
  • Service
  • Innovation

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

 

What are the Revenue-generating Product Segments in the K-12 Online Education Market in China?

K-12 Online Education Market Market segmentation by region

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The k-12 online education market share growth in China by the online schools segment will be significant during the forecast period. The significant increase in the demand for online schools in China owing to its flexibility and convenience compared with brick-and-mortar schools will drive the market growth through this segment in the coming years.

This report provides an accurate prediction of the contribution of all the segments to the growth of the k-12 online education market size in China and actionable market insights on post COVID-19 impact on each segment.

 

K-12 Online Education Market Scope in China

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 15.45%

Market growth 2022-2026

$ 18.93 billion

Market structure

Fragmented

YoY growth (%)

14.88

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Ambow Education Holding Ltd., Beijing Huaxia Dadi Distance Learning, China Online Education Group, ChinaEDU Corp., EIC Education, iTutorGroup Ltd., Kaplan Inc., New Oriental Education and Technology, TAL Education Group, and Xueda Education

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this K-12 Online Education Market in China Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive k-12 online education market growth in China during the next five years
  • Precise estimation of the k-12 online education market size in China and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the k-12 online education industry in China  
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of k-12 online education market vendors in China 

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1. Executive Summary                         

               1.1     Market Overview            

                              Exhibit 01:  Key Finding 1

                              Exhibit 02:  Key Finding 2

                              Exhibit 03:  Key Finding 5

                              Exhibit 04:  Key Finding 6

                              Exhibit 05:  Key Finding 7

2. Market Landscape

               2.1 Market ecosystem             

                              Exhibit 06:  Parent market

                              Exhibit 07:  Market characteristics

               2.2 Value Chain Analysis          

                              Exhibit 08:  Value chain analysis: Education services

                              2.2.1    Inputs

                              2.2.2    Operations

                              2.2.3    Marketing and sales

                              2.2.4    Support activities

                              2.2.5    Innovations

3. Market Sizing                      

               3.1 Market definition

                              Exhibit 09:  Offerings of vendors included in the market definition

               3.2 Market segment analysis  

                              Exhibit 10:  Market segments

               3.3 Market size 2021 

               3.4 Market outlook: Forecast for 2021 - 2026 

                              3.4.1 Estimating growth rates for emerging and high-growth markets

                              3.4.2 Estimating growth rates for mature markets

                              Exhibit 11:  Global - Market size and forecast 2021 - 2026 ($ million)

                             

                             

                             

                             

                              Exhibit 12:  Global market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis                         

               4.1 Five Forces Summary         

                              Exhibit 13:  Five forces analysis 2021 & 2026

               4.2 Bargaining power of buyers            

                              Exhibit 14: Bargaining power of the buyer

               4.3 Bargaining power of suppliers        

                              Exhibit 15: Bargaining power of the supplier

               4.4 Threat of new entrants     

                              Exhibit 16: Threat of new entrants

               4.5 Threat of substitutes          

                              Exhibit 17: Threat of substitutes

               4.6 Threat of rivalry   

                              Exhibit 18: Threat of rivalry

               4.7 Market condition 

                              Exhibit 19: Market condition - Five forces 2021

5. Market Segmentation by  Product

               5.1 Market segments

                              Exhibit 20:  Product- Market share 2021-2026 (%)

               5.2 Comparison by Product    

                              Exhibit 21:  Comparison by Product

               5.3 Online schools - Market size and forecast 2021-2026           

                              Exhibit 22:  Online schools - Market size and forecast 2021-2026 ($ million)

                              Exhibit 23:  Online schools- Year-over-year growth 2021-2026 (%)

               5.4 Language learning courses - Market size and forecast 2021-2026   

                              Exhibit 24:  Language learning courses - Market size and forecast 2021-2026 ($ million)

                              Exhibit 25:  Language learning courses - Year-over-year growth 2021-2026 (%)

               5.5 Test preparation services - Market size and forecast 2021-2026      

                              Exhibit 26: Test preparation services - Market size and forecast 2021-2026 ($ million)

                              Exhibit 27: Test preparation services - Year-over-year growth 2021-2026 (%)

               5.6 Market opportunity by Product     

                              Exhibit 28:   Market opportunity by Product

6. Market Segmentation by End-user                            

               6.1 Market segments

                              Exhibit 29:  End-user - Market share 2021-2026 (%)

               6.2 Comparison by End-user   

                              Exhibit 30:  Comparison by End-user

               6.3 Institutional learners - Market size and forecast 2021-2026              

                              Exhibit 31: Institutional learners - Market size and forecast 2021-2026 ($ million)

                              Exhibit 32: Institutional learners - Year-over-year growth 2021-2026 (%)

               6.4 Individual learners - Market size and forecast 2021-2026   

                              Exhibit 33: Individual learners - Market size and forecast 2021-2026 ($ million)

                              Exhibit 34: Individual learners - Year-over-year growth 2021-2026 (%)

               6.5 Market opportunity by End-user   

                              Exhibit 35:  Market opportunity by End-user

7. Customer landscape                        

                              Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

               7.1 Overview

                              Exhibit 36:  Customer landscape

8. Drivers, Challenges, and Trends                  

               8.1 Market Driver       

                              8.1.1    Increased adoption of online test preparation courses in China

                              8.1.2    Improved accessibility to quality education

                              8.1.3    Outbreak of COVID-19 increased the demand for online education in china

               8.2 Market challenges              

                              8.2.1    Skewed interaction and socializing opportunities for students

                              8.2.2    Availability of low-priced and open educational resources

                              8.2.3    Rising number of unorganized private tutors

                              Exhibit 37:  Impact of drivers and challenges

               8.3 Market trends      

                              8.3.1    Growing customization of online education services

                              8.3.2    Increasing use of cloud computing in K-12 online education system

                              8.3.3    Growing adoption of blended learning

9. Vendor Landscape                            

               9.1 Overview

                              Exhibit 38:  Vendor landscape

               9.2 Landscape disruption         

                              Exhibit 39:  Landscape disruption

                              Exhibit 40:  Industry risks

10. Vendor Analysis               

               10.1 Vendors covered              

                              Exhibit 41: Vendors covered

               10.2 Market positioning of vendors    

                              Exhibit 42: ?Market positioning of vendors?

               10.3 Ambow Education Holding Ltd.   

                              Exhibit 43:  Ambow Education Holding Ltd. - Overview

                              Exhibit 44:  Ambow Education Holding Ltd. - Business segments

                              Exhibit 45:  Ambow Education Holding Ltd. - Key offerings

                              Exhibit 46:  Ambow Education Holding Ltd. - Segment focus

               10.4 Beijing Huaxia Dadi Distance Learning      

                              Exhibit 47:  Beijing Huaxia Dadi Distance Learning - Overview

                              Exhibit 48:  Beijing Huaxia Dadi Distance Learning - Product and service

                              Exhibit 49:  Beijing Huaxia Dadi Distance Learning - Key offerings

               10.5 China Online Education Group     

                              Exhibit 50:  China Online Education Group - Overview

                              Exhibit 51:  China Online Education Group - Product and service

                              Exhibit 52:  China Online Education Group - Key offerings

               10.6 ChinaEDU Corp. 

                              Exhibit 53:  ChinaEDU Corp. - Overview

                              Exhibit 54:  ChinaEDU Corp. - Business segments

                              Exhibit 55:  ChinaEDU Corp. - Key offerings

                              Exhibit 56:  ChinaEDU Corp. - Segment focus

               10.7 EIC Education     

                              Exhibit 57:  EIC Education - Overview

                              Exhibit 58:  EIC Education - Product and service

                              Exhibit 59:  EIC Education - Key offerings

               10.8 iTutorGroup Ltd.

                              Exhibit 60:  iTutorGroup Ltd. - Overview

                              Exhibit 61:  iTutorGroup Ltd. - Product and service

                              Exhibit 62:  iTutorGroup Ltd. - Key offerings

               10.9 Kaplan Inc.          

                              Exhibit 63:  Kaplan Inc. - Overview

                              Exhibit 64:  Kaplan Inc. - Product and service

                              Exhibit 65:  Kaplan Inc. - Key offerings

               10.10 New Oriental Education and Technology             

                              Exhibit 66:  New Oriental Education and Technology - Overview

                              Exhibit 67:  New Oriental Education and Technology - Business segments

                              Exhibit 68:  New Oriental Education and Technology - Key News

                              Exhibit 69:  New Oriental Education and Technology - Key offerings

                              Exhibit 70:  New Oriental Education and Technology - Segment focus

               10.11 TAL Education Group    

                              Exhibit 71:  TAL Education Group - Overview

                              Exhibit 72:  TAL Education Group - Business segments

                              Exhibit 73:  TAL Education Group - Key offerings

                              Exhibit 74:  TAL Education Group - Segment focus

               10.12 Xueda Education            

                              Exhibit 75:  Xueda Education - Overview

                              Exhibit 76:  Xueda Education - Business segments

                              Exhibit 77:  Xueda Education - Key offerings

                              Exhibit 78:  Xueda Education - Segment focus

11. Appendix                           

               11.1 Scope of the report         

                              11.1.1 ????Market definition

                              11.1.2 ????Objectives

                              11.1.3 ????Notes and caveats

               11.2 Currency conversion rates for US$            

                              Exhibit 79: ?Currency conversion rates for US$?

               11.3 Research Methodology   

                              Exhibit 80: ?Research Methodology

                              Exhibit 81: ??Validation techniques employed for market sizing?

                              Exhibit 82: ??Information sources

               11.4 List of abbreviations        

                              Exhibit 83: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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K-12 Online Education market growth will increase by $18934.83 million during 2021-2026.
The k-12 online education market is expected to grow at a CAGR of 15.45% during 2021-2026.
Technavio has segmented the k-12 online education market by product (Online schools, Language learning courses, and Test preparation services) ,end user (Institutional learners and Individual learners) , and geographic (China).
Ambow Education Holding Ltd., Beijing Huaxia Dadi Distance Learning, China Online Education Group, ChinaEDU Corp., EIC Education, iTutorGroup Ltd., Kaplan Inc., New Oriental Education and Technology, TAL Education Group, Xueda Education are a few of the key vendors in the k-12 online education market.
China will register the highest growth rate of 100.00% among the other regions. Therefore, the k-12 online education market in China is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the k-12 online education market growth are:
  • Increased adoption of online test preparation courses in China
The k-12 online education market vendors should focus on grabbing business opportunities from the online schools segment as it accounted for the largest market share in the base year.
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
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